Qualitative Research
Audience Reaction®
Mscore®
Feature Tracker
New Accounts®
Audience Reaction®
With Audience Reaction
® you can analyze data from Arbitron's PPM (Portable People Meter) in a totally new way. The combination of panelist instant reaction off the PPM with the accurate Media Monitors’ information gives you a programming advantage like never before.
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From the Media Monitors web site, you can retrieve what was played on the air shown in our traditional log format. You can play back the content of what was broadcast. See a graph of the behavior of the audience in the PPM panel. This helps you instantly spot peaks and dips in ratings.
Mscore®
Mscore shows the extent of switching behavior of Arbitron PPM™ panelists when songs play. Download the Mscore of all songs into GSelector to enhance your music scheduling. Preliminary PPM data is now available within 5 days after the measured week, exclusively for subscribers of Audience Reaction, Mscore and PPM.
Understanding the interplay of listeners, ratings and switching delivers a clear, strategic advantage to programmers, allowing them to respond to the preferences of their audience.
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Feature Tracker
The Feature Tracker windows are provided on a licensed basis for specific clients in selected Markets. The two window tabs analyze PPM data and Station Feature data simultaneously. In the Audience Levels tab window, you monitor on-air output, and track related audience changes, minute by minute, in relation to a selected station Feature or Spot Break. In the Audience Migration tab window, you track listeners tuning in and out, again in real time, plotted against station output, again in relation to the selected station Feature or Spot Break.
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MM Reports
MM Reports, an app for your Apple iPad, iPhone, etc. allows access to your MM New Accounts report and Mscores. Instantly see which new advertisers went on the air from anywhere. With the MM Reports app, you have a competitive advantage and fast up-to-the-minute information that you can turn into a sale.
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Visit our
FAQ Page for a comprehensive list of frequently asked questions.
