Weekly Spots

POSTED: June 17, 2013


Click an icon to download Adobe Reader Click Me for Acrobat Readeror PDF Plugin for Firefox Click Me for FF PDF Plugin

Mac & non IE or FF Browsers Click Here To Download Spot Charts

It appears you don't have a PDF plugin for this browser.
No problem... Just click on one of the icons above in order to begin the download.

Home       SpotTens       SpotLight       SpotTrend       Face-Off       Archived Spots       Newsletters



By: Dwight Douglas, VP Marketing
Media Monitors - New York

(White Plains, NY) June 17, 2013 – According to Arbitron, Spokane, WA is the 93rd largest radio market with a population of 527,300.



  • Spokane, from the tribe of the same name, is a Native American word meaning "Children of the Sun." The city's name is often mispronounced "Spo-CAIN", while the correct pronunciation is "Spo-CAN". Spokane's official nickname is the 'Lilac City', named after the flowers that have flourished since their introduction to the area in the early 20th century.

  • For almost fifty years, the newly arrived Americans were at war with the local Native American tribe, the Spokane with many murders and revenge attacks. It wasn’t until 1871 that the first settlers built a cabin and established a claim at Spokane Falls; J.J. Downing, with his wife and step-daughter, and S.R. Scranton. Scranton held the original land rights to Spokane Falls at this time.

  • Spokane was considered to be one of the most productive and reformed mining districts in North America. Natural resources have traditionally provided much of the economy from timber, agriculture, and mining industries. It also boasts abundant agricultural activity including apples, peas, hops, pears, asparagus, lentils, soft wheat, and sweet cherries.

  • Spokane hosted the first environmentally themed World's Fair in Expo 1974, becoming the then-smallest city to ever host a World's Fair.

  • A number of wineries and breweries also operate in the area, while the economy has diversified to encompass high-technology and service companies. Health-related industries employ more people than any other industry in Spokane.

  • In sports, Spokane is a minor league town, with the Spokane Chiefs in the Western Hockey League (U.S. Division); the Spokane Indians in baseball of the Northwest League (Eastern Division); the Spokane Shock in arena football of the AFL (American West Division); and the Spokane Spiders in soccer of the Premier Development League (Northwest Division).


In Spokane last week, the #1 radio advertiser was THE HOME DEPOT with 647 spots. IHEARTRADIO took #2 with 525 ads, while NAPA held on to #3 with 501 spots. GUS JOHNSON FORD was solid at #4 with 482 spots and PROVIDENCE HEALTH & SERVICES jumped from #6 to #5 with 410 ads. GEICO was #6 with 405 spots and REGIONALHELPWANTED.COM rose from #11 to #7 airing 378 commercials. CHASE MOBILE APP landed at #8 with 361 spots and the US DEPT OF HEALTH & HUMAN SERVICES soared from #13 to #9 with 311 spots. FRED’S APPLIANCE entered at #10 with 298 spots.



Convenience Stores are a big business in America and they use their fair share of radio to promote their goods and services. The #1 slot last week went to CIRCLE K with 1,885 spots. HESS EXPRESS settled into #2 with 1,445 ads, while GETGO jumped from #4 to #3 running 1,276 spots. RACETRAC was #4 with 1,253 spots and EXTRAMILE lost 2 places down to #5 with 1,184 ads. QUIKTRIP took #6 with 963 spots, while SPEEDWAY slipped into #7 with 696 commercials. ESSO-MARCHé EXPRESS moved from #7 to #8 with 612 spots and MAPCO held steady at #9 airing 611 ads. Coming in at #10 was AMPM with 546 spots for the week.



Down slightly from 57,263 spots last week, THE HOME DEPOT maintained #1 with 52,020 spots, while GEICO stayed at #2 with 34,910 ads. IHEARTRADIO was up from #4 last week to #3 with 31,754 spots and MCDONALD’S dropped from #3 to #4 with 28,091 commercials. WAL-MART held onto #5 with 27,427 spots.

Posted: June 17, 2013

Home       SpotTens       SpotLight       SpotTrend       Face-Off       Archived Spots       Newsletters

Last Twelve Months

Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors.

Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms.

Live Nation has its roots in radio. Robert F.X. Sillerman started SFX Broadcasting and during the deregulation of broadcasting in 1996 went on to purchase Multi-Market Radio, Inc., ABS Communications, Prism Radio Partners, Liberty Broadcasting, and Secret Communications to increase the company's portfolio to more than 70 stations in 20 markets.

SFX acquired Delsener/Slater of New York, one of the top concert promoters in the northeastern United States. The $20 million deal gave SFX a company that staged concerts at a number of different venues and also operated an 11,000-seat amphitheater on Long Island. Within a few months, they expanded with a $55 million acquisition of Sunshine Promotions, Inc. of Indiana.

By 1997, they continued their acquisitions with Bill Graham Presents of San Francisco, Contemporary Group of St. Louis, and Concert/Southern Promotions of Atlanta, as well as Network Magazine Group and SJS Entertainment, a radio and concert industry publishing, research, and production firm. The combined cost was more than $230 million. Just two weeks later a $155 million deal to buy PACE Entertainment Corp. and subsidiary Pavilion Partners was announced. They became the big dog in concert promotion.

They became known as SFX Entertainment and after buying up venue after venue, they landed the final piece of the puzzle when they made a deal to buy Cellar Door Companies for $105 million. Cellar Door promoted concerts in the Midwest, Northeast and South, and had been one of the last major holdouts against SFX. Jack Boyle, Cellar Door's head, was placed in charge of SFX's music division. The company also formed a new unit, SFX Live, which was to market entertainment events on a national basis.

Clear Channel officially acquired SFX Entertainment Inc. in August 2000; it was renamed Clear Channel Entertainment (CCE) two years later.

In May 2005 Clear Channel, realizing that some of the synergies of the merger had not paid off, spun off its entertainment business, which was then renamed Live Nation, Inc.

In 2009, a merger between Live Nation and Ticketmaster was announced and immediately came under the anti-trust microscope in many countries. According to company releases, the merger between the two entities was valued at approximately $2.5 billion.

In January of 2010, the merger finally was approved in the U.S. Under the terms of the approval, Ticketmaster must license its ticketing software to competitors, and they had to sell a subsidiary and agreed to several other measures that federal officials said would give other companies a fair shot to compete against the new firm.

According to the 2012 annual report, Live Nation produced revenues of $5.82 billion, while ending up with a net losses of $-163.23 million, but still produced a 8.1% in sales growth. They have 7,100 employees, up almost 1,000 from a year ago.

On Local Cable, Live Nation ran 80,460 spots in the last 12 months with their biggest outlay of spot coming in April 2013 when they cleared 9,682 spots.

The place most people find out about new music is radio and of course, Live Nation puts the bulk of their advertising dollars in this media. In fact, 90.32% of all spots they run are heard on the Radio. In the last 12 months Live Nation ran 1,534,580 spots with their biggest month coming last August 2012 with 212,867 ads.

On Broadcast TV, Live Nation ran 83,943 spots with May 2013 getting the most at 9,431 spots.

POSTED: June 17, 2013

Home       SpotTens       SpotLight       SpotTrend       Face-Off       Archived Spots       Newsletters


Reckitt Benckiser is a global consumer goods company headquartered in Slough, United Kingdom. It is the world's largest producer of household products and a major producer of consumer healthcare and personal products.

It has operations in over 60 countries and its products are sold in over 180 countries. A bit about their history; both Reckitt & Colman were millers but this giant was grown by merger.

Colman's was founded in 1814 when Jeremiah Colman began milling flour and mustard in Norwich, England. Reckitt & Sons started in 1840 when Isaac Reckitt rented a starch mill in Hull, England. He diversified into other household products and in due course passed on his business to his four sons. Reckitt & Sons was first listed on the London Stock Exchange in 1888.

In 1938, Reckitt & Sons merged with J&J Colman to become Reckitt & Colman Ltd. The company made several acquisitions, including the Airwick and Carpet Fresh brands (1985), Boyle-Midway (1990), and the Lehn & Fink division of Sterling Drug (1994). Reckitt & Colman sold the Colman's food business in 1995 but still has some food brands.

The company today was formed by a merger between Britain's Reckitt & Colman PLC and the Dutch company Benckiser NV in December 1999.

In October 2005, Reckitt Benckiser, a large German chemical company, agreed to purchase the over-the-counter drug manufacturing business of Boots Group, Boots Healthcare International, for £1.926 billion. The three main brands acquired were Nurofen in analgesics; Strepsils sore throat lozenges; and Clearasil anti-acne treatments.

In January 2008, the company acquired Adams Respiratory Therapeutics, Inc., a pharmaceutical company. In July 2010, the company agreed to buy SSL International, the makers of Durex condoms and Scholl's foot care products.

Some of Reckitt Benckiser’s brands include: Calgon, Clearasil, Easy Off, Lysol, Old English and Woolite.

According to their 2012 annual report, Reckitt Benckiser’s net revenue increased by 5% to £9.567 billion, or roughly $14.68 billion and averaged 35,900 employees in 2012, up from 37,800 employees in 2011, which was up from 27,200 in 2010.

Church & Dwight was formed in 1846 by two natives of New England. They branded their new product Baking Soda, which is a trade name for bicarbonate of soda. And Baking Soda is now found in practically every kitchen throughout the country and is regarded as a necessity by millions of Americans. It was first prepared for commercial distribution by John Dwight of Massachusetts and his brother-in-law, Dr. Austin Church of Connecticut.

The first factory was in the kitchen of Dr. Austin Church where they put baking soda in paper bags by hand. Today, the absolutely pure bicarbonate of soda is processed and packed by highly specialized modern machinery and reaches the consumer never having been touched by human hands.

In 1847, they created John Dwight and Company and the Cow Brand was adopted as a trademark for Dwight’s Saleratus (aerated salt) as it was called. The standard package at that time weighed one pound. The cow was adopted as a trademark because of the use of sour milk with saleratus in baking.

Based on its popularity, Dr. Church felt there was a larger need for saleratus of baking soda and so he formed a partnership known as Church & Company, doing business under that firm name with his sons James A. Church and E. Dwight Church. He used the ARM & HAMMER brand as his trademark to identify the baking soda manufactured by Church & Co.

In 1896, the descendants of the founders of these two firms consolidated their interests under the name of Church & Dwight Co., Inc.

Today the use of bicarbonate of soda is no longer confined to the kitchen. It is used throughout the house, in every phase of housekeeping and personal hygiene. ARM & HAMMER Baking Soda, which was first prepared in a New England village, now is used the world over. Along with the baking soda, they also produce, sell and distribute Close-Up toothpaste, OxiClean, Brillo, Nair and Trojan condoms.

According to the 2012 annual report, they had revenues of $ $2.92 billion with a net income of $349.8 million, which presented 6.3% sales growth. They have 4,354 employees.



Last 12 Months


On Cable, Reckitt Benckiser ran 849,125 spots in the last 12 months compared to Church & Dwight’s 556,619 spots in the same period. Reckitt Benckiser’s biggest month was August 2012 with 86,857 ads and Church & Dwight ran the most in December 2012 with 82,630 spots.

On the Radio, Reckitt Benckiser takes the lead as well with 197,831 spots against Church & Dwight’s 100,084 spots in the last 12 months. Reckitt Benckiser ran the most in July 2012 with 47,184 ads, while Church & Dwight ran the most in December 2012, when they cleared 29,622 spots.

On Broadcast TV Reckitt Benckiser almost triples Church & Dwight. Reckitt Benckiser ran 1,132,675 spots, while Church & Dwight cleared 482,653 spots in the last 12 months. Reckitt Benckiser’s biggest month was October 2012 with 127,523 spots, while Church & Dwight’s biggest month was December 2012 with 58,439 spots.


Posted: June 17, 2013

Home       Top       Archived Spots
Media Monitors is a leading ad tracking and verification company based in White Plains, NY.
For more info, call the MM newsroom: 914-259-4732 or email newsroom@mediamonitors.com.

Media Monitors
445 Hamilton Avenue, 7th Floor
White Plains, NY 10601 USA

For The Current Spots:                           Newsletters