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POSTED: June 3, 2013


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What happens in Vegas…

Las Vegas and Home Stores

By: Dwight Douglas, VP Marketing
Media Monitors - New York

(White Plains, NY) June 3, 2013 – According to Arbitron, Las Vegas, NV is the 32nd largest radio market with a population of 1,656,200.



  • Established in 1905, Las Vegas officially became a city in 1911. With the growth that followed Las Vegas became the most populous American city founded in the 20th century.

  • The city's tolerance for various forms of adult entertainment earned it the title: Sin City, but its current PR slogan is “What happens in Las Vegas, stays in Las Vegas.” The success of this campaign is evident in how often people say it and comedians use it as a basis for jokes.

  • Colleges and Universities: The University of Nevada, Las Vegas, called UNLV by sportscasters and students alike; The University of Nevada Medical School, the University of Phoenix; and Nevada State College.

  • The primary drivers of the Las Vegas economy: tourism, gaming, and conventions, which in turn feed the retail and dining industries. The city serves as world headquarters for the world's two largest gaming companies, Harrah's Entertainment and MGM Resort Group.

  • Major league sports have always seen the challenge of a perceived problem of legal sports betting. All four major professional sports leagues have strong anti-gambling policies, prohibiting their personnel from having any involvement in gambling and because of this no professional team has come to Las Vegas. They do have many minor league teams.

  • Some famous people from Las Vegas include: Kyle Busch, NASCAR Driver; Andre Agassi, tennis player; Carey Hart, pro BMX rider; Spencer Smith, musician (Panic at the Disco) and baseball pitchers Mike and Greg Maddox.


The #1 radio advertiser in Las Vegas last week was the DOLLAR LOAN CENTER with a whopping 1,321 spots. THE HOME DEPOT came in #2 with 1,078 spots, while MCDONALD’S landed in #3 with 951 ads. GEICO zoomed from #27 to #4 with 808 spots and ONE NEVADA CREDIT UNION deposited themselves at #5 with 792 spots. FORD DEALER ASSOCIATION locked up #6 with 675 commercials, while SAFEWAY STORES bagged #7 with 535 spots. YES! AIR CONDITIONING & PLUMBING cooled #8 with 512 ads and LASIK OF NEVADA cut into the top ten at #9 with 473 spots. Coming in #10 was TED WIENS (Tire and Auto) with 462 spots.



The category of HOME CENTERS has one totally dominant #1 king, THE HOME DEPOT that ran 81,248 spot on the radio nationwide last week. MENARDS moved into #2 airing 4,475 spots, while ACE HARDWARE was #3 with 3,572 spots. LUMBER LIQUIDATORS landed at #4 with 3,180 commercials, while LOWE’S ran 2,803 spots for #5. CITY MILL was #6 with 337 ads and ACO HOME GARDEN & HARDWARE stayed at #7 with 263 spots. SULLIVAN HARDWARE & GARDEN moved from #12 to #8 with 125 spots, while COSTELLO’S ACE HARDWARE was #9 with 118 spots. ABC HARDWARE & RENTAL was #10 running 103 spots.



THE HOME DEPOT has broken its high from the second week in April of this year, which was 69,911 spots, by running 81,246 spots last week to stay at #1. GEICO moved back into #2 with 40,436 spots, while AT&T WIRELESS pushed into #3 with 30,971 spots. MCDONALD’S managed to move from #6 to #4 with 29,286 spots and AUTOZONE zoomed from #21 up to #5 with 27,827 spots.

Posted: June 3, 2013

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Last Twelve Months

Lumber Liquidators (NYSE: LL) began in 1993 when Tom Sullivan, a building contractor, began purchasing excess wood that other companies didn't need and reselling it from the back of a trucking yard in Stoughton, Massachusetts. The company found its niche market in hardwood flooring.

The first store opened on January 5, 1996 in West Roxbury, Massachusetts selling 150 square foot of flooring the first day. Eight months later, a second store opened in Hartford, Connecticut and the demand never stopped.

The company moved headquarters from Boston to Colonial Heights, Virginia in 1999. By 2004, the company moved headquarters to its current location, a 306,000 square foot production center in Toano, Virginia. Over the past 20 years the company has grown steadily, with stores in 46 states and over 1000 employees. Lumber Liquidators has hundreds of locations in the US and Canada and continues to expand throughout North America.

Lumber Liquidators prides itself on having one of the largest inventories of prefinished and unfinished hardwood floors in the industry. They have flooring experts in every store and free samples are available for those planning to put in new floors.

Lumber Liquidators carries solid and engineered hardwood, laminate flooring, bamboo flooring, cork flooring and resilient vinyl flooring, butcher blocks, molding, accessories and tools.

The company claims they are environmentally conscious and only purchase from suppliers who practice sustainable harvesting, which allows forests to heal and re-grow faster.

According to the latest annual report, Lumber Liquidators Holdings Inc. produced revenues of $813.33 million with a net income of $47.06 million, which represented a 19.3% increase in 2012 sales growth. They have 1,420 employees.

On Local Cable, Lumber Liquidators ran 129,182 spots in the last 12 months with their biggest month coming in March of 2013 when they cleared 18,917 spots.

Lumber Liquidators must love Radio, because 67.99% of all the spots they ran happened on radio. In the last 12 months they ran 291,676 spots with their high mark coming last December 2012 when aired 35,194 spots.

On Broadcast TV, Lumber Liquidators ran only 8,171 spots in the last 12 months with big months in December 2012 with 2,101 ads and March 2013 when they ran 2,472 spots.

POSTED: June 3, 2013

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Centrum vs. One A Day

Centrum is a brand of multivitamin made by Wyeth, a division of Pfizer. According to Pfizer, multivitamins help to support the immune system with nutrients. They also help to neutralize free radical damage in the body with antioxidants like vitamins C and E. The word vitamin is a combination of the words ‘vital’ and ‘amine’, meaning they are organic substances needed for proper growth and function.

The Centrum multivitamin has been on the market since 1978 and there are currently nine different formulas targeted towards different age groups and for different lifestyles. The varieties include: Centrum, Centrum Ultra Women’s, Centrum Ultra Men’s, Centrum Silver, Centrum Silver Ultra Women’s, Centrum Silver Ultra Men’s, Centrum Performance, Centrum Cardio, and Centrum Kids. All Centrum varieties contain the same vitamins and minerals, but in different quantities.

According to product labels, Centrum varieties contain 100% of one’s daily value of vitamin C, D, E, thiamin (B-1), riboflavin (B-2), niacin (B-3), B-6, folic acid, B-12, pantothenic acid, iron, and iodine. It also contains 115% of one’s daily recommended magnesium value. Other vitamins found in the Centrum brands include vitamin A, K, biotin, calcium, zinc, chloride, potassium, and nickel.

Centrum multivitamins are available in tablets and liquids, as well as chewable tablets for children. It is the best-selling multivitamin in America.

According to the 2012 annual report, parent company Pfizer produced revenues of $58.99 billion with a net income of $9.49 billion. They have 91,500 employees.

One A Day multivitamin is produced by the Bayer Corporation, makers of the famous Bayer Aspirin brand.

One A Day offers an extensive selection of multivitamins to choose from: Women’s, Men’s Health Formula, Men’s Pro Edge, Women’s 50+ Advantage, Menopause Formula, Men’s 50+ Advantage, Women’s Prenatal, Women’s Active Mind & Body, Women’s Active Metabolism, Cholesterol Plus, Energy, Maximum, Essential, Teen Advantage, and Vitacraves Gummies. With so many different types of vitamins, the product website also offers an interactive feature that suggests the best One A Day variety for an individual.

Oneaday.com states that their essential multivitamin contains 100% of 10 important vitamins needed on a daily basis including vitamin A, vitamin B varieties, vitamin C, vitamin D, and Vitamin E. Each One A Day vitamin is specifically formulated to promote healthy bones, blood, and tissue.

Another important nutrient found in this product is potassium, which aids in proper nerve impulses, digestion, and release of insulin. Calcium and phosphorus are also found in the product and they work together to create strong bones, teeth, and aid in muscle contractions.

The 2012 annual report showed Bayer with sales of $51.22 billion and revenue of $5.15 billion, which created a net income of $3.09 billion. They have 111,800 employees.



Last 12 Months


On Local Cable, One A Day ran 419,105 spots in the last 12 months, while Centrum cleared 108,097 ads. One A Day’s biggest month was October 2012 when they ran 54,948 spots and Centrum ran the most in December 2012 with 23,628 ads.

On the Radio, Centrum is giving One A Day a real ride. One A Day only ran 357 radio ads in the last 12 months, while Centrum ran 74,192 spots in the same period. Centrum’s biggest month was October 2012 when they ran 11,124 spots, while One A Day’s biggest month was August 2012 with 100 spots.

On Broadcast TV, One A Day ran 163,357 spots in the last 12 months, while Centrum cleared 97,412 spots in the same period. One A Day hit the high-vitamin mark in October 2012 with 21,369 and had a strong May 2013 with 20,445 spots. Centrum ran the most spots in December 2012 with 19,181 spots.


Posted: June 3, 2013

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