Weekly Spots

POSTED: December 17, 2012

(White Plains, NY) December 17, 2012 – According to Arbitron, Omaha, NE is the 75th largest radio market with a population of 667,800. It was 72nd largest radio market three years ago.

• Omaha's pioneer period began in 1854 when the city was founded by speculators from neighboring Council Bluffs, Iowa. The city was founded along the Missouri River, and a crossing called Lone Tree Ferry earned the city its nickname, the "Gateway to the West."

• During the 19th century, Omaha's central location in the United States caused the city to become an important national transportation hub. Throughout the rest of the 19th century, the transportation, railroads and breweries were important aspects of Omaha life.

• The Henry Doorly Zoo is widely considered one of the premier zoos in the world. The zoo is home to the world's largest nocturnal exhibit and indoor swamp; the world's largest indoor rainforest, the world's largest indoor desert, and the largest geodesic dome in the world.

• There are eleven colleges and universities among Omaha's higher education institutions, including the University of Nebraska at Omaha; and Creighton University.

• Some notable people from Omaha include: Malcom X – African American activist; Fred Astaire and his sister, Adele Astaire – actor and actress; Gabrielle Union – actress; Marlon Brando – actor; Andy Roddick – tennis player; Henry Fonda – actor; and one of the world’s most successful investors, Warren Buffett is 82 and the 3rd wealthiest man in the world – woth an estimated $44 billion.

OMAHA SPOT TEN

In Omaha last week, the number one radio advertiser was CARS ON THE MONEY with 512 spots. REGIONALHELPWANTED.COM came in #2 airing 459 ads, while HY-VEE vaulted from #31 to #3 with 426 spots. MENARDS was #4 with 408 commercials and THE HOME DEPOT remained at #5 airing 392 spots. AT&T WIRELESS leaped from #67 up to #6 with 374 ads, while IHEARTRADIO remained at #7 with 350 announcements. NEBRASKA LOTTERY exploded from #89 up to #8 running 341 spots and SONIC was #9 with 330 ads. And coming in #10 was the NEBRASKA FUNITURE MART with 324 spots.

FOOD AND BEVERAGE RETAILERS SPOT TEN

NATIONAL STATISTICS -

In the Food and Beverage category the #1 advertiser on radio was KROGER with 8,681 spots. Coming in #2 was SAFEWAY STORES with 4,920 spots, while THE HONEYBAKED HAM COMPANY swelled from #76 to #3 with 3,897 spots. TRADER JOE’S traded at #4 airing 3,362 announcements and ALBERTSONS landed at #5 with 2,359 ads. SAVE MART SUPERMARKETS was #6 with 2,044 ads and SMITH’S FOOD AND DRUG STORES was solid at #7 with 1,863 spots. PUBLIX was #8 with 1,857 spots and GIANT EAGLE-GETGO got #9 airing 1,795 spots. And coming in #10 was GIANT EAGLE with 1,528 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

THE HOME DEPOT held onto #1 with 48,272 spots and GEICO stayed at #2 airing 27,107 spots. MCDONALD’S was #3 running 26,736 spots and AT&T WIRELESS moved up from #17 to #4 with 24,791 ads. Coming in #5 was T-MOBILE with 23,526 spots.

Posted: December 17, 2012

Ally Bank is a unit of Ally Financial (formerly GMAC), which officially changed its name to Ally Bank on May 15, 2009 and is headquartered in Midvale, Utah.

The original company GMAC was founded in 1919 in Detroit, New York, Chicago, San Francisco, and Toronto. The letters stood for General Motors Acceptance Corporation (GMAC), a provider of financing to automotive customers.

Since then, the business has expanded to include insurance, direct banking, mortgage operations and commercial finance and uses the term “bank” to define itself.

In 1999, GMAC Commercial Finance Group was established and in 2000, GMAC launched SmartAuction, an Internet-based automobile auction house.

In 2005, they got into the mortgage business big time with Residential Capital, LLC (ResCap), a global real estate finance business, which has had to restructure itself due to the mortgage crisis.

As of May 15, 2011, 73.8% of the enterprise is owned by the U.S. Treasury, 9.9% owned by GM Trust, 8.7% owned by Cerberus & Affiliates and the rest, 7.6% by 3rd party investors. Yes, so the taxpayers own the majority of Ally Bank.

According to their 2011 annual report, the bank lost $1.9 billion from revenues of $6.6 billion last year. They have 14,800 employees worldwide.

On Local Cable, Ally Bank ran 172,387 spots in the last 12 months. Their biggest month of the year was July when they ran 18,857 ads. 56.79% of all their spots ran on Cable.

On the Radio, Ally Bank cleared 103,316 spots in the last 12 months with the biggest concentration in the month of February 2012 when they ran 16,672 commercials.

On Broadcast TV, Ally Bank ran the least of the three media with 27,849 spots placed in the last 12 months. They ran hottest in September 2012 with 4,586 spots.

POSTED: December 17, 2012

Procter and Gamble (NYSE:PG) was founded in 1837 by two men who met by chance. One was William Procter who emigrated from England after his dry-goods store was robbed. He established himself as a candle maker in Cincinnati, which was a busy center of commerce and industry in the early nineteenth century.

The other half, James Gamble, came from Ireland and became an apprentice to a soap maker. The two might never have met had they not married sisters Olivia and Elizabeth Norris, whose father convinced his new sons-in-law to become business partners. As a result, in 1837, a bold new enterprise was born: Procter & Gamble.

They started out selling soap and candles, two important items of the day. Procter & Gamble began to market a new product, an inexpensive soap that floated in water. The company called the soap Ivory.

By 1859, sales had reached $1 million and they had 80 employees.

During the American Civil War, the company won contracts to supply the Union Army with soap and candles.

In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products.

As radio became more popular in the 1920s and 1930s, the company sponsored a number of radio programs. As a result, these shows often became commonly known as "soap operas".

The company introduced "Tide" laundry detergent in 1946 and "Prell" shampoo in 1947. In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as "Crest". Branching out once again in 1957, the company purchased Charmin Paper Mills and began manufacturing toilet paper and other paper products. Once again focusing on laundry, Procter & Gamble began making "Downy" fabric softener in 1960 and "Bounce" fabric softener sheets in 1972. One of the most revolutionary products to come out on the market was the company's "Pampers", first test-marketed in 1961.

In January 2005 P&G announced an acquisition of Gillette, forming the largest consumer goods company, and creating the demand for the FTC to ask them to sell several highly successful brands and divisions.

According to their annual report, fiscal year 2012, they produced revenues of $83.68 billion with a net income of $9.17 billion, which represented a 1.4% increase in sales. They have 126,000 employees.

Unilever (NYSE:UN) is a British-Dutch multinational corporation that produces many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products.

Unilever was founded the first day of 1930 by Antonius Johannes Jurgens, Samuel van den Bergh and William Hulme Lever, 2nd Viscount Leverhulme. The merging of operations of the British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie made sound commercial sense since palm oil was a major raw material for both products.

By 1980 soap and edible fats contributed just 40% of profits, compared with an original 90%. They were out to expand into many other areas beyond fats and soaps.

In 1987 Unilever acquired Chesebrough-Ponds, the maker of Ragú, Pond's, Aqua-Net, Cutex Nail Polish, and Vaseline. In 1989 Unilever bought Calvin Klein Cosmetics, Fabergé, and Elizabeth Arden, but the latter was later sold in 2000 to FFI Fragrances.

In 1996 Unilever purchased Helene Curtis Industries, giving the company a powerful new presence in the shampoo and deodorant market. The purchase brought Unilever the Suave and Finesse hair-care product brands and the Degree deodorant brand.

In 2000 the company absorbed the American business Best Foods, strengthening its presence in North America and extending its food division. In April 2000, Unilever added a few pounds with Ben & Jerry's and then took a few off with Slim Fast.

According to their 2011 annual report, Unilever created revenues of $46.47 billion and a net income of $4.25 billion, which represented a 5% growth in sales last year. They have 169,000 employees.

This can only be described as a heavy-weight fight in marketing. Procter and Gamble ran 6,042,349 spots in the last 12 months on Local Cable. Unilever ran 1,233,060 commercials on cable in the same period. Unilever’s biggest month was April 2012 when they cleared 138,160 spots, while P&G had their biggest month in October with 617,011 spots.

On the Radio, the game was a bit less intense. Unilever ran 75,378 spots against P&G’s 43,317 spots. P&G’s biggest month was April with 5,077 spots, while Unilever ran hottest in October with 14,467 ads.

On Broadcast TV, P&G dominated with 2,872,844 spots in the last 12 months, while Unilever cleared 665,355 spots. P&G ran hottest in July with 289,830 spots and Unilever played the most spots in May 2012 with 80,211 ads.

Posted: December 17, 2012

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