Weekly Spots

POSTED: December 10, 2012

(White Plains, NY) December 10, 2012 – According to Arbitron, Dallas - Ft. Worth, TX is the 5th largest radio market with a population of 5,431,900.

• Dallas and Texas remained under Spanish rule until 1821, when Mexico declared independence from Spain and the area became part of the Mexican state of Coahuila y Tejas. After many bloody battles with Mexico (including the Alamo), Dallas was founded in 1841 and formally incorporated as a city on February 2, 1856.

• The city is well known for its role in the petroleum industry, telecommunications, computer technology, banking and transportation.

• Deep within the Bible Belt, one feels a major Protestant Christian influence in Dallas. The Cathedral of Hope, an LGBT Protestant church, is the largest congregation of its kind in the world.

• Some of the universities in Dallas include Southern Methodist University, Dallas Baptist University and Texas Christian University.

• Dallas is home to the Dallas Desperados (Arena Football), Dallas Mavericks (NBA), owned by Internet tycoon Mark Cuban, and also the Dallas Stars (NHL). In baseball they have the Texas Rangers (MLB) and the team that some people call, “America’s Team”, the Dallas Cowboys (NFL) is the gem of their sports world.

• The Cowboys just opened The Cowboys Stadium, which covers 73 total acres, is 3 million square feet containing 104 cubic feet of volume and has a retractable wall to the opposite end zone. It holds 80,000 – expandable to 111,000, and was built for a cost of $1.8 billion.

• The Dallas “Metroplex,” the combination of Dallas, Ft. Worth and smaller towns and cities, has more shopping centers per capita than any other United States metropolitan area. The city itself is also home to 12 billionaires.

• Famous people from Dallas: singers Trini Lopez; Sly Stone and Meatloaf; the late great guitarist and singer, Stevie Ray Vaughan; actors Owen and Luke Wilson; baseball’s Ernie Banks; tycoon, Ross Perot; football great Troy Aikman and the late Hollywood producer, Aaron Spelling.

DALLAS SPOT TEN

In Big D last week the #1 radio advertiser was ESTRELLA TV (Liberman) with 1,285 spots. #2 was WAL-MART running 923 spots, while T-MOBILE was solid at #3 airing 864 spots. THE HOME DEPOT was #4 with 808 commercials and GEICO took #5 with 781 spots. SEARS soared from #85 to #6 with 677 spots, while ACE CASH EXPRESS stayed at #7 with 555 spots. CAR TOYS took #8 with 518 ads and USAA INSURANCE landed at #9 airing 481 announcements. MCDONALD’S was lovin’ it at #10 with 462 spots.

JEWELRY WATCHES SPOT TEN

NATIONAL STATISTICS -

This is a great time of year for the gem people. JARED THE GALLERIA OF JEWELRY is the king with 19,045 spots nationally last week. SHANE COMPANY commanded #2, as they usually do, with 10,076 spots. GENESIS DIAMONDS were #3 with 2,591 spots, while FRED MEYER JEWELERS was solid at #4 with 2,570 ads. DIAMONDS DIRECT took #5 with 2,192 spots and INTERNATIONAL DIAMOND JEWELERS landed at #6 with 1,559 spots. BEN BRIDGE JEWELER was #7 with 1,558 spots and LITTMAN JEWELERS stayed at #8 airing 873 spots. SPENCE DIAMONDS moved from #23 to #9 with 833 spots and coming in #10 was THE JEWELRY EXCHANGE with 828 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

What a difference a week makes as THE HOME DEPOT gets back into #1 with 43,557 spots. GEICO slips to #2 with 39,841 spots, while MCDONALD’S is solid at #3 with 27,223 ads. SEARS appears at #4 with 24,057 as they make their holiday push and T-MOBILE comes in at #4 airing 22,524 spots.

Posted: December 10, 2012

Novartis International AG is a multinational pharmaceutical company based in Basel, Switzerland and was created in 1996 through the merger of Ciba-Geigy and Sandoz, companies with rich and diverse corporate histories.

Geigy started as a materials, dye and drug company in 1758 by Johann Rudolf Geigy-Gemuseus in Basel, Switzerland.

Ciba was the brainchild of Alexander Clavel, who in 1859 took up the production of fuchsine in his factory for silk-dyeing works in the same town of Basel. The name Ciba was derived from the phrase: Company for Chemical Industry Basel and had its beginnings in 1884.

Sandoz was founded in 1886 by Alfred Kern and Edouard Sandoz, in the same town. Sandoz first focused on dyes that were alizarine blue and auramine.

Fast forward about 100 years later and the three companies had diversified beyond textiles and dyes. Some of the milestones for each company:

In 1939, Geigy discovered DDT and then Butazolidin in 1949.

The psychedelic effects of lysergic acid diethylamide (LSD) were discovered at the Sandoz laboratories in 1943 by Arthur Stoll and Albert Hofmann. Sandoz began clinical trials and marketed the substance under the name Delysid for the treatment of a wide variety of mental ailments, ranging from alcoholism to sexual deviancy.

Sandoz withdrew the drug in the mid-60s, just in time for Harvard's psychologist Timothy Leary to promulgate its use for recreational and spiritual experiences.

In 1970, Ciba and Geigy merged. In 1994, Sandoz acquired the Gerber Baby Food Company and two years later, Sandoz was absorbed by Ciba-Geigy and the new company was christened Novartis. Novartis comes from the Latin term "novae artes", which means "new arts" or "new skills". In essence, Novartis means utilizing scientific research, imagination, and new technologies to provide ever-greater benefits for humankind.

In 2003, Novartis bought Mead Johnson and Company and in 2008 took over Alcon, Inc. a leading manufacturer of eye care products. In 2009, they introduced Prevacid, which was one of the largest prescription to over-the-counter roll outs.

According to their annual reports, Novartis created revenues of $58.6 billion with net income of $11 billion in 2011. They have 119,418 employees.

On Local Cable, Novartis ran 267,730 spots in the last 12 months. Their biggest month was January 2012 when they cleared 56,439 spots.

After December of last year, Novartis did not use a lot of Radio. They ran only 27,819 spots on that media in the last 12 months. Last December they ran 17,985 spots.

On Broadcast TV, Novartis ran a total of 217,179 spots in the last 12 months with the biggest month being December 2011 when they cleared 47,776 spots.

POSTED: December 10, 2012

Royal Dutch Shell, commonly known simply as Shell, is a multinational petroleum company of Dutch and British origins. One of the six "supermajors" (vertically integrated private sector oil exploration, natural gas, and petroleum product marketing companies), Shell was listed as the world's largest corporation for 2009 by Fortune. The company's headquarters are in The Hague, Netherlands, with its registered office in London (Shell Centre).

The company's main business is the exploration for and the production, processing, transportation, and marketing of hydrocarbons (petroleum and natural gas). Shell also has a significant petrochemicals business (Shell Chemicals), and an embryonic renewable energy sector developing wind, hydrogen and solar power opportunities.

The Royal Dutch Shell Group was created in February 1907 when the Royal Dutch Petroleum Company and the "Shell" Transport and Trading Company Ltd of the United Kingdom merged their operations– a move largely driven by the need to compete globally with the then predominant U.S. petroleum company, John D. Rockefeller's Standard Oil.

In 1919, Shell took control of the Mexican Eagle Petroleum Company and in 1921 formed Shell-Mex Limited which marketed products under the "Shell" and "Eagle" brands in the United Kingdom. In 1932, partly in response to the difficult economic conditions of the times, Shell-Mex merged its UK marketing operations with those of British Petroleum to create Shell-Mex and BP Ltd, a company that traded until the brands separated in 1975.

In November 2004, following a period of turmoil caused by the revelation that Shell had been overstating its oil reserves, it was announced that the Shell Group would move to a single capital structure, creating a new parent company to be named Royal Dutch Shell plc, with its principal listing on the London Stock Exchange and the Amsterdam Stock Exchange.

According to their annual report for 2011, cash flow from operational activities amounted to $43 billion, 30% more than in 2010 and 82% more than in 2009. In 2011, Shell employed an average of 90,000 people in more than 80 countries.

BP has transformed from a local oil company into a global energy group.

Their history began more than 100 years ago with the adventurer William Knox D'Arcy, who, in 1908, discovered oil in Persia (now Iran). This was the first oil discovery in the Middle East. In April 1909, the Anglo-Persian Oil Company was incorporated. This company was the predecessor of BP.

In 1935, after Persia became Iran, the company renamed itself Anglo-Iranian Oil. After World War II, the company became the focus of discontent among Iranians, who charged that the dividends they received from oil production were too small. In 1951, under the leadership of Mohammed Mossadeq, Iran nationalized its oil industry.

This led to a 1953 coup that resulted in Mossadeq's overthrow. The British government and the U.S. Central Intelligence Agency were implicated in the coup, which some critics charged was undertaken in part to protect Anglo-Iranian Oil's profits in the region.

By 1954, Anglo-Iranian Oil was renamed British Petroleum and resumed oil production in Iran. BP continued its Iranian operations until 1979, when the regime of Ayatollah Ruhollah Khomeini confiscated the company's assets in Iran.

The situation in Iran demonstrated to BP leadership the hazards of depending on one country for its oil. During the early 1950s, BP expanded into other parts of the Middle East, as well as Canada, Africa, and Europe. BP became a key player in Alaska after the discovery of oil at Prudhoe Bay. It further expanded its activities in the United States when it acquired marketing and refining capacity from Atlantic Richfield (Arco).

For years, the British government had owned a stake in BP. This changed in the 1980s under the privatization policy of then-Prime Minister Margaret Thatcher. By 1987, the British government had sold its holdings in BP.

Under the leadership of Lord Browne as its chief executive, BP became larger due to a series of major acquisitions. In 1998, BP merged with Amoco, creating a new company, BPAmoco. This new name was short-lived, however, and the company was renamed BP in 2000. That year, BP acquired two other companies: Arco and Burmah Castrol.

BP's growth over the years has not been without its problems. In 2005, an explosion at a BP refinery near Houston, Texas, killed 15 workers and injured dozens more. BP has since admitted that mismanagement on its part played a role in that disaster.

In 2006, a pipeline leak, resulting from line corrosion, spilled thousands of gallons of oil in Alaska. As a result, BP replaced miles of pipeline and closed leaking wells in the Prudhoe Bay area.

On April 20, 2010, the semi-submersible exploratory offshore drilling rig Deepwater Horizon exploded after a blowout; it sank two days later, killing 11 people. The final chapter in this tragedy of loss of life and environmental destruction was written on November 15, 2012 when BP agreed to pay $4.5 billion in a settlement of criminal charges brought by the U.S. government. This is the largest fine ever levied in U.S. history.

According to their annual report, BP produced revenues of $234.25 billion with a net income of $16.03 billion, which represented a 21.7% growth in sales. They have 83,400 employees. Overall, Shell ran 35.46% as many spots as BP in all three media.

On Local Cable, BP ran 207,758 spots in the last 12 months compared to Shell's 118,286 spots. Shell's hottest month was April 2012 when they ran 21,906 spots, while BP's big month was July with 34,241 ads.

On the Radio, BP is way out ahead with their restoring the Gulf campaign. BP ran 242,675 spots, while Shell ran 61,565 spots in the last 12 months. BP's hottest month was February 2012 with 30,001 spots. Shell ran the most spots in July last summer with 9,451 spots.

On Broadcast TV, BP ran 77,993 spots in the last 12 months, while Shell ran only 7,498 spots in the same period. BP delivered 16,712 spots in July, their biggest, while Shell ran their biggest monthly schedule in June 2012, totaling 1,277 spots.

Posted: December 10, 2012

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