Weekly Spots



POSTED: November 26, 2012



MEDIA MONITORS RESEARCH SPOT TEN RESULTS

Click an icon to download Adobe Reader Click Me for Acrobat Readeror PDF Plugin for Firefox Click Me for FF PDF Plugin

Mac & non IE or FF Browsers Click Here To Download Spot Charts


It appears you don't have a PDF plugin for this browser.
No problem... Just click on one of the icons above in order to begin the download.

Home       SpotTens       SpotLight       SpotTrend       Face-Off       Archived Spots       Newsletters
 

CAPITAL OF CALIFORNIA

Sacramento and Department Stores

By: Dwight Douglas, VP Marketing
Media Monitors - New York



(White Plains, NY) November 26, 2012 – According to Arbitron, Sacramento is the 27th largest radio market with a population of 1,887,800.


 

CITY FACTS

  • Sacramento, the capital of the State of California, was discovered by the Spanish explorer Gabriel Moraga in the 1800s and was named after the Spanish term for 'sacrament.'

  • During the California Gold Rush, Sacramento was a major distribution point, a commercial and agricultural center, and a terminus for wagon trains, stagecoaches, riverboats, the telegraph, the Pony Express, and the First Transcontinental Railroad.

  • One of the great attractions in, what they call, Old Sacramento, is the California State Railroad Museum.

  • Much of the California rice crop is grown in the Sacramento Valley where abundant water from nearby snowcapped mountains and several rivers, as well as ideal soil and growing conditions, combine to make rice the dominant crop.

  • California State University, Sacramento, more commonly known as Sacramento State or Sac State, is the major local university.

  • In professional sports they have the Sacramento Kings of the NBA; the Sacramento Monarchs of the WNBA; the Sacramento River Cats, a minor league baseball team; and the Sacramento Knights of the NPSL Soccer league.

  • Famous people from Sacramento: golfer Natalie Gulbis; Supreme Court Justice Anthony Kennedy; the late Rodney King (can’t we all just get along); and actors, Tim Busfield, Randolph Mantooth, Sam Elliot, Molly Ringwald and Tom Hanks.


SACRAMENTO SPOT TEN

The #1 radio advertiser in the California state capital was SAVE MART SUPERMARKETS with 839 spots. Coming in #2 was the CHEVROLET DEALER ASSOCIATION that ran 755 ads, while GEICO leaped from #25 to #3 with 717 spots. SHANE COMPANY sparkled at #4 airing 625 spots and THE HOME DEPOT landed at #5 running 599 commercials. SEARS moved from #16 up to #6 with 514 ads, while the HONDA DEALER ASSOCIATION cleared 510 spots putting them in #7. SLEEP TRAIN was #8 with 488 spots and MCDONALD’S was lovin’ it at #9 with 487 spots. The FORD DEALER ASSOCIATION leaped from #62 up to #10 with 477 spots.

DEPARTMENT STORES SPOT TEN

NATIONAL STATISTICS -

The #1 department store on the radio last week was SEARS with 22,889 spots. The week leading up to Black Friday had KOHL’S coming in #2 with 14,006 spots. MACY’S took control of #3 with 11,376 ads, while T.J.MAXX-MARSHALLS-HOME GOODS moved from #13 up to #4 airing 1,826 commercials. BLOOMINGDALE’S was #5 with 1,358 spots and BEALLS was #6 with 1,030 spots. BURLINGTON COAT FACTORY wrapped up #7 with 919 ads, while BEALLS OUTLET store was #8 with 842 spots. THE BAY was #9 with 614 commercials and ELDER-BEERMAN took #10 with 597 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

THE HOME DEPOT continues its grasp on #1 with 52,065 radio spots last week. GEICO scored #2 with 40,162 spots and LOWE’S moved from #11 to #3 with 27,715 ads. SEARS was #4 airing 27,700 spots, while MCDONALD’S was #5 with 26,706 spots.

Posted: November 26, 2012

Home       SpotTens       SpotLight       SpotTrend       Face-Off       Archived Spots       Newsletters
 


SPOT TRENDS
Last Twelve Months


Menards® started in 1958, when there was a need for economical agricultural buildings. The farm industry became more mechanized, which created a demand for low-cost housing of stock and machinery.

As a means to finance his education, John Menard, Jr. decided to make buildings for farmers. By the summer of 1959, several buildings had been erected in the Eau Claire, Wisconsin area and the Menard name was gaining a reputation.

Due to the increasing demand for Menard pole buildings, it became necessary to purchase more equipment and put on additional crews. Advertising literature was circulated throughout the state. The demand grew to such proportions that when John graduated from college and could devote all of his time to the business, Menards® was formed.

Prospective pole building customers often inquired about purchasing lumber and building materials. Realizing the consumer need for building materials, Menards® began to sell materials to the public on a cash-and-carry basis. This was the very beginning of Menard Cashway Lumber.

In 1969, the manufacturing and warehousing functions were added to the company, beginning with the truss plant. Since then, more plants have been added for treated lumber, pre-hung doors, board, steel, nail packaging, concrete, and extrusion.

The sale of the Menard Building Division in 1994 ended nearly three and a half decades of pole barn construction and paved the way for even greater expansion in retail home improvement centers.

Today, Menards® is recognized as the retail home center leader of the Midwest with 270 home improvement stores located in Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin and Wyoming. They have 45,000 employees. Several financial web sites estimate their annual sales to be in the $8 billion range.

On Local Cable, Menards ran 51,360 spots in the last 12 months. Their biggest months were January 2012 when they cleared 4,859 spots and then in August when they bought 4,716 spots.

On the Radio, Menards really excelled with 58.16% of all spots placed on radio which totaled 214,511 in the last 12 months. Their hottest month was August with 19,658 ads, Last month, October, was also strong with 19,201 spots.

On Broadcast TV, Menards ran 102,936 spots in the last 12 months with the biggest month being last January with 10,239 spots.

POSTED: November 26, 2012

Home       SpotTens       SpotLight       SpotTrend       Face-Off       Archived Spots       Newsletters
 

HERSHEY vs. MARS


The Hershey Company (NYSE: HSY) is headquartered in Hershey, Pennsylvania, a town permeated by the aroma of cocoa and home to Hershey's Chocolate World. Hershey’s, as it commonly called, is the largest chocolate manufacturer in North America.

It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, a subsidiary of his Lancaster Caramel Company. In 1900, he sold his caramel company for $1,000,000 so that he could concentrate on manufacturing chocolate. In 1907, he introduced a small, conical-shaped flat-bottomed piece of chocolate called the “Hershey’s Kiss”; today, 80 million of those candies are produced each day. He went on to introduce Hershey’s Syrup in 1926 and Hershey’s semi-sweet chocolate chips in 1928.

Hershey's chocolate products are sold worldwide and include: Almond Joy, Cadbury, Hershey's Bliss, Hershey's Pot Of Gold, Hershey's Kisses, Milk Duds, Mr. Goodbar, Reese's peanut butter cups, Reese's Pieces, Skor toffee bar, Take 5 candy bar and York Peppermint Patties.

Hershey’s also produces candies such as: Good & Plenty, Jolly Rancher, Payday, Ice Breakers, and chocolate pantry products for cooking with chocolate.

According to their latest annual report, last year Hershey had revenues of $6.08 billion with net income of $628.96 million, which represented a 7.2% growth in sales in 2011. They have 13,800 employees.

Mars, Incorporated is a world-wide manufacturer of confectionery, pet food and other food products.

Frank C. Mars, whose mother taught him to hand-dip candy at age 19 decided to turn that into a business. In Tacoma, Washington, Frank started The Mars Candy Factory with his second wife Ethel V. Mars, but that effort failed. Then in 1920, Frank Mars returned to his home state, Minnesota, where he launched a new company called Mar-O-Bar Company.

Headquartered in McLean, Virginia today, they are entirely owned by the Mars family, making it one of the largest privately owned U.S. corporations. John Mars is the Chairman. Most of its production activities in the U.S. take place in Hackettstown, New Jersey.

Because it is still a family owned company, they are famous for their secrecy. A 1993 Washington Post Magazine article was a rare raising of the veil, as the reporter was able to see the "M"s being applied to the M&M's, something that "no outsider had ever before been invited to observe.”

Their product line includes: 3 Musketeers, Dove Chocolate, Kudos, M&M's, Mars Bar, Mars Delight, Milky Way, Nutro, Skittles, Snickers, Tracker, and Twix, to name a few. With money from Warren Buffet, Mars purchased the chewing gum company Wm. Wrigley Jr. Company in 2008 for about $23 billion.

Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. They have 70,000 employees worldwide.



 

MEDIA USAGE

Last 12 Months


 

On Local Cable, Hershey’s cleared an amazing 1,261,753 spots in the last 12 months. Mars was no slouch with 850,206 commercials in the same time frame. Hershey’s biggest month was last month, October with 124,925 ads, while Mars also topped out in October 2012 with 108,716 spots.

On Radio, Hershey’s again has the advantage with 71,226 spots in the last 12 months, while Mars ran 41,609 spots. Mars ran hottest in July 2012 with 6,688 ads and Hershey’s hit radio hardest last November 2011 with 9,802 spots.

On Broadcast TV Hershey over-powered Mars. Hershey’s ran 1,230,116 spots in the last 12 months, while Mars cleared 380,200 ads. Hershey’s ran the most in the month of July 2012 with 128,301 spots compared to Mars’ biggest month in September 2012 with 43,503 spots.

 

Posted: November 26, 2012

Home       Top       Archived Spots
Media Monitors is a leading ad tracking and verification company based in White Plains, NY.
For more info, call the MM newsroom: 914-259-4732 or email newsroom@mediamonitors.com.


Media Monitors
445 Hamilton Avenue, 7th Floor
White Plains, NY 10601 USA
1-800-67-MEDIA




For The Current Spots:                           Newsletters