Weekly Spots

POSTED: October 1, 2012

(White Plains, NY) October 1, 2012 – According to Arbitron, Phoenix, AZ is the 14th largest radio market with a population of 3,255,500 and it keeps growing. It was 15th largest last year.

• Phoenix is the capital and largest city in Arizona; it was incorporated in 1881 after being founded in 1868. On February 14, 1912, under President William Howard Taft, Phoenix became the capital of the newly formed state of Arizona.

• The early economy of the city was primarily agricultural, dependent mainly on cotton and citrus farming. In the last two decades, the economy has diversified as rapidly as the population has grown.

• Phoenix is home to the Phoenix Suns of the National Basketball Association. The Phoenix Mercury was one of the original eight teams to launch the Women's National Basketball Association. And in 1988, the St. Louis Cardinals moved to Arizona. They also host many Major League Baseball teams for spring training every March.

• Arizona State University is the main institution of higher education in the region, with campuses located in Tempe, Northwest Phoenix, Downtown Phoenix and Mesa. The University of Phoenix is also headquartered in Phoenix.

• Some notable people from Phoenix include John McCain Presidential candidate in 2008; the band, Jimmy Eat World; American Idol singer, Jordan Sparks; and singer-song writer, Michelle Branch; and Stevie Nicks of Fleetwood Mac grew up in Scottsdale, Arizona. And Alice Cooper, not born there, plays golf and lives in Phoenix.

PHOENIX SPOT TEN

#1 last week in the city of sun was GEICO with 1,016 spots. WELLS FARGO rode into #2 with 884 ads, while FRY’S was stable at #3 airing 800 announcements. NISSAN DEALER ASSOCIATION stayed at #4 with 760 spots and ABC TV NETWORK landed in #5 with 636 spots. MCDONALD’S made it to #6 running 602 commercials and THE HOME DEPOT was solid at #7 with 596 spots. O'REILLY AUTO PARTS parked at #8 with 567 spots and CHASE was #9 with 529 ads. Coming in #10 was ALLSTATE clearing 472 spots.

APARREL, FOOTWEAR & ACCESSORIES SPOT TEN

NATIONAL STATISTICS -

The king of the category was JOS. A BANK with 3,916 spots coming in #1. PLATO’S CLOSET was #2 with 1,338 spots, while LEVI’S landed in #3 with 697 spots. BOOT BARN planted itself at #4 running 638 commercials and MARK’S WORK WEARHOUSE wriggled into #5 with 548 ads. WRANGLER slipped into #6 with 543 spots and CLOTHES MENTOR was #7 airing 438 spots. PHILIP MICHAEL FASHION FOR MEN got dressed at #8 with 224 spots, while RUGGES WEARHOUSE appears at #9 with 172 spots. And coming in #10 was ROCKY BOOT with 145 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

The National Spot Ten got shaken up a bit with THE HOME DEPOT taking back #1 with 36,459 spots. The big gainer was ABC TV NETWORK exploding from #65 to #2 running 32,849 spots hyping its new season. GEICO falls from #1 to #3 with 32,522 spots, while MCDONALD’S was #4 with 27,887 ads. #5 was O'REILLY AUTO PARTS with 27,021 spots.

Posted: October 1, 2012

ADT is the leading provider of electronic security, interactive automation and related monitoring services for residences and small businesses in North America.

In 1874, 57 district telegraph delivery companies affiliated and became "American District Telegraph". With the increase in telephone usage in the late 19th century, ADT's messenger business slowly declined in popularity. ADT tried branching out and developing their signaling business while still maintaining their telegraph business as primary income source.

ADT incorporated into Western Union in 1901. ADT separated its messenger business from its main signaling business at this time. In 1909, Western Union and ADT came under the control of AT&T. ADT began to expand into new areas such as fire alarms and burglar alarms between 1910 and 1930, but was kept separate from AT&T's Holmes alarm business. ADT became a publicly owned company in the 1960s.

In 1964, ADT was found to be a monopoly in restraint of trade. ADT was forced to adopt a national price list, which could not be varied, to help establish Central Station Competitors in cities without competition, and to pay fines and triple damages to the federal government, customers, and local competitors.

In 1987, ADT was purchased by the British company called Hawley Goodall. As a result of the acquisition, Hawley changed its name to ADT Inc. and decided to refocus its business around security services. At the end of 1987, the company sold its North American-based facility services business to Denmark's ISS A/S.

In 1997, ADT was purchased by Tyco by means of a reverse takeover, thus allowing Tyco a Bermudan tax status.

In May 2010, ADT acquired competitor Broadview Security for $2 billion dollars. In 2011, ADT opened a $1.5 million Integrated Solutions Center (ISC) in Colorado. The ISC has more than 6,500 square feet and features three show rooms. The purpose of the ISC is to provide customers with the opportunity to speak with the company’s leaders and other subject matter experts in a customized setting to learn more about solutions offered by ADT Commercial.

With a 138-year history, ADT is one of the most well-known brands in the security industry and has branches in 50 different countries. Its parent company Tyco had 2011 revenues of more than $17 billion and has more than 100,000 employees worldwide.

Above all other media, 70.64% of ADT’s spots were run on cable, which totaled 182,519 ads in the last 12 months. Their biggest month was June 2012 when they ran 19,940 spots.

On the Radio, ADT ran only 25,388 spots in the last 12 months, with the biggest month being last month, September 2012, with 3,684 spots.

On Broadcast TV, ADT ran a grand total of 50,488 spots in the last 12 months with the most spots being run in October 2011 when they cleared 6,428 ads.

POSTED: October 1, 2012

OSI Restaurant Partners, LLC is a hospitality company that owns several casual dining restaurant chains.

The company was established in 1988 in Tampa, Florida where they introduced the first Outback Steakhouse, an Australian themed restaurant. That restaurant was owned by the partners Bob Basham, Trudy Cooper, Chris Sullivan and Tim Gannon.

In 1991 they went public on NASDAQ, later moving to the NYSE.

Carrabba's Italian Grill was founded in Houston by Johnny Carrabba and Damian Mandola in December of 1986.

Carrabba's caught the attention of Aussie-themed Outback Steakhouse, Inc. owners. A joint venture partnership was formed and in January, 1995, Outback Steakhouse, Inc. acquired the rights to develop Carrabba's nationwide. There are currently over 200 Carrabba's Italian Grill locations.

In January of 2000 in St. Petersburg, Florida, Bonefish Grill was launched by Tim Curci and Chris Parker. A year later a partnership with OSI was created and their current President John Cooper is the husband of Outback Steakhouse founder Trudy Cooper.

Cheeseburger in Paradise is a casual dining restaurant. The first restaurant opened on August 22, 2002, in Indianapolis, Indiana and by 2010 the restaurant had 34 locations in 17 states. Named for the song "Cheeseburger in Paradise" by Jimmy Buffett, the chain was a partnership between Buffett's company, Margaritaville Holdings LLC, and OSI Restaurant Partners, with Buffett licensing the name.

OSI also owns Fleming’s Prime Steakhouse & Wine Bar and Roy’s Hawaiian Fusion Cuisine.

In 2007, OSI Restaurant Partners was bought out by Bain Capital Partners, Catterton Partners and founders Sullivan, Basham, and Gannon for a reported price of $3.2 billion.

Darden Restaurants, Inc. (NYSE: DRI) owns multi-brand restaurants and is headquartered in Orlando, Florida. The firm owns several casual dining restaurant chains, most notably Olive Garden, LongHorn Steakhouse, and Red Lobster. Darden owns and operates 1,800 restaurant locations throughout North America.

William (Bill) Darden started his first restaurant in Waycross, Georgia at the age of 19. It was called The Green Frog and offered “service with a hop.”

Next, in 1968 Darden opened the Red Lobster Inns of America, with its first Red Lobster restaurant in Lakeland, Florida. Darden chose Lakeland because he wished to see how the concept would fare in a non-coastal region, and Lakeland was the innermost city in Florida.

The restaurant became hugely successful and by 1970 had expanded to three locations in the state. While the locations were profitable, the company lacked the resources to expand further, so Darden sold the company to food giant General Mills.

Under General Mills, Red Lobster grew into a successful chain of almost 400 locations by 1985. The company underwent several restructurings and transformed itself from an inexpensive fast-food seller into a chain of casual dining seafood restaurants by 1988.

In 1982, Darden opened the first Olive Garden concept store in Orlando. The chain took off, and by 1989 General Mills had opened over 145 stores, making the chain the fastest-growing unit in the company's restaurant holdings.

While Olive Garden did not meet critical success, it was popular, and its per-store sales soon grew to match those of Red Lobster. The company helped bolster its Italian bona fides opening the Culinary Institute of Tuscany in Tuscany, Italy, a training facility designed to allow its chefs to become fluent in Italian cuisine in an authentic Italian setting.

China Coast was an attempt to create a casual dining restaurant that featured American Chinese cuisine, but by the end of 1995, China Coast folded and the remaining good locations were either converted to Red Lobsters or Olive Gardens.

Bahama Breeze, featuring food and drinks found in the islands of the Caribbean Sea and a Caribbean theme, was created in 1996.

Darden Restaurants was spun off from General Mills in 1995 and went public on May 31, 1995 on the NYSE. In 2007, they bought the LongHorn Steakhouse and The Capital Grille.

LongHorn Steakhouse operates more than 350 restaurants in 33 states. Today, there are more than 680 Red Lobster locations in the United States and Canada. There are more than 750 Olive Gardens. Darden Restaurants operates more than 1,780 restaurants.

Darden Restaurants’ latest annual report shows revenues of $8 billion with net income of $476.5 million, which represents a 6.6% increase in sales in 2012. They have 180,000 employees.

On Local Cable, Darden is well ahead of OSI Restaurants. Darden ran 763,818 spots in the last 12 months, while OSI ran 376,700 ads. OSI’s biggest month was July 2012 with 44,282 spots cleared, while Darden topped out in January 2012 with 82,613 spots.

On Local Radio, OSI ran 12,423 spots in the last 12 months, while Darden only ran 6,941 spots in the same period. OSI’s biggest month was April 2012 with 1,749 spots and Darden’s hottest month was the same month April when they ran 1,243 spots.

On Broadcast TV, Darden outspent with 371,849 spots against OSI’s 54,016 commercials. OSI’s biggest TV month was July 2012 with 6,800, while Darden ran the most in August 2012 with 40,710 spots.

Posted: October 1, 2012

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