Weekly Spots

POSTED: September 24, 2012

(White Plains, NY) September 24, 2012 – According to Arbitron, Atlanta, GA is the 9th largest radio market with a population of 4,385,000.

• Atlanta, the capital and the largest city in Georgia has been one of the fastest growing metropolitan areas in the nation since 2000.

• Atlanta has had many names: Standing Peachtree, Thrashersville, Terminus, Marthasville, and Atlantica-Pacifica (by railroaders) which was finally shortened to Atlanta. The city was incorporated as Atlanta on December 29, 1847.

• Atlanta is home to the Atlanta Braves of Major League Baseball; the Atlanta Falcons of the National Football League; the Atlanta Hawks of the National Basketball Association; and the Atlanta Thrashers, NHL Hockey. Atlanta also hosted the 1996 Summer Olympics.

• Atlanta has more than 30 institutions of higher education, including: Georgia Institute of Technology, Georgia State University, Emory University, Clark Atlanta University, Morehouse College and Spelman College and in nearby Athens, GA, the University of Georgia.

• Some famous faces: Margaret Mitchell Author of "Gone with the Wind"; Martin Luther King Jr.; actress' Julia Roberts, Holly Hunter and Dakota Fanning; TV personality Ryan Seacrest; singer-songwriter Usher; rapper T.I.; directors Spike Lee and Steven Soderbergh; and comedian Jeff Foxworthy.

ATLANTA SPOT TEN

In Hot 'Lanta last week the #1 radio advertiser was KROGER running 739 spots. WELLS FARGO stopped at #2 with 570 spots, while GEORGIA POWER moved into #3 airing 564 commercials. The FORD DEALER ASSOCATION exploded from #48 to #4 with 558 ads and WAL-MART was #5 with 536 spots. PNC popped down to #6 with 515 spots, while PUBLIX made major gains from #42 to #7 with 501 commercials. GEORGIA LOTTERY was solid at #8 with 442 spots and THE HOME DEPOT moved up from #33 to #9 with 433 spots. RICK HENDRICK CHEVROLET stayed at #10 with 402 spots.

TELEVISION & CABLE TV SPOT TEN

NATIONAL STATISTICS -

Cable TV loves to use radio to promote their shows and channels. #1 last week was NBC TV NETWORK with 11,084 spots. FOX TV came in #2 with 10,574 ads, while ABC TV moved from #9 to #3 airing 5,758 spots. FAMILY FEUD SYNDICATION cleared 3,968 spots putting them at #4 and UNIVISION came in #5 with 2,909 ads. ESTRELLA TV stayed at #6 running 2,669 spots, while CBS TV was #7 with 2,628 spots. CMT-COUNTRY MUSIC TELEVISION cleared 2,134 spots putting them at #8 and THE WEATHER CHANNEL was #9 with 2,056 spots. KATIE (Katie Couric TV show) was #10 with 1,555 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

The gecko is back on top with 36,268 spots; GEICO takes #1 back. THE HOME DEPOT climbs from #9 to #2 with 32,627 spots, while MCDONALD'S stays at #3 airing 27,200 commercials. WALGREENS enters the top five at #4, up from #8, with 22,998 spots and WELLS FARGO takes #5 with 22,568 spots.

Posted: September 24, 2012

Farmers Insurance started out in a tiny one-room office in downtown Los Angeles in 1928 and became a major player in the insurance business. The company was started by two men, John C. "Jack" Tyler who was born in a sod house on the banks of the James River in South Dakota and Thomas E. Leavey who came from a dairy farm in Humboldt County, California.

Tyler and Leavey believed that farmers and ranchers, who had better driving records than urbanites, deserved lower insurance premiums. Tyler, the son of a South Dakotan insurance salesman, and Leavey, who had formerly worked for the Federal Farm Loan Bureau and the National Farm Loan Association, recognized that farmers, ranchers, and other rural drivers were an overlooked market and decided to create their own auto insurance firm. After receiving a loan from Bank of America, they started their company.

The Farmers Insurance Group of Companies is a personal lines property and casualty insurance group providing homeowners insurance, auto insurance, life insurance, and financial services in the United States. It is the 7th largest insurance group in the US servicing over 10 million households.

According to AdWeek, Farmers Insurance Group landed more than 2 million fans on Facebook partly the result of a promotion they did a year ago with Zynga’s FarmVille, a tie into their name. They are currently running zany TV spots created by RPA, USA that feature what they call the University of Farmers with actor Jonathan Kimble "J. K." Simmon as the instructor.

Farmers Group Inc. is headquartered in Los Angeles, California but is 100% owned by Zurich Financial Services based in Zurich, Switzerland.

Farmers Insurance has around 24,000 employees and 50,000 exclusive and independent agents.

The most spots were run on Cable, as a matter of fact, 56.89% of all their spots landed on Local Cable. In the last 12 months, Farmers has run 417,589 spots on Cable. Their biggest month was June 2012 with 46,478.

On the Radio, Farmers ran 248,618 spots in the last 12 months with the biggest month June airing 36,420 ads.

On Broadcast TV Farmers cleared 67,877 spots in the last 12 months with their hottest months being April (10,969) and May (10,882) 2012.

POSTED: September 24, 2012

Sleepy’s has its roots in the late 1920s, when Louis Acker opened his first mattress store in 1931 in Brooklyn, NY.

Harry Acker, Louis’ son worked in his father’s mattress store. In 1957, two years after his father’s death, Harry made a decision to take the years of experience working with his father hand making mattresses and expand the well-known mattress store. Sleepy’s was born.

By 1977, Harry had opened 8 Sleepy’s stores and their slogan “The Mattress Professionals”, became firmly associated with the company.

After acquiring Kleinsleep mattress chain in 1993, Sleepy’s opened their 75th store in 1994, and moved their offices to a 230,000 square foot headquarters in Bethpage, NY.

In 1995, following Sleepy’s acquisition of Mattress Discounters in NY and NJ, Sleepy’s launched 1-800-SLEEPYS, a convenient toll free service that allows customers to consult with a mattress professional from the comfort of their home.

Sleepy’s currently delivers to all 50 states and has more than 700 showrooms in Connecticut, Delaware, Massachusetts, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Virginia, Vermont and West Virginia.

The Mattress Firm Company was founded in 1986. They are headquartered in Houston, Texas. Mattress Firm currently operates over 1000 locations across 28 states.

Among the products offered by Mattress Firm are mattresses, head boards, sheets, pillows, cushions, frames, futons, rugs, day beds as well as accessories.

The company provides its customers with their choice of traditional mattresses, including Sealy and Simmons, as well as specialty mattresses, such as Tempur-Pedic.

In the year 2002, Mattress Firm was sold to Sun Capital Partners Inc. Then in January of 2007 it was bought by J.W. Childs Associates LP. They are on the NASDAQ: MFRM and have 2,230 employees. They created revenues of $703.91 million with a net income of $34.35 million, which represents a 42.5% growth in 2012.

On Local Cable, Sleepy’s ran 42,129 spots in the last 12 months, while MattressFirm ran 10,886 ads. The hottest month for Sleepy’s was September 2011 when they ran 4,920 commercials and MattressFirm’s biggest month was January 2012 with 1,608 spots.

On the Radio, MattressFirm ran 275,055 spots in the last 12 months against Sleepy’s 148,630 ads. MatttressFirm ran the most last month, August 2012, with 33,837 spots, while Sleepy’s also ran hottest last month with 16,174 spots.

On Broadcast TV, MattressFirm was firmly ahead with 81,835 ads, while Sleepy’s ran behind with 35,052 spots. MattressFirm ran the most in July 2012 (9,084) and August (9,794). Sleepy’s biggest month on TV was last month as well with 5,365 spots.

Posted: September 24, 2012

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