Weekly Spots

POSTED: September 17, 2012

(White Plains, NY) September 17, 2012 – According to Arbitron, San Diego, CA is the 17th largest radio market with a population of 2,648,300.

• Named for the Catholic Saint Didacus, more commonly known as San Diego by the Spanish, who first came to the new world in 1602 and put his name on the map.

• There is another city 18.5 miles from San Diego that has a population that equals the Southern California city. It’s Tijuana, Mexico and it is a major part of the tourism of San Diego.

• Public colleges and universities in the city include University of California, San Diego, San Diego State University, California State University San Marcos and the San Diego Community College District, which includes San Diego City College, San Diego Mesa College, and San Diego Miramar College. Private colleges and universities in the city include Alliant International University, Coleman University, Design Institute of San Diego and the Fashion Institute of Design & Merchandising's San Diego campus.

• San Diego hosts the largest naval fleet in the world with as many as 53 ships, over 120 tenant commands, and more than 35,000 sailors, soldiers, Department of Defense civilian employees and contractors. About 5 percent of all civilian jobs in the county are military-related, and 15,000 businesses in San Diego County rely on Department of Defense contracts.

• San Diego’s professional sports are: the NFL team San Diego Chargers and MLB’s San Diego Padres. They baby sat the NBA Clippers from 1978-1984, but the Clippers have since returned to Los Angeles.

• San Diego produced professional football players, Reggie Bush, Marcus Allen, Lance Allworth, Tony Romo, Junior Seau and Ricky Williams; baseball great Ted Williams; singers Stephen Bishop and Mark McGrath; actors Tawny Kitaen, Adam Brody, Ted Danson, Cameron Diaz and Heather O’Rourke; plus snowboarder Shaun White.

SAN DIEGO SPOT TEN

In San Diego the #1 radio advertiser last week was GEICO with 978 spots. SENADO DE LA REPUBLICA (Mexican political spots) was #2 with 780 commercials. MCDONALD’S was #3 airing 742 spots, while HONDA DEALER ASSOCIATION drove into #4 with 669 ads. OVATION CELL THERAPY landed in #5 with 658 spots and the FORD DEALER ASSOCIATION leaped from #13 to #6 with 615 spots. HARRAH’S RINCON CASINO & RESORT landed on lucky #7 with 563 spots, while MATTRESS DISCOUNTERS WEST rested at #8 with 551 commercials. RALPH’S was #9 running 495 spots and coming in at #10 was T-MOBILE, up from #93 the previous week with their 492 spots.

HVAC SPOT TEN

NATIONAL STATISTICS -

This category includes manufacturers of heating and cooling units, as well as those who supply heating fuels. We open with TRANE at #1 with 1,413 spots. ARS/RESCUE ROOTER was #2 with 1,122 ads, while FUJITSU was #3 with 708 spots. YES! AIR CONDITIONING & PLUMBING was #4 airing 548 spots and ACTION PLUMBING HEATING & AC was #5 with 543 commercials. MIKE DIAMOND was solid at #6 with 383 ads, while BRYANT turned up at #7 with 325 ads. AMERICAN STANDARD HEATING & AC stayed cool at #8 with 253 spots, while AIR SPECIALIST blew in at #9 with 252 commercials. ONE HOUR HEATING & AC took #10 with 240 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

SAFELITE AUTOGLASS is serious and still at #1 with 42,631 spots. GEICO is solid at #2 with 40,278 ads, while MCDONALD’S was #3 running 28,488 spots. AUTOZONE zooms from #17 to #4 with 27,406 spots and #5 was O’REILLY AUTO PARTS with 24,594 commercials. Tis the season for auto parts and repair nationwide.

Posted: September 17, 2012

Dunkin' Donuts is an international donut and coffee retailer founded in 1951 in Quincy, Massachusetts by William Rosenberg. It is now headquartered in Canton, Massachusetts.

Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods.

In December 2005, the Dunkin’ Brands Group was sold to three private equity firms: Bain Capital Partners (founded by Mitt Romney), the Carlyle Group and Thomas H. Lee Partners. In July of 2011, Dunkin’ Donuts went public in an effort to raise more than $400 million to help them expand in the western United States and internationally.

With more than 17,000 points of distribution in nearly 60 countries worldwide, Dunkin' Brands Group, Inc., which includes Dunkin’ Donuts and Baskin-Robbins, (Nasdaq: DNKN) is one of the world's leading franchisors of quick service restaurants serving hot and cold coffee and baked goods, as well as hard-serve ice cream.

At the end of the second quarter 2012, Dunkin' Brands' nearly 100 percent franchised business model included more than 10,000 Dunkin' Donuts restaurants and nearly 7,000 Baskin-Robbins restaurants.

For the full-year 2011, the company had franchisee-reported sales of approximately $8.3 billion.

According to their latest annual report Dunkin’ Brands created revenues of $628.2 million with a net income of $34.44 million, represented an 8.8% growth in sales. The company employs 1,128, but the franchises around the world employ many more people.

On Local Cable, Dunkin’ Donuts ran 163,263 spots in the last 12 months. There biggest month was June 2012 with 22,591 ads. Most of their spots ran on Cable at 38.87%.

On the Radio, Dunkin’ Donuts ran 134,314 spots in the last 12 months. They had two peaks, one in December 2011 with 14,125 spots and again last month, August 2012 with 13,849 spots aired.

On Broadcast TV, Dunkin’ Donuts delivered their dollars in the tune of 122,398 spots. There biggest month was April 2012 with 14,662 ads.

POSTED: September 17, 2012

Travelocity® is a leading provider of consumer-direct travel services for the leisure and business traveler. It markets and distributes travel-related products and services directly to individuals through Travelocity and its various brand websites and contact centers, and websites owned by its supplier and distribution partners.

They are a wholly owned subsidiary of Sabre Holdings Corporation with offices in Southlake, Texas, and additional offices in New York City, San Francisco, San Antonio.

In addition to its primary US consumer site, Travelocity operates a full-service business agency, Travelocity Business, and comparable websites in Canada, Germany, France, the Scandinavian countries, India and the United Kingdom.

American Airlines began offering customer access to its electronic reservation system, SABRE, in 1978 to travel agencies, and in the mid-80s on the CompuServe Information Service to consumers under the "EAASY SABRE”.

Travelocity was created in 1996 as a subsidiary of Sabre Holdings, itself a subsidiary of American Airlines, and was run by long-time Sabre I.T. executive Terrell B. "Terry" Jones.

As one of the pioneers of web-based disintermediation, Travelocity.com was the first website that allowed consumers themselves not only to access Sabre's airfare and schedule information, but also to reserve, book, and purchase tickets without the help of a travel agent or broker. In addition to airfares, the site also permits consumers to book hotel rooms, rental cars, cruises and packaged vacations.

Travelocity gained momentum after AOL's travel portal became associated with the brand in 1999. In 2000, Sabre negotiated a merger of Travelocity with another early web travel company, Preview Travel.

The resulting company was independently quoted on the NASDAQ exchange, with Sabre continuing to own around 70 percent of the combined company's outstanding stock. In 2002, with Travelocity's fortunes suffering from competition including Expedia and Orbitz, Sabre consummated a tender offer for the remainder of the outstanding shares in Travelocity and remerged the business into Sabre as a subsidiary. Jones left the company shortly afterward.

In 2004, Travelocity introduced "The Roaming Gnome." Voiced by Harry Enfield, the Gnome has been a staple in Travelocity's advertising ever since.

In 2005, Travelocity acquired lastminute.com to take in excess of 30 more brands under its banner in the UK.

Expedia, Inc. is the parent company to several online travel brands including Expedia.com, Hotwire.com, Egencia (formerly Expedia Corporate Travel), Venere, Expedia Local Expert, Classic Vacations and eLong.

Founded as a division of Microsoft in 1996, Expedia was spun off in 1999, and was later purchased by TicketMaster in 2001. (TicketMaster changed its name to USA Networks in 2001 and then InterActiveCorp in 2003.

In 2001, Hotels.com was acquired by USA Networks Inc (USAI) which also acquired a controlling interest in Expedia, In 2001 Hotels.com became part of Expedia Inc. Hotels.com is a website for booking hotel rooms online and by telephone. The company has 85 websites in 34 languages, and lists over 145,000 hotels in approximately 19,000 locations. International growth since 2002 has included web sites for North, Central and South America, Europe, Australia, Japan, China and the Pacific Rim, the Middle East and South Africa. Indonesia and Vietnam, launched in 2011.

IAC spun off its travel group of businesses under the Expedia, Inc. name in August 2005, including Expedia, Expedia Corporate Travel (now Egencia), TripAdvisor, Classic Vacations, eLong, Hotels.com, and Hotwire.com.

In late 2011, Expedia, Inc. spun out TripAdvisor Media Group, retaining its portfolio travel transaction brands.

Expedia, Inc.’s companies operate more than 100 branded points of sale in more than 60 countries. Expedia also powers travel bookings for a number of airlines and hotels, consumer brands, high traffic websites, and thousands of active affiliates through Expedia Affiliate Network. Expedia, Inc. is listed on Nasdaq under the ticker symbol EXPE.

On Local Cable there seems to be parity in the number of spots the two travel companies aired in the last 12 months. Expedia has a slight lead with 167,274 spots, while Travelocity ran 162,299 ads. Travelocity’s biggest month was last October with 22,810 spots, while Expedia’s hottest month was May 2012 with 20,505 spots.

On the Radio, Expedia is the bigger user of that media with 59,736 spots in the last 12 months. Travelocity only ran 7,157 spots in the same time span. Expedia’s biggest month was July 2012 with 10,398 ads, while Travelocity’s hottest month was May 2012 when they cleared 4,508 spots.

On Broadcast TV, Expedia is the leader with 82,800 spots in the last 12 months. Travelocity ran 6,360 spots with the biggest showing in February with 1,975 spots. Expedia went all in for the month of January 2012 with 11,436 spots.

Posted: September 17, 2012

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