Weekly Spots

POSTED: August 6, 2012

(White Plains, NY) August 6, 2012 – According to Arbitron, Kansas City, Missouri is the 33rd largest radio market with a population of 1,640,300.

• Kansas City was founded in 1838 as the "Town of Kansas” at the confluence of the Missouri and Kansas rivers and was incorporated in its present form in 1850.

• The city is well known for its contributions to the musical styles of jazz and blues as well as to cuisine like Kansas City-style barbecue.

• Some of the many colleges and universities located in Kansas City include: Kansas City Art Institute, Rockhurst University, Avila University, Park University, DeVry University, University of Missouri-Kansas City, Midwestern Baptist Theological Seminary and Nazarene Theological Seminary.

• Kansas City loves baseball and football: their professional sports teams include Kansas City Royals baseball team, Sporting KC (soccer team), Kansas City Chiefs football team.

• Some notable people born in Kansas City Missouri include: Edward Asner, actor; Burt Bacharach, composer; Chris Cooper, actor; Brandon Rush, NBA; Kate Spade, fashion designer; Tom Watson, golfer; Dianne Wiest, actress; and born in Lamar, Missouri, south of Kansas City was Harry Truman.

KANSAS CITY SPOT TEN

Last week the #1 radio advertiser in Kansas City was WAL-MART with 1,142 spots. CARSMART AUTO SALES came in #2 airing 595 spots, while THE HOME DEPOT was #3 running 556 commercials. SHANE COMPANY was #4 with 552 ads and GEICO moved from #16 up to #5 with 457 spots. MCDONALD’S was solidly in #6 with 426 spots, while SONIC sizzled at #7 with 425 ads. SLIM4LIFE took #8 running 406 ads and GOOGLE FIBER BUNDLE (the company's new high-speed Internet and bundled TV service) landed at #9 with 381 spots. T-MOBILE was #10 with 352 spots.

COLLEGES & UNIVERSITIES SPOT TEN

NATIONAL STATISTICS -

In this category the #1 advertiser was UNIVERSITY OF PHOENIX with 7,238 spots nationwide. COLORADIO TECHNICAL UNIVERSITY was #2 airing 5,108, while STRAYER UNIVERSITY was #3 running 3,663 spots. DAVENPORT UNIVERSITY took #4 with 692 commercials and INDIANA WESLEYAN UNIVERSITY was #5 airing 592 spots. METROPOLITAN COMMUNITY COLLEGE captured #6 with 563 ads, while GOODWIN COLLEGE moved from #19 to #7 with 550 spots. DALLAS COUNTY COMMUNITY COLLEGE was solid at #8 with 538 spots and NATIONAL COLLGE was #9 with 465 spots. FRANKLIN UNIVERSITY was #10 with 427 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

THE HOME DEPOT stays at #1 with 48,076 spots. WAL-MART holds onto #2 airing 39,502 spots, while GEICO keeps #3 with 34,918 spots. AUTOZONE moved from #12 to #4 with 31,144 ads and O’REILLY AUTO PARTS was #5 with 27,556 commercials.

Posted: August 6, 2012

Yum! Brands, Inc., based in Louisville, KY., is the world's largest restaurant company in terms of system restaurants with more than 38,000 restaurants in over 110 countries and territories.

Yum! Brands include KFC, Pizza Hut, Taco Bell and Long John Silver's, which are the global leaders of the chicken, pizza, Mexican-style food and quick-service seafood categories. Yum! also includes A&W All-American Food Restaurants.

Yum! began on October 7, 1997, as Tricon Global Restaurants, Inc., an independent company. It was a spin off from PepsiCo to keep its restaurant businesses together as a separate entity. In 1977 Pepsi had bought Pizza Hut and one year later, Pepsi purchased Taco Bell. Then, in 1986 Pepsi bought Kentucky Fried Chicken.

In March 2002, Tricon acquired Yorkshire Global Restaurants, which possessed Long John Silver's and A&W All-American Food chains. That same year Tricon changed its company name to Yum! Brands, Inc.

The future growth of Yum! Brands is targeted mainly at other countries; China in particular has a large population and is enjoying increases in income. The Yum! China Division, based in Shanghai has been growing since 2005. Outside the United States in 2011, the Yum! system opens almost four new restaurants each day of the year.

Since 2006 the Kentucky based company has sponsored the Kentucky Derby and has the honor of actually presenting the Derby Trophy to the winner.

According to their annual report, YUM! Brands delivered revenues of $12.63 billion with net income of $1.32 billion, which represented an 11.3% increase in sales. They have 466,000 employees.

On Local Cable, Yum! Brands ran 1,066,384 spots in the last 12 months, which represented more than 60% of the spots they ran on the three media. The biggest month was July 2012 with 139,334 spots.

On the Radio, Yum! Brands ran 422,606 spots in the last 12 months with the biggest months being September 2011 with 47,089 spots and March 2012 with 42,930 ads.

On Broadcast TV, Yum! Brands ran a total of 268,721 spots in the last 12 months, while the biggest months were August 2011 with 37,336 and September 2011 with 36,142 ads.

POSTED: August 6, 2012

Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. It is currently a division of the parent company, Daimler AG (formerly DaimlerChrysler AG), after previously being owned by Daimler-Benz. The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company. By 1927 the company had created approximately 8,000 cars. The three pointed star on the Mercedes-Benz first started in 1909 and was not patented until 1928.

Mercedes-Benz has introduced many technological and safety innovations that have become common in other vehicles several years later.

Mercedes-Benz was the first to introduce pre-tensioners to seat belts on the 1981 S-Class. In the event of a crash, the pre-tensioner tightened the belt instantaneously, preventing the passenger from jerking forward in a crash.

In 1959, Mercedes-Benz patented a device that prevents drive wheels from spinning by intervening at the engine, transmission, or brakes. In 1987, Mercedes-Benz applied its patent by introducing a traction control system that worked under both braking and acceleration.

Mercedes-Benz also invented the adaptive high-beam assist system which automatically and continuously adapts the headlamp range to the distance of vehicles ahead or which are oncoming.

Mercedes has had very strong ties to the racing community since the beginning. Today they have a team in Formula One called the Mercedes GP Petronas Team. Their cars are known as the ‘silver arrows’. The team drivers are Michael Schumacher and Nico Rosberg.

With unit sales of 1,279,100 Mercedes-Benz brand cars in 2011 (2010: 1,178,300), they set a new record and improved their position in many markets around the world. Daimler will invest $2.4 billion in a Tuscaloosa, Alabama plant and will produce the C-Class for North American customers starting in 2014. And as of 2015, a new Mercedes-Benz model series will roll off the assembly lines in Tuscaloosa as the plant’s fifth product.

Bayerische Motoren Werke AG (BMW) is a German automobile and motorcycle manufacturing company founded in 1916 and is known for its performance and luxury vehicles. They sell light trucks as well.

BMW also produces the MINI brand, and is the parent company of Rolls-Royce Motor Cars.

After World War I, BMW was forced to cease aircraft engine production by the terms of the Versailles Armistice Treaty in 1919. The company consequently shifted to truck and boat engines as well as farming machinery. BMW’s first motorcycle engine was made between 1920 and 1922, and by 1928 BMW had introduced its first car.

The circular blue and white BMW logo or roundel is often alleged to portray the movement of an airplane propeller, to signify the white blades cutting through the blue sky - an interpretation that BMW adopted for convenience in 1929.

In 1941, all BMW car production ceased because of World War II, but resumed in 1951.

In 1965, BMW sold its engine plant, thus withdrawing from the jet engine sector of business. BMW decided to focus more on cars and motorcycles.

BMW invested a lot in their research and development for car technologies and in 1979, a microcomputer was developed to coordinate both the fuel injection and the ignition. This technology conserved fuel, helped engine operation, and lessened car emission and came to be known as Digital Motor Electronics.

BMW bought the British Rover Group in 1994 (consisting of the Rover, Land Rover and Mini brands as well as the rights to other brands including Morris, Austin, Riley, Triumph, and Wolseley).

The BMW US Manufacturing Company in Greer (Spartanburg), South Carolina is BMW's only US production facility. It was built to serve the demand of BMW automobiles directly in the US. The Spartanburg plant does not actually assemble all BMW vehicles sold in the US market; instead, the plant serves as the only X3, X5, and X6 production site in the world. Hence, all models of these vehicles exported worldwide originate from BMW Spartanburg.

With almost 1.67 million vehicles sold in 2011, the BMW Group continued to successfully market its three automobile brands: BMW, MINI and Rolls-Royce. According to their annual report, they had revenues of € 68.8 billion ($84.6 billion) and a profit before tax of more than € 7.3 billion ($8.9 billion). The BMW Group’s worldwide workforce increased overall to 100,306 employees in 2011 (2010: 95,453 employees).

On Local Cable, it’s a tight race. BMW ran 182,630 spots in the last 12 months, while Mercedes-Benz ran 179,066 ads. Mercedes ran hottest last month July 2012 with 38,887 spots, while BMW cleared the most spots in June 2012 with 34,499 ads.

On Radio, Mercedes-Benz ran 135,142 spots in the last 12 months, while BMW had 119,011 spots. Mercedes-Benz ran the most in April 2012 with 22,436 spots and BMW ran the most spots in December of 2011 at 19,038 units.

On Broadcast TV, Mercedes ran almost twice the spots that BMW ran in the last 12 months. Mercedes-Benz cleared 135,060 spots, while BMW played 72,922 ads. Mercedes was hottest last month July with 17,617 spots, while BMW ran the most in December 2011 with 10,993 spots.

Posted: August 6, 2012

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