Weekly Spots

POSTED: July 16, 2012

(White Plains, NY) July 16, 2012 – According to Arbitron, Raleigh-Durham, NC is the 43rd largest radio market with a population of 1,377,700.

• Raleigh is the capital of the state of North Carolina and is known as the “City of Oaks” for its many oak trees, and the symbol for the city is an acorn.

• Raleigh, Durham, and Chapel Hill make up the three historically primary cities of the Research Triangle metropolitan region. The regional nickname of "The Triangle" originated after the 1959 creation of the Research Triangle Park, located between the cities of Raleigh and Durham.

• Some Universities that call Raleigh-Durham home include Duke University, North Carolina Central University, North Carolina State University, Wake Technical Community College and Durham Technical Community College.

• Durham's most famous professional sports team is the Durham Bulls International League baseball team affiliated with the Tampa Bay Rays. The National Hockey League's Carolina Hurricanes franchise moved to Raleigh in 1997 from Hartford, Connecticut The Hurricanes are the only major league professional sports team in North Carolina to have won a championship, winning the Stanley Cup in 2006.

• Some famous faces that originate from Durham and Raleigh include Hall of Fame baseball player Rick Ferrell; David Gergen, advisor to Presidents Ford, Reagan, and Clinton; actress Anita Morris; Olympic champion snowboarder Seth Wescott; Clay Aiken, pop singer, Michael C. Hall, actor; Emily Procter CSI Miami star; Liz Vassey, soap opera actress; Evan Rachel Wood, actor; and Jason Michael Carroll, country singer.

RALEIGH-DURHAM SPOT TEN

The #1 radio advertiser in Raleigh-Durham last week was BOJANGLES’ with 782 spots. Coming in #2 was GEICO airing 691 ads, while HENDRICK DURHAM AUTO MALL drove into #3 with 616 spots. The FORD DEALER ASSOCIATION was #4 with 460 commercials and PNC powered up from #19 to #5 with 441 spots. THE HOME DEPOT was #6 with 441 spots, while WAL-MART settled in #7 with 407 spots. TIME WARNER BUNDLE was #8 clearing 345 spots and SUBWAY was #9 running 342 spots. #10 was MCDONALD’S with 320 spots.

NUTRITIONAL SUPPLEMENT SPOT TEN

NATIONAL STATISTICS -

Nutritional Supplements are big business in America and those who sell them like radio. #1 in this category last week was NEW VITALITY-AGELESS MALE with 11,207 spots. Coming in #2 was CENTRUM with 3,510 spots, while HERO TABS took #3 airing 3,283 spots. PROGENE was #4 running 3,151 spots and 5-HOUR ENERGY was, interestingly, #5 last week with 2,982 spots. COMPLETE NUTRITION nestled in #6 with 2,634 spots, while RETOXOR dropped from #12 to #7 with 1,629 ads. BRAVADO was #8 with 1,541 spots and SK ENERGY was a solid #9 with 1,480 ads. Coming in #10 was NEW VITALITY – SUPER BETA PROSTATE airing 1,430 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

#1 for another week was THE HOME DEPOT running 62,388 spots. GEICO remains in #2 with 47,599 commercials, while SAFELITE AUTOGLASS commands #3 airing 28,446 spots. MCDONALD’S owns #4 for another week with 27,085 ads. And while the dispute between DISH NETWORK and Viacom affect what viewers were able to see on the system, DISH NETWORK ran 22,677 spots last week putting them in #5. The content of their spots mainly focused on their summer sales event.

Posted: July 16, 2012

SafeAuto Safety Insurance Group, Inc. began in 1993 and is headquartered in Columbus, Ohio. They offer casualty and property insurance as well as state minimum automobile coverage in 16 states that include: Arizona, Kansas, Missouri, Tennessee, Georgia, Kentucky, Ohio, Texas, Illinois, Louisiana, Oklahoma, South Carolina, Indiana, Mississippi, Pennsylvania, and Virginia.

SafeAuto focuses on their ‘direct-to-consumer’ approach. Basically, there is no middleman to sell the insurance coverage to a customer. Instead, a consumer can speak to a licensed professional twenty-four hours a day, seven days a week directly at the company.

SafeAuto promotes discounted insurance under the slogan: ‘We Keep You Legal For Less!’ Their service department’s mantra is: ‘The Diamond Principle, A cut above the rest’, mostly likely based on the name of their president.

Ari Deshe is the Chairman and Chief Executive Officer and Jon P. Diamond is the Vice Chairman and President. SafeAuto promotes its products through the use of print advertisements, radio, billboards, and television.

SafeAuto sponsors both the SafeAuto Racing Team and the SafeAuto Fight Team. Johny Sauter is their NASCAR Camping World Truck Series driver. The SafeAuto Fighting team consists of the Mixed Martial Arts (MMA) fighters: Thiago Silva, Stephan Bonnar, Jake Ellenberger, Clay Guida, and Travis Browne.

They have 1,010 employees.

On Local Cable, SafeAuto ran 127,812 spots in the last 12 months, with 11,000 or more spots run in July 2011, August 2011, October 2011, April 2012, May 2012 and June 2012.

37.29% of all spot ran on Radio, which totaled 170,386 in the last 12 months. In 2012, they have been very consistent in each month. They opened the year with 19,852 spots in January and were above 18,000 per month until June when they dropped to 17,616 ads.

On Broadcast TV, they ran 158,781 spots in the last 12 months with a strong 2012, like Radio. In May 2012, they ran the most with 17,866 spots.

POSTED: July 16, 2012

Kellogg Company began in Battle Creek, Michigan. W. K. Kellogg along with his brother, Dr. John Harvey Kellogg were cooking wheat to make granola when all of the sudden they had to leave. Upon their return, they realized the wheat had gone stale but instead of tossing away the wheat, they put it through some rollers. Instead of the wheat being turned into pieces of dough, it had turned into flakes. Those were wheat flakes then then in 1898, Kellogg continued to perfect the method with corn, for of course, corn flakes. In 1906, Kellogg began his ‘ready to eat’ cereal company, Battle Creek Toasted Corn Flake, later to become the Kellogg Company.

Kellogg not only had success in the cereal business but also in the cereal packaging business. In 1914, Kellogg introduced the Waxtite® wrapper that kept food fresher. Kellogg used many marketing techniques that are still in practice today such as free samples and magazine and billboard promotion.

Throughout the years Kellogg has introduced many new cereals to the general population including Special K, Froot Loops, Apple Jacks, Mini Wheats, Pop-Tarts, and Eggo. In 2001, Kellogg purchased the Keebler Food Company which expanded Kellogg’s product line. Later Kellogg Company bought Kashi, a major name in the healthy foods industry.

Today, Kellogg has manufacturers in 18 countries and distributes its products in over 180 countries. Their trademarked brands include: Pop-Tarts, Keebler, All-Bran, Mini-Wheats, Cheez-It, Nutri-Grain, Rice Krispies, Chips Deluxe, Special K, Famous Amos, Austin, Sandies, Murray, Club, Morningstar Farms, Gardenburger, Kashi, Bear Naked, and Stretch Island.

According to the most recent annual report, Kellogg created revenues of $13.2 billion with a net income of $1.23 billion, which represented a 6.5% increase in sales. They have 30,700 employees.

Post Foods, LLC was at one point known as Post Cereals, and is a division of Ralcorp Holdings. Ralcorp Holdings is responsible for producing, promoting and distributing Post cereals and other store brand foods. According to Ralcorp’s website, Post Foods is the United States’, “third largest branded ready-to-eat cereal manufacturer.” Ralcorp obtained Post Foods, LLC back in 2008 from Kraft Foods, Inc.

Post Cereal began its long history back in 1895 in Battle Creek, Michigan. This was the year in which C.W. Post created his first cereal beverage called “Postum”. Two years later in 1897, Post created Grape- Nuts, a cereal that is still enjoyed even today. In 1912, Post modified his “Postum” cereal to make it an “Instant Postum” cereal. To promote his product he gave away free samples, presented product demonstrations, advertised, allowed people to tour his cereal facilities, and distributed recipe pamphlets. Some of Post’s branded cereals of today include: Honey Bunches of Oats, Pebbles, Post Selects, Shredded Wheat, Grape Nuts, Bran Flakes, Great Grains, Alpha-Bits, Golden Crisp, Honey Comb, Waffle Crisp, and Post Raisin Bran.

Post Foods is headquartered in St. Louis, Missouri. Ralcorp Holdings, the parent company, recorded revenues of $4.74 billion with a net loss of $-187.20 million last year. They have 11,000 employees.

On Local Cable, Kellogg’s is well out ahead of Post. Kellogg’s ran 708,897 spots in the last 12 months as compared to Post that ran 138,377 ads. Kellogg’s ran hottest last August with 96,040 spots, while Post ran the most spots in December 2011 with 16,648 units.

On the Radio, both cereal makers went light. Post ran 9,775 spots in the last 12 months, while Kellogg’s ran 12,268 ads in the same time span. Post’s biggest month was February of 2012 with 2,924 spots, while Kellogg’s cleared the most in March 2012 with 5,042 spots.

On Broadcast TV, Kellogg’s won the prize with 422,219 spots in the last 12 months, while Post ran 98,579 spots. Kellogg’s biggest month was last August with 61,119 ads and Post ran the most on TV in July of 2011 with 11,393 spots.

Posted: June 16, 2012

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