Weekly Spots

POSTED: June 11, 2012

(White Plains, NY) June 11, 2012 – According to Arbitron, Greenville-Spartanburg, SC is the 60th largest radio market with a population of 895,700.

• The area was part of the Cherokee Nation's protected grounds after the Treaty of 1763, which ended the French and Indian War. This Natives only protection ended in 1770.

• Greenville was originally called Pleasantburg, but the name was changed to Greenville, the name of the county.

• Falls Park on the Reedy River has a large bridge with a great view of the water falls.

• Two of the better known universities in the Greenville area are: Furman University and Bob Jones University.

• Greenville’s minor league baseball team is the Greenville Drive, an affiliate of the Boston Red Sox. The Drive play in Fluor Field, which has a replica of the "green monster" in left field; this is supposed to prepare the players for moving up to Fenway Park in Boston.

• The Greenville County Museum of Art is the home of the Andrew Wyeth Collection.

• Famous people from Greenville include: Charles Townes the inventor of the laser; Kevin Garnet,t NBA star power forward; infamous baseball star "Shoeless" Joe Jackson; singer, Peabo Bryson and civil rights activist, Jesse Jackson.

GREENVILLE SPOT TEN

Last week in Greenville, the #1 radio advertiser was CHARTER BUNDLE running 465 spots. THE HOME DEPOT took #2 airing 453 spots, while WALGREENS landed in #3 with 316 ads. Coming in #4 was HOT SPOT (Oil Company) with 244 spots and HARRAH’S CHEROKEE CASINO & HOTEL was #5 running 243 commercials. STATE FARM was #6 with 234 spots, while LOWE’s moved #11 down to #7 with 208 spots. GREENVILLE HOSPITAL SYSTEM was #8, up from #29 with 189 units, while MACY’S soars from #49 to #9 with 188 spots. FRITO-LAY-PEPSI takes #10 with 184 spots.

FINANCE & MORTGAGES SPOT TEN

NATIONAL STATISTICS -

The king of the hill in this category was QUICKEN LOANS with 8,833 spots nationwide. LINCOLN FINANCIAL GROUP was #2 with 4,188 spots, while FREEDOM DEBT RELIEF checked in at #3 airing 3,755 spots. CONSOLIDATED CREDIT COUNSELING SERVICES was #4 with 2,684 spots. SUPERSONICPAYDAY was #5 with 2,468 ads, while RICH DAD was #6 running 1,683 commercials. CHECKSMART explodes from #85 to #7 with 1,674 spots and DOLLAR LOAN CENTER was #8 with 1,422 ads. PEACHTREE FINANCIAL SOLUTIONS steady at #9 with 1,320 spots, while CHECK INTO CASH claimed #10 with 1,232 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

THE HOME DEPOT stays at #1 with 51,213 spots. GEICO maintains #2 airing 36,713 spots, while MCDONALD’S moves into #3 with 29,439 commercials. VERIZON connects from #40 up to #4 last week running 21,427 spots. And coming in #5 was SEARS, up from #22 and delivering 19,884 national spots.

Posted: June 11, 2012

Guthy-Renker LLC is a rather unique direct-response marketer known primarily for selling products via infomercials. The company also sells products directly to consumers through a variety of media channels including TV, print, radio and web and in some countries via offices.

Named after its two founders, Bill Guthy and Greg Renker, the company was established in 1988 and is today one of the world's largest direct response television companies with sales of more than $1.5 billion per year and an average annual growth rate of 25% over the last 10 years.

Guthy-Renker is headquartered in Palm Desert, CA; and has offices in Santa Monica, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Helsinki, Finland; Shanghai, China; Tokyo, Japan; Sydney, Australia; and New Delhi, India.

They have an interesting way of doing business. Guthy-Renker has a set of criteria that each product or service must meet before they take on a new client. Things like: not yet sold at retail, extremely visual and demonstrable, perceptibly beneficial to consumers and offer genuine value, impulse driven, encourage repeat buys and backend/continuity sales and appeals to the masses in multiple demographics. They focus on products in these categories: Beauty, Fitness, Health & Nutrition, Entertainment and Personal Development & Business Opportunities.

Some of the products they have partnerships with include: Proactiv Solution - Acne treatments; Principal Secret - Skincare system represented by Victoria Principal; Youthful Essence - Skincare system represented by Susan Lucci; Sheer Cover - Mineral makeup by Leeza Gibbons; Meaningful Beauty - Beauty treatment created by Dr. Jean-Louis Sebagh and Cindy Crawford; Natural Advantage - Skin treatment represented by Jane Seymour; In an Instant - Skincare system created by Heidi Klum; Wen by Chaz Dean - Haircare system; The Dean Martin Celebrity Roasts - DVD compilations; The Dean Martin Variety Show - DVD compilations; The Carol Burnett Show Collection - DVD compilations; Malibu Pilates - Created by Carroll Krieff and represented by Susan Lucci; The Midnight Special - DVD compilations; Ultimate Edge - Self-help DVDs by Tony Robbins; Dr. Evans Cosmeceuticals Papaya Renewal Regimen - Skincare system created by Dr. Susan Evans and Xout-For Teens.

On Local Cable, Guthy- Renker ran 840,579 spots in the last 12 months. Their biggest months were last August at 82,161 units and this April 2012 with 80,286 spots.

On the Radio, Guthy-Renker cleared 522,091 spots with a big opening in 2012 in January with 63,799 spots.

On Broadcast TV they ran 865,579 spots in the last 12 months with January being their largest schedule with 89,235 spots.

POSTED: June 11, 2012

Reckitt Benckiser is a global consumer goods company headquartered in Slough, United Kingdom. It is the world's largest producer of household products and a major producer of consumer healthcare and personal products.

It has operations in over 60 countries and its products are sold in over 180 countries. A bit about their history; both Reckitt & Colman were millers but this giant was grown by merger.

Colman's was founded in 1814 when Jeremiah Colman began milling flour and mustard in Norwich, England. Reckitt & Sons started in 1840 when Isaac Reckitt rented a starch mill in Hull, England. He diversified into other household products and in due course passed on his business to his four sons. Reckitt & Sons was first listed on the London Stock Exchange in 1888.

In 1938 Reckitt & Sons merged with J&J Colman to become Reckitt & Colman Ltd. The company made several acquisitions, including the Airwick and Carpet Fresh brands (1985), Boyle-Midway (1990), and the Lehn & Fink division of Sterling Drug (1994). Reckitt & Colman sold the Colman's food business in 1995 but still has some food brands.

Johann A. Benckiser founded a business in Germany in 1823. Its main products were industrial chemicals. They merged with Reckitt & Colman in 1999.

In October 2005, Reckitt Benckiser agreed to purchase the over-the-counter drugs manufacturing business of Boots Group, Boots Healthcare International, for £1.926 billion. The three main brands acquired were Nurofen in analgesics; Strepsils sore throat lozenges; and Clearasil anti-acne treatments.

In January 2008, the company acquired Adams Respiratory Therapeutics, Inc., a pharmaceutical company. In July 2010, the company agreed to buy SSL International, the makers of Durex condoms and Scholl's foot care products.

According to their annual report, 2011 was Reckitt Benckiser’s 12th consecutive year of high quality growth. They reported their total net revenue grew +13% to £9.485 billion, which would be close to $14.5 billion. They averaged 37,800 employees in 2011, which was up from 27,200 in 2010.

Church & Dwight was formed in 1846 by two natives of New England. They branded their new product Baking Soda, which is a trade name for bicarbonate of soda. And Baking Soda is now found in practically every kitchen throughout the country and is regarded a necessity by millions of Americans. It was first prepared for commercial distribution by John Dwight of Massachusetts and his brother-in-law, Dr. Austin Church of Connecticut.

John Dwight was born in South Hadley, Massachusetts in 1819. John Dwight and his brother-in-law, Dr. Church, started the manufacture of bicarbonate of soda in this country in 1846.

The first factory was in the kitchen of Dr. Austin Church where they put baking soda put in paper bags by hand. Today, the absolutely pure bicarbonate of soda is processed and packed by highly specialized modern machinery and reaches the consumer never having been touched by human hands.

In 1847 they created John Dwight and Company and the Cow Brand was adopted as a trademark for Dwight’s Saleratus (aerated salt) as it was called. The standard package at that time weighed one pound. The cow was adopted as a trademark because of the use of sour milk with saleratus in baking.

Based on its popularity, Dr. Church felt there was a larger need for saleratus of baking soda and so he formed a partnership known as Church & Company, doing business under that firm name with his sons James A. Church and E. Dwight Church. He used the ARM & HAMMER brand as his trademark to identify the baking soda manufactured by Church & Co.

In 1896, the descendants of the founders of these two firms consolidated their interests under the name of Church & Dwight Co., Inc.

Today the use of bicarbonate of soda is no longer confined to the kitchen. It is used throughout the house, in every phase of housekeeping and personal hygiene. ARM & HAMMER Baking Soda, which was first prepared in a New England village, now is used the world over. Along with the baking soda, they also produce, sell and distribute Close-Up toothpaste, OxiClean, Brillo, Nair and Trojan condoms.

According to the 2011 annual report, they had revenue of $ $2.75 billion with a net income of $309.6 million, which presented 6.2% sales growth. They have 3,500 employees.

Overall, Church & Dwight aired 51.95% as many spots as Reckitt Benckiser. Let’s see how they breakout in each media.

On Local Cable, Reckitt Benckiser ran 517,945 spots in the last 12 months compared to Church & Dwight with 289,314 spots. The biggest month for Reckitt Benckiser was January 2012 with 80,035 ads, while Church & Dwight ran hottest in October 2011 with 36,364 spots.

On the Radio, Church & Dwight powdered the market with 177,970 spots in the last month, while Reckitt Benckiser ran 75,316 ads. Church & Dwight ran the most in February of 2012 with 30,712 spots, while Reckitt Benckiser ran the most in October 2011 with 22,423 spots.

On Broadcast TV Reckitt Benckiser ran far and away more spots with a grand 12-month total of 937,365 spots compared to Church & Dwight’s 327,849 ads. The biggest TV month for Reckitt Benckiser was December 2011 with 98,483 spots to Church & Dwight’s biggest month – December as well – with 44,773 spots.

Posted: June 11, 2012

For The Current Spots: