Weekly Spots

POSTED: June 4, 2012

(White Plains, NY) June 4, 2012 – According to Arbitron, Nashville, TN is the 45th largest radio market with a population of 1,285,000.

• Nashville was founded by James Robertson, John Donelson, and a party of Wataugans (Native Americans) in 1779, and was originally called Fort Nashborough, after the American Revolutionary War hero Francis Nash. In 1806, Nashville was incorporated as a city.

• The capital of Tennessee, Nashville is a major hub for the health care, music, publishing, banking and transportation industries.

• Nashville is often labeled the "Athens of the South" due to the many colleges and universities in the city and metropolitan area. Some of the colleges and universities in Nashville: American Baptist College, Aquinas College, The Art Institute of Tennessee — Nashville, Belmont University, Meharry Medical College, Nashville School of Law, Nashville Auto Diesel College, Nashville State Community College, Strayer University, Tennessee State University, Trevecca Nazarene University, University of Phoenix, Vanderbilt University, and Watkins College of Art, Design & Film.

• Pro sports in Nashville include: the Tennessee Titans of the NFL; Nashville Predators of the NHL; Nashville Sounds of the PCL (Pacific Coast League Baseball); Nashville Metros of Soccer’s Premier Development League and the Nashville Soul in the ABA (American Basketball Association.

• Some well-known people that were born in Nashville: Miley Cyrus-actress and pop singer; Young Buck – rapper; Casey Atwood - NASCAR driver and Duane and Gregg Allman, founders of the Allman Brothers Band.

NASHVILLE SPOT TEN

In the capital of country music last week, the #1 radio advertiser was GENESIS DIAMONDS with 1,077 spots. THE HOME DEPOT was steady at #2 with 645 spots, while CARNIVAL KIA AUTOMOTIVE GROUP stayed at #3 airing 601 ads. GEICO moved from #11 to #4 with 516 spots and AUTOZONE zoomed from #97 up to #5 with 504 commercials. SHANE COMPANY sparkled at #6 with 437 spots, while KROGER bagged #7 with 405 commercials. With a sense of symmetry, ADVANCE FINANCIAL was at #8 with 384 spots and ADVANCE AUTO PARTS took #9 airing 368 spots. And holding down #10 was the FIFTH THIRD BANK with 354 spots.

WEIGHT LOSS & GAIN SPOT TEN

NATIONAL STATISTICS -

In this category the #1 national advertiser was SENSA with 4,284 spots. RIGHTSIZE was #2 airing and ACAI FRESH was #3 with 1,861 spots. MEDIFAST lost from #2 down to #4 with 1,144 ads, while SIMPLEPURE gained from #11 to #5 with 876 spots. SLIM4LIFE was #6 running 568 commercials and FINAL TRIM was #7 airing 532 units. COOLSCULPTING was a solid #8 with 513 spots, while QUICK WEIGHT LOSS CENTERS landed at #9 with 510 spots. LIVESKINNY was #10 with 324 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

THE HOME DEPOT remains #1 with 45,332 spots. GEICO stays at #2 airing 32,835 spots last week, while AUTOZONE zoomed back up and into #3 from #38 running 31,294 spots. MCDONALD’S was #4 with 28,331 ads and STATE FARM moved from #16 to #5 with 20,204 spots.

Posted: June 4, 2012

5-Hour Energy is a flavored energy shot drink made by Living Essentials, LLC based out of Farmington Hills, Michigan. It was introduced in 2004 by Carl Sperber and is the number one selling product in the energy shot category in the United States. It can be found in many locations where health, lifestyle, and sporting goods are sold.

According to the company, 5-Hour Energy drink is a blend of B vitamins (B3, B6, Folic Acid, and B12), amino acids, and nutrients. It contains no sugar, no herbal stimulants, and only four calories. The Original blend contains about as much caffeine as one cup of coffee, the Extra Strength formula contains about as much caffeine as 12 ounces of coffee, and the Decaf blend contains about the same amount of caffeine as a ½ cup of coffee.

The Original 5-Hour Energy is available in 5 flavors: grape, pomegranate, berry, orange, and lemon-lime. Extra Strength is available in berry and Decaf comes in a citrus flavor. The drink can be used to help people feel sharp and alert.

The makers of 5-Hour Energy recommend drinking ½ of a bottle to provide moderate energy and the whole bottle for maximum energy. Unlike many of its competitors, it provides energy with no “sugar crash” later.

The company is also looking to take the International market in the upcoming years.

And believe it or not, they have a new competitor called COCAINE ENERGY a drink that promises a whopping 280 MG of caffeine per dose.

Living Essentials doesn’t report revenue or profits because they are a privately-held company, but in a recent article in Forbes Magazine they quote a source with knowledge of financials that says Living Essentials grossed more than $600 million in 2011, with a net income of $300 million. No reports on how many people work there.

On Local Cable, 5-Hour Energy ran 354,271 spots in the last 12 months. They ran the most spots in April 2012 with a total of 45,864 ads.

On Radio, 5-Hour Energy bought some time totally 187,899 spots. The biggest month on radio was last July 2011 at 27,296 spots.

On Broadcast TV, they ran the least of the three media with 125,747 spots in the last 12 months. April 2012 they ran the most ads totaling 20,297 spots.

POSTED: June 4, 2012

Goldenwest Diamond Corporation is one of the largest direct diamond importers in the country. The company is better known by its trade names of The Jewelry Exchange, Jewelry Factory, and Jewelry Source. It is based in Tustin, California.

The company was started in 1977 by Bill Doddridge after starting his career working in his step-father’s pawnshop. After saving enough money, Doddridge bought his own pawn shop, Buena Park Loan & Jewelry.

Soon after, he found that supply did not meet the demand at the pawn shop and Doddridge began designing and selling his own jewelry designs. He found he could create pieces for far less than buying used jewelry from pawn customers by maintaining low margins. By 1984, all of Doddridge’s jewelry was guaranteed to appraise for double the cost.

In 1986, the business moved to Santa Ana, California and jewelry manufacturing was brought in-house. A year later, Doddridge began importing his diamonds directly and began focusing on his jewelry business full time.

According to the company’s website, what makes the Jewelry Exchange different from most other jewelry stores is that they are one of the country’s leading jewelry manufacturers, eliminating the manufacturer mark up in prices and then passing the savings on to its customers. In fact, they have the lowest production costs of any jewelry manufacturer in the United States.

Currently, Goldenwest Diamond Corporation has 19 locations throughout the country, including stores in some of the largest cities like New York City, Detroit, and Washington, DC. The company offers engagement rings, earrings, pendants, precious and semi precious stones, necklaces, bracelets, and watches. Goldenwest is a private company with approximately 300 employees.

Sterling Jewelers, Inc. is a wholly owned subsidiary of Signet Jewelers Limited. It is the largest specialty fine jewelry company in the U.S. by sales and number of stores. Signet Jewelers is based in the U.K. and is the world’s largest specialty retail jeweler with national US brands such as Kay Jewelers and Jared The Galleria of Jewelry.

Sterling’s history started in 1910 when Henry Shaw opened his first store in Lorain, Ohio. By 1937, the company, operating under the name Shaw-Rogers, was split into the Shaw- Rogers and LeRoy’s Jewelry Company. In 1940, LeRoy’s became Sterling Merchandise Company.

In the 1960’s Sterling Merchandise Company opened its first store in Lima, Ohio and within 10 years had more than 50 store locations, making it one of the largest specialty jewelry retailers.

In 1987, Signet Group, PLC purchased Sterling, creating the largest jewelry retailer in the world. Sterling also acquired Westhall Company and its 82 stores, which had previously been Shaw-Rogers.

In 1990, Sterling acquired Kay Jewelers, Inc (506 stores) which doubled the size of the company. Three years later, Sterling opened the first Jared The Galleria of Jewelry superstore.

In 1998, the company sales exceeded $1 billion for the first time in its history. By 2005, the sales exceeded $2 billion.

Sterling Jewelers has its own exclusive brands that are widely recognized today. In 2000, they launched the Leo Diamond; in 2008, they introduced the Open Hearts collection in collaboration with actress Jane Seymour; and in 2009, they introduced the Love’s Embrace line.

According to the annual report of Sterling’s parent company, Signet Jewelers Limited they produced revenues of $3.75 billion with a net income of $324.40 million, which represented a 9.1% sales growth in fiscal 2012. They have 16,555 employees.

On Local Cable, Sterling Jewelers ran 208,936 spots in the last 12 months, while the Jewelry Exchange (Goldenwest) ran 154,548 spots. The biggest month for Sterling was December with 52,212 spots, while the Jewelry Exchange also ran hottest in December with 25,911 ads.

On the Radio, Sterling is clearly way ahead of Goldenwest. Sterling ran 212,153 spots in the last 12 months, while the Jewelry Exchange ran 57,282 spots. Sterling has their biggest month in November 2011 with 38,778 spots and Goldenwest also ran hottest last November with 11,420 spots.

On Broadcast TV, the Jewelry Exchange ran 219,685 spots in the last 12 months, while Sterling ran 72,269 ads. The biggest month for Goldenwest/Jewelry Exchange was December with 34,361 spots, while Sterling sparkled brightest in November with 23,416 spots.

Posted: June 4, 2012

For The Current Spots: