Weekly Spots



POSTED: April 9, 2012



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Hawaii Five-O

Honolulu and Lawn & Garden

By: Dwight Douglas, VP Marketing
Media Monitors - New York



(White Plains, NY) April 9, 2012 – According to Arbitron, Honolulu, HI is the 64th largest radio market with a population of 820,100. Honolulu is the capital and most populous area in the state of Hawaii.


 

CITY FACTS

  • Honolulu means "sheltered bay" or "place of shelter." Oral histories and artifacts indicate that there was a settlement where Honolulu now stands in the 12th century. In 1794, William Brown of England was the first foreigner on record to sail into what is now Honolulu Harbor.

  • Despite the turbulent history of the late 19th century and early 20th century, which saw the overthrow of the Hawaiian monarchy, one of its most famous moments was one of the darkest moments for the United States when the Japanese attacked Pearl Harbor on December 7, 1941. This event bonded the state to the mainland forever.

  • Honolulu hosts the NFL's annual Pro Bowl each year the week before the Super Bowl.

  • Businesses based in Honolulu: Air Hawaii, Aloha Airlines, Crazy Shirts, Hawaiian Airlines, Island Air, Matson Navigation Company and Visionary Related Entertainment.

  • Famous people from Honolulu: Tia Carrere - singer and actress (Wayne's World); Sanford B. Dole, of the pineapple family who helped overthrow Queen Liliuokalani and became president of the Republic of Hawaii; Sid Fernandez former pitcher for the New York Mets; Don Ho, singer and entertainer; Senator Daniel K. Inouye, first member of the US Congress from Hawaii and the first Japanese American to serve in either the House of Representatives or the Senate; Bette Midler, singer and President Barack Obama, 44th President of the United States.


HONOLULU SPOT TEN

In Honolulu last week the #1 radio advertiser was MAYJAH RAYJAH (Live Theater) with 483 spots. Coming in #2 was WINDWARD DODGE CHRYSLER JEEP RAM with 472 spots, while GEICO took #3 with 378 ads. ARMY NATIONAL GUARD was #4 airing 328 commercials and THE HAWAII ASSOCIATION OF BROADCASTERS was #5 with 303 messages. SERVCO AUTO CENTERS appears in #6 with 297 spots, while CUTTER BUICK GMC takes #7 with 277 spots. CUTTER CHRYSLER JEEP DODGE was #8 running 271 ads and WAL-MART soars from #46 to #9 with 263 spots. PROACTIV SOLUTION was #10 with 260 spots.

LAWN AND GARDEN SPOT TEN

NATIONAL STATISTICS -

In Lawns and Gardens last week nationally, MIRACLE-GRO (Scotts) was #1 with 9,554 commercials on the radio. PENNINGTON was #2 with their repositioning of a major competitor ad was #2 with 6,498 spots, while that “major competitor” SCOTTS explained what “filler” is and ran 6,404 spots to take #3. THE REBELS were #4 airing 2,077 spots and ORTHO (Scotts) landed in #5 with 1,988 spots. ROUNDUP was #6 running 1,683 spots, while SCOTTS LAWN SERVICE was #7 with 816 spots. BAYER ADVANCED (Crop Science) was #8 airing 364 spots and PROVEN WINNERS took #9 with 363 spots. And coming in #10 was MOON VALLEY NURSERIES with 357 spots. For those planters and seeders, SCOTTS, as a parent, ran a total of 17,985 spots last week clearly making them #1 in the field (and back yard).

NATIONAL SPOT TEN

NATIONAL STATISTICS -

We had a major change on the national spot radio map last week. Back on top was WAL-MART with 31,661 spots. GEICO stays steady at #2 with 29,976 spots, while MCDONALD’S inches up to #3 with 28,133 spots. ADVANCE AUTO PARTS moved into #4 with 20,277 spots and THE HOME DEPOT drops from #1 to #5 with 19,758 spots.

Posted: April 9, 2012

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SPOT TRENDS
Last Twelve Months


Brinker International, Inc. is best known for its ownership of Chili’s Grill & Bar, Maggiano’s Little Italy, and Romano’s Macaroni Grill. The company traces its roots to the first Chili’s Grill & Bar that opened in Dallas in March 1975 by restaurateur Larry Levine.

By the early 1980’s, 22 more Chili’s restaurants were opened and the restaurant chain was taken over by Norman E. Brinker, who began his career working for the Jack-In-The-Box fast food chain. Brinker’s resume also included the founding of Steak & Ale as well as introducing the salad bar concept, an innovation that soon swept the entire restaurant industry.

In 1984, Brinker took Chili’s public and the 23 Chili’s restaurants were generating $40 million in sales. Throughout the mid-1980’s, Brinker and his associates expanded Chili’s steadily and introduced new menu options, like ribs and fajitas, that remain staples of the chain today.

By the late 1980s, Brinker was ready to branch out into new restaurants and in February 1989, acquired Grady’s Goodtimes, owned by the Regas family out of Knoxville, Tennessee. The chain went through a few name changes throughout the years, but was known at this point as Regas, later called Grady’s American Grill.

Nine months later, Chili’s acquired the rights to the Romano’s Macaroni Grill concept for $41 million. The restaurant’s atmosphere and menu were based off of the Italian family style of dining. Romano’s also introduced new innovations such as glass walls through which diners could see their meals being prepared by the chefs. By this time, Chili’s company had grown to include 215 restaurants and had introduced a new franchising program for its chains.

In May 1991, Chili’s changed it’s company name to Brinker International, Inc. Its main restaurant chains of Chili’s, Regas Grill, and Romano’s Macaroni Grill reported $438 million in revenue. Also at this time, Brinker set his sights on international expansion in Canada and Mexico.

By the mid 1990s, Brinker opened one new restaurant a week and saw great success with the Macaroni Grill chain. This success prompted him to open Spageddie’s, a low-priced, casual pasta restaurant in Plano, Texas. He also tested another restaurant called Kona Ranch Steakhouse in Oklahoma City. By late 1992, Brinker announced plans for further expansion after signing an agreement with Pac-Am Food Concepts, based in Hong Kong, to franchise 25 Chili’s restaurants in the Far East over the next 15 years.

In February 1994, Brinker acquired the On the Border restaurant chain. It was sold in 2010 to OTB Acquisitions LLC, an affiliate of Golden Gate Capital Partners.

In July 1995, the company announced a partnership with Lettuce Entertain You Enterprises, a restaurant developer in the Chicago area. This allowed Brinker to acquire three of Lettuce’s Maggiano’s Little Italy restaurants and five of its Corner Bakeries. By the end of the year, Brinker International sold Grady’s American Grill and Spageddie’s to Quality Dining, Inc.

In 2008, Brinker International sold a majority stake in the Romano’s Macaroni Grill to Golden Gate Capital Partners for $131 million, however still remain minority holders in the restaurant chain.

According to most recent records, Brinker International created revenues of $2.76 billion with a net income of $141.06 million. They have 64,952 employees.

On Local Cable, Brinker ran 99,940 spots in the last 12 months. Their biggest month was January of this year when they ran 13,221 spots.

On Radio, Brinker ran 16,865 spots in the last 12 months with the most last October with 2,744 ads.

Broadcast TV is where they ran more than 56% of all spots, with the 12-month total being 148,830 spots. They ran hottest in January with 21,539 spots.

POSTED: April 9, 2012

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Pfizer vs. GlaxoSmithKline

Pfizer (NYSE: PFE) is a global pharmaceutical company and was started by German-American cousins, Charles Pfizer and Charles Erhardt in Brooklyn, New York in 1849. The company’s origin was as a fine chemical business, called Charles Pfizer and Company, where they produced the successful antiparasitic called santonin. It wasn’t until the 1880’s that the company truly took off with its development of citric acid, which became the launching pad for Pfizer’s later achievements.

Following World War I and the shortage of calcium citrate, used to make citric acid, Pfizer chemists came up with a way to manufacture the citric acid from the fermentation of sugar. As a result, Pfizer developed expertise in fermentation technology and used these skills towards the mass production of penicillin during World War II. In the late 1940s, Pfizer decided to search for new antibiotics with greater profit potential. The discovery and commercialization of Terramycin (oxytetracycline) by Pfizer in 1950 moved the company from a manufacturer of fine chemicals to a research-based pharmaceutical company. To augment its research in fermentation technology, Pfizer began a program to discover drugs through chemical synthesis. Pfizer also established an animal health division in 1959.

During the 1980s and 1990s Pfizer underwent a period of growth sustained by the discovery and marketing of Zoloft, Lipitor, Norvasc, Zithromax, Aricept, Diflucan, and Viagra. Pfizer has recently grown by mergers, including those with Warner–Lambert in 2000, with Pharmacia in 2003, and with Wyeth in 2009.

In the latest report, Pfizer shows revenues of $67.43 billion with a net income of $8.70 billion. They have 103,700 employees, down 6,000 from 2010.

GlaxoSmithKlines (NYSE: GSK) is a global pharmaceutical, biologics, vaccines, and consumer healthcare company. It is the third largest pharmaceutical company, in terms of revenue, and its products treat a range of major disease areas including asthma, cancer, virus control, infections, mental health, diabetes, and digestive conditions. In addition, the company has a consumer health care division that produces the Sensodyne, Horlicks, and Gaviscon brands.

GlaxoSmithKline came together as a result of a number of mergers and acquisitions made throughout its history. In 1880, Burroughs Wellcome & Company was founded in London by Henry Wellcome and Silas Burroughs. In 1904, Glaxo was founded in New Zealand as a baby food manufacturer, later becoming Glaxo Laboratories. By 1978, Glaxo Laboratories became a major player in the U.S. market after its acquisition of Meyer Laboratories and by 1995 Glaxo and Burroughs Wellcome merged to form Glaxo Wellcome.

By 1989, Smith Kline merged with Beecham and formed SmithKline Beecham plc. At the turn of the century, in 2000, Glaxo Wellcome and SmithKline Beecham merged and formed the current company GlaxoSmithKline.

Even before the formation of GlaxoSmithKline, each of the companies had their own milestones in the industry. In 1924, the vitamin D preparation, Ostelin, became Glaxo’s first pharmaceutical product. In 1948, Vitamin B12 was isolated by Glaxo scientists for the treatment of pernicious anemia and Streptomycin for TB treatment was produced. By the 1950s Smith Kline and French introduced Thorazine, an anti-psychotic drug that revolutionized the treatment of mental illness, followed by the first time-released medicine, Dexedrine. In 1972, scientists at Beecham Research Laboratories discovered amoxicillin and launched Amoxil, to become a widely-used antibiotic. In 1987, The AIDS treatment Retrovir (zidovudine) was launched by Wellcome.

Today, the company manufactures more than 70 products including the well-known brands like Advair, Levitra, Paxil, Vesicare, Wellbutrin, and Zantac. Together they share around 5% of the world’s pharmaceutical market.

According to latest records, GSK produced revenues of $27.39 billion with net income of $5.26 billion. They have 97,389 employees.



 

MEDIA USAGE

Last 12 Months


 

On Local Cable, GlaxoSmithKline ran 80.19% as many spots as Pfizer. Pfizer ran 1,044,511 spots in the last 12 months, while GSK ran 837,568 ads. GSK ran the most in January of this year with 97,358 spots, while Pfizer also ran hottest in January 2012 with 130,351 spots.

On Radio, Pfizer is running way out ahead with 508,573 spots in the last 12 months, compared to GSK’s 41,017 units. GSK ran the most in October 2011 with 9,371 spots against Pfizer’s big month in January of this year with 110,214 spots.

On TV, Pfizer ran 679,722 spots in the last 12 months, while GlaxoSmithKline ran 446,854 spots. Pfizer ran the most TV ads in December 2011 with 87,882 spots, while GSK also ran the most in December with 46,231 ads.

 

Posted: April 9, 2012

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