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POSTED: February 20, 2012



MEDIA MONITORS RESEARCH SPOT TEN RESULTS

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LITTLE ROCK

Home Furnishing and Little Rock, AR

By: Dwight Douglas, VP Marketing
Media Monitors - New York



(White Plains, NY) February 20, 2012 – According to Arbitron, Little Rock, AR is the 84th largest radio market with a population of 570,100.

CITY FACTS

  • In 1722, French explorer Jean-Baptiste Benard de la Harpe landed near a small rock formation on the south bank of the Arkansas River, which he called la Petite Roche ("the little rock"). The "little rock" was used by early river traffic as a landmark and a well-known river crossing.

  • Little Rock used the nickname, City of Roses, until 2006, when they decided to become “The Rock.”

  • The city has two major universities the University of Arkansas at Little Rock and the University of Arkansas for Medical Sciences.

  • Major corporations headquartered in Little Rock include Dillard's Department Stores, Windstream Communications and Acxiom.

  • In pro sports, they have the Arkansas Travelers, an AA professional Minor League Baseball affiliate of the Los Angeles Angels of Anaheim and the Arkansas Rhinos of the North American Football League. In college sports, Little Rock is home to the University of Arkansas at Little Rock Trojans.

  • Some famous people from Little Rock include: NFL’s Jamaal Anderson, WKRP’s Frank Bonner, TV personality Chelsea Clinton, MLB’s Torii Hunter, owner of the Cowboys Jerry Jones, General Douglas MacArthur and bands Evanescence and Ho-Hum have roots in Little Rock.


LITTLE ROCK SPOT TEN

In Little Rock last week the #1 radio advertiser was STATE FARM with 366 spots. THE HOME DEPOT was #2 airing 352 ads, while STEVE LANDERS CHRYSLER DODGE JEEP hit #3 with 327 spots. OAKLAWN (Jockey Club) rode into #4 from #7 airing 315 announcements and GEICO was #5 with 283 spots. SONIC was #6 with 261 commercials, while KROGER moved from #14 to #7 with 255 ads. COLONIAL WINES & SPIRTS was #8 pouring out 247 spots and DIRECT GENERAL CORPORATION (Insurance) was #9 with 242 spots. LOWE’S landed at #10 with 238 spots.

HOME FURNISHING SPOT TEN

NATIONAL STATISTICS -

This is a highly competitive category with PIER 1 IMPORTS holding the top spot with 6,894 spots. THE DUMP was #2 with 1,443 ads, while BOB’S DISCOUNT FURNITURE was #3 with 1,309 commercials. ASHLEY FURNITURE HOMESTORE leaps from #38 nationally to #4 last week running 1,195 spots. GALLERY FURNITURE holds steady at #5 airing 721 spots, while R.C. WILLEY landed in #6 with 710 spots. LA-Z-BOY was #7 with 634 ads and ART VAN FURNITURE sat at #8 with 608 spots. IKEA was #9 airing 599 spots, while PENNY MUSTARD was #10 with 526 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

GEICO commands the #1 position with 34,257 spots. THE HOME DEPOT delivered #2 with 28,568 ads, while MCDONALD’S was #3 running 26,983 spots. AUTOZONE was #4 with 26,863 spots and STATE FARM moved from #8 to #5 with 18,815 spots. Interesting tidbit: Four Insurance companies are in the top twenty: GEICO #1; STATE FARM #5; ALL STATE #11; and PROGRESSIVE #18.

Posted: February 20, 2012

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SPOT TRENDS
Last Twelve Months

Sara Lee has had a rich history, (no pun intended) that started with Nathan Cummings' 1939 purchase of the C.D. Kenny Company, a small wholesale distributor of sugar, coffee and tea in Baltimore.

In 1946 the company joined the New York Stock Exchange and eight years later, they changed their name to Consolidated Foods Corporation.

In 1956, Consolidated acquired Kitchens of Sara Lee and entered the retail food business through their other purchase of 34 Piggly Wiggly supermarkets.

In 1962 they took control of Jonker Fris, a Dutch producer of canned goods, which launched the corporation’s first full-scale overseas acquisition.

Expansion continued in 1966, when Consolidated bought Oxford Chemical, the corporation’s first non-food company, and E. Kahn's Sons Company, a meat processor and distributor. Consolidated Foods’ sales topped the $1 billion mark the next year.

Acquisitions continued with the purchases of Aris Gloves (later renamed Aris Isotoner) in 1969, Hillshire Farm and Rudy’s Farm in 1971 and Erdal, a Dutch company later re-named Intradal, that focused on personal care products.

In 1978, the corporation acquired Chef Pierre, a manufacturer and distributor of frozen prepared desserts, and made an initial investment in Douwe Egberts, a Dutch coffee and grocery company.

This was followed the next year with several acquisitions, including Hanes, a hosiery manufacturer; Superior Tea and Coffee Company, in the foodservice industry; and Gallo Salame, Inc., manufacturer of Italian dry sausage products.

By the 1980s, Consolidated Foods’ annual sales reached $5 billion. In 1984, they acquired Jimmy Dean Meats, as well as Nicholas Kiwi Limited, an Australian-based manufacturer and marketer of personal, household, shoe and car care products and home medicines.

In 1985, the corporation changed its name to Sara Lee Corporation to reflect the consumer marketing orientation of the company and the high-quality, well-known branded products it marketed throughout the world.

They kept rolling when Sara Lee acquired Wechsler Coffee, Chock full o'Nuts and Continental Coffee. Two years later, Sara Lee acquired Hills Bros., MJB and Chase & Sanborn, the retail coffee brands from Nestlé USA and Café Pilão, the No. 1 coffee company in Brazil.

In 2001, Sara Lee acquired St. Louis-based The Earthgrains Company, the No. 2 player in the U.S. bakery market

2002 featured the debut of the Senseo coffeemaker by Douwe Egberts and Philips Electronics in the Netherlands. In the same year, Douwe Egberts introduced the Cafitesse line of liquid coffee systems, Sara Lee’s proprietary liquid coffee concentrate system. In 2003, Douwe Egberts coffee celebrated its 250th anniversary.

In February 2005, the company began executing a bold and ambitious multi-year plan to transform Sara Lee into a company focused on its food, beverage, and household and body care businesses around the world. To support that focus, Sara Lee announced plans to sell 40 percent of the company’s properties in apparel, European packaged meats, U.S. retail coffee and direct selling units.

According to their most recent annual report, Sara Lee produced revenues of $8.68 billion with net income of $338 million. They have 21,000 employees.

On Local Cable, Sara Lee ran 147,432 spots in the last 12 months. The biggest months were August (19,529) and September (20,771). 59.41% of all spots were run on Local Cable.

Radio started out a little slow for Sara Lee, but spiked up at the end of summer. In the last 12 months, Sara Lee ran only 24,673 commercials on radio with the biggest month being August with 8,098 ads.

On TV, Sara Lee ran 76,047 spots in the last 12 months with the big push in August totalling 9,169 spots.

POSTED: February 20, 2012

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IBM Corporation vs. HP (Hewlett-Packard)

International Business Machines Corporation (NYSE: IBM) or IBM is a multinational technology and consulting corporation headquartered in Armonk, New York. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

The company was founded in 1911 as the Computing Tabulating Recording Corporation through a merger of three companies: the Tabulating Machine Company, the International Time Recording Company, and the Computing Scale Corporation, all which had roots in the 1800s. A name you will hear often from IBMers is Tom Watson who led IBM from 1914 to 1956, and was followed by his son Tom Watson, Jr. from 1952 to 1971.

On February 14, 1924, C-T-R's name was formally changed to International Business Machines Corporation. By then, the company's business had expanded both geographically and functionally, including the completion of three manufacturing facilities in Europe.

IBM was among the first corporations to provide group life insurance (1934), survivor benefits (1935) and paid vacations (1937). The Social Security Act of 1935 brought the company a landmark government contract to maintain employment records for 26 million people. It was called "the biggest accounting operation of all time," and it went so well that orders from other U.S. government departments quickly followed.

When World War II began, all IBM facilities were placed at the disposal of the U.S. government. IBM's product line expanded to include bombsights, rifles and engine parts - in all, more than three dozen major ordnance items.

IBM introduced the Selective Sequence Electronic Calculator (1948) as the company's first large-scale digital calculating machine, the successful 604 Electronic Calculating Punch (1948) - 5,600 of which were built in a 10-year period - and the Card-Programmed Electronic Calculator (1949), the first IBM product designed specifically for computation centers.

In 1952, the company introduced the IBM 701, its first large computer based on the vacuum tube. The IBM 7090, one of the first fully transistorized mainframes, could perform 229,000 calculations per second. The U.S. Air Force used the 7090 to run its Ballistic Missile Early Warning System.

In 1957, IBM introduced FORTRAN (FORmula TRANslation), a computer language based on algebra, grammar and syntax rules. It became one of the most widely used computer languages for technical work.

IBM's supermarket checkout station was introduced in 1973 and used glass prisms, lenses and a laser to read product prices. Also in 1973, IBM developed an early form of today's Automatic Teller Machines.

In 1981 something took place at IBM that changed the world forever. It was the birth of the IBM Personal Computer or PC, and with that the IBM brand began to enter homes, small business and schools. And of course, those machines needed operating systems and software to run on them, giving birth to companies like Microsoft.

In the latest annual report, IBM shows revenues of $108.02 billion with net income at $15.86 billion which represents an 8.2% growth in sales in 2011. They have 425,000 employees and do business in nearly 170 countries. Their web site claims they manage a supply chain of more than 27,000 suppliers.

HP is a technology company that operates in more than 170 countries around the world. They provide infrastructure and business offerings that span from handheld devices to some of the world's most powerful supercomputer installations.

Their consumer products cover a wide range of products and services from digital photography to digital entertainment and from computing to home printing.

Hewlett-Packard began when Stanford University classmates Bill Hewlett and Dave Packard decided to form a partnership in 1939. The company's first product, built in a Palo Alto garage, was an audio oscillator - an electronic test instrument used by sound engineers. One of HP's first customers was Walt Disney Studios, which purchased eight oscillators to develop and test an innovative sound system for the movie Fantasia.

In 1942, they pioneered the concept of health insurance for all their employees.

In 1943, HP entered the microwave field, setting the stage for future leadership in signal generators. In 1951, HP invented the 524A high-speed frequency counter, greatly reducing the time required to measure high frequencies. Frequency counters and related products would account for billions in future revenue for HP.

By 1958, HP expanded by acquisition. The first was the F. L. Moseley Company, a producer of high-quality graphic recorders, establishing the foundation of HP’s printing business.

In 1962, HP had revenues of $110 million with 6,260 employees. In 1964, they introduced the highly accurate HP 5060A cesium-beam atomic clocks which set the new standard for international time.

In 1966, they had more than $200 million in revenue and more than 11,000 employees when they introduced their first computer, the HP 2116A. The world’s first go-anywhere, do-anything computer was designed to withstand environmental extremes.

By 1972, they introduced the HP-35, the world’s first scientific hand-held calculator. Small enough to fit in a shirt pocket, it made the slide rule obsolete.

In 1980, HP introduced its first personal computer, the HP-85. The unit had input/output modules that allowed it to control instruments, add on more powerful peripherals and even to talk to other computers. In 1982, HP’s electronic mail system was the first major wide-area commercial network of its kind based on minicomputers.

By 1999, HP had revenues of $42 billion and 84,400 employees and a new CEO, Carly Fiorina. Last September, HP's board of directors appointed Meg Whitman as president and chief executive officer.

Their most recent annual report shows revenues of $2.54 billion with net income of $433.37 million, which represented a 35.7% growth in sales. They have 8,724 employees.



 

MEDIA USAGE

Last 12 Months


 

On Local Cable, HP outspent IBM. IBM ran 30,017 spots, while HP ran 165,652 spots. The biggest month for HP was July with 48,242 spots, while IBM ran hottest in July with 3,884 spots.

On Radio, IBM ran a healthy spot load with 99,577 spots running in the last 12 months, while HP cleared 74,366 spots. IBM ran the most spots in August with 11,931 and recently popped back up in last month (January, 2012) with 11,124 spots. HP ran hottest in July (29,694) and August (29,401) respectively

On TV, both computer technology companies were not big buyers. IBM only ran 15,138 spots in the last 12 months, while HP ran 27,685 ads. IBM’s biggest month was September with 3,834 spots, while HP ran hottest in July with 9,095 spots.

 

Posted: February 20, 2012

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