Weekly Spots

POSTED: January 30, 2012

(White Plains, NY) January 30, 2012 – According to Arbitron, Austin, TX is the 36th largest radio market with a population of 1,487,800. Austin was 39th two years ago.

• Austin is the capital of Texas and the county seat of Travis County. The area was settled in the 1830s on the banks of the Colorado River by pioneers who named the village Waterloo. In 1839, Waterloo was chosen to become the capital of the newly independent Republic of Texas. The city was renamed after Stephen F. Austin, who is known as the father of Texas.

• Austin is home to The University of Texas at Austin, one of the largest and most prestigious universities in the country and the flagship institution of The University of Texas System. Other institutions of higher learning include Austin Community College, Concordia University, Huston-Tillotson University and St. Edward's University.

• Austin's music revolves around the many nightclubs on 6th Street and an annual film/music/interactive festival known as South by Southwest (SXSW). The longest-running concert music program on American television, Austin City Limits, is a project of the University of Texas at Austin campus.

• Although Austin has many minor league teams, it is the largest city in the United States without a major professional sports league franchise, therefore, the passion for “burnt orange” and the University of Texas Longhorns. The University of Texas football and baseball teams each won their respective national championships during the 2005–2006 seasons, thus the fervor.

• Some famous faces from Austin include, Ciara – singer, Sarah Hagan – actress, Benjamin McKenzie – actor, Bob Schieffer – News anchor, Thomas Ford – Fashion designer, Stone Cold Steve Austin – wrestler, Ethan Hawke – actor and Ricardo Antonio Chavira – actor.

AUSTIN SPOT TEN

In the Texas state capital last week the #1 radio advertiser was GEICO with 685 spots. Coming in #2 was THUNDERCLOUD SUBS airing 575 ads, while RANDALLS landed in #3 with 543 commercials. H&R BLOCK zoomed from #25 to #4 with 392 spots and BRAKE SPECIALISTS PLUS locked into #5 with 387 spots. ACE CASH EXPRESS was #6 running 374 ads, while AUTOZONE jumped from #12 to #7 with 372 spots. GATTI’S PIZZA was #8 with 346 spots and BMW OF AUSTIN was solid at #9 airing 337 announcements. In at #10, SPEC’S cleared 335 spots.

ACCOUNTING & TAX PREPARATION SPOT TEN

NATIONAL STATISTICS -

The #1 leader in this category is H&R BLOCK that just launched a new webcam app for tax returns. They ran 45,288 spots nationwide last week. #2 was JACKSON HEWITT TAX SERVICE with 3,343 ads, while US TAX SHIELD was #3 with 1,973 commercials. LIBERTY TAX SERVICE took #4 with 1,826 spots and INSTANT TAX SERVICE was at #5 with 1,362 spots. GREATLAND was solid at #6 airing 762 announcements, while ELECTRONIC TAX CENTER was #7 with 632 spots. TAX RESOLUTION SERVICES CO. was #8 running 594 spots and TAX DEFENSE NETWORK landed in #9 with 489 spots. Coming in #10 was TAXACT with 403 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

GEICO remains in the #1 slot with 52,711 spots last week. H&R BLOCK was steady at #2 airing 45,288 announcements, while SAM’S CLUB explodes into #3 with 27,802 spots. MCDONALD’S was #4 with 25,623 ads and TURBO TAX took #5 with 24,117 spots.

Posted: January 30, 2012

Estée Lauder, born Josephine Ester Mentzer, founded the company with her husband Joseph from their original formulas of Estee Lauder Creme Pack, Estée Lauder Cleansing Oil, and Estée Lauder All Purpose Creme and Skin Lotion. Ms. Lauder was the fiercely ambitious ninth child in a Jewish immigrant family that lived in Corona, Queens, New York.

In 1948, Estée Lauder established Saks Fifth Avenue in New York City as their first retail department store account. Their early marketing techniques included sampling so that potential customers could actually try their products before buying. Despite her small ad budget, Estée Lauder sought only the most prestigious accounts.

By 1960 Estée Lauder was an international corporation selling their products in the famous Harrod’s Department Store in London. Within a few short years they opened outlets in Central America, Denmark, Hong Kong, Italy, Spain, Sweden, Belgium New Zealand and Switzerland.

In 1964, Estée Lauder again set out to revolutionize the industry by establishing one of the very first exclusively male fragrance lines, Aramis for Men.

By 1967 Mrs. Lauder, always known as a woman of impeccable style and taste, was recognized as one of the country’s 10 Outstanding Women in Business.

It encompasses a significant number of recognizable companies including but not limited to; Estée Lauder, Aramis, Clinique, Prescriptives, Origins, M•A•C, Bobbi Brown essentials, Tommy Hilfiger, jane, Donna Karan, Aveda, La Mer, Stila, Jo Malone, and Bumble and bumble.

In their latest annual report, Estée Lauder had revenues of $8.81 billion producing a net income of $700.80 million, which represented 13.0% sales growth in 2011. They have 32,300 employees.

On Cable, Estée Lauder ran 64,613 spots in the last 12 months. The biggest month was September when they ran 13,775 ads.

Radio is the most used media by Estée Lauder. 45.3% of all ads were run on radio which totaled 126,962 spots in the last 12 months. April was the biggest month with 24,394 spots.

On TV, Estée Lauder ran a total of 88,683 spots in the last 12 months. The biggest month was December at 13,962 and November was right up there with 13,577 spots.

POSTED: January 30, 2012

T-Mobile has a multi-merger history. In 1994, from the merger of General Cellular and Pacific Northwest Cellular, Western Wireless grew into a PCS provider for several western and southwestern states as well as Hawaii. After a successful public offering by Western Wireless, VoiceStream Wireless was launched. VoiceStream Wireless grew its capabilities and personality-building coverage, advanced customer care centers, and, with the signing of actress Jamie Lee Curtis, a nationwide message: Get More.

After spinning off from its parent company, VoiceStream Wireless grew to more than 7 million customers, launching innovations like wireless Internet service, and ultimately merging with Deutsche Telekom AG.

In 2002, VoiceStream Wireless officially became T-Mobile USA, launching service in California and Nevada. T-Mobile signed actress and wife of Michael Douglas, Catherine Zeta-Jones as the global spokeswoman.

In 2006, they introduced the myFaves experience. While the brand maintained its signature magenta hue, T-Mobile had a new tagline, “stick together,” created to underscore the importance of maintaining and enhancing personal relationships.

On March of 2011, Deutsche Telekom accepted a $39 billion stock and cash purchase offer for the company from AT&T Inc. The merger would have created the largest wireless carrier in the U.S., with nearly 130 million customers. The deal faced significant regulatory and legal hurdles. On December 19, 2011, amid heavy resistance from the U.S. government, AT&T CEO Randall Stephenson announced that the company had officially withdrawn their bid and agreed to pay T-Mobile a $4 billion breakup fee.

According to their web site, they have 42,000 employees with nearly 130 million customers. Worldwide Deutsche Telekom has revenues of $62.42 billion with net income of $1.70 billion. They have 246,777 employees.

SPRINT was born out of mergers with United Telecommunications, US Sprint and Centel. Each embraced the same bold approach that Sprint's founder Cleyson Brown showed in 1899, when the Brown Telephone Company successfully went toe-to-toe with the Bell monopoly in Abilene, Kansas. By the mid-1970s, the company's aggressive growth strategies had firmly established it as the nation's largest independent local telephone provider, which is still true today.

When long distance opened to competition in the 1980s, Sprint seized the opportunity. By 1986, Sprint led all U.S. telecom companies by completing the first nationwide, 100% digital, fiber-optic network. At the same time, the company was a pioneer in data communications, establishing the world's third largest commercial packet data network in 1980.

Sprint charged into the 1990s with pacesetting moves for both consumers and businesses, when in 1993, when Sprint and Centel merged to become a unique provider of local, wireless and long distance services. Sprint took its wireless strategy a big step further in the late '90s by building the only nationwide PCS network in the U.S.

In 2004, Sprint merged with Nextel which always had gold and black as their colors, and Sprint adopted their colors and added the bird-like feather emblem. The merger has made the Nextel name vanish except on franchises that sell cell phones under the Nextel brand. Those offices are known as Nextel Partners.

According to their latest annual report, Sprint created revenues of $32.56 billion with net losses of $-3.47 billion. But according to reports, they have $5 billion dollars in cash and credit from 2011. They have 40,000 employees.

On Cable, both phone companies are running neck and neck with T-Mobile running 189,941 spots, while Sprint cleared 184,092 ads. T-Mobile ran hottest in January with 22,653 spots and Sprint ran the most spots in August with 29,227 spots.

On the Radio, T-Mobile is way out in front with 175,453 spots, while Sprint ran only 26,051 radio commercials in the last 12 months. The biggest month for T-Mobile was December with 29,005 ads and Sprint’s biggest month was April with 4,999 spots.

On TV the battle is very tight with T-Mobile running 164,276 spots against Sprint’s 171,089 ads. Sprint’s biggest month in the last 12 was July with 20,269 spots, while T-Mobile ran hottest in May with 20,282 spots.

Posted: January 30, 2012

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