Weekly Spots

POSTED: October 24, 2011

(White Plains, NY) October 24, 2011 – According to Arbitron, San Francisco, CA is the 4th largest radio market with a population of 6,074,300.

• In 1776, the Spanish established a fort at the Golden Gate and a mission named for Francis of Assisi. The California Gold Rush in 1848 propelled the city into a period of rapid growth.

• Some of the Bay Area’s famous landmarks include the Golden Gate Bridge, cable cars, Chinatown and Alcatraz Prison.

• The San Francisco 49ers of the National Football League (NFL) is the longest-tenured major professional sports franchise in the city. The 49ers won five Super Bowl titles in the 1980s and 1990s. And across the bay the infamous Oakland Raiders live and work.

• The other professional sports teams: in baseball, the Giants, the team that moved from New York; Oakland’s baseball team, the Athletics, moved from Kansas City - originally from Philadelphia; the NBA team the Golden State Warriors; and NHL hockey, San Francisco shares the San Jose Sharks.

• Some historic colleges are located in the Bay Area: The University of California, San Francisco is part of the University of California system but focuses on graduate education in health and biomedical sciences. The University of California, Hastings College of the Law, founded in Civic Center in 1878, is the oldest law school in California. Founded in 1855, the University of San Francisco, a private Jesuit university located on Lone Mountain, is the oldest institution of higher education in San Francisco and one of the oldest universities established west of the Mississippi River. Also across the bay is the University of California, Berkeley used as the backdrop for many motion pictures.

• Famous San Franciscans: OJ Simpson, Clint Eastwood, Lisa Bonet, Benjamin Bratt, Danny Glover, Dom and Joe DiMaggio, Keith Hernandez and of course the legend Jerry Garcia.

SAN FRANCISCO SPOT TEN

The #1 radio advertiser in the city by the bay last week was STATE FARM with 889 spots. #2 was ALLSTATE, jumping up from #10, with 763 spots, while MATTRESS DISCOUNTERS WEST rested at #3 with 739 commercials. KAISER PERMANENTE locked up #4 airing 702 announcements and SLEEP TRAIN tucked-in at #5 with 699 spots. SHANE COMPANY shined at #6 running 674 spots, while MANCINI’S SLEEPWORLD took #7 with 624 spots. TOYOTA soared from #30 to #8 with 599 spots and SAFEWAY slid into #9 with 598 spots. And coming in #10 was METROPCS running 581 spots.

NUTRITIONAL SUPPLEMENTS SPOT TEN

NATIONAL STATISTICS -

Everyone seems to be taking a supplement these days and radio has the spots. Last week in this category the #1 advertiser was AGELESS MALE with 10,197 spots. EMERGEN-C was #2 with 3,618 commercials, while PRONUTRITION powered into #3 airing 3,256 spots. COMPLETE NUTRITION was #4 with 2,214 spots and PURITY PRODUCTS was #5 with 1,408 ads. CENTRUM catapulted from #42 to #6 with 1,347 spots, while GARLIQUE smelled good at #7 with 1,191 spots. BETA PROSTATE dropped from #2 to #8 with 1,107 spots and SUSTENEX was #9 with 1,084 spots. And coming in #10 was HERO TABS with 954 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

On the National level, all spots, all markets, #1 advertiser last week was GEICO with 32,953 spots. STATE FARM remains in #2 with 32,202 spots, while THE HOME DEPOT stays firm at #3 airing 31,370 commercials. MCDONALD’S at #4 with 26,497 spots and ALLSTATE was #5 with 22,572 spots. NOTE: three insurance companies in the top 5.

Posted: October 24, 2011

The TJX Companies, Incorporated (NYSE: TJX), is the largest international apparel and home fashions off-price department store chain in the United States.

In 1956, Stanley Feldberg founded the Zayre Corp. He served as president of the company until 1978, and afterwards remained on the Board of Directors, until he retired in 1989.

Based in Framingham, Massachusetts, TJX evolved from the Zayre discount department store chain. Zayre, which means "very good" in Yiddish, was a neighborhood, convenience, self-service, general merchandise discount department store, emphasizing convenience, fashion and value.

In 1977 they started T.J Maxx by opening the first two stores in Auburn and Worcester, Massachusetts. T.J. Maxx was an instant hit with customers, providing the perfect solution to the heightening demand for quality fashions at reasonable prices. In 1984, Zayre went on to introduce a new warehouse retail concept in the Northeast called BJ’s Wholesale Club.

In a major restructuring, the company sold off the "Zayre" name, including BJ’s to Ames Departments Stores in 1989. They were able to then refocus on their core remaining store brand, T.J. Maxx, thus changing their name to The TJX Companies, Inc.

In 1990, TJX expanded into the Canadian market by acquiring the five-store Winners chain. Two years later, they launched their third brand, HomeGoods, in the United States. Then in 1994, they introduced T.K. Maxx in the United Kingdom and Ireland.

In 1995, TJX doubled in size when it acquired Marshalls, its fifth brand. In 2003, TJX acquired an eighth brand division, Bob's Stores, concentrated in New England.

In 2010, TJX under consolidation converted 90 A.J. Wright stores into T.J. Maxx, Marshalls or HomeGoods stores. They also closed 72 A.J. Wright stores early in 2011.

According to their annual report, they created revenues of $21.94 billion with net income of $1.34 billion showing an 8.2% increase. They have 166,000 employees.

On Local Cable, the TJX Companies ran 131,361 spots in the last 12 months. The biggest month was October 2010 with 25,994 ads. Between the three media, TJX runs the most on Cable at 46.9%.

On Radio, TJX only ran 48,870 spots in the last 12 months, with the big spike coming during the holiday season last year with 24,077 spots in December.

On TV, TJX Companies ran 99,920 spots in the last 12 months with hot months of last December with 21,449 and this September (2011) with 19,867 spots.

POSTED: October 24, 2011

Miller Brewing Company is the second largest American style beer maker and is based in Milwaukee, Wisconsin. It is owned by SABMiller. Miller owns breweries in Albany, Georgia; Chippewa Falls, Wisconsin; Eden, North Carolina; Fort Worth, Texas; Irwindale, California; Milwaukee, Wisconsin and Trenton, Ohio.

Miller Brewing Company was founded in 1855 by Frederick Miller when he purchased the small Plank-Road Brewery.

On September 19, 1966, the conglomerate W.R. Grace & Co. agreed to buy 53% of Miller from Mrs. Lorraine John Mulberger (granddaughter of Miller) and her family. On June 12, 1969 Philip Morris (now Altria) bought Miller from W.R. Grace for $130 million, outbidding PepsiCo.

On October 9, 2007, SABMiller and Molson Coors agreed to combine their U.S. operations in a joint venture called Miller Coors.

Types of Miller beer include, Miller Lite, Miller Lite Ice which has a higher content of alcohol and is valued for low bitterness, Miller Genuine Draft, Miller Genuine Draft Light, Miller Gold, Miller 64 (which boasts only 64 calories), Miller High Life and Miller High Life Light.

The prevailing slogan on current packaging for Miller High Life is "The Champagne of Beers"; High Life beat out 17 other contestants to take home the gold medal in "American-style Lagers" at the 2002 World Beer Cup.

Molson Coors Brewing Company, who operates MillerCoors, had revenues of $3.25 billion with net income of $707 million in 2010. This represents a 7.3% increase. They have 14,660 employees.

Anheuser-Busch began in St. Louis many years ago. The brewery which would become Anheuser-Busch was purchased on the brink of bankruptcy by Eberhard Anheuser, a prosperous German-born soap manufacturer, in 1860. Adolphus Busch, Anheuser’s son-in-law, joined E. Anheuser & Co. in 1864, becoming partner in 1869.

Adolphus became president when Anheuser died in 1880, and the company then became Anheuser-Busch Brewing Association. The Busch family would be in full control of the company through the generations until Anheuser-Busch's recent sale.

In 1876, Adolphus Busch and his friend Carl Conrad, a liquor importer, developed a "Bohemian-style" lager, inspired after a trip to the region. Brewers in Bohemia generally named a beer after their town with the suffix "er." Busch and Conrad had visited a town known for its breweries: Ceské Budejovice (German: Budweis or Böhmisch Budweis). Beer has been brewed in Ceske Budejovice since it was founded as Budiwoyz by King Ottokar II of Bohemia in 1245. The name Budweiser is a locative, meaning "of Budweis."

The Budweiser bottle has remained relatively unchanged since its introduction in 1876. The top label is red and currently reads "Budweiser". The top of the main label is red with a white banner with a pledge on it, which has changed three times. Below the banner is a coat of arms of sorts, which once had the Conrad and Co. logo on it, and now features an Anheuser-Busch stylization.

Budweiser is brewed using barley malt, water, hops and yeast. It is lagered with beechwood chips in the aging vessel which, according to Budweiser, creates a smoother taste. Rice will produce a "clean finish."

Over the years, Budweiser has been distributed in many sizes and containers. Through the early-1950s Budweiser was primarily distributed in just three packages -- kegs, 12-ounce bottles and quart bottles. Cans were first introduced in 1936. From 1936 to 1955, cans were slow to catch on.

Anheuser-Busch has a market share in the United States of 50.9% for all beers sold. This is primarily composed of Budweiser brands. In 2008 Budweiser/Anheuser-Busch sold the majority of their stock to Belgian-Brazilian beer giant InBev, to create the largest brewing company in the world.

According to their latest annual report, Anheuser-Busch InBev had revenues of $36.30 billion with net income of $4.03 billion. They have 114,000 employees.

On Cable TV Local MillerCoors ran 420,505 spots in the last 12 months compared to Anheuser-Busch that ran 239,895 spots. The biggest months on cable for Anheuser-Busch were March with 28,865 and April with 28,857 spots. The biggest months for Miller spots were March with 47,958 spots and May with 47,344 units.

On Radio, the game was very even with MillerCoors running 375,126 spots against Anheuser-Busch spots totaling 386,116 ads. The biggest radio month for Miller spots was June with 54,483, while Anheuser-Busch ran hot in July with 48,650 spots.

On TV Anheuser-Busch was the winner with 76,820 spots and MillerCoors ran 42,029 spots. The biggest TV month in the last 12 months for Miller was June with 4,832, while Bud ran hottest last month September 9,161 ads.

Posted: October 24, 2011

For The Current Spots: