Weekly Spots



POSTED: September 19, 2011



MEDIA MONITORS RESEARCH SPOT TEN RESULTS

Click an icon to download Adobe Reader Click Me for Acrobat Readeror PDF Plugin for Firefox Click Me for FF PDF Plugin

Mac & non IE or FF Browsers Click Here To Download Spot Charts


It appears you don't have a PDF plugin for this browser.
No problem... Just click on one of the icons above in order to begin the download.

Home       SpotTens       SpotLight       SpotTrend       Face-Off       Archived Spots       Newsletters
 

Riverside-San Bernardino, California

Riverside-San Bernardino and Power & Energy

By: Dwight Douglas, VP Marketing
Media Monitors - New York



(White Plains, NY) September 19, 2011 – According to Arbitron, the Riverside-San Bernardino, CA market is ranked 26th with a population of 1,868,200.

CITY FACTS

  • The City of San Bernardino, California, occupies much of the San Bernardino Valley, which indigenous tribe’s people originally referred to as "The Valley of the Cupped Hand of God." Riverside, California, was founded in 1870, and named for its location beside the Santa Ana River. It became the county seat when Riverside County, California, was established in 1893. Many people lump these two cities into the Los Angeles market, but they are indeed a market themselves.
  • The California Southern Railroad established, through San Bernardino, a rail link between Los Angeles and the rest of the nation in 1883.
  • In 1873 Eliza Tibbets convinced William Saunders, Superintendent of the fledgling Bureau of Agriculture, to test a new citrus plant at her ranch in Riverside. This seedless orange from Bahia, Brazil revolutionized the industry.
  • In 1906 University of California established in Riverside its Citrus Experiment Station, the beginnings of the University of California, Riverside.
  • In San Bernardino, World War II brought what would become Norton Air Force Base. In 1994, Norton Air Force Base closed to become the San Bernardino International Airport.
  • In 1940 the McDonald Brothers founded McDonald's, along with its innovative restaurant concept, in San Bernardino. Today, there is a McDonald’s Museum there.
  • In Sports, San Bernardino hosts the Inland Empire 66ers of San Bernardino baseball club of the California League, which is the Los Angeles Angels Single A affiliate.
  • Famous people from San Bernardino include: actor Gene Hackman, NFL’s Charles Johnson, Craig Newsome and J.T. Thomas, costume designer Edith Head. From Riverside, scores of great athletes including MLB’s Dusty Baker and Barry Bonds, NBA’s Reggie Miller, poker players Allen Cunningham and Phil Ivey and crazy radio personality Don Imus.

RIVERSIDE - SAN BERNARDINO SPOT TEN

The #1 advertiser on the radio last week in Riverside-San Bernardino was ESTRELLA TV NETWORK with 467 spots. Coming in #2 was NISSAN with 360 ads, while SIRINGORINGO LAW FIRM was #3 airing 254 announcements. SUPERPAGES landed on #4 running 253 spots and TACO BELL was #5 with 211 spots. BANNER MATTRESS slept in at #6 with 193 spots, while LEXUS took #7 airing 187 spots. SLEEP TRAIN pulled into #8 with 178 spots and MCDONALD’S was #9 with 174 spots. And coming in #10 was AMA ENDUROCROSS (Motorcyclist Association) with 174 spots.

POWER & ENERGY SPOT TEN

NATIONAL STATISTICS -

In the Power and Energy category, SOLARCITY was #1 with 2,594 spots. SUNGEVITY jumped from #39 to #2 last week with 456 spots, while OKLAHOMA NATURAL GAS was #3 airing 334 spots. OG&E was #4 with 332 spots and APS was #5 running 296 spots. KOHLER POWER held #6 with 292 commercials, while SUN2PWR clocked in at #7 with 274 spots. CONSUMER ENERGY was #8 with 205 spots and NRG ENERGY was #9 airing 203 spots. TOUCHSTONE ENERGY landed in #10 with 198 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

GEICO bounces back into #1 with 47,054 spots. STATE FARM is on the move from #5 up to #2 running 33,562 spots on national radio last week. AUTOZONE crashes into the top 5 at #3 coming up from #11 airing 32,471 spots. MCDONALD’S stay at #4 with 27,417 ads and THE HOME DEPOT falls from #1 down to #5 with 26,910 spots.

Posted: September 19, 2011

Home       SpotTens       SpotLight       SpotTrend       Face-Off       Archived Spots       Newsletters
 


SPOT TRENDS
Last Twelve Months

Denny's is one of the largest full-service family restaurant chains in the United States and opened its first restaurant in the U.S. in 1953.

Denny's currently operating over 1,650 franchised, licensed, and company-owned restaurants across the United States, Canada, Costa Rica, Mexico, Guam, Honduras, Puerto Rico and New Zealand.

Denny's is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock. Many of their restaurants are located in proximity to freeway exits, bars and in service areas. Unlike many other restaurant chains, Denny's does not close on holidays or nights, except where required by law.

Denny's was founded under the name Danny's Donuts in 1953 by Richard Jezak and Harold Butler in Lakewood, California. They expanded to 20 restaurants by 1959, when the chain was renamed Denny's to avoid confusion with another chain, "Doughnut Dan's".

In 1987 Denny’s was purchased by Trans World Corporation and moved its headquarters to Spartanburg, South Carolina.

In 1992, private equity firm, Kohlberg Kravis Roberts acquired a 47% interest in TW Corporation, later known as The Flagstar Companies, but after selling off non-core business, renamed the parent company the Denny's Corporation.

In 1994, Denny's settled a class action lawsuit filed by thousands of African-American customers who had been refused service, forced to wait longer, or pay more than white customers. The $54.4 million settlement was the largest and broadest under Federal public-accommodations laws established 30 years previously to end segregation in restaurants and public spaces. They have since introduced sensitivity training for all employees.

In 1994, Denny's became the largest corporate sponsor of Save the Children, a national charity.

In the most recent year, Denny’s delivered revenues of $548.47 million and a net income of $22.7 million. They have 11,500 employees.

On Cable, Denny’s ran 108,654 spots in the last 12 months with the largest number running in May (18,270). Out of the three media, Cable gets most of their attention with 45.6% of all their ads running there.

On the Radio, Denny’s ran a total of 68,622 spots in the last 12 months with July peaks of 15,804 units that month.

On TV, they ran 61,066 spots in the last 12 months with larger months in April (8,686), May (9,248) and July (8,363).

POSTED: September 19, 2011

Home       SpotTens       SpotLight       SpotTrend       Face-Off       Archived Spots       Newsletters
 

ALEVE vs. ADVIL

Aleve (naproxen sodium) is also a group of drugs called non-steroidal anti-inflammatory drugs (NSAIDs). Naproxen works by reducing hormones that cause inflammation and pain in the body. Aleve is used to treat pain or inflammation caused by conditions such as arthritis, ankylosing spondylitis, tendinitis, bursitis, gout, or menstrual cramps.

In the United States, the Food and Drug Administration (FDA) approved its use as an over-the-counter (OTC) drug in 1994; OTC preparations in the U.S. are mainly marketed by Bayer HealthCare under the trade name Aleve and generic store brand formulations. Aleve uses the slogan; “All Day Strong. All Day Long.” And the medicine comes in caplets, tablets, gel caps and liquid gels.

Advil is a brand of ibuprofen and was initially introduced as a prescription NSAID used for such conditions as rheumatoid arthritis by 1974 in the US. Ibuprofen became available without a prescription in the UK in 1983 under the name "Nurofen" and in the US in 1984 under the name "Advil". By 1985, an estimated 100 million people had been treated with ibuprofen in more than 120 countries.

Advil is manufactured by Pfizer. The use became widespread and has been confirmed by the FDA as one of the safest of the non-steroidal anti-inflammatory drugs; however, concerns about side effects to the liver and stomach had been mounting for some time.

Marketing slogans have included "Advanced Medicine for Pain", "For today's tough pain, one is often enough" and "The Everyday Pain Reliever".

These two power houses in pain reduction have much different ways they use media. Aleve ran 275,622 spots in the last 12 months on Local Cable, while Advil ran 167,632 ads. With Advil airing less than 40% of the spots that Aleve aired, they did hit their high water mark in December with 27,764 to help cure all those holiday headaches. Aleve ran hottest in December as well with 35,011 spots.

On Radio, Advil is the king running 140,022 spots in the last 12 months, with Aleve only clearing 523 spots in the same period. Advil ran the most radio spots in January (32,481) and February (35,847).

On TV, Aleve ran 55.7% of the spots that Advil ran. Aleve showed 98,362 spots against Advil’s 176,652 commercials in the last 12 months. Advil’s biggest month on TV was December with 27,281 spots, while Aleve ran hottest last month, August, with 12,893 ads.

 

Posted: September 19, 2011

Home       Top       Archived Spots
Media Monitors is a leading ad tracking and verification company based in White Plains, NY.
For more info, call the MM newsroom: 914-259-4732 or email newsroom@mediamonitors.com.


Media Monitors
445 Hamilton Avenue, 7th Floor
White Plains, NY 10601 USA
1-800-67-MEDIA




For The Current Spots:                           Newsletters