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POSTED: August 22, 2011



MEDIA MONITORS RESEARCH SPOT TEN RESULTS

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Orioles, Ravens, Crabs and Cars

Baltimore, MD and Asian Cars & Trucks

By: Dwight Douglas, VP Marketing
Media Monitors - New York



(White Plains, NY) August 22, 2011 – According to Arbitron, Baltimore, MD is the 22nd largest radio market with a population 2,290,400.

CITY FACTS

  • Founded in 1729, Baltimore has always been a major seaport for America and was once the second leading port of entry for immigrants to the United States.

  • On December 20, 1776 the Second Continental Congress moved to Baltimore from Philadelphia because of the threat of British troops making their way through New Jersey.

  • In 1782, Lexington Market opened. It is still in use today after a renovation in 2002.

  • September 7, 1797, the U.S. Navy ship, the U.S.S Constellation was put into service and can be seen at Harbor Place today.

  • The Baltimore Sun, a major newspaper for the Baltimore area today was first founded on May 17, 1837.

  • Baltimore has a long and storied sporting history encompassing many teams from many different eras. The Baltimore Orioles have represented Major League Baseball locally since 1954, before that, they were the St. Louis Browns. The Cleveland Browns moved to Baltimore in 1996 and changed their names to the Ravens. They won the Super Bowl in 2001. Most locals remember the day that the Baltimore Colts left in the dead of night for Indianapolis, March 28, 1984 leaving Baltimore without professional football for 12 years.

  • Baltimore is the home of numerous places of higher learning, both public and private: College of Notre Dame of Maryland, The Johns Hopkins University, Loyola University Maryland, Morgan State University and University of Baltimore.

  • Some famous faces born in Baltimore include, John Astin, actor; DMX, rapper; David Hasselhoff, actor; John Waters, film maker; Kevin Clash, Elmo puppeteer; Anna Faris, actress; Spiro Agnew, former VP; and two of the greatest baseball players, Cal “Iron Man” Ripken, Jr. and Herman “Babe” Ruth; both are in the Hall of Fame in Cooperstown, NY.


BALTIMORE SPOT TEN

In Baltimore last week, GEICO was the #1 radio advertiser with 775 spots. Coming in #2 was PNC with 633 spots, while XFINITY BUNDLE wrapped up #3 running 595 commercials. SUBWAY was #4 airing 402 announcements and HOLLYWOOD CASINO scored #5 with 392 ads. SAFELITE AUTOGLASS was #6 with 386 spots, while WENDY’S was #7 with 371 spots. SLEEPY’S rested at #8 running 349 spots and WAL-MART took #9 with 333 spots and dropping from #1 to #10 was THE HOME DEPOT with 323 spots.

ASIAN CARS & TRUCKS SPOT TEN

NATIONAL STATISTICS -

From the Asian persuasion of vehicles sold here in the USA, comes the #1 radio advertiser last week, NISSAN with 10,966 spots. TOYOTA was #2 airing 8,274 ads, while HYUNDAI stayed in #3 with 7,143 spots. LEXUS landed in #4 with 1,461 spots and SUBARU jumped from #11 to #5 with 1,455 spots. KIA MOTORS made their moves at #6 with 1,251 spots, while HONDA held #7 running 1,038 spots. INFINITI was #8 with 983 spots and MAZDA zoom-zoomed down to #9, from #5, with 598 ads. In at #10 is ACURA TL with 216 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

The gecko maintains its hold on #1 with GEICO running 39,764 sots. Coming in #2 again, THE HOME DEPOT with 31,262 spots. SAFELITE AUTOGLASS was #3 airing 29,105 commercials and WAL-MART was #4, up from #10, with 28,860 spots. In at #5, MCDONALD’S with 27,608 spots.

Posted: August 22, 2011

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SPOT TRENDS
Last Twelve Months

The International House of Pancakes opened its very first restaurant in Toluca Lake, California on July 7, 1958. It was brothers Al and Jerry Lapin who established the first restaurant with the help of investors Al and Trudy Kallis. They featured pancake oriented dishes from around the world like crepes and blintzes and different flavors of syrup.

In the 1960s the company used the franchise method to further expand the company. By 1973, people called the International House of Pancakes by the acronym – IHOP – and the new logo was born.

In 1991 IHOP made Glendale, California its headquarters. In 1992 the 500th IHOP was opened and nine years later the 1,000th store opened in Layton, Utah. In 2003 the very popular phrase, “Come hungry. Leave happy.” advertisement debuted which later won an award.

In 2007 the IHOP Corporation obtained Applebee’s International, Inc. The IHOP Corporation was incorporated in 1976 but on June 2, 2008 the name was changed to DineEquity, Inc. IHOP restaurants are operated by International House of Pancakes which is a ‘wholly-owned subsidiary of DineEquity, Inc.’ according to their website. In the 70s, they also owned the Orange Julius company, but sold that off.

In 2011 IHOP hosted the sixth National Pancake Day. In the 6 years that IHOP has been hosting this event, they have raised $8 million to support the communities that IHOP does business in.

By June 30, 2011 there was a reported 1,522 IHOP restaurants located in all 50 states, the District of Columbia, Canada, Mexico, Guatemala, U.S. Virgin Islands, and Puerto Rico. Their menu includes: pancakes, omelets, waffles, breakfast specialties, sandwiches, steak, chicken, salads, and other lunch and dinner specialties.

DineEquity, Inc. reported revenues of $1.33 billion with a net income of $2.79 million. They employ 650 people.

On Local Cable, IHOP ran 311,395 spots in the last 12 months. The biggest month was last October with 33,729 spots.

On Radio, IHOP ran 53,528 spots in the last 12 months with the hottest month being April 2011 with 11,496 ads.

On TV, IHOP ran 64,956 spots in the last 12 months. Interesting how they zig and zag from month to month; the biggest month being September 2010 with 9,180 and the lowest month being last December with only 1,392 nationally.

POSTED: August 22, 2011

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Bristol-Myers Squibb vs. Merck

Bristol-Myers Squibb was formed out of the merger of Bristol Meyers and Squibb in 1989. Before then they were competitors.

Bristol–Myers, the first two names on the company masthead were pioneers in the field. William McLaren Bristol and John Ripley Myers together invested $5,000 into the Clinton Pharmaceutical Company and in 1887 the company was incorporated. Bristol acted as president and Myers was vice president under the name of Clinton.

In 1898, the company underwent a name change from Clinton to Bristol-Myers Company. The hyphen we know to be a part of the name now, was not added until 1899 once the company transformed into a corporation. Bristol-Myers introduced the world to Sal Hepatica and Ipana toothpaste. The success of the two products made the company an international one.

By 1938 the company was pushing advertisements for these two products and a few other products such as Mum deodorant and Vitalis, a hair tonic for men. In the early 1940s, Bristol-Myers bought Cheplin Laboratories and in 1945, Cheplin Laboratories became Bristol Laboratories.

In 1967 Bristol-Myers obtained Mead Johnson and Company. By the 1970s Bristol-Myers began distributing more cancer treatment drugs that had noticeable effects.

On the other hand, E.R. Squibb, a U.S. Navy doctor, began his first pharmaceutical laboratory in 1858 in Brooklyn, NY. His mission was to create and sell pure medicines.

During the Civil War Squibb supplied the Union army with his medicines to help treat the wounded and sick soldiers. After his retirement in 1895, Squibb passed his company to his sons thus creating E.R. Squibb & Sons. In 1905 Theodore Weicker and Lowell M. Palmer bought the company from Squibb’s sons. The company was incorporated that same year. Squibb was known for their dental cream and Cod Liver Oil. During the late 1930s the Squibb Institute for Medical Research was founded in New Jersey. This plant became the largest producer of penicillin. In 1961 E.R. Squibb and Sons created and promoted the first electronic toothbrush.

After the merger, Bristol-Myers Squibb acquired the French company Union Pharmacologique Scientifique Appliquee. By 1995 Bristol-Myers Squibb had over 60 product lines. In 2001 the company bought DuPont Pharmaceuticals Company for $7.8 billion.

Bristol-Myers Squibb reported revenues of $19.48 billion with a net income of $3.10 billion. Bristol-Myers Squibb employs 27,000 people. In 2010 the company invested $3.6 billion in research and development.

Merck’s history can be traced back to Darmstadt, Germany, in 1668 when an apothecary named Friedrich Jacob Merck acquired Angel Pharmacy.

In 1891, George Merck created Merck & Co in New York. But during the First World War in 1917, the US government confiscated the firm and established it as an independent American company. Between the two wars (WWI and WWII), George W. Merck ran the company. George W. was the son of George Merck who started the US branch of the company.

He was instrumental in developing synthetic vitamins, sulfa drugs, antibiotics and hormones. During World War II, he led the War Research Service, which was connected to the U.S. biological weapons program.

In 1953 Merck & Co. merged with Sharpe and Dohme, a Philadelphia based pharmaceutical company. By 1963 Merck had developed the first measles vaccine and in 1967 it introduced the first mumps vaccine.

In 2009, Merck & Co. merged with Schering- Plough. This made the company the world’s second- largest pharmaceutical company by market share. Schering-Plough’s New Zealand plant was, at the time, the largest producer of veterinary vaccines in the world.

Merck & Co., Inc. reported revenues of $45.99 billion with a net income of $861 million. Merck & Co., Inc. employs 94,000 people.

On Cable, Merck is slightly ahead of Bristol-Myers Squibb. Merck ran 333,845 ads in the last 12 months against B-M S’s 269,364 spots. Bristol-Myers Squibb’s biggest month was August 2010 with 36,093 spots, while Merck’s biggest month was May 2011 when they ran 49,440 spots.

On the Radio, Bristol-Myers Squibb was almost a no-show with 2,780 spots in the last 12 months, while Merck ran 208,182 spots. Merck started out the year 2011 by running 44,571 spots in January.

On TV, Bristol-Myers Squibb aired 57.1% as many spots as Merck. Merck ran 186,206 spots against Bristol-Myers Squibb cleared 106,294 spots in the last 12 months. Merck’s biggest month was August 2010 when they ran 26,226 spots, while Bristol-Myers Squibb ran hottest this past April with 10,283 spots.

 

Posted: August 22, 2011

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