Weekly Spots

POSTED: May 30, 2011

(White Plains, NY) May 30, 2011 – According to Arbitron, Salt Lake City is the 30th largest radio market and includes the cities of Ogden and Provo, UT bringing the market population to 1,756,500.

• Salt Lake City, Utah was founded in 1847 by Brigham Young and his Mormon followers who extensively irrigated and cultivated the arid valley. The city’s name was derived from its proximity to the Great Salt Lake, with “Great” being dropped from the name in 1868.

• Salt Lake City is the headquarters for The Church of Jesus Christ Latter-day Saints (aka LDS Church) and many of its sites are major tourist attractions within the city. The most popular are the Temple Square, including the Salt Lake Temple, and the Tabernacle, home of the world-famous Mormon Tabernacle Choir.

• Interestingly, the city’s metropolitan area has been featured in many major films and television shows: HBO’s Big Love; Disney’s High School Musical 1, 2, and 3; Legally Blonde 2; Touched By an Angel and Dumb and Dumber.

• Salt Lake City is the home of the Utah Jazz of the NBA; Real Salt Lake of Major League Soccer; Utah Blaze of the Arena Football League; and the Salt Lake Bees, Triple A affiliate of the Los Angeles Angels of Anaheim of the MLB. Salt Lake City also hosted the Winter Olympic Games in 2002.

• Some of the major universities and colleges located in the city are the University of Utah, Westminster College, and The Art Institute of Salt Lake City. Utah State University, as well as Brigham Young University, have campuses in the Salt Lake area.

• Notable people from Salt Lake City include: comedian/actress, Roseanne Barr; Broadway actress, Maude Adams; country singers/members of the group, SheDaisy, Kristyn, Kelsi, and Kassidy Osborn; and video game pioneer/founder of Atari, Nolan Bushnell.

SALT LAKE CITY SPOT TEN

The #1 Radio advertiser in Salt Lake City last week was LARRY H. MILLER AUTOMOTIVE with 1,297 spots. THE HOME DEPOT was #2 with 832 ads, while WAL-MART was #3 with 699 commercials. CHYRSLER JEEP DODGE was #4 airing 699 spots as well; then UTAH DEPARTMENT OF HEALTH was #5 with 667 announcements. The SHANE COMPANY was in at #6 with 651 spots, while KEN GARFF NISSAN was #7 with 612 spots. The US DEPARTMENT OF TRANSPORTATION was #8 running 575 spots and INTERMOUNTAIN HEALTHCARE was #9, up from #43, with 551 spots. ROBERT J. DEBRY & ASSOCIATES (Personal Injury Attorney) was #10 with 468 spots.

WIRELESS CARRIER SPOT TEN

NATIONAL STATISTICS -

At top of the Wireless list last week was VERIZON with 20,739 spots. METROPCS came in #2 with 5,565 ads, while US CELLULAR locked up #3 with 3,275 commercials. AT&T was #4 running 3,006 spots and ASSURANCE WIRELESS nailed #5 with 2,796 ads. CRICKET chirped at #6 with 2,267 spots, while T-MOBILE was #7 with 1,554 spots. SAFELINK WIRELESS won #8 with 809 spots and ROGERS WIRELESS took #9 with 729 spots. ALLTELL WIRELESS surged from #20 to #10 with 717 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

Still at #1, THE HOME DEPOT ran 69,181 spots last week. GEICO was #2 with 35,497 ads, while the US DEPARTMENT OF TRANSPORTATION landed in #3 with 30,116 spots. LOWE’S built something jumping from #8 to #4 last week with 28,795 with their response to THE HOME DEPOT. MCDONALD’S was a solid #5 with 26,154 spots.

Posted: May 30, 2011

The Scotts Miracle-Gro Company (NYSE: SMG) is the world’s largest marketer of branded consumer lawn and garden products. In addition to its consumer lawn care business, Scotts holds over 10% of the commercial lawn care market which includes top 100 golf courses as well as MLB venues such as Fenway Park, Yankee Stadium, and Wrigley Field.

The company was started by Civil War veteran, Orlando Mclean Scott, in 1866. He held a firm conviction that “famers need and shall have clean, weed-free fields” and began sorting weed seeds from crop seeds for local famers. He saw returns of 99.91% weed-free farms.

In 1907, Scott’s son, Dwight, launched Scotts’ mail-order grass seed business and by 1914, the O.M. Scott & Sons Company was incorporated.

In 1928, O.M. Scott & Sons launched Turf Builder, the first fertilizer formulated specifically for grass. In the time following World War II, lush, green lawns became a hallmark of suburbia which made fertilizers, herbicides, and pesticides extremely popular.

In the 1940s and 1950s, Scotts introduced new broadleaf herbicide and Scutl, Clout, and Halts for crabgrass. In 1957, the company created a new version of their Turf Builder that weighed less, smelled better, and was gentler to grass than the original. Scotts also developed the first lawn spreader for home and commercial use.

Scotts went public in 1992 as The Scotts Company, selling 12.5 million shares at $19 each.

Three years later, in 1995, Scotts made its most important acquisition when it purchased Stern’s Miracle-Gro Products for an exchange of $195 million worth of equity.

The Miracle-Gro company evolved out of the partnership of nurseryman, Otto Stern, and advertising executive, Horace Hagedorn. What started out as a profitable mail order plant business in the 1940s became a multimillion dollar lawn care company by the 1990s. The Scotts Miracle-Gro company began trading on the New York Stock exchange as of December 31, 1995 and its name was officially changed as of 2005.

By the early 2000s, Scotts Miracle-Gro had annual sales of over $1 billion. In 2010, the company had total revenues of $3.14 billion and net income of over $204 million. They currently have 6,750 employees.

On Cable, The Scotts Company ran 63,701 spots in the last 12 months. And as you can imagine, this is a seasonal company. In May of last year they ran 18,455 ads, in June, 11,881 spots and last month, April, they ran 16,605 spots.

On the Radio, Scotts ran 216,513 spots in the last 12 months with the biggest month being last month with 81,513 spots.

On TV, the pattern continues with last May having 25,008 spots and then last month, April, running 19,614 ads. They ran a total of 88,435 spots on TV in the last 12 months.

POSTED: May 30, 2011

Centrum is a brand of multivitamin made by Wyeth, a division of Pfizer. According to Pfizer, multivitamins help to support the immune system with nutrients. They also help to neutralize free radical damage in the body with antioxidants like vitamins C and E. The word vitamin is a combination of the words ‘vital’ and ‘amine’, meaning they are organic substances needed for proper growth and function.

The Centrum multivitamin has been on the market since 1978 and there are currently nine different formulas targeted towards different age groups and for different lifestyles. The varieties include: Centrum, Centrum Ultra Women’s, Centrum Ultra Men’s, Centrum Silver, Centrum Silver Ultra Women’s, Centrum Silver Ultra Men’s, Centrum Performance, Centrum Cardio, and Centrum Kids. All Centrum varieties contain the same vitamins and minerals, but in different quantities.

According to product labels, Centrum varieties contain 100% of one’s daily value of vitamin C, D, E, thiamin (B-1), riboflavin (B-2), niacin (B-3), B-6, folic acid, B-12, pantothenic acid, iron, and iodine. It also contains 115% of one’s daily recommended magnesium value. Other vitamins found in the Centrum brands include vitamin A, K, biotin, calcium, zinc, chloride, potassium, and nickel.

Centrum multivitamins are available in tablets, liquids, as well as chewable tablets for children. It is the best-selling multivitamin in America. Reportedly, Pfizer’s sales of consumer products, including Centrum, totaled approximately $745 million last year. Pfizer has more than 110,000 employees.

One A Day multivitamin is produced by the Bayer Corporation, makers of the famous Bayer Aspirin brand.

One A Day offers an extensive selection of multivitamins to choose from: Women’s, Men’s Health Formula, Men’s Pro Edge, Women’s 50+ Advantage, Menopause Formula, Men’s 50+ Advantage, Women’s Prenatal, Women’s Active Mind & Body, Women’s Active Metabolism, Cholesterol Plus, Energy, Maximum, Essential, Teen Advantage, and Vitacraves Gummies. With so many different types of vitamins, the product website also offers an interactive feature that suggests the best One A Day variety for an individual.

Oneaday.com states that their essential multivitamin contains 100% of 10 important vitamins needed on a daily basis including vitamin A, vitamin B varieties, vitamin C, vitamin D, and Vitamin E. Each One A Day vitamin is specifically formulated to promote healthy bones, blood, and tissue. Other important nutrients found in this product are potassium, which aids in proper nerve impulses, digestion, and release of insulin. Additionally, calcium and phosphorus work together to create strong bones, teeth, and aid in muscle contractions.

Bayer was a company founded in Germany in 1863 by Friedrich Bayer and his partner, Johann Friedrich Weskott. In 2010 they had a profit of $1.3 billion and they have more than 111,000 employees.

On Cable, One A Day ran 291,619 spots in the last 12 months against Centrum’s 49,205 commercials. One A Day’s biggest month was August with 8,489 spots on Cable, while Centrum ran hottest in May with 34,230 ads.

On Radio, Centrum ran more than their daily allowance with 94,681 spots in the last 12 months, while One A Day ran only 29,701 spots.

On TV, One A Day ran 87,834 spots in the last 12 months, while Centrum ran 56,938 spots. One A Day’s biggest month was November with 9,172 spots, while Centrum’s biggest month was July with 12,224 spots.

Posted: May 30, 2011

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