Weekly Spots

POSTED: May 16, 2011

(White Plains, NY) May 16, 2011 – According to Arbitron, Miami, FL is the 12th largest radio market with a population of 3,647,200.

• Miami holds the distinction of being "the only major city in the United States conceived by a woman, Julia Tuttle," who was a local citrus grower and a wealthy Cleveland native. Miami was officially incorporated as a city on July 28, 1896 with a population of just over 300.

• Miami is recognized as a global city because of its importance in finance, commerce, media, entertainment, arts and international trade. The city is home to many company headquarters, banks, and television studios. It is an international center for popular entertainment in television, music, fashion, film, and the performing arts.

• The city's Port of Miami is known for accommodating the largest volume of cruise ships in the world and is home to many cruise line headquarters. Tourism is one of the most important industries in Miami. Annual events such as the Sony Ericsson Open, Art Basel, Winter Music Conference, South Beach Wine & Food Festival, and Mercedes-Benz Fashion Week Miami attract millions to the city every year.

• Miami is home to many major professional sports teams. The Miami Dolphins of the NFL, Miami Heat of the NBA, Florida Marlins of the MLB, and the Florida Panthers of NHL. The Marlins will get a new baseball stadium with a capacity of approximately 37,000 seats and will sport a new retractable roof but of course will be air-conditioned. It’s being built on the former Orange Bowl site. The ballpark will celebrate Opening Day in April 2012.

• Universities in Miami include: Barry University, Carlos Albizu University, Florida International University (public, largest university in South Florida), Florida Memorial University, Johnson and Wales University, Keiser University, Miami Dade College, Miami International University of Art and Design, Nova Southeastern University, St. Thomas University and the home of the Hurricanes, the University of Miami.

• Some famous faces from Miami include: Bob Vila – TV personality, Alexa Vega – actress, Sidney Poitier - Academy Award-winning actor, Eva Mendes – actress and David Archuleta – singer from American Idol, and some people who were born in Cuba but moved to Miami as babies, actor Andy Garcia, baseball player Jose Canseco, and rapper Pitbull.

MIAMI SPOT TEN

In Miami last week, THE HOME DEPOT was the #1 radio advertiser with 1,075 spots. 1-800-411-PAIN was #2 with 1,011 ads, while 1-800-NEEDHELP was #2 airing 833 spots. GEICO drove into #4 from #11 with 820 spots and CHASE Bank was #5 with 673 commercials. AUTOZONE was #6 with 672 spots and MCDONALD’S was #7 running 529 ads. UNIVISION was #8 with 450 spots, while KENDALL – WEST KENDALL TOYOTA SCION took #9 with 412 spots. Coming in #10 was the HD DIGITAL RADIO ALLIANCE with 389 announcements.

DISCOUNT DEPARTMENT STORE SPOT TEN

NATIONAL STATISTICS -

The #1 Discount Department store in the land last week was WAL-MART with 22,287 spots. Coming #2 was MEIFER with 2,403 ads, while SAVERS landed in #3 with 501 commercials. OCEN STATE JOB LOT was #4 with 333 ads and FAMILY DOLLAR was #5 running 318 spots. KMART was in at #6 airing 205 announcements, while OLLIE’S BARGAIN OUTLET was #7 with 162 spots. BI-MART was #8 with 148 spots and CARGO LARGO was #9 with 137 spots. TARGET was #10 with only 124 spots nationwide.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

On the national radio front, THE HOME DEPOT maintained its vice-liked grip on #1 running 55,751 spots. GEICO held at #2 with 43,814, while AUTOZONE jumped back up to #3 with 34,202 ads. MCDONALD’S held at #4 with 27,129 spots and WAL-MART moved from #9 to #5 with 22,287 spots.

Posted: May 16, 2011

Consolidated Credit Counseling Services, Inc. was founded in 1993 by Howard Dvorkin. It is one of the nation’s largest credit counseling non-profit organizations.

According to the company’s website, their mission is “to help families end financial crisis and solve money management problems through education and professional counseling.”

The company offers financial educational assistance, professional counseling, financial wellness programs, budgeting assistance, and debt management plans for its customers throughout the United States.

Consolidated Credit has helped over 5 million people find solutions to their debt problems through programs like Debt Management where unsecured debts are grouped into one monthly payment that is sent directly to the creditors by the Counseling Service. Credit Counselors provide education as well as negotiate lower monthly payments, fees, and interest rates for the client.

Consolidated Credit Counseling Services is headquartered in Fort Lauderdale, Florida and has less than 500 employees.

On Cable, Consolidated Credit ran 33,497 spots in the last 12 months with the most in July at 4,519.

On Radio, Consolidated Credit ran 134,869 spots in the last 12 months. Their biggest month was July with 15,912 spots.

On TV, Consolidated Credit ran 55,052 spots with January being the biggest month with 7,089 spots.

POSTED: May 16, 2011

Domino's Pizza, Inc. (NYSE: DPZ) is the second largest franchised pizza chain in the U.S.A. In 1960, the Monaghan brothers borrowed $500 to take over "Dominick's Pizza," which was jointly run by them until James traded his share for a used Volkswagen Beetle. Tom revitalized the image by changing the name to Domino’s Pizza in 1965.

In 1989 the history of Domino's Pizza was to change when the Deep Dish pizza was introduced; for the first time in twenty five years the company was being forced to react to market demand. The same year they had to adjust to change, they opened their five thousandth store.

In 1992 they introduced their first non-pizza item to their menu. From the Domino Pizza dough, they created bread sticks. For many years the company had advertised that if the delivery of their pizzas took longer than thirty minutes, the pizza would be delivered free.

In 1993 Domino Pizza discontinued this policy and stated that if a customer was unhappy they could have a new pizza or a refund. By 1994, Domino’s Pizza introduced chicken wings, while the international expansion got them into the African continent when they opened a store in Egypt.

In 1996, Domino’s Pizza website was launched and the company declared global sales of nearly $3 billion. By 1997 they had also had an internal modern facelift as their stores were all brightened up and the company introduced a new logo.

Domino’s Pizza continued to grow exponentially and in 1997 they opened seven stores in one day on 5 different continents. In 1998 Tom Monaghan retired and sold Domino's pizza for nearly 1 billion dollars.

In 2004, during Super Bowl Sunday, Domino’s Pizza sold over a million pizzas, which was an increase of 42 percent on their normal Sunday trading volume.

In January of 2011 Domino’s reported revenues of $1.57 billion with net income of $87.9 million. They have 10,900 employees.

Pizza Hut, Inc. is the largest pizza franchise in the world and a wholly owned subsidiary of Yum! Brands, Inc., the world’s largest restaurant company. The company was founded in 1958 by Dan and Frank Carney in Wichita, Kansas. It was there that the brothers, along with partner, John Bender, opened the first Pizza Hut restaurant and gave away free pizza as a way to gain community interest.

The first Pizza Hut franchise opened in 1959 in Topeka, Kansas and by 1964, Pizza Hut had established their unique and recognizable building appearance and layout for all additional franchises.

By 1972, Pizza Hut had 314 stores opened nationwide and in 1978 the company was acquired by Pepsico. Decades later, in 2001, KFC, Taco Bell, and Pizza Hut joined Long John Silver’s and A&W Restaurants and became what is now Yum! Brands.

Pizza Hut has a variety of signature menu items that have led to the company’s massive success. In 1980 the Pan Pizza was introduced, in 1995 the Stuffed Crust Pizza was launched, followed by Thin ‘N Crispy, Dippin’ Strips Pizza, The Edge Pizza, as well as pasta dishes known as Tuscani Pasta.

The company’s first advertisement used the tag-line “Putt Putt to Pizza Hut” and then used the main slogan “Gather ‘round the good stuff” until 1997. Short-lived was the motto, “Now You’re Eating!” used from 2008 to 2009, with “Your Favorites. Your Pizza Hut” used currently.

According to parent company Yum! Brands’website, Pizza Hut currently has more than 7,500 restaurants in the U.S. and over 5,600 restaurants in 97 countries around the world. Last year, Yum! Brands had $11.34 billion in total revenue and $1.15 billion in net income.

In Cable, Pizza Hut blew the roof off Domino's. Pizza Hut ran 501,628 spots against Domino's 230,234 spots. March was Domino's biggest month with 28,001 spots, while Pizza Hut’s biggest month was last month (April) with 57,913 spots.

On Radio, Domino's takes the lead with 97,239 ads and Pizza Hut came in with 31,918 spots in the last 12 months. Domino's big Superbowl month was February with 24,794 ads, while Pizza Hut was warm in November with 6,281 spots.

On TV, Pizza Hut set the table with 102,291 spots in the last 12 months, whereas Domino's Pizza rolled only 47,038 TV ads. Pizza Hut ran most spots in months August (13,244), November (22,563) and January (10,724).

Posted: May 16, 2011

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