Weekly Spots

POSTED: March 21, 2011

(White Plains, NY) March 21, 2011 – to Arbitron, Denver-Boulder, CO is the 19th largest radio market with a population of 2,391,700.

• Denver is the capital and the most populous city of the state of Colorado. Denver located in the South Platte River Valley on the High Plains just east of the Rocky Mountains, stands at 5,281 feet above sea level, thus the nickname Mile High City.

• Denver City was founded in November 1858 as a mining town during the Pikes Peak Gold Rush in western Kansas Territory.

• The residents of Denver like to be outside and are very active. Currently, Denver has over 200 parks, from small mini-parks all over the city to the giant 314 acre City Park. Denver also has 26 recreation centers offering programs in cultural arts, sports & fitness, social enrichment, outdoor education, and events for youth and adults of all ages.

• Denver is home to a large number of local and national breweries. Some of the larger brewers include Coors and the New Belgium Brewing Company. Overall, Denver ranks 1st in the nation in terms of beer production per capita, and second overall in terms of number of breweries. The city also welcomes visitors from around the world when it hosts the annual Great American Beer Festival each fall.

• Some of the colleges in Denver: University of Denver, Johnson & Wales University, Catholic (Jesuit) Regis University, University of Colorado Denver, Metropolitan State College of Denver, and Community College of Denver, are the best known higher education institutions located in the city itself. The main campus of the University of Colorado is in nearby Boulder.

• Denver is home to many sports teams: The Denver Broncos of the NFL have advanced to the Super Bowl six times and won back-to-back in 1998 and '99. Denver is also home to the Colorado Avalanche of the National Hockey League as well as the Denver Nuggets of the National Basketball Association, the Colorado Rockies of Major League Baseball, the Colorado Mammoth of the National Lacrosse League and the Colorado Crush of the Arena Football League.

• Some famous faces that started out in Denver include, Tim Allen - comedian and actor, Duane "Dog" Chapman - bounty hunter, Philip Bailey - R&B lead singer with Earth, Wind & Fire, The Fray - rock band and Karl Rove - former Deputy White House Chief of Staff to George W. Bush.

DENVER SPOT TEN

Last week in the Mile High City GEICO was #1 with 1,018 spots. THE HOME DEPOT was #2 with 872 ads, while XFINITY TV came in #3 with 801 commercials. CHRYSLER JEEP DODGE was #4 with 588 spots and OVATION CELL THERAPY was #5 with 557 announcements. MCDONALD’S was #6 running 485 spots, while SHANE COMPANY was #7 with 452 ads. NETFLIX fell from #4 to #8 with 443 spots and NISSAN shows at #9 with 422 spots. Coming in #10 last week was KING SOOPERS (Kroger) with 422 spots.

ALCOHOLIC BEVERAGE SPOT TEN

NATIONAL STATISTICS -

With St. Patrick’s Day in last week, one would expect a spike in sales of beverages. #1 advertised alcoholic beverage on the radio last week was TWISTED TEA with 5,989 spots nationally. Coming in #2 was MILLER LITE running 2,431 spots, while BUD LIGHT grabbed #3 with 2,156 ads. SAM ADAMS BOSTON LAGER was #4 with 1,626 spots and SAM ADAMS NOBLE PILSNER was #5 airing 1,441 announcements. SAM ADAMS also was #6 with 840 spots, while BUDWEISER claimed #7 with 796 spots. BUCHANAN’S jumped from #44 to #8 last week with 708 spots. COORS LIGHT comfortably settled on #9 with 668 spots and JEREMIAH WEED cracked #10 with 605 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

We have a new #1 and they are ready to help you celebrate spring. THE HOME DEPOT ran 53,520 spots to take the crown from GEICO that landed in #2 with 43,633 spots. NETFLIX maintained #3 with 28,421 ads, while MCDONALD’S stayed at #4 running 25,359 spots. MIDAS appears at #5 with 22,707 spots.

Posted: March 21, 2011

S.C. Johnson & Son, Inc. is one of the largest family owned and operated companies in the United States and is a leading manufacturer of household, personal care, and insect- control products. The company started in 1886 when Samuel Curtis Johnson, Sr. purchased the Racine Hardware Company parquet floor business and renamed it Johnson’s Prepared Paste Wax Company.

After successfully developing and selling Johnson’s Prepared Wax as a compliment to the flooring, by 1893, the company began experimenting with other products such as wood dye, crack filler, and car wax. By 1898, Johnson’s floor wax and other wood care products began to outsell his flooring and the floors were eventually discontinued in 1917.

In 1906, the company changed its name formally to S.C. Johnson & Son and continued to add to its product line with Floor Renewer, Under-Lac, and Flat Color Finish.

In 1914, S.C. Johnson & Son expanded internationally and established the British Johnson company. The company focused on its wax products as well as preservation products for cars. It was also during this decade that S.C. Johnson became one of the first U.S. companies to give out paid vacations, have profit sharing, and offer insurance for employees.

In 1920, the Canadian Johnson company was formed and the company’s product line expanded even further to include enamel paints, carbon remover, weighted brushes for painters, and Kleen Floor Restorer.

The French Johnson Company opened in 1931, the same year that Glo-Coat Floor Finish began being sold. Glo-Coat went on to be one of Johnson Wax’s longest selling products and one of the most successful floor care products of all time. At the end of the decade, S.C. Johnson unveiled the company’s newest office building that was designed by the notable architect, Frank Lloyd Wright.

During the 1940’s many of the company’s employees were abroad fighting in World War II. S.C. Johnson held the jobs of those who were serving and put most of the company’s concentration into producing products for the war effort.

In 1956, Johnson introduced Raid House & Garden Bug Killer that was water based and the first product on the market that could be used on plants without killing them. Glade Air Fresheners were also introduced that year followed by Off! Insect repellant in 1957 and Pledge dust remover in 1958.

In 1970, S.C. Johnson entered the personal care market by introducing their new product, Edge shaving gel. Johnson Diversified, Inc, a subsidiary of S.C. Johnson, was formed the same year and acquired 15 companies ranging from Eureka Tent & Awning Company to Under Sea Industries. By the Late 1970s, the company introduced Agree Shampoo and Conditioner as products for their personal care line.

In the early 1980’s, the company was formally restructured into four units: personal care, insecticides, home care, and commercial products. In 1986, S.C. Johnson entered the commercial pest control market when it purchased Bugs Burger Bug Killers. A year later, sales for the company surpassed $2 billion.

In 1990, S.C. Johnson had great success with the introduction of Brillo dish detergent, Pronto furniture polish, and Duck toilet cleaner. It was also the year that Glade Plug-Ins, long lasting fragrance dispensers that plug into an electrical outlet, burst onto the market to gain top position in the continuous action air freshener category.

In January 1992, S.C. Johnson & Son acquired Drackett Co. from Bristol-Myers Squibb Co. for $1.15 billion and along with that acquired three outstanding brands: Windex glass cleaner, Drano drain opener, and Vanish toilet bowl cleaner.

In January 1998, the company purchased DowBrands from Dow Chemical Co. for $1.13 billion. The products acquired included Ziploc plastic bags, Saran Wrap plastic wrap, and Fantastik cleaners. With this acquisition, there was an immediate 20% increase in company revenue, growing to $5 billion in 1999.

The 2000s marked a company focus on “going green” by evaluating raw materials and their environmental impact. In 2003, S.C. Johnson acquired Bayer AG adding Baygon Insecticides and Autan repellants to its brands. In 2005, the company acquired Karamchand Appliance Private Limited and its ALL OUT brand of mosquito repellant.

S.C. Johnson and Son, Inc. remains privately owned by the Johnson Family and is currently in its fifth generation of family ownership. Today, they have 12,000 employees around the globe as well as more than $8 billion in sales.

On Cable TV, S.C. Johnson ran 509,234 spots in the last 12 months. The biggest month was September with 66,075 spots and August with 63,042 ads.

On the radio, S.C. Johnson ran 24,284 spots in the last 12 months They started out last March strong with 5,610, but by October they seem to out of radio.

On TV S.C. Johnson ran 292,708 spots with their peak in July with 36,218 spots and August with 34,238. Last month, February, was the lowest month with only 12,341 spots.

POSTED: March 21, 2011

Microsoft Corporation (NASDAQ: MSFT) is a public multinational corporation that develops, manufactures, licenses, and supports computer related products and services. They are best known for the Microsoft Windows operating system as well Microsoft Office software. They are the makers of the video gaming system Xbox 360, (soon to be discontinued) digital media player Zune, and the new Windows Phone OS. The company was established by childhood friends, Paul Allen and Bill Gates, on April 4, 1975 to develop and sell BASIC interpreters for Micro Instrumentation and Telemetry System’s (MITS) Altair 8800 microcomputer. The company went public in 1986 with an opening stock price of $21 per share. Stock prices peaked in 1999, at $119 per share, and resulted in an estimated four billionaires and 12,000 millionaires.

Microsoft solidified its dominance in the home computer operating system market in 1980 with MS-DOS. Microsoft Windows was released on November 20, 1984, receiving modifications throughout the years dating to the present Windows 7 system. In 1990, Microsoft introduced Microsoft Office, a software suite that included Microsoft Word and Microsoft Excel. Both Windows and Office became dominant in their respective areas.

Throughout its history the company has been the target of criticism, including monopolistic business practices and anti-competitive strategies. The U.S. Department of Justice and the European Commission, among others, ruled against Microsoft for antitrust violations. But the company continues to be the most influential innovators in the world of computers and software.

Like Apple, Microsoft decided to open a chain of retail stores and on October 22, 2009 the first one opened in Scottsdale, Arizona. Currently there are 7 retail stores in the United States with an 8th opening later this month in Costa Mesa, California. Because Microsoft’s product line became much more diversified, they created five product divisions for the 2010 fiscal year: Windows and Windows Live Division, Server and Tools, Online Services Division, Microsoft Business Division, and Entertainment and Devices Division.

According to 2010 public records, Microsoft generated $62.484 billion in sales with $18.76 billion in profits. They have 89,000 employees.

Apple Inc. (NASDAQ: AAPL) designs and markets personal computers, software, and electronics. The company is the manufacturer of the popular Macintosh brand of computers as well as personal electronics that include iPod mp3 player, iPad media tablet, and the iPhone smartphone. They are also known for their software such as iTunes, iLife, iWork, and Internet browser Safari. Apple was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne in Cupertino, California. The company was incorporated January 3, 1977 under the name Apple Computer, Inc. After going public in 1980, it generated more capital than any IPO since Ford Motor Company in 1956 and instantly created 300 millionaires.

Apple’s history is one of triumphs as well as some setbacks. The first product introduced was the Apple I computer kit, followed by the Apple II that included new features like color graphics and the floppy disk drive. The Apple III model did not fare well against competitors like IBM and Microsoft and was soon replaced on the market by the Apple Lisa. By the next year, the Apple Macintosh model was introduced in a commercial break during Superbowl XVIII. This marked the beginning of what is known as the “first golden age” of Macintosh from 1989 -1991.

By the late 1990s and into the 21st century, Apple’s success reached its height with some of today’s current best selling computers, software, and electronics. On May 19, 2001, the first Apple retail stores opened in Virginia and California and in the same year, Apple’s iPod digital audio player hit the market. On January 9, 2007, Apple Computer, Inc. officially changed its name to Apple, Inc. and the following day, iPhone and Apple TV were introduced to the public. 2010 was a year that Apple unveiled the iPad that sold more than 300,000 units on its first day as well as released updates to its iPod models, iPhone, MacBook Air and Mac OS X operating system.

Since Macintosh’s introduction during the 1984 Superbowl ad, directed by Ridley Scott, Apple has been known for its advertising and marketing efforts for all of their products. Apple is responsible for popularizing the song “1234” by Feist after appearing in its iPod nano commercials as well as for launching the single “New Soul”, by Yael Naim, to the top of the singles charts after appearing in its MacBook Air commercials. Apple also took a shot at the PC platform in their “Get a Mac” ad campaigns with the opening lines, “I’m a Mac. And I’m a PC.”

Today, Apple is one of the largest companies in the world and has surpassed Microsoft as the most valuable technology company in the world in May of 2010. They currently have 301 retail stores in ten countries. As of September 2010, have 46,600 employees with worldwide annual sales of $65.23 billion, with over $14 billion in profits.

Cable, Microsoft leads with 256,720 spots, while Apple ran 131,618 spots in the last 12 months. Microsoft ran lots of spots on the new Windows® 7 operating system, while Apple continued to push iPhones and iPads.

Radio appears to be less important to these two giants. Apple ran about 70% as many spots Microsoft ran; 23,449 in the last 12 months. In the same time frame, Apple ran only 16,506 ads.

On TV, Microsoft ran 145,743 spots to Apple’s 106,091. The biggest month for Microsoft was November with 21,476 spots, while Apple’s biggest month on TV was October with 14,931 spots.

Posted: March 21, 2011

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