Weekly Spots

POSTED: February 28, 2011

(White Plains, NY) February 28, 2011 – According to Arbitron, Phoenix, AZ is the 15th largest radio market with a population of 3,326,200 and it keeps growing.

• Phoenix the capital and largest city in Arizona, was incorporated in 1881 after being founded in 1868. On February 14, 1912, under President William Howard Taft, Phoenix became the capital of the newly formed state of Arizona.
• The early economy of the city was primarily agricultural, dependent mainly on cotton and citrus farming. In the last two decades, the economy has diversified as rapidly as the population has grown.
• Phoenix is home to the Phoenix Suns of the National Basketball Association. The Phoenix Mercury was one of the original eight teams to launch the Women's National Basketball Association. And in 1988, the St. Louis Cardinals moved to Arizona. They also host many Major League Baseball teams for spring training every March.
• Arizona State University is the main institution of higher education in the region, with campuses located in Tempe, Northwest Phoenix, Downtown Phoenix and Mesa. The University of Phoenix is also headquartered in Phoenix.
• Some notable people from Phoenix include John McCain Presidential candidate in 2008, the band, Jimmy Eat World, American Idol singer, Jordan Sparks, and singer-song writer, Michelle Branch. Stevie Nicks of Fleetwood Mac grew up in Scottsdale, Arizona where her father was a banker.

PHOENIX SPOT TEN

Last week in Phoenix the #1 radio advertiser was SAFELITE AUTOGLASS with 738 spots. TOYOTA was #2 running 695 ads, while GEICO was #3 with 656 spots. EPSON was #4 with 615 commercials and PROACTIV SOLUTION was #5 airing 595 announcements. SHANE COMPANY came in #6 with 548 spots, while MIDWAY CHEVROLET jumped from #13 to #7 with 517 ads. BASHAS’ SUPERMARKETS came in #8 with 491 spots and NISSAN drove from #23 to #9 with 461 spots. Coming in #10 was the US DEPARTMENT OF HEALTH & HUMAN SERVICES with 448 spots.

PHARMACEUTICAL COMPANIES SPOT TEN

NATIONAL STATISTICS -

This category should not be confused with spots that focus on specific drugs or products. These spots are presented by the pharmaceutical companies asking people to become part of clinic trials or to make people aware of certain disorders and diseases and available treatments. #1 Pharmaceutical company in the Unites States on the radio was BOEHRINGER INGELHEIM with 553 spots. AMERICAN SOCIETY OF RETINEA SPECIALISTS – GENENTECH was #2 with 477 ads. SANOFI PASTEUR was #3 with 132 spots, while PFIZER was #4 with 102 commercials, while RHODES PHARMACEUTICALS was #5 airing 80 announcements. GLAXOSMITHKLINE was #6 with 77 spots and NEXBIO was #8 with 54 spots. ENDO PHARMACEUTICALS was #9 with 45 spots and BTG was #10 with 44 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

GEICO continues its streak of #1 since last fall with 44,506 spots. SAFELITE AUTOGLASS holds onto #2 with 38,409 ads, while THE HOME DEPOT spring from #11 to #3 with 27,767 spots. MCDONALD’S gets #4 and “lovin’ it” with 24,865 spots and the HD DIGITAL RADIO ALLIANCE scores #5 with 21,654 spots.

Posted: February 28, 2011

Cox Communications, a private subsidiary of Cox Enterprises, Inc., was founded in 1898 by Ohio school teacher turned Governor, James M. Cox, and has gone on to become the third largest cable entertainment and broadband services provider in the country.

Cox started by buying his first newspaper, The Dayton Evening News. That followed in 1934 with the company putting WHIO-AM on the air. This was Dayton’s first radio station.

In 1948, Cox established the first television station in the southern United States, WSB-TV in Atlanta, as well as the first southern FM radio station, WSB-FM. The also owned WSB-AM, the powerhouse AM of Georgia.

In 1957, James Cox passed away and was succeeded as leader of his company by his son, James Cox Jr. The Cox family of corporations continued their acquisition of newspapers, AM, FM and Television stations well into the 21st Century.

In 1962, Cox became one of the first broadcasting companies to venture into cable television. Their first market was Lewistown, Pennsylvania followed by California, Oregon, and Washington. In 1964, Cox Broadcasting Corporation was formally established to encompass all radio and television operations.

In 1968, Cox Enterprises, Inc. was established to organize all Cox owned newspapers and Cox Broadcasting Corporation set up Cox Cable Communications, Inc. It was also in this year that the company began to be involved in the automobile auction business; yes, cars.

In 1977, Cox Cable Communications was reintegrated into Cox Broadcasting. Also in the 1970’s Cox Broadcasting acquired TeleRep, a national television-advertising-sales representation firm, which began producing shows like Entertainment Tonight, Star Search, and Lifestyles of the Rich and Famous.

In 1982, Cox Broadcasting changed its name to Cox Communications, Inc. Three years later in 1985, Cox Communications merged with Cox Enterprises Inc and it became the country’s 13th largest media company. By the end of the decade the Cox cable group had surpassed 1.5 million customers.

In the late 1980’s, Cox Communications became involved in direct marketing operations, under the name Cox Target Media, Inc., as a way to increase advertising. Later, the company would acquire Val-Pak Direct Marketing Systems, Inc., which has become of the most recognizable form of direct marketing in the world.

By the early 1990s, Cox Enterprises consisted of four main operating companies: Cox Newspapers, Cox Cable Communications, Cox Broadcasting, and Manheim Auctions (the auto auctions business). The 1990s were a decade of major growth for Cox Enterprises with the testing and development of cable-based personal communications services (PCS) in 1991, the acquisition of Rysher Entertainment in 1993, and the purchase of cable operations of the Times Mirror Company in 1995 making it the 5th largest cable company in the nation.

In 1996, Cox Radio, Inc. became a publicly traded company generating $120 million. The same year Cox Interactive Media, Inc. was formed to produce and manage the company’s interactive web products. By mid-1997, Cox Radio owned 49 stations, making it the ninth largest radio group in the country.

It was also in 1997 that Cox Communications became the first cable provider to offer three-product bundle of telephone, high-speed Internet and digital cable television over a single broadband network. By decade’s end, Cox Enterprises, as a whole, brought in $6.1 billion.

In 1999, the company launched Autotrader.com, which would go to become the largest online marketplace for used vehicles. It now boasts over $900 million in revenue.

By 2007, Cox Communications had 3.7 million of its customers subscribing to multiple Cox services as part of its bundle system and generated $8.3 billion of revenue. Also, the company exchanged 25% of its stake in Discovery Communications for the stock of Travel Media, Inc., which includes the Travel Channel, TravelChannel.com, and approximately $1.3 billion in cash.

Cox Communications currently has more than 6 million customers as well as over 22,000 employees.

One would expect one of the largest Cable companies to use cable to promote its products. Cox Communication ran 444,118 spots in the last 12 months. Their biggest month was this December with 51,289 spots.

Using Radio comes naturally to Cox with 117,666 spots in the last 12 months. Their twin peaks were August (12,016) and January (13,317).

On TV, Cox Communications ran 126,819 spots with November (12,609), December (13,597) and January (13,244) being their stand-out months in the last 12 months.

POSTED: February 28, 2011

Wells Fargo & Co. was founded in 1852 by Henry Wells and William Fargo. The new company offered banking (buying gold, and selling paper bank drafts as good as gold) - and express (rapid delivery of the gold and anything else valuable).

Wells Fargo opened for business in the gold rush port of San Francisco, and soon Wells Fargo’s agents opened offices in the other cities and mining camps of the West.

By 1918, Wells Fargo was part of 10,000 communities across the country. That same year, the federal government took over the nation’s express network during the First World War, as part of the “war effort”. Wells Fargo was left with just one bank in San Francisco.

Through the 20th Century, Wells Fargo rebuilt from just one office in San Francisco. And in the 1960s, Wells Fargo became a northern California regional bank with branch offices everywhere.

In the 1980s Wells Fargo expanded into a state-wide bank and became the seventh largest bank in the nation. It also launched an online service. By the 1990s, Wells Fargo was back.

Beginning in 2009, Wells Fargo had 6,650 retail branches (called stores by Wells Fargo), 12,260 Automated Teller Machines, 276,000 employees and over 48 million customers. Wells Fargo currently operates stores and ATMs under the Wells Fargo and Wachovia names. This spring into summer, most of the Wachovia branches will be rebranded as Wells Fargo locations.

They are not reporting revenues right now, but they show a net income of $12.28 billion and reported 2010 sales growth at 91.0%, demonstrating that rescuing Wachovia actually helped them. They have 158,900 employees.

JPMorgan Chase & Co. is one of the oldest financial services firms in the world. It has operations in 60 countries. It is a leader in financial services with assets of $2 trillion, and the largest market capitalization and third largest deposit base U.S. banking institution behind Wells Fargo and Bank of America.

The rich history of JP Morgan is amazing. JPMorgan Chase, its current structure, is the result of the combination of several large U.S. banking companies over the last decade including Chase Manhattan Bank, J.P. Morgan & Co., Bank One, Bear Stearns and Washington Mutual. Going back further, its predecessors include major banking firms among which are Chemical Bank, Manufacturers Hanover, First Chicago Bank, National Bank of Detroit, Texas Commerce Bank, Providian Financial and Great Western Bank.

The Chase Manhattan Bank was formed upon the 1931 purchase of Chase National Bank (established in 1877) by the Bank of the Manhattan Company (established in 1799), the company's oldest predecessor institution. The Bank of the Manhattan Company was the creation of Aaron Burr, who transformed The Manhattan Company from a water carrier into a bank.

The heritage of the House of Morgan traces its roots back to the partnership of Drexel, Morgan & Co. which in 1895, was renamed J.P. Morgan & Co. (see also: J. Pierpont Morgan). Arguably the most influential financial institutions of its era, J.P. Morgan & Co. financed the formation of the United States Steel Corporation, which took over the business of Andrew Carnegie and others and was the world's first billion-dollar corporation. In 1895, J.P. Morgan & Co. supplied the United States government with $62 million in gold to float a bond issue and restore the treasury surplus of $100 million.

In 2004, JPMorgan Chase merged with Bank One Corp. At the end of 2007, Bear Stearns & Co. Inc. was the fifth largest investment bank in the United States but its market capitalization had deteriorated through the second half of 2007. On Friday, March 14, 2008 Bear Stearns lost 47% of its equity market value to close at $30.00 per share as rumors emerged that clients were withdrawing capital from the bank. Over the following weekend it emerged that Bear Stearns might prove insolvent and on or around March 15, 2008 the Federal Reserve engineered a deal to prevent a wider systemic crisis from the collapse of Bear Stearns.

Most recent figures show JP Morgan Chase with net income at $11.73 billion and 2010 sales growth at about 13.9%. They have 222,316 employees.

On Local Cable, Wells Fargo only aired about 32.2% as many spots as Chase. Chase aired 462,874 spots against Wells Fargo’s 149,079 spots.

On Radio, Wells Fargo ran 499,057 spots against Chase campaign that delivered 419,466 spots. Interestingly, Chase’s biggest month was last February 2010 with 60,588 spots, while Wells Fargo ran the most in August with 64,885 ads.

On TV, Wells Fargo only ran a little over 28% of what Chase ran. Chase ran 200,117 spots in the last 12 months, while Wells Fargo ran 56,188 TV spots.

Posted: February 28, 2011

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