Weekly Spots

POSTED: February 21, 2011

(White Plains, NY) February 21, 2011 – According to Arbitron, Cincinnati, OH is the 28th largest radio market with a population of 1,802,400.

• Cincinnati is considered to have been the first American boomtown in the heart of the country in the early nineteenth century to rival the larger coastal cities in size and wealth.
• Cincinnati is also known for having one of the larger collections of nineteenth-century German architecture in the U.S., primarily concentrated just north of Downtown and listed on the National Register of Historic Places.
• Cincinnati is home to the University of Cincinnati and Xavier University, among other colleges and universities. The University of Cincinnati often referred to informally as "UC," is one of the major graduate research institutions in the country.
• Cincinnati has eight sports teams: two major league teams; the Cincinnati Reds baseball team and the Cincinnati Bengals football team, plus six minor league teams, and five college institutions with their own sports teams. The Reds were named for America's first professional baseball team, the Cincinnati Red Stockings, which was the only professional baseball team to have an undefeated season in 1869.
• Some famous Cincinnatians include: Doris Day, actress and singer; Stephen Spielberg, film writer and producer; Hal Sparks, actor and comedian; Nick and Drew Lachey, singers and actors; talk-show “host” Jerry Springer and Pete Rose, also known as “Charlie Hustle” who as a switch hitter, is still the all-time Major League leader in hits (4,256), games played (3,562), at-bats (14,053), but will never be in the Hall of Fame. Rose was banned from the game for life for gambling on the game while he managed the Cincinnati Reds. His sentence came from Baseball Commissioner Bart Giamatti, the late father of the actor Paul Giamatti.

CINCINNATI SPOT TEN

In Cincinnati last week, the #1 advertiser was GEICO with 723 spots. Coming in #2, was hometown-headquartered KROGER with 620 spots, while SAFELITE AUTOGLASS broke into #3 with 505 commercials. MEIJER jumped from #7 to #4 with 488 ads and CHRYSLER – JEEP – CHRYSLER was #5 with 461 announcements. AUTOZONE dropped to #6 with 456 spots, while KERRY MAZDA NISSAN HYUNDAI landed in #7 airing 387 spots. FIFTH THIRD BANK was #8 with 384 spots and ARBY’S sprung from #32 to #9 with 383 ads. And coming in #10 was TIRE DISCOUNTERS with 382 spots.

HOTELS & RESORTS SPOT TEN

NATIONAL STATISTICS -

The hotel and resort business is certainly on the way back, but they don’t seem to be running much radio. The GREAT WOLF LODGE was #1 with 796 spots in the nation. TAMARACK CLUB clocked in at #2 with 183 spots. STATOSPHERE LAS VEGAS was #3 with 126 spots, while MOTEL 6 was #4 with 109 spots. MONTEREY PLAZA HOTEL & SPA was #5 with 106 spots and PONTE VEDRA INN & CLUB was #6 running 97 ads. THE INN & SPA AT EAST WIND was #7 with 93 spots, while WASATCH LAKE ran 87 spots to come in #8. HORSESHOE RESORT was #9 with 82 spots and VIANA HOTEL & SPA was #10 airing only 79 spots for the week.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

GEICO continues to bombard the airways and keeping its #1 status; last week they ran 53,703 radio spots. SAFELITE AUTOGLASS is back in a big way bagging #2 with 34,950 spots. MCDONALD’S was solid at #3 with 26,119 ads, while AUTOZONE held #4 with 23,201 spots. Camping out at #10 was the HD DIGITAL RADIO ALLIANCE with 20,499 spots.

Posted: February 21, 2011

Sara Lee has had a rich history, (no pun intended) that started with Nathan Cummings' 1939 purchase of the C.D. Kenny Company, a small wholesale distributor of sugar, coffee and tea in Baltimore.

In 1946 the company joined the New York Stock Exchange and eight years later, they changed their name to Consolidated Foods Corporation.

In 1956 the Consolidated acquired Kitchens of Sara Lee and entered the retail food business when they acquired 34 Piggly Wiggly supermarkets.

1962 brought Jonker Fris, a Dutch producer of canned goods, which launched the corporation’s first full-scale overseas acquisition.

Expansion continued in 1966 with Oxford Chemical Corporation, the corporation’s first non-food company, and E. Kahn's Sons Company, a meat company. Consolidated Foods’ sales topped the $1 billion mark the next year.

Acquisitions continued with the purchases of Aris Gloves (later renamed Aris Isotoner) in 1969, Hillshire Farm and Rudy’s Farm in 1971 and Erdal, a Dutch company later re-named Intradal, that focuses on personal care products.

In 1978, the corporation acquired Chef Pierre, a manufacturer and distributor of frozen prepared desserts, and made an initial investment in Douwe Egberts, a Dutch coffee and grocery company.

This was followed the next year with several acquisitions, including Hanes, a manufacturer Superior Tea and Coffee Company, nationwide distributor of coffee, tea and related products for the foodservice industry; and Gallo Salame, Inc., manufacturer of Italian dry sausage products.

By the 1980s, Consolidated Foods’ annual sales reached $5 billion. 1984 saw the acquisition of Jimmy Dean Meats, as well as Nicholas Kiwi Limited, an Australian-based manufacturer and marketer of personal, household, shoe and car care products and home medicines.

In 1985, the corporation changed its name to Sara Lee Corporation to reflect the consumer marketing orientation of the company and the high-quality, well-known branded products it marketed throughout the world.

Net sales reached $20 billion in 1998, and the next year the corporation acquired Wechsler Coffee, Chock full o'Nuts and Continental Coffee. Two years later, Sara Lee acquired Hills Bros., MJB and Chase & Sanborn, the retail coffee brands from Nestlé USA and Café Pilão, the No. 1 coffee company in Brazil.

In 2001, Sara Lee acquired St. Louis-based The Earthgrains Company, the No. 2 player in the U.S. bakery market

2002 featured the debut of the Senseo coffeemaker by Douwe Egberts and Philips Electronics in the Netherlands. In the same year, Douwe Egberts introduced the Cafitesse line of liquid coffee systems, Sara Lee’s proprietary liquid coffee concentrate system. In 2003, Douwe Egberts coffee celebrated its 250th anniversary.

In February 2005, the company began executing a bold and ambitious multi-year plan to transform Sara Lee into a company focused on its food, beverage, and household and body care businesses around the world. To support that focus, Sara Lee announced plans to dispose of approximately 40 percent of the company’s revenues, including its apparel, European packaged meats, U.S. retail coffee and direct selling businesses.

2005 also saw the debut of Sara Lee Soft & Smooth Made with Whole Grain White Bread, which continues to deliver white-bread taste with whole-grain nutrition.

According to their most recent annual report, Sara Lee showed revenues of $10.79 billion with a net income of $506 million. They have 33,000 employees.

On local Cable, Sara Lee ran 200,966 spots in the last 12 months. The biggest month was June with 22,916 spots.

In the last 12 months, Sara Lee has run only 6,839 radio ads. They got hot in June with 1,389 spots, but five months out of the year they ran less than 400 spots.

TV, Sara Lee ran 87,088 spots with June once again the big month with 10,525 spots.

POSTED: February 21, 2011

The Samsung Group is South Korea's and the world’s largest conglomerate by revenue, leading in several industries in the world. It is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, one of the world's largest shipbuilders and Samsung Engineering & Construction, a major global construction company. These three multinationals form the core of Samsung Group and reflect its name - the meaning of the Korean word Samsung is "tristar" or "three stars".

Lee Byung-Chul founded Samsung in 1938. Like his Japanese counterpart, stared with a small retail outlet called Samsung Store. He moved on to become a small trading company with forty employees, located in Seoul. Samsung Electronics was founded in 1969.

The Samsung brand is the best known South Korean brand in the world and in 2005, Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand and became part of the top twenty global brands overall. Samsung’s produced $174.2 billion in revenues in 2007 and currently employs 263,000. Samsung Group accounts for more than 20% of South Korea's total exports.

They have 276,000 employees and as of 2009 they claim revenues of $ 172.5 billion with a net income of $ 13.8 billion.

LG is headquartered in Yeouido, Seoul, South Korea and is the world's second-largest manufacturer of Television sets and third-largest producer of mobile phones. The current "Life's Good" slogan is a backronym.

LG began in 1958 as GoldStar, producing radios, TVs, refrigerators, washing machines, and air conditioners. The LG Group was a merger of two Korean companies, Lucky and GoldStar, from which the abbreviation of LG was derived.

Before the corporate name change to LG, household products were sold under the brand name of Lucky, while electronic products were sold under the brand name of GoldStar. The company was renamed LG Electronics in 1995.

In 1998 they developed the world's first 60-inch plasma TV and then in 2000, launched the first Internet refrigerator.

LG Solar Energy is a subsidiary formed in 2007 and in 2008, LG took its first dive into the solar-panel manufacturing pool, as it announced a preliminary deal to form a joint venture with Conergy.

In 2008, LG unveiled the world's first Bluetooth headset combined mobile phone and the first first Blu-ray network storage.

The have 82,772 employees, (29,948 in Korea and 52,824 elsewhere).

With much of the programming in HD on cable, it makes a lot of sense that Samsung and LG are slugging it out on this media. Samsun ran 239,646 spots in the last 12 months against LG’s 165,833 ads. Strangely, the biggest month for LG was May with 37,768 spots, while Samsung also ran hottest in May with 23,851 spots.

It is a bit of an understatement that LG does do much radio, with only 701 spots ran in the last 12 months it is clearly true. But Samsung isn’t that “gung-ho” on radio either with only 35,532 spots.

On TV, LG ran only 13,065 spots, while Samsung ran 81,870 ads. Samsung’s biggest month on TV was October with 31,572 spots. LG’s biggest month was March with 3,226 spots.

Posted: February 21, 2011

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