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POSTED: February 7, 2011



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Big D & Diamonds

Dallas and Jewelry

By: Dwight Douglas, VP Marketing
Media Monitors - New York



(White Plains, NY) February 7, 2011 – According to Arbitron, Dallas - Ft. Worth, TX is the 5th largest radio market with a population of 5,326,500.

CITY FACTS

  • Dallas and Texas remained under Spanish rule until 1821, when Mexico declared independence from Spain and the area became part of the Mexican state of Coahuila y Tejas. After many bloody battles with Mexico (including the Alamo), Dallas was founded in 1841 and formally incorporated as a city on 2 February 1856.
  • The city is well known for its role in the petroleum industry, telecommunications, computer technology, banking and transportation.
  • Deep within the Bible Belt, one feels a major Protestant Christian influence in Dallas. The Cathedral of Hope, an LGBT Protestant church, is the largest congregation of its kind in the world.
  • Some of the universities in Dallas include Southern Methodist University and Texas Christian University.
  • Dallas is home to the Dallas Desperados (Arena Football), Dallas Mavericks (NBA), owned by Internet tycoon Mark Cuban, and also the Dallas Stars (NHL). In baseball they have the Texas Rangers (MLB) and the team that some people call, “America’s Team”, the Dallas Cowboys (NFL) is the gem of their sports world.
  • The Cowboys just opened The Cowboys Stadium, which covers 73 total acres, is 3 million square feet containing 104 cubic feet of volume and has a retractable wall to the opposite end zone. It holds 80,000 – expandable to 111,000, and was built for a cost of $1.8 billion and was where yesterday’s Superbowl was won by the Green Bay Packers, knocking off the Pittsburgh Steelers 31 to 25.
  • The Dallas “Metroplex,” which is what the combined area is known as, has more shopping centers per capita than any other United States city. The city itself is also home to 12 billionaires.
  • Famous people from Dallas: singers Trini Lopez, Sly Stone and Meatloaf, the late great guitarist and singer, Stevie Ray Vaughan, actors Owen and Luke Wilson, baseball’s Ernie Banks, tycoon, Ross Perot, football great Troy Aikman and the late Hollywood producer, Aaron Spelling.

DALLAS SPOT TEN

The #1 radio advertiser in Big D last week was ESTRELLATV NETWORK with 1,504 spots. Coming in #2 was GEICO with 1,159 spots, while AUTOZONE was #3 with 601 spots. PROGRESSIVE jumped from #41 to #4 with 567 spots and SAM’S CLUB echoed that with a leap from #71 to #5 running 554 ads. WAL-MART was #6 airing 540 commercials, while the movie SANCTUM was #7 with 499 ads. TARGET was #8 with 485 spots and DIRECT ENERGY landed at #9 with 475 spots. SPORTS AUTHORITY was in a #10 airing 473 spots.

JEWELRY SPOT TEN

NATIONAL STATISTICS -

The SHANE COMPANY was #1 in the USA with 8,515 spots in this category. JARED THE GALLERIA OF JEWELRY was #2 with 8,175 spots, while BEN BRIDGE JEWELRY was #3 airing 2,982 commercials. GENESIS DIAMONDS was #4 with 2,350 spots and DIAMONDS DIRECT shined at #5 running 1,793 ads. THE JEWELRY EXCHANGE was #6 with 1,503 spots, while ROLEX jumped from #27 to #7 with 1,245 spots. INTERNATIONAL DIAMOND JEWELRYS hit #8 with 1,134 spots and REIS-NICHOLS locked in #9 with 661 spots. CHARISMA JEWELYRS was #10 with 649 spots nationally.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

GEICO continues its lock on #1 with 47,746 spots. MCDONALD’S was up from #4 to #2 with 27,203 spots, while AUTOZONE was #3 with 23,918 ads. The HD DIGITAL RADIO ALLIANCE surged from #7 to #4 with 20,656 spots and H&R BLOCK dropped from #2 to #5 with 20,584 spots.

Posted: February 7, 2011

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SPOT TRENDS
Last Twelve Months

Intuit Inc. (NASDAQ: INTU) is a software company, headquartered in Mountain View, California, that created financial and tax preparation software and related services for small businesses, accountants and individuals.

Their big products include Quicken and TurboTax (and its Canadian counterpart, QuickTax), as well as the small business accounting program QuickBooks.

Intuit has R&D centers in Edmonton, Alberta and Bangalore, India.

Intuit was founded in 1983 by Scott Cook and Tom Proulx and conceived when Scott Cook, whose prior work at Procter & Gamble, helped him realize that personal computers would lend themselves as a replacement for paper-and-pencil based personal accounting.

Cook ran into Tom Proulx at Stanford and the two started Intuit, which initially operated out of a modest room on University Avenue in Palo Alto.

The first version of Quicken was coded in Microsoft's Compiler BASIC for the IBM PC and UCSD Pascal for the Apple II by Tom Proulx. They had many serious competitors, but they managed to survive the 80s.

Intuit struggled financially until they found their formula for success, which revolved around direct marketing campaigns, favorable reviews in industry and consumer magazines and word of mouth from satisfied customers. They focused on usability and customer support.

Although by 1988 Quicken became a best-seller in its market, the company wasn't a major success until the advent of Windows 3.0 in the early 1990s, when sales of Quicken grew more rapidly.

In 1993 Intuit went public and used the proceeds to make a key acquisition: the tax-preparation software company Chipsoft based in San Diego. They became so successful they received a buyout offer from Microsoft in 1995; at this time Intuit's market capitalization reached $2 billion.

The buyout fell through because of Department of Justice scrutiny of Microsoft, who proceeded to launch the program Microsoft Money to compete directly with Quicken.

In response, Intuit launched new web-based products and solutions and put more emphasis on QuickBooks and on TurboTax.

The company made a number of investments around this time. Among others, it purchased a large stake in Excite and acquired Lacerte Software, a Dallas-based developer of tax preparation software used by tax professionals. It also divested itself of its online bill payment service unit and extended and strengthened its partnership with CheckFree.

In latest reports, Intuit show revenues of $3.46 billion with net income of $574 million. According to the company records, they had 8.6% sales growth in 2010. They currently have 7,700 employees.

In the last 12 months Intuit has run 172,631 ads on Cable with the largest month being January with 57,498. With their star product TurboTax having great importance this time of the year, it all makes sense, or what they wish is makes the user “cents.”

On Radio, Intuit ran 340,032 in the last 12 months with the largest months from January to April 15th Tax Day. January, last month, they ran 128,598 spots, and last February they ran 90,710 spots, with March netting 53,468 spots and April had 14,744 ads.

TV, Intuit ran 102,631 spots in the last 12 months, with last month getting the most exposure with 47,415 spots.

POSTED: February 7, 2011

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NBC TV vs. ABC TV

NBC, now called NBC UNIVERSAL, started as the National Broadcasting Company in New York City's Rockefeller Center. It is sometimes referred to as the Peacock Network because of its logo.

Formed in 1926 by the Radio Corporation of America (RCA), NBC was the first major broadcast network in the United States. In 1986, control of NBC passed to General Electric (GE), with GE's $6.4 billion purchase of RCA.

The famous three-note NBC chimes came about after several years of development. The three note sequence G-E-C was heard first over Atlanta's WSB. The triplet is known by musicians as a second inversion C Major triad. Someone at NBC in New York heard the WSB version of the notes during the networked broadcast of a Georgia Tech football game and asked permission to use it on the national network.

In 1991 Warren Littlefield took over the reins from Brandon Tartikoff and after losing David Letterman to CBS, some people were counting NBC out. But the peacock came back with hits like Friends, Mad About You, Frasier, ER, Will & Grace and of course, Seinfeld, which put NBC in the driver’s seat for almost a decade.

NBC’s Today show continues to be the biggest morning draw, while the NBC Nightly News; under the watch of Brian Williams has taken the lead, against the CBS experiment with Katie Couric.

The Sunday political talk show Meet the Press, one of the oldest shows on TV, is the most influential network offering. They are also currently riding a great wave of excellent response to their Thursday night comedy line-up anchored by Tina Fey’s 30 ROCK and The Office.

NBC Universal has merged with Comcast. The only change after the merger was a new corporate logo for NBC Universal that is a combination of the two words “NBCUniversal” in white on a field of purple. They did say that the peacock would remain as part of the viewer branding for their networks. Comcast most recent figures show $35.7 billion in revenues with a net income of $3.64 billion. They have 107,000 employees.

The American Broadcasting Company (ABC) was created in 1943 out of what was called the NBC Blue radio network. In 1940, the FCC decided that broadcasting was dominated by too few companies, so they urged NBC, then owned by RCA, to divest itself of a network. RCA sold the radio network to Edward Noble for $8 Million. Noble owned Life Savers candy and Rexall drug stores. In 1944, he changed the name to American Broadcasting Company and made deals to get call letters WABC away from CBS.

In 1947, in a move that seemed genius, they applied for channel 7 in all their markets, under the assumption that 2-6 would go away. They never did. April 1948, ABC went on the air. ABC running out of money, merged with United Paramount Theaters that was recently spun off from Paramount Studios by court order. Leonard Goldenson, former head of Paramount, became the president of ABC and was able to tap all his studio connections to get top shows to fill his network schedule.

In 1961, they kicked off the ABC Wide World of Sports that gave them a hook and they delivered on some of the most memorable events in sports history throughout the decades. In 1984, they acquired controlling interest in ESPN, which boosted their sports footprint on both cable and over-the-air TV. It also helped them maintain Monday Night Football on an ABC property.

In 1985, Capital Cities broadcast bought ABC and ran it for ten years, until 1996 when the Walt Disney Company bought the giant network. Recently, the ABC radio group has been sold, with Disney keeping the film, studio and TV side of the business.

ABC blockbuster shows include Desperate Housewives, Grey’s Anatomy and Dancing with the Stars. ABC TV owns 10 stations and has more than 200 affiliates. The Walt Disney Company shows revenues of $38.06 billion with net income of $3.96 billion. That was 5.3% growth in 2010. They have 149,000 employees.

MEDIA USAGE

Last 12 Months

On Cable ABC-TV aired about 73.3% as many spots as NBC-TV who ran 1,858,364 spots on cable to promote their TV network in the last 12 months. ABC ran 1,370,635 spots in the same time period. ABC’s biggest month was last month with 152,712 spots, while NBC-TV also ran hot in January with 229,909 spots.

On Radio, NBC ran about 61.6% as many spots as ABC. The totals for the last 12 months were NBC 274,381 to ABC’s 445,258 ads. Following the sweeps, ABC ran the most spots in May (61,806) and in November (48,578). NBC-TV was hot in September (60,986) and March (36,994).

TV on TV again is logical. NBC ran 1,369,444 spot on TV in the last 12 months, while ABC ran 1,150,686 spots. ABC having plus 100,000 spots months in May, November and January. NBC-TV ran over 100,000 in all months by February and ran extremely heavy in the last four months: October (125,236), November (124,682), December (122,927) and January (120,755).

 

Posted: February 7, 2011

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Media Monitors is a leading ad tracking and verification company based in White Plains, NY.
For more info, call the MM newsroom: 914-259-4732 or email newsroom@mediamonitors.com.


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