Weekly Spots



POSTED: January 31, 2011



MEDIA MONITORS RESEARCH SPOT TEN RESULTS

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Harrisburg and ISPs

Internet and Pennsylvania Capital

By: Dwight Douglas, VP Marketing
Media Monitors - New York



(White Plains, NY) January 31, 2011 – According to Arbitron, Harrisburg-Lebanon-Carlisle, PA is the 78th largest radio market with a population of 576,800.

CITY FACTS

  • Harrisburg is the capital of the Commonwealth of Pennsylvania. Harrisburg's site along the Susquehanna River is thought to have been inhabited by Native Americans as early as 3000 BC.
  • During the Civil War, Harrisburg was a significant training center for the Union Army.
  • Aside from the government, Harrisburg in the past was involved in heavy manufacturing including the production of steel, and agriculture (the heart of the fertile Pennsylvania Dutch Country) and food services (nearby Hershey is home of the chocolate maker, located just 10 miles east of Harrisburg).
  • In sports, they have a minor league baseball team, the Harrisburg Senators, an NAFL football team the Central Pennsylvania Piranha, USL soccer the Harrisburg City Islanders and in EBA basketball, the Harrisburg Lunatics.
  • In higher education, the town has Harrisburg Area Community College, Harrisburg University of Science and Technology and both Temple and Penn State have campuses located in Harrisburg. The office of the state university system is based at the Dixon University Center which oversees the activities of more than 100,000 students statewide.
  • Some famous people from Harrisburg, TV producer Christian Bowman (Lost), Brian Kelley, professional pocket pool player, NFL players, LeSean McCoy, Jaimie Thomas, Kenny Watson and Kris Wilson, film maker Edwin Sherin, musician Glenn Branca, the band Fuel, singers Dan Hartman and Patti LaBelle.

HARRISBURG SPOT TEN

In Harrisburg last week the #1 radio advertiser was MOTOR TREND AUTO SHOWS, LLC with 475 spots. H&R BLOCK was #2 with 471 commercials, while GEICO was #3 with 357 spots. M&T BANK was #4 running 343 ads and SLEEPY’S comfortably in #5 airing 340 announcements. QUICKEN LOANS was #6 with 272 spots, while TURNER KIA was #7 with 246 spots. TURBOTAX commanded #8 with 245 commercials and WEBSTER TRUCKING RECRUITMENT jumped #31 to #9 with 242 ads. In at #10 was PROACTIV SOLUTION with 236 spots.

INTERNET PROVIDERS SPOT TEN

NATIONAL STATISTICS -

Internet service providers have become very competitive across America. Because many of the cable companies now offer bundles of cable, telephone and internet, this singular category of just the Internet Service Providers (ISPs) is actually shrinking nationally.

So, last week, the #1 ISP using radio last week was TIME WARNER CABLE INTERNET SERVICES with 901 spots. XFINITY INTERNET was #2 with 460 spots, while BRIGHT HOUSE HIGH SPEED INTERNET was #3 with 350 spots. OCEANIC TIME WARNER CABLE MOBILE was #4 running 258 spots and ROAD RUNNER HIGH SPEED ONLINE was #5 with 193 spots. QWEST HIGH SPEED INTERNET was #6 with 103 spots, while HELE was #7 airing 96 ads. COMCAST HIGH-SPEED INTERNET was #8 with 75 spots, KNOLOGY HIGH SPEED INTERNET was #9 with 60 commercials and CHARTER HIGH SPEED INTERNET was #10 with 51 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

GEICO is still #1 with 44,053 spots. H&R BLOCK, the seasonal advertiser, is up to #2 with 36,189 spots, while AUTOZONE jumped from #7 to #3 with 25,608 spots. MCDONALD’S was in at #4 with 24,790 spots and TURBOTAX held on to #5 with 24,081 spots.

Posted: January 31, 2011

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SPOT TRENDS
Last Twelve Months

Applebee’s International, Inc. sells franchises, and operates the Applebee's Neighborhood Grill and Bar restaurant chain. They have more than 1,965 restaurants in 49 states, 17 countries, and one U.S. territory. The company's headquarters are in Lenexa, KS.

The Applebee's concept focuses on casual dining with mainstream dishes such as salads, shrimp, chicken, pasta, and "riblets" (which is considered Applebee's signature item). All Applebee's restaurants feature a bar area and serve alcoholic beverages (except where prohibited by law).

The Applebee's chain was started by Bill and T.J. Palmer who opened their first restaurant, T.J. Applebee’s Rx for Edibles & Elixirs, in Decatur, Georgia on January 1, 1980.

After opening their second restaurant the pair sold their company to W. R. Grace and Company in 1983. As part of the transaction, Bill Palmer was named president of the Applebee's Division an indirect subsidiary of W. R. Grace and Company.

In November 2007, IHOP completed a $1.9 billion purchase of the Applebee's chain and later changed their corporate name to Dine Equity.

Reports state that Applebee’s parent Dine Equity had a net income for the quarter ending June 30, 2010 of $7.4 million and according to press releases from the company, Applebee's domestic restaurant sales increased 3.3% for the third quarter 2010.

In the last 12 months, Applebee’s ran 224,086 spots on Local Cable in the markets Media Monitors’ tracks. The biggest month was September with 29,195 spots.

In the Radio, Applebee’s ran 75,435 spots in the last 12 months with hotter months being March (11,129), May (10,303) and December (10,446).

In the last 12 months Applebee’s ran 104,299 spots with July being the big bang month with 17,368 spots.

POSTED: January 31, 2011

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T-MOBILE vs. SPRINT (Nextel)

T-Mobile has a multi-merger history. In 1994, from the merger of General Cellular and Pacific Northwest Cellular, Western Wireless grew into a PCS provider for several western and southwestern states as well as Hawaii. After a successful public offering by Western Wireless, VoiceStream Wireless was launched. VoiceStream Wireless grew its capabilities and personality-building coverage, advanced customer care centers, and, with the signing of actress Jamie Lee Curtis, a nationwide message: Get More.

After spinning off from its parent company, VoiceStream Wireless grew to more than 7 million customers, launching innovations like wireless Internet service, and ultimately merging with Deutsche Telekom AG.

In 2002, VoiceStream Wireless officially became T-Mobile USA, launching service in California and Nevada. T-Mobile signed actress and wife of Michael Douglas, Catherine Zeta-Jones as the global spokeswoman.

T-Mobile USA was the first to deliver the BlackBerry® wireless handheld e-mail solution with integrated phone. In 2003, T-Mobile USA was the first wireless carrier to introduce video messaging services in the United States-and customers started sending and recording full-motion, full-color, full-sound messages from their wireless phone.

In 2005, T-Mobile surpassed the 20-million-customer mark, having doubled its customer base over the last ten years. Then a year later, they introduced the myFaves experience. While the brand maintained its signature magenta hue, T-Mobile had a new tagline, “stick together,” created to underscore the importance of maintaining and enhancing personal relationships.

In 2007, T-Mobile® joined Google to form Open Handset Alliance. Google Inc., T-Mobile, HTC, Qualcomm, Motorola and others have collaborated on the development of the Android platform, which will provide developers a new level of openness that enables them to work more collaboratively.

According to latest company documents, T-Mobile has a subscriber base of 34 million customers with $9 million net revenue from $16 billion gross. They claim to have the fastest 4G network (200m pop at 21 mbs) and the biggest Android line-up. They currently operate more than 2,000 company retail stores.

SPRINT was born out of mergers with United Telecommunications, US Sprint and Centel. Each embraced the same bold approach that Sprint's founder Cleyson Brown showed in 1899, when the Brown Telephone Company successfully went toe-to-toe with the Bell monopoly in Abilene, Kansas. By the mid-1970s, the company's aggressive growth strategies had firmly established it as the nation's largest independent local telephone provider, which is still true today.

When long distance opened to competition in the 1980s, Sprint seized the opportunity. By 1986, Sprint led all U.S. telecom companies by completing the first nationwide, 100% digital, fiber-optic network. At the same time, the company was a pioneer in data communications, establishing the world's third largest commercial packet data network in 1980.

Sprint charged into the 1990s with pacesetting moves for both consumers and businesses in 1993, when Sprint and Centel merged to become a unique provider of local, wireless and long distance services. Sprint took its wireless strategy a big step further in the late '90s by building the only nationwide PCS network in the U.S.

In 2004, Sprint merged with Nextel which always had gold and black as their colors, and Sprint adopted their colors and added the bird-like feather emblem. The merger has made the Nextel name vanish except on franchises that sell cell phones under the Nextel brand. Those offices are known as Nextel Partners.

Latest public records show that Sprint is to have revenues of $32.26 billion with net income of $-2.44 billion. They have 40,000 employees. They currently are the third largest cell phone company behind Verizon and AT&T. Sprint claims 48.8 million subscribers.

MEDIA USAGE

Last 12 Months

In the last 12 months, T-Mobile ran 241,470 spots on Local Cable to Sprint’s 171,541 ads. Sprint’s biggest month was April with 23,206 spots, while T-Mobile was hot in November with 34,601 spots.

On the Radio, both companies were a bit light with T-Mobile running only 36,704 spots in the last 12 months to Sprint’s 58,289 ads. Sprint ran the most in June (11,066) and T-Mobile ran the most in the same month June (7,010).

On TV, T-Mobile ran 191,055 spots in the last 12 months to Sprint’s 171,569 ads. Biggest months were July for Sprint with 19,765 to T-Mobile’s November with 21,784 spots.

 

Posted: January 31, 2011

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Media Monitors is a leading ad tracking and verification company based in White Plains, NY.
For more info, call the MM newsroom: 914-259-4732 or email newsroom@mediamonitors.com.


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