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POSTED: January 24, 2011



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Beds and Dayton

Central Ohio and Bedding Retailers

By: Dwight Douglas, VP Marketing
Media Monitors - New York



(White Plains, NY) January 24, 2011 – According to Arbitron, Dayton, Ohio is the 61st largest radio market with a population of 823,900.

CITY FACTS

  • Dayton was founded on April 1, 1796, by a group of twelve settlers known as "The Thompson Party." They traveled in March from Cincinnati up the Great Miami River by pirogue and landed at what is now St. Clair Street, where they found two small camps of Native Americans. The city was incorporated in 1805 and was named after Jonathan Dayton, a signer of the U.S. Constitution.
  • Dayton is home to significant industrial, aerospace, and technological/engineering research activity and is known for the many technical innovations and inventions that were developed there.
  • Dayton is also home to Wright-Patterson Air Force Base and the National Museum of the United States Air Force.
  • Dayton's primary nickname is the "Gem City." The origin of the name is no longer clear; it appears to stem either from a well-known racehorse named "Gem" that hailed from Dayton, or that is was a valuable gem.
  • Dayton is headquarters for Reynolds and Reynolds, CareSource, Cargill, NewPage Corporation, Huffy Bicycles, LexisNexis, Kettering Health Network, Premier Health Partners, Standard Register, Dayton Reliable Tool and Teradata.
  • Higher education in Dayton includes: the University of Dayton, a private, Catholic institution founded in 1850 and Wright State University, which became a state university in 1967.
  • Famous people from Dayton include: Orville Wright, poet Paul Laurence Dunbar, entrepreneur John H. Patterson, actors Martin Sheen, Allison Janney, pitcher Roger Clemens, Paul Iams, founder the Iams pet food company, Ming Tsai, chef and Emmy-winning TV host, Edwin Moses, Olympic track and field, Robert Pollard, musician and one of the most creative comedians Jonathan Winters.

DAYTON SPOT TEN

In Dayton last week the number one radio advertiser was INTERNATIONAL DIAMOND JEWELERS with 1,130 spots. THE HOME DEPOT was #2 with 683 spots, while H&R BLOCK was #3 airing 447 announcements. GEICO was #4 with 410 spots and KROGER was #5 with 402 commercials. TURBOTAX netted #6 with 324 spots, while HHGREGG was #7 running 309 ads. NIGHTSKIN jumped from #72 to #8 with 240 spots and BP rose from #39 to #9 with 230 spots. MCDONALD’S was #10 with 221 spots.

BEDDING SPOT TEN

NATIONAL STATISTICS -

Last week in the national bedding scene, these were the top advertisers on radio. #1 was MATTRESS DISCOUNTERS WEST with 2,194 spots. SELECT COMFORT was #2 with 1,898 commercials, while MATTRESS FIRM was #3 with 1,976 ads. SLEEP TRAIN was #4 airing 1,691 announcements and THE ORGINAL MATTRESS FACTORY was #5 with 1,217 spots. SLEEP COUNTRY USA was #6 running 1,136 spots, while SLEEP AMERICA was #7 with 678 spots. SLEEP EXPERTS were #8 with 253 ads and SLEEPY’S was #9 with 201 spots. And resting at #10 was BEDDING PLUS with 176 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

GEICO continues its dominance with 51,479 spots (down from 64,382) to hold onto #1. THE HOME DEPOT jumped #6 to #2 with 51,411 spots, while H&R BLOCK the seasonal advertiser bagged #3 with 32,177 spots. MCDONALD’S moved down from #2 to #4 with 25,242 spots. TURBOTAX jumped from #8 to #5 with 21,576 spots.

Posted: January 24, 2011

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SPOT TRENDS
Last Twelve Months

In 1869, fruit merchant Joseph Campbell and icebox manufacturer Abraham Anderson started the Anderson & Campbell Preserve Company in Camden, New Jersey. By 1877, the partners realized each had different visions for the company. Joseph Campbell bought Anderson’s share and expanded the business to include ketchup, salad dressing, mustard, and other sauces. Ready-to-serve Beefsteak Tomato Soup became a Campbell’s best seller.

In 1894, Joseph Campbell retired and Arthur Dorrance took over as company president. Three years later, soup history was made when Arthur Dorrance reluctantly hired his nephew John Dorrance. John held a chemistry degree from MIT and a Ph.D. from the University of Gottengen in Germany. He turned down more prestigious and better paying teaching positions to work for his uncle. His Campbell's salary was only $7.50 per week and he had to bring in his own lab equipment. However, John Dorrance soon made the Campbell's Soup Company very famous.

Soups were inexpensive to make but very expensive to ship. Dorrance realized that if he could remove soup's heaviest ingredient water, he could create a formula for condensed soup and slash the price of soup from $.30 to $.10 per can. By 1922, soup was such an integral part of the company’s presence in America, that Campbell’s formally accepted "Soup" into its name.

Grace Wiederseim Drayton will always be the "mother" of Campbell Kids. She drew Campbell’s advertising for nearly twenty years. Drayton’s designs were so popular that doll makers wanted to capitalize on their popularity. Campbell's gave the E. I. Horseman Company the license to market dolls with the Campbell label on their sleeves. Horseman even secured two U.S. design patents for the dolls’ clothes.

Today, Campbell’s Soup Company, with its famous red and white label, remains a staple in the kitchen as well as American culture.

Campbell’s Soup Company reported revenues of $7.68 billion with net income of $844 million. They claimed a 1.2% sales growth in 2010. They have 18,400 employees.

On Cable, Campbell’s Soup Company ran 866,324 spots in the last 12 months. And keeping with the idea that soups taste great when it is cold outside, their biggest months were January (130,806) and December (135,116) spots.

The Radio trends are about the same, a big January for Campbell’s with 25,504 spots and then a big drop-off until September to December. October was the 2nd biggest month with 12,280 ads. In the last 12 months, Campbell’s ran 62,677 spots in total.

And on TV, a big January with 37,657 spots, then the middle dip, with a return in the fall. December was the next biggest month with 35,305 spots. Campbell’s ran a total of 270,116 spots on TV in the last 12 months.

POSTED: January 24, 2011

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MACY'S vs. KOHL'S

Macy’s, originally named R.H. Macy & Co. was founded by Rowland Hussey Macy, a Quaker businessman. He opened the first New York City store on 6th Ave. at 14th Street. On the company's first day of business, which was October 28, 1858, the sales totaled $11.06 (Approximately $287.37 in today’s economy).

In the 1850s, inspired by the red star tattooed on his arm, Macy replaced his store’s original trademark rooster with one of the most recognizable retail marks of all time: the Macy’s red star.

In 1862, Macy’s was the first department store to introduce the in-store Santa that promoted a new holiday standard for department stores worldwide. Macy’s was also the first department store to showcase elaborate holiday window displays in 1864.

Macy’s employed the very first female retail executive in 1866, Margaret Getchell. In 1902 Macy’s moved uptown to 34th street and Herald Square into a 9 story building with 33 elevators and 4 escalators, the first American store to use them. Once finished with their 7th avenue addition in 1924, Macy’s declared itself the world’s largest store.

Macy’s debuted their Thanksgiving Day Parade in 1924, which was originally called the “Macy’s Christmas Parade” and featured live animals from the Central Park Zoo. The classic holiday 1947 movie, “Miracle on 34th Street” was based on Macy’s.

Macy’s sponsored the first “Macy’s Fireworks Spectacular” in 1976, which is now the largest fireworks display in America and a 4th of July tradition in the city of New York.

In 1994 Macy’s joined Federated Department Stores Inc. to create the largest department store retailer in America. In 2007 Federated Department Stores, Inc. became Macy’s Inc., which built on the nationwide strength of the Macy’s brand.

Latest records show Macy’s revenues at $23.49 billion with net income of $350 million. They currently have 161,000 employees.

Kohl's Corporation is a department store chain headquartered in Menomonee Falls, Wisconsin, a suburb of Milwaukee. The company currently operates 1,022 stores in 49 states. Kohl's mission, as stated in store and online, is to be the leading value-oriented, family-focused, specialty department store.

Kohl’s was founded by Max Kohl, who had previously operated grocery stores. His first Kohl's supermarket was built in 1946, which grew to a southeastern Wisconsin chain known as Kohl's Food Stores.

In 1962, he started his first department store, Kohl's Department Store, in Brookfield, Wisconsin. He positioned Kohl's between the higher-end department stores and the discounters, selling everything from candy to engine oil to sporting equipment.

In 1972 the British-American Tobacco Company's BATUS Inc., bought a controlling interest in Kohl's Corp., which at the time operated 50 grocery stores, six department stores, three drug stores and three liquor stores. The Kohl family, led by Allen and Herb Kohl, continued to manage the company until 1979. In 1983, the grocery stores were sold to A&P.

A group of investors, including the senior management, purchased the company in 1986. Kohl’s added 27 more stores in the next two years then purchased Chicago-based MainStreet, which gave them 26 more stores. In 1992, the company went public and a period of expansion covered the next ten years as they opened stores nationwide.

Current figures show Kohl’s revenue at $17.18 billion with net income of $991 million and they had 4.8% sales growth in 2010. They have 29,000 employees.

MEDIA USAGE

Last 12 Months

On Cable, Macy’s ran 250,638 spots in the last 12 months against Kohl’s 93,146 ads. Kohl’s biggest month on Cable was November with 16,717 spots. Macy’s biggest month was November with 41,222 spots, while December almost equaled with 40,736 spots.

Radio was almost even with Macy’s running 572,437 spots to Kohl’s 596,747 spots. Biggest month for Kohl’s was November with 80,407 to Macy’s December 91,243 spots.

On TV, Macy’s was slightly ahead with 222,402 spots in the last 12 months to Kohl’s 121,473 spots.

 

Posted: January 24, 2011

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