Weekly Spots

POSTED: January 3, 2011

(White Plains, NY) January 3, 2011 – According to Arbitron, Fresno, CA is the 66th largest radio market with a population of 755,500.

• Fresno is the county seat of Fresno County in Central California. The name Fresno is the Spanish language word for the ash tree, and an ash leaf is featured on the city's flag.
• Fresno became the property of the United States in 1846 as a result of the Mexican War. After gold was discovered in California, miners flocked to the foothill areas of the San Joaquin River.
• The Moses Church developed the first canals, called "church ditches," for irrigation. These canals transformed the barren desert of Fresno County into rich soil, thus enabling extensive wheat farming in Fresno County.
• Frances Eisen, father of the wine industry in Fresno County, began the raisin industry in 1875 when he accidentally let some of his grapes dry on the vine.
• Some of the four-year institutes of higher learning include: Alliant International University, California Christian College, California State University, Fresno, San Joaquin College of Law, University of California, San Francisco – Fresno Medical Education Program, University of Phoenix and DeVry University.
• Famous people from Fresno include a glut of NFL quarterbacks, including Trent Dilfer, Carson Palmer, Billy Volek and the great Daryle Lamonica. Baseballs’ Matt Garza, writer Deborah Blum, actors Mike Connors and diva Cher all started out in Fresno.

FRESNO SPOT TEN

In Fresno last week, the #1 radio advertiser was GEICO with 594 spots. CALIFORNIA FORD DEALERS were #2 with 544 spots, while CHINA PEAK (resort) was #3 with 510 commercials. MACY’S was #4, up from #47, with 396 ads and TURBO TAX hit #5 with 382 spots. EDUCATIONAL EMPLOYEES CREDIT UNION was #6 with 380 spots, while MCDONALD’S was #7 with 341 spots. HONDA drove into #8 with 298 announcements and RAM (Chrysler) was #9 airing 285 spots. Coming in #10 was UNIVISION with 272 spots.

HOME CENTERS & HARDWARE SPOT TEN

NATIONAL STATISTICS -

THE HOME DEPOT reigns supreme in this category with 18,666 spots. LOWE’S was #2 with 10,032 ads, while MENARD’S was #3 airing 3,452 spots. #4 was LUMBER LIQUIDATORS with 3,163 spots and CITY MILL was #5 airing 243 announcements. ACE HARDWARE was #6 with 148 spots and AAA HOME CENTER was #7 with 97 spots. Coming in #8 was TRUE VALUE with 92 spots nationally, while FERRETERIA MAZO was #9 with 54 spots. HANDY ACE HARDWARE was #10 with 53 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

GEICO stays on top and blasts into 2011 with 64,643 spots. CHRYSLER-JEEP-DODGE drove into #2 with 30,149 spots, while MACY’S jumped from #17 to #3 with 29,497 spots. NETFLIX gets into the top five for the first time at #4 airing 21,836 spots. HONDA takes #5 with 20,101 spots.

Posted: January 3, 2011

Sleep Train is one of the top four mattress retailers in the United States and the largest on the West Coast.

In 1985, shortly after graduating from California State University at Sacramento, Dale Carlsen opened the first Sleep Train store on Folsom Blvd. in Sacramento, California.

Today, Sleep Train has more than 80 stores throughout California and Nevada employing nearly 1,000 people in the Sacramento, San Francisco Bay Area, and San Diego markets.

Sleep Train stores carry mattresses manufactured by Sealy, Simmons, Serta, and Tempur-Pedic. Sleep Train also carries headboards by Fashion Bed Group and Modus International, as well as a variety of bedding accessories.

In 2002, Carlsen purchased 54 of Mattress Discounters' stores in California during that company's bankruptcy—more than doubling Sleep Train's size.

In July 2006, Carlsen announced the purchase of the 55-store Sleep Country USA chain in the Pacific Northwest. Sleep Country USA was formerly owned by the mattress manufacturer Simmons.

On Cable, Sleep Train ran 13,291 spots in the last 12 months. The biggest month was August (2,267).

On the Radio, Sleep Train ran 200,707 spots with July topping the expenditures (19,113).

On TV, Sleep Train ran 26,466 spots in the last 12 months, with August getting the most (3,338).

POSTED: January 3, 2011

Pepsi Cola was also invented in the south in the summer of 1893, by a pharmacist, Caleb Bradham of New Bern, North Carolina. Bradham created something he called "Brad's drink" made of carbonated water, sugar, vanilla, rare oils, pepsin and cola nuts. "Brad's drink", created, was renamed Pepsi Cola five years later. The new name was based on the main ingredients of pepsin and cola nuts. And the Pepsi generations began.

After seventeen years of success, Caleb Bradham lost Pepsi Cola. He had gambled on the fluctuations of sugar prices during W.W.I. Caleb thought that sugar prices would continue to rise but, instead they fell, which left Bradham with an overpriced sugar inventory. Pepsi Cola went bankrupt in 1923.

Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.

During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially. With a radio advertising campaign featuring the jingle "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you," arranged in such a way that the jingle never ends.

In 1940, history was made when the first advertising jingle was broadcast nationally. The jingle was "Nickel Nickel" an advertisement for Pepsi Cola that referred to the price of Pepsi and the quantity for that price. "Nickel Nickel" became a hit record and was recorded in fifty-five languages. Pepsi, like Coke, have always fed language into our pop-culture with their slogans:

PEPSI COLA Ad Campaigns
• 1939: Twice as Much for a Nickel
• 1950: More Bounce to the Ounce
• 1958: Be Sociable, Have a Pepsi
• 1961: Now It's Pepsi for Those Who Think Young
• 1963: Come Alive, You're in the Pepsi Generation
• 1969: You've Got a Lot to Live, and Pepsi's Got a Lot to Give
• 1983: Pepsi Now! Take the Challenge!
• 1984: Pepsi. The Choice of a New Generation (Commercial with Michael Jackson, featuring Pepsi version of Billie Jean)
• 1990: You got the right one Baby UH HUH (sung by Ray Charles for Diet Pepsi )

PepsiCo Inc. will have revenues of $43.23 billion with net income of $5.95 billion. They have 203,000 employees.

Coca-Cola pre-dated Pepsi Cola by about seven years. Coca-Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca-Cola formula in a three legged brass kettle in his backyard.

Frank Robinson, Pemberton’s bookkeeper had excellent penmanship, so he scripted "Coca-Cola" into the flowing letters which has become the famous logo of today. The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886.

Over the course of three years, 1888-1891, Atlanta businessman Asa Griggs Candler secured rights to the business for a total of about $2,300. Candler would become the Company's first president, and the first to bring real vision to the business and the brand.

In 1894, a Mississippi businessman named Joseph Biedenharn became the first to put Coca-Cola in bottles and start the bottle beverage revolution.

In order to stand out against all the “me-too” carbonated beverages, Coke decided to create a distinctive bottle shape to assure people they were actually getting a real Coca-Cola. The Root Glass Company of Terre Haute, Indiana, won a contest to design a bottle that could be recognized in the dark. In 1916, they began manufacturing the famous contour bottle. The contour bottle, which remains the signature shape of Coca-Cola today, was chosen for its attractive appearance.

They have also been a great advertiser on the radio over the years and some of their slogans are locked in millions of minds. Here is just the short list:

COCA-COLA
• 1904 - Delicious and refreshing
• 1908 - Good til the last drop
• 1922 - Thirst knows no season
• 1924 - Refresh Yourself
• 1929 - The pause that refreshes
• 1938 - The best friend thirst ever had
• 1956 - Coca-Cola ... makes good things taste better
• 1963 - Things go better with Coke
• 1969 - It's the real thing
• 1976 - Coke adds life
• 2006 - The Coke Side of Life

Coca-Cola Bottling Co Consolidated will produce revenues of $30.99 billion with net income of $6.82 billion. They have 92,800 employees.

On Cable, Pepsi runs much further than Coca-Cola. Pepsi ran 215,234 spots in the year 2010 against Coca-Cola’s 52,871 ads.

On the Radio, there is much more parity. Pepsi lead 293,304 to 232,890 Coke spots. The biggest month for Pepsi was April with 39,742 ads, whereas Coca-Cola ran the most radio spots in December 42,829.

On TV, Pepsi ran 85,283 spots in the last 12 months, while Coca-Cola ran only 52,183 spots.

Posted: January 3, 2011

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