Weekly Spots



POSTED: December 20, 2010



MEDIA MONITORS RESEARCH SPOT TEN RESULTS

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Rochester and Nutrition

 

By: Dwight Douglas, VP Marketing
Media Monitors - New York



(White Plains, NY) December 20, 2010 – According to Arbitron, Rochester, NY is the 56th largest radio market with a population of 943,500.

CITY FACTS

  • On November 8, 1803, a 100 acre tract in Western New York along the Genesee River was purchased by Col. Nathaniel Rochester, Maj. Charles Carroll, and Col. William Fitzhugh, Jr., all of Hagerstown, Maryland. The site was chosen because of three waterfalls on the Genesee, offering great potential for water power.

  • Rochester was first known as "The Young Lion of the West", and then as the "Flour City". By 1838, Rochester was the largest flour-producing city in the United States.

  • Rochester had a prominent place in the civil rights movement. In 1847, Frederick Douglass founded the abolitionist newspaper The North Star in Rochester. Douglass, a former slave and an antislavery speaker and writer, gained a circulation of over 4,000 readers in the United States, Europe and the Caribbean.

  • Rochester is home to a number of international businesses, including Eastman Kodak and Bausch and Lomb. Xerox was founded in Rochester in 1906 as The Haloid Company, and retains a significant presence in Rochester, although its headquarters are now located in Norwalk, Connecticut.

  • Institutes of higher learning include: Colgate Rochester, Crozer Divinity School, Monroe Community College Damon City Campus, St. Bernard's School of Theology and Ministry and of course, the University of Rochester (including the Eastman School of Music).

  • Famous people from Rochester: Pat Kelly and Brian Kozlowski of the NFL, Tim Redding from MLB, PGA legend Walter Hagen, brothers Stephen and Brian Gionta of the NHL, World Series of Poker star Josh Arieh, NFL owner Malcolm Glazer (Tampa Bay) and one of the funniest people on TV, SNL’s Kristen Wiig.


ROCHESTER SPOT TEN

Last week, the #1 radio advertiser was CHARISMA JEWELERS with 699 commercials. Coming in #2 was PATRICK BUICK GMC USED CAR SUPERCENTER with 589 spots, while TOYOTA was #3 with 392 ads. CELLINO & BARNES was #4 with 371 spots and FRONTIER BUNDLE came in #5 airing 368 announcements. MCDONALD’S was #6 with 361 spots, while HOUSE OF GUITARS was #7 with 273 spots. HD DIGITAL RADIO ALLIANCE was #8 running 267 spots and MANN’S JEWELERS, up from #23, rolled in at #9 with 266 ads. Coming in #10 was DICK IDE HONDA with 254 spots.

NUTRITIONAL SUPPLEMENTS SPOT TEN

NATIONAL STATISTICS -

The #1 nutritional supplement on the radio last week was CENTRUM with 6,434 spots. Coming in #2 was BETA PROSTATE with 3,105 ads, while ENTRAMAX was #3 running 1,758 spots. NEUROSTIN was #4 with 1,604 commercials and ARCTIC ESSENTIALS came in #5 with 1,485 spots. EMERGEN-C hit #6 with 1,291 ads, while ZENCORE PLUS was #7 airing 920 spots. NOPALINA moved up to #8 with 470 spots and HERO TABS took #9 with 441 spots. And securing the #10 position was NUTRISHOP with 436 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

On the top of the National Radio spot list was THE HOME DEPOT again, with 31,439 spots. Coming in #2 was WAL-MART with 28,400 ads, while MCDONALD’S stayed at #3 with 26,057 spots. VERIZON held on to #4 again with 24,405 spots and GEICO was #5 with 23,777 spots.

Posted: December 20, 2010

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SPOT TRENDS
Last Twelve Months

Comcast was originally formed as American Cable Systems in 1963 and was founded by Ralph J. Roberts, Daniel Aaron, and Julian A. Brodsky. They started with their first cable system in Tupelo, Mississippi.

The company was incorporated in Pennsylvania in 1969, under the new name Comcast Corporation. The name "Comcast" is a portmanteau of the words "Communication" and "Broadcast.” They headquarter in Philadelphia.

Fully, or partially-owned Comcast content includes: Comcast Newsmakers, CN8, Comcast SportsNet, SportsNet New York, MLB Network, Comcast Sports Southeast/Charter Sports Southeast, E! Entertainment, Style Network, G4, Versus, The Golf Channel, AZN Television, and FEARnet. Comcast also has a variety network known as Comcast Network, available exclusively to Comcast and Cablevision subscribers.

Xfinity is the name for the re-branded triple play services in Comcast's 11 largest markets, which will include the company's digital cable, cable Internet access, and cable telephone services. Smaller markets will retain the Comcast branding for all services until they have been upgraded to full digital services. Although some self-proclaimed marketing experts and pundits have made fun of the new name, it is an attempt to “bundle” all the services under one brand. This is similar to how Cablevision used Optimum to do the same.

At present, Comcast has more than 47.1 million cable, Internet and telephone customers. The company is preparing for their takeover of NBC Universal, which is scheduled for early in 2011. Comcast's 22.9 million cable-only subscribers pay an average of $71 per month for cable TV.

Comcast delivered revenues of $35.76 billion last year with net income of $3.64 billion. They have 107,000 employees.

Not that surprising, most of the spots that Comcast ran where on Cable. To be exact, 67.2% of the spots they ran were on Cable. The total in the last 12 months was 1,679,435 with November being the biggest month with 167,059 ads.

On the radio, Comcast ran 540,451 spots in the last 12 months, with the biggest month being August when they ran 58,244 spots.

On TV, Comcast only ran 280,701 spots in the last 12 months. August was their high point with 31,364 spots.

POSTED: December 20, 2010

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WAL-MART vs. SEARS/K MART

Wal-Mart Stores, Inc. is an American public corporation that runs a chain of large, discount department stores. It is the world's largest public corporation by revenue, according to the 2008 Fortune Global 500. Founded by Sam Walton in 1962, it was incorporated on October 31, 1969, and listed on the New York Stock Exchange in 1972.

Sam Walton, a businessman from Arkansas, began his retail career when he started work on June 3, 1940, at a J.C. Penney store in Des Moines, Iowa where he remained for 18 months. In 1945, he met Butler Brothers, a regional retailer that owned a chain of variety stores called Ben Franklin and offered him one in Newport, Arkansas.

Walton was extremely successful in running the store in Newport. When the lease came up for renewal, he opened a new Ben Franklin franchise in Bentonville, Arkansas, but called it "Walton's Five and Dime." There, he achieved higher sales volume by marking up slightly less than most competitors.

Today, Wal-Mart operates in Mexico as Walmex, in the UK as Asda, and in Japan as Seiyu. It has wholly owned operations in Argentina, Brazil, Canada, and Puerto Rico. Wal-Mart's investments outside North America have had mixed results: its operations in South America and China are highly successful, while it was forced to pull out of Germany and South Korea when ventures there were unsuccessful.

Wal-Mart also owns Sam's Club, a chain of warehouse clubs which sell groceries and general merchandise, often in large quantities. Sam's Club stores are "membership" stores and most customers buy annual memberships.

Wal-Mart reported revenues of $408.21 billion with net income of $14.3 billion and says they will grow by 1.7% in sales this year. They currently have 2.1 million workers.

Sears, officially named Sears, Roebuck and Co., is an American chain of mid-range department stores which was founded by Richard Warren Sears and Alvah Roebuck in the late 19th century. Formerly a component of the Dow Jones Industrial Average, Sears merged with Kmart in early 2005, creating the Sears Holdings Corporation.

Richard Warren Sears was a railroad station agent in North Redwood, Minnesota when he received an impressive shipment of watches from a Chicago jeweler which were unwanted by a local jeweler. Sears purchased them himself, sold the watches for a tidy profit to other station agents up and down the line, and then ordered more for resale. Soon he started a business selling watches through mail order catalogs. The next year, he moved to Chicago, Illinois where he met Alvah C. Roebuck, who joined him in the business. In 1893, the corporate business name became Sears, Roebuck and Co.

The first Sears retail store opened in Chicago on February 2, 1925 in the Merchandise building. This store included an optical shop and a soda fountain. The first freestanding retail store opened October 5, 1925 in Evansville, Indiana.

From its mail order beginnings, the company grew to become the largest retailer in the United States by the mid-20th century, and its catalogs became famous. Competition and changes in the demographics of its customer base challenged the company after World War II as its rural and inner city strongholds shrank and the suburban markets grew. Eventually its catalog program was largely discontinued.

Sears Holdings Corporation has 322,000 employees and operates 2,300 full-line and 1,250 specialty stores in the U.S. and 390 stores in Canada.

Sears revenue this year will be $44.04 billion with a net income of $235 million.

Kmart is a chain of discount department stores in the United States, Puerto Rico, the U.S. Virgin Islands, and Guam. The chain merged with Sears in 2005, creating the Sears Holdings Corporation. Kmart also exists in Australia and New Zealand. Kmart is the third largest discount store chain in the world, behind Wal-Mart and Target; all three chains were founded in 1962.

Sebastian S. Kresge, who had previously founded the S. S. Kresge dime store chain, opened the first Kmart store on March 1, 1962, in Garden City, Michigan and named Kmart after himself; this store is still in operation to this day. A total of eighteen Kmart stores opened that year. Kmart Foods, a now defunct chain of Kmart supermarkets, opened in that same decade.

During the 1980s, the company's fortunes began to change; many of Kmart's stores were considered to be outdated and in decaying condition. In the late 1980s and into the 1990s, the corporate office shifted much of its focus from the Kmart stores to other companies it had acquired or created, such as The Sports Authority, Builders Square, and Waldenbooks.

Kmart has a variety of different store styles including: Kmart which are usually free standing and often located in strip malls, Big Kmart which carries everything a regular Kmart carries, but with an emphasis on home decor, children's clothing, and more food items. Kmart Super Center is a chain of hypermarkets that carry everything a regular Kmart carries, but has a full grocery section with meat and poultry, baked goods, delicatessen, garden produce and fresh seafood.

MEDIA USAGE

Last 12 Months

On Cable Wal-Mart aired 93.9% as many spots at Sears-Kmart. In the last 12 months, Sears-Kmart ran 906,401 spots to Wal-Mart’s 851,409 spots.

On the Radio, Wal-Mart was well ahead with 1,031,486 spots, while the Sears Kmart combo ran 390,107 in the last 12 months.

On TV, Wal-Mart ran 456,522 against Sears-Kmart’s 369,702 ads.

 

Posted: December 20, 2010

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