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POSTED: December 6, 2010



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Oh, Little Town Of Allentown

Jewelry, Gems, Allentown and Bethlehem

By: Dwight Douglas, VP Marketing
Media Monitors - New York



(White Plains, NY) December 6, 2010 – According to Arbitron, Allentown/ Bethlehem is the 69th largest radio market with a population of 705,200.

CITY FACTS

  • Allentown was originally named Northamptontown by its founder, Chief Justice of Colonial Pennsylvania's Supreme Court, William Allen, who drew up plans for the rural village in 1762.

  • In 1838, the city officially adopted the name Allentown. The arrival of the Lehigh Canal and later the railroad, opened up Allentown to manufacturing opportunities.

  • The 1850s and 1860s saw the rise of a strong local iron industry. By the post Civil War era, a large influx of German and Irish workers had created a mini-Pittsburgh along the banks of the Lehigh.

  • By the dawn of the 20th century, the community had fully recovered from the economic disasters of the 19th century. Silk mills had taken over from the dying iron trade, but they were not alone. Allentown's diverse economy produced everything from parlor furniture to beer and cigars.

  • Since World War II and particularly since the 1960s, Allentown has undergone yet another transition. Faced with the decline of manufacturing and the rise of the service economy, the city is still dealing with change. As portrayed in the 1982 Billy Joel song, Allentown, the city of Allentown was the poster boy for cities that lost lots of jobs due to the change from industry to service.

  • Two four-year colleges call Allentown home: Cedar Crest College and Muhlenberg College.

  • Dorney Park and Wildwater Kingdom are two popular amusement parks located just outside of the city that attract visitors from New Jersey and New York as well as the home state.

  • In sports they have two colorfully named teams: a baseball team called the Lehigh Valley IronPigs and a soccer team called the Pennsylvania Stoners.


ALLENTOWN SPOT TEN

In Allentown last week the #1 radio advertiser was BROWN-DAUB KIA with 557 spots. BROWN-DAUB FORD LINCOLN MERCURY was #2, up from #26, with 359 spots, while GEICO was #3 airing 253 announcements. AUTOZONE was #4 with 253 spots and JARED THE GALLERIA OF JEWELRY was #5 running 171 ads. #6 was MCDONALD’S with 160 spots, while HIGHMARK BLUE CROSS BLUE SHIELD was #7 with 143 spots. PENTELEDATA was #8 with 137 spots and HONDA was #9 clearing 136 spots. THE HOME DEPOT was #10 airing 136 spots.

JEWELRY & WATCHES SPOT TEN

NATIONAL STATISTICS -

JARED THE GALLERIA OF JEWELRY was king of this category running 11,878 spots nationally last week. Coming in #2 was SHANE COMPANY with 8,784 spots. FRED MEYER JEWELERS was #3 with 2,386 spots and BEN BRIDGE JEWELER was #4 running 2,226 commercials. GENESIS DIAMONDS was #5 with 2,157 spots, while DIAMONDS DIRECT was #6 with 2,066 spots. ROLEX, the watcher maker, was #7 with 1,363 commercials and INTERNATIONAL DIAMOND JEWELERS at #8 with 1,259 spots. Coming in at #9 was THE JEWELRY EXCHANGE with 905 spots and in at #10 was LITTMAN JEWELERS with 887 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

GEICO powers up and takes back #1 nationally with 40,148 spots. MCDONALD’S jumps from #5 to #2 with 25,635 ads, while THE HOME DEPOT falls from #1 to #3 with 24,217 spots. VERIZON was #4 with 23,031 ads, while HONDA was #5 with 20,229 spots.

Posted: December 6, 2010

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SPOT TRENDS
Last Twelve Months

Sony Corporation is a multinational corporation headquartered in Minato, Tokyo, Japan, and one of the world's largest media conglomerates with revenue exceeding $88.7 billion. Sony is one of the leading manufacturers of electronics, video, communications, video game consoles, and information technology products for the consumer and professional markets. Its name is derived from “Sonus”, the Greek goddess of sound.

Sony Corporation operations include Sony Electronics, Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Ericsson, and Sony Financial Holdings.

Some SONY history: In 1945, after World War II, Masaru Ibuka started a radio repair shop in a bombed-out building in Tokyo. The next year, he was joined by his colleague Akio Morita and they founded a company called Tokyo Tsushin Kogyo K.K., which translates into English as Tokyo Telecommunications Engineering Corporation. The company built Japan's first tape recorder called the Type-G.

In the early 1950s, Ibuka traveled in the United States and heard about Bell Labs' invention of the transistor. He convinced Bell to license the transistor technology to his Japanese company. While most American companies were researching the transistor for its military applications, Ibuka looked to apply it to communications. Although the American companies Regency and Texas Instruments built the first transistor radios, it was Ibuka's company that made them commercially successful for the first time.

In August 1955, Tokyo Telecommunications Engineering released the Sony TR-55, Japan's first commercially produced transistor radio. They followed up in December of the same year by releasing the Sony TR-72 a popular six-transistor seller into the early sixties.

Most recently SONY reported revenues of $77.20 billion with net income in the red at $-436.67 million. They have 169,600 employees.

On Cable, SONY ran 324,043 spots for their various electronics and entertainment divisions in the last 12 months. Their biggest month on Cable was last month with 41,380 spots.

On the Radio, SONY was strong last December with 15,237 spots, but their total for the last 12 months was only 41,658 spots.

On TV, SONY ran 120,222 spots in the last 12 months, with interestingly; June was the biggest month with 21,972 spots.

POSTED: December 6, 2010

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Tylenol vs. Excedrin

Tylenol is a brand of drugs advertised for relieving pain, reducing fever, and relieving the symptoms of allergies, cold, cough, and flu.

The active ingredient of its original, flagship product is paracetamol (dubbed acetaminophen in North America) and marketed as an analgesic and antipyretic. The brand is owned by McNeil Consumer Healthcare, a subsidiary of Johnson & Johnson.

In the early 1950s, James Roth, a U.S. gastroenterologist, advocated paracetamol as a safer alternative to aspirin, which was shown to have some negative effects especially in people with sensitive stomachs. Roth was also principal consultant to McNeil Laboratories.

In 1953, McNeil Laboratories introduced Algoson, a preparation containing paracetamol together with sodium butabarbital, a sedative. In 1955, McNeil Laboratories introduced Tylenol Elixir for children, which contained paracetamol as its sole active ingredient. It was originally marketed mainly towards children, but soon came to dominate the North American pain-killer market.

There are a number of different varieties of Tylenol available today including extra-strength (with 500 milligrams of paracetamol), children's doses, longer-lasting, and sleep aiding (in combination with diphenhydramine).

On September 29, 1982, a "Tylenol scare" began when the first of seven individuals died in metropolitan Chicago, after ingesting Extra Strength Tylenol that had been deliberately contaminated with cyanide. Within a week, the company pulled 31 million bottles of tablets back from retailers, making it one of the first major recalls in American history.

The crime was never solved and Tylenol sales temporarily collapsed, but the brand was rebuilt and recovered in a few years.

Tylenol remains a top seller, controlling about 35% of the pain killer market in North America.

Excedrin is an over-the-counter headache pain reliever, typically in the form of tablets or caplets. It contains acetaminophen, aspirin, and caffeine. Until late 2005 it was manufactured by Bristol-Myers Squibb, but in July 2005 it was purchased by and is now produced by Novartis, along with other products from Bristol’s over-the-counter business.

The brand became known for advertisements in which Excedrin cured especially unpleasant and excruciating headaches (which were termed in the advertisements as "Excedrin headaches," later called "Excedrin tension headaches").

In 2007, the brand branched out into marketing for other types of pain with the introduction of Excedrin Back & Body, which removed the caffeine from the normal mixture. This kind of line-extension of their brand has been part of their marketing model from the beginning: 1960 Excedrin Extra Strength; 1969 Excedrin PM; 1998 Excedrin Migraine; 2003 Excedrin Tension Headache; 2005 Excedrin Sinus Headache; 2007 Excedrin Back and Body are some of the kinds of brands using the Excedrin label.

Excedrin is one of the top ten selling over-the-counter medicine brands in the United States.

MEDIA USAGE

Last 12 Months

On Cable TV, Excedrin out spots Tylenol. Excedrin ran 123,954 spots, while Tylenol ran 76,130 in the last 12 months.

On the radio, Excedrin gives radio sales people a real headache with only 478 spots ran in the last 12 months, while Tylenol ran 114,803 spots.

On TV, Tylenol ran 64,033 spots in the last 12 months to Excedrin’s 129,178 ads.

 

Posted: December 6, 2010

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