Weekly Spots

POSTED: November 8, 2010

(White Plains, NY) November 8, 2010 - According to Arbitron, Ft. Myers-Naples-Marco Island, FL is the 62nd largest radio market with a population of 814,700.

• The city was named after Col. Abraham C. Myers, who was stationed in Florida for seven years and was the son-in-law of the fort's establisher and commander.

• Ft. Myers was the frequent winter home of Thomas Edison and is the current home of the Boston Red Sox and Minnesota Twins spring training camps.

• Ft. Myers first became a nationally known winter resort with the building of The Royal Palm Hotel in 1898. In 1924, the Tamiami Trail Bridge was built to bring people across the Caloosahatchee River and the city experienced its first real estate boom and many subdivisions sprouted around the city.

• Famous People from Ft. Myers Area: NFL’s Jevon Kearse - former two sport (football & baseball) great Deion Sanders, Sara Hildebrand - United States Olympic diver, Mindy McCready - country music artist, Nolan Henke - professional golfer, Walt Wesley- NBA basketball player.

FT. MYERS SPOT TEN

In Ft. Myers last week, the #1 advertiser was the law firm MORGAN & MORGAN with 1,774 spots. GEICO was #2 running 755 spots, while THE HOME DEPOT was #3 with 744 ads. GERMAIN TOYOTA SCION was #4 airing 506 announcements and WXCW-TV6 was #5, up from #25 with 428 commercials. TWO & HALF MEN SYNDICATION was #7 with 404 spots, while O’BRIEN HYUNDAI was #8 with 347 spots. WIEGOLD & SONS heated up #9 from #19 airing 333 spots and AUDI JAGUAR LAND ROVER FORT MYERS was #10 with 328 spots.

MEDICATED PRODUCTS SPOT TEN

NATIONAL STATISTICS -

When it comes to medications and remedies, there are lots of sponsors on the radio. Last week, AMBEREN flashed into #1 running 5,397 spots. Dr. SCHOLL’S ran 5,311 spots, while VENACURA legged out a gain from #5 to #3 with 3,106 spots. ADVIL cleared #4 with 1,934 commercials and CORTIZONE-10 smoothed in at #5 with 1,384 spots. ICY HOT dropped from #3 to #6 with 1,337 ads, while BUSTER nosed into #7 with 1,238 spots. QUIETUS whispered into #8 from #10 with 708 spots and EXTENZE was a solid #9 with 684 spots. Coming in at #10 was SIMPLY SALINE with 540 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

We have a new #1: THE HOME DEPOT back on top with 52,395 spots. GEICO fell from #1 to #2 running 51,900 spots, while AUTOZONE was #3 with 27,506 spots. MCDONALD’S was #4 airing 26,032 spots and the HD DIGITAL RADIO ALLIANCE was #5 with 20,904 spots. Of note: FORD LINCOLN MERCURY was #6 with 19,752, while GM and CHYRSLER were not in the top 100.

Posted: November 8, 2010

SUBWAY is an amazing start-up story. In 1965, Fred DeLuca and Dr. Peter Buck teamed up and opened their first submarine sandwich shop in Bridgeport, Connecticut. Originally called "Pete's Super Submarines", they sold 312 sandwiches the first day. The average cost of a sub was between fifty to seventy cents.

In 1968, the fifth sandwich shop opened. 1968 also marked the first time the name SUBWAY was used. Later in 1974, the first franchised SUBWAY opened in Wallingford, Connecticut.

In 1983, The SUBWAY chain was ranked number one in the sub sandwich category by 'Entrepreneur' magazine, a spot that it has consistently held throughout the years. A year later, The SUBWAY restaurant chain opened its 1st International location in Bahrain in the Middle East.

SUBWAY restaurants reached all 50 states by 1989. Five years later in 1995, the chain celebrated its 30th anniversary with the opening of the 11,000th location. The first SUBWAY locations opened in China, Costa Rica, Egypt, El Salvador, Honduras, Ireland, Jamaica, New Zealand, Spain and Taiwan.

In 1996 SUBWAY launched their website, www.subway.com. Later in 2000, Jared Fogle, the man who lost 245 pounds by including low fat SUBWAY sandwiches in a diet and exercise program of his own design, was introduced to the world in the first in a series of television commercials. Tae-Bo inventor, Billy Blanks is featured in a SUBWAY TV commercial to help promote the SUBWAY brand as a healthier alternative to fatty fast food.

Over the past 10 years, the SUBWAY^® system, which provides a proven business model to entrepreneurs looking to own their own small business, has added 17,000 stores. With more than 33,000 locations worldwide, SUBWAY^® franchisees provide about 330,000 jobs globally.

The company that owns the franchise is called Doctor’s Associates, Inc. a private company, which reported revenues of about $9 billion in 2006.

On Cable, it is clear that SUBWAY started out last November and built to a major month in May, only to be topped in August. In the last 12 months, SUBWAY ran 385,477 spots. Last May they hit 42,772 ads and then in August the ran 46,173 spots.

On the Radio, SUBWAY cleared 546,816 ads with strong months through-out the summer. The biggest month was August when they ran 64,469 spots.

On TV, SUBWAY ran 300,081 spots in the last 12 months with last month being the biggest with 33,298 spots.

POSTED: November 8, 2010

Cupid.com, Inc. is an online dating service company in the United States and Canada. The company provides the conduit that allows people to get together, as well as to seek out other singles for fun, dating, romance, and friendship.

The Cupid.com web site features profiles, messages, blogs, search tools for finding singles, and predating tips. The company was founded in 2001 and is based in Poughkeepsie, New York. Cupid.com, Inc. is a subsidiary of the company RegionalHelpWanted.com, Inc.

RegionalHelpWanted.com, a network of about 350 geographically focused online job boards, was bought out by OnTargetJobs.com, a Texas-based recruitment-site aggregator. They use the names “…HelpWanted.com” brand in U.S. and the “…JobShop.com” brand in Canada, while also owning Cupid.com.

Cupid.com claims 194,000 members and according to their site, is managed by EasyDate plc a UK company.

Match.com went on the web in 1995 and pioneered the online dating industry. Now in 40 countries and territories, they host web sites in 15 different languages. They boast of more than 100 million members.

At Match.com, singles are given the opportunity to express themselves through various free writing sections. Profiles may include up to 26 photos, as well as selected preferences. From the site, each person can instantly see photos and read about potential matches in their area.

To help ensure the integrity of members, every profile and photo is screened by the firm’s customer care team for appropriateness before it’s posted to the site.

Match.com International offers different approaches and features in different cultures. Match.com powers online dating for MSN across Europe, Asia, Australia, the United States and Latin America, and has been an AOL partner providing personals for Love@AOL for nearly 10 years.

Headquartered in Dallas, TX, Match.com is an operating business of IAC/InterActiveCorp (Nasdaq: IACI), and has international offices in Beijing, London, Madrid, Munich, Paris, Stockholm and Tokyo. IAC posted revenues of $1.38 billion last year, but net income was listed as $-978 million. They have 3,200 employees.

What we are seeing here, is the difference between two companies who focus their media on part of the advertising spectrum. On Cable TV, Cupid.com is not a player, while Match.com ran 227,344 with their biggest months being January (32,653) which is the old, new year, let’s find someone and February (27,416) for those Valentine-Love feelings we have that month.

On Radio, Cupid.com goes all in with their 229,529 spots, while Match.com only ran 1,642 spots in the last 12 months. Cupid.com’s biggest months were last November (23,923) and December (22,336).

Like Cable, Cupid.com is a no-show on TV, while Match.com only ran 4,708 spots in the last 12 months.

Posted: November 8, 2010

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