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POSTED: September 6, 2010



MEDIA MONITORS RESEARCH SPOT TEN RESULTS

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Big D and Power

Dallas, TX and Power & Energy

By: Dwight Douglas, VP Marketing
Media Monitors - New York



(White Plains, NY) September 6, 2010 - According to Arbitron, Dallas - Ft. Worth, TX is the 5th largest radio market with a population of 5,216,100.

CITY FACTS

  • The area remained under Spanish rule until 1821, when Mexico declared independence from Spain and the area became part of the Mexican state of Coahuila y Tejas. After many bloody battles with Mexico (including the Alamo), Dallas was founded in 1841 and formally incorporated as a city on 2 February 1856.
  • The city is well known for its role in the petroleum industry, telecommunications, computer technology, banking, transportation and as a center for the oil and cotton industries.
  • The Dallas “Metroplex,” which is what the combined area is known as, has more shopping centers per capita than any other United States city. The city itself is also home to 12 billionaires.
  • The Cathedral of Hope, an LGBT Protestant church, is the largest congregation of its kind in the world.
  • Major universities in Dallas: Southern Methodist University and Texas Christian University are based in the Dallas-Fort Worth market.
  • Dallas is home to the Dallas Mavericks (NBA), owned by new media mogul Mark Cuban, the Dallas Stars (NHL), Texas Rangers (MLB) and what some refer to as “America’s Team”, the Dallas Cowboys (NFL).
  • The Cowboys just opened The Cowboys Stadium, which covers 73 total acres, is 3 million square feet containing 104 cubic feet of volume and has a retractable wall to the opposite end zone. It holds 80,000 – expandable to 111,000, and was built for a cost of $1.8 Billion.
  • Famous people from Dallas: singers Trini Lopez, Sly Stone and Meatloaf, the late great guitarist and singer, Stevie Ray Vaugh, actors Owen and Luke Wilson, baseball’s Ernie Banks, tycoon, Ross Perot, football great Troy Aikman and the late Hollywood producer, Aaron Spelling.

DALLAS SPOT TEN

In Dallas last week the #1 advertiser on the radio was ESTELLA TV NETWORK with 1,098 spots. Coming in #2 was WAL-MART with 1,071 ads, while THE HOME DEPOT trailed in #3 with 974 spots. FIESTAS MEXICANAS was #4 with 810 spots and VERIZON was #5 airing 785 announcements. AUTOZONE was #6, up from #83 running 782 spots, while GEICO was #7 with 773 spots. ACE CASH EXPRESS was #8 with 642 commercials and MCDONALD’S was #9 with 566 spots. And coming in #10 was SUBWAY with 554 spots.

POWER & ENERGY SPOT TEN

NATIONAL STATISTICS -

In the nation last week, the #1 Energy and Power company was DIRECT ENERGY with 846 spots. SOLARCITY was #2 running 840 ads, while RELIANT ENERGY was #3 with 742 spots. NATIONAL GRID jumped from #59 to #4 with 695 commercials and SUNPOWER plugged into #5 with 665 spots. TXU ENERGY was #6 with 653 spots, while PROGRESS ENERGY was #7 with 648 spots. FLORIDA POWER & LIGHT COMPANY was #8 airing 561 spots and DTE ENERGY was #9 with 503 spots. XCEL ENERGY was #10 with 685 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

We have a new #1, THE HOME DEPOT knocked out GEICO. THE HOME DEPOT ran 54,489 spots, while GEICO ran 40,076 ads. AUTOZONE jumped from #27 to #3 with 31,631 spots and MCDONALD’S was #4 airing 26,130 spots. Coming in #5 was VERIZON with 24,418 spots.

Posted: September 6, 2010

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SPOT TRENDS
Last Twelve Months

The Army National Guard was established under Title 10 and Title 32 of the U.S. Code. The Army National Guard is part of the National Guard and is divided up into subordinate units stationed in each of the 50 states, three territories and the District of Columbia under the command of their respective governors. The Army National Guard may be called up for active duty by the state governors or territorial commanding generals to help respond to domestic emergencies and disasters, such as those caused by hurricanes, floods, and earthquakes.

With the consent of state governors, members or units of the Army National Guard may be appointed, temporarily or indefinitely, to be federally recognized armed force members, in the active or inactive service of the United States. If federally recognized, the member or unit becomes part of the Army National Guard of the United States, which is a reserve component of the United States Army and part of the National Guard of the United States.

Army National Guard of the United States may be called up for federal active duty in times of Congressional sanctioned war or national emergency, as well. The President may also call up members and units of state Army National Guard, with the consent of state governors, to repel invasion, suppress rebellion, or execute federal laws if the United States or any of its states or territories are invaded or is in danger of invasion by a foreign nation, or if there's a rebellion or danger of a rebellion against the authority of the federal government.

The Army National Guard is the oldest branch of the U.S. military, tracing its origins back into American colonies as far back as 1636. During World War I, the National Guard provided 40% of the US Army's combat forces. Guard membership doubled in 1940, and provided 19 divisions during World War II, of which the National Guard units were among the first to deploy overseas and the first to fight.

The Ohio National Guard was called to the campus of Kent State University in May of 1970. The National Guard made numerous arrests and used tear gas; at least one student was slightly wounded with a bayonet. On Monday, May 4, 1970, the Guard opened fire on a group of protesters injuring 13 and killing 4 students. The incident has been studied for years and used to help train guardsmen involved in domestic disturbances.

In the aftermath of the Rodney King verdict in Los Angeles on April 29, 1992, a curfew was declared and deployment of the National Guard attempted to control the situation; but in this case, regulars from the U.S. Army and United States Marines were also ordered to the city to quell disorder. Fifty-three people died during the riots with as many as 2,000 people injured.

Prior to the attacks against the United States on September 11, 2001, the National Guard's general policy regarding mobilization was that Guardsmen would be required to serve no more than one year cumulative on active duty (with no more than six months overseas) for each five years of regular drill.

Due to strains placed on active duty units following the attacks, the possible mobilization time was increased to 18 months (with no more than one year overseas). Additional strains placed on military units as a result of the invasion of Iraq further increased the amount of time a Guardsman could be mobilized to 24 months. Current Department of Defense policy is that no Guardsman will be involuntarily activated for more than 24 months (cumulative) in one six year enlistment period.

So it is important for the Army National Guard to recruit men and women to serve their nation. Aside from recruitment offices in towns and on campuses, the Guard advertises on media to make people aware of the opportunities that exist in the National Guard.

Cable TV not one of the Army National Guard’s favorite advertising media with only 2,902 spots in the last 12 months. They seem to have aimed at the beginning of the year, but also had a spike in June.

The Army National Guard appears to be a big believer in Radio with a 12-month total of 361,592 spots. This very consistent usage, with the lowest months being January and February, is opposite from Cable.

On TV, Army National Guard ran 30,509 spots in the last 12 months, with the summer push – students getting out of school – producing its largest month June with 3,115 spots.

POSTED: September 6, 2010

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SAMSUNG vs. PANASONIC

The Samsung Group is South Korea's and the world’s largest conglomerate by revenue, leading in several industries in the world. It is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, one of the world's largest shipbuilders and Samsung Engineering & Construction, a major global construction company. These three multinationals form the core of Samsung Group and reflect its name - the meaning of the Korean word Samsung is "tristar" or "three stars".

Lee Byung-Chul founded the original enterprise, in 1938, in a small retail outlet called Samsung Store. He moved on to become a small trading company with forty employees, located in Seoul. Samsung Electronics was founded in 1969.

The Samsung brand is the best known South Korean brand in the world and in 2005, Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand.

Samsung’s produced $174.2 billion in revenues in 2007 and currently employs 263,000. Samsung Group accounts for more than 20% of South Korea's total exports.

The history of Panasonic goes back to 1918. Now called the Panasonic Corporation (NYSE: PC) the firm was formerly known as Matsushita Electric Industrial Co., Ltd. This Japanese multinational corporation is headquartered in Kadoma, Osaka, Japan. Its main business is in electronics manufacturing and it produces products under a variety of names including Panasonic and Technics.

In 1955, the company labeled its export audio speakers and lamps "PanaSonic", which was the first time the "Panasonic" brand name was used. The company began to use the brand name "Technics" in 1965.

After World War II, Panasonic regrouped and began to supply the post war boom in Japan with radios and appliances, as well as bicycles. Matsushita's brother-in-law, Toshio Iue founded Sanyo as a subcontractor for components after WWII. Sanyo grew to become a competitor to Panasonic.

Panasonic used to own Universal Studios, then known as the Music Corporation of America, since acquiring the company in 1990 but sold it to Seagram in 1995. Universal Studios is now a unit of NBC Universal.

Panasonic’s latest figures looked like this: revenues of $79.39 billion with net income last year dipping into $-1.11 billion, but claims a 1.0% growth in 2010. They have 384,816 employees.

MEDIA USAGE

Last 12 Months

On Cable, Samsung is really HOT with 258,538 spots to Panasonic’s 27,756 ads. Panasonic’s biggest month on Cable was May with 10,218 spots, while Samsung ran 36,196 spots last November for their biggest month in the last twelve.

Selling TVs on the Radio doesn’t appear to be a priority with these two manufacturers with Samsung running only 19,903 spots in the last 12 months to Panasonic’s dim 3,049 ads.

On TV, the two TV and electronics firms were on two different planes. Samsung ran 93,206 spots, while Panasonic aired 9,018 spots.

 

Posted: September 6, 2010

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