Weekly Spots

POSTED: August 30, 2010

(White Plains, NY) August 30, 2010 – According to Arbitron, Buffalo-Niagara Falls is the 53rd largest radio market with a population of 968,000. It was the 52nd market two years ago.

• Buffalo, in western New York, received its name from the creek that flows through it, and likely dates from the mid-18th century, when the area was first settled by Europeans.
• The city got the nickname "City of Light" due to the fact it was the first complete city to be lit up with electrical lighting. But, on the dim side, President William McKinley was shot and mortally wounded at the Pan-American Exposition in Buffalo on Sept. 6, 1901.
• Buffalo is most famous for the way one prepares hot-spicy chicken wings, thus the name Buffalo Wings. The legend goes something like this: Teressa and Frank Bellisimo owned the Anchor Bar in Buffalo, NY. She invented Buffalo chicken wings in 1964 when her son Dominic and his friends came to the bar looking for a quick late night snack.
• Professional sports in Buffalo include a Minor League Baseball team called the Buffalo Bisons, an NFL team known as the Buffalo Bills, a tough hockey team known as the Buffalo Sabres, and a Soccer franchise with the name, Queen City FC.
• Famous people have spent time in Buffalo, like Mark Twain who was the editor of the Buffalo Express, or F. Scott Fitzgerald, but the list of natives is also impressive. Actors Wendie Malick and Jesse L. Martin were born in Buffalo, as well as TV writers Tom Fontana and David Milch. The Goo Goo Dolls are from Buffalo, as well as Spyra Gyra. Baseball greats Warren Spahn and Orel Hershiser along with singers Rick James, Brian McKnight and Grover Washington, Jr. call Buffalo home.

BUFFALO SPOT TEN

In Buffalo last week, GEICO was king of the hill with 768 spots. THE HOME DEPOT came in #2 running 547 spots, while HONDA was #3 airing 348 announcements. WAL-MART was #4 with 321 spots and TOYOTA was #5 with 315 ads. VERIZON was #6 with 289 spots, while SUBWAY was #7, up from #45, running 280 spots. The US DEPARTMENT OF TRANSPORTATION was #8 with 275 spots and HYUNDAI was #9 airing 272 ads. And coming in #10 was SAFELITE AUTOGLASS with 270 spots.

GOVERNMENT, UNIONS & ASSOCIATIONS SPOT TEN

NATIONAL STATISTICS -

The #1 advertiser in this category is the US DEPARTMENT OF TRANSPORATION with 23,396 spots (Anti-Drunk Driving Campaign). Coming in #2 was the US DEPARTMENT OF HEALTH & HUMAN SERVICES with 9,860 announcements, while the ARMY NATIONAL GUARD spent 7,003 spots for recruitment to come in #3. The FLORIDA DEPARTMENT OF HEALTH was #4r and ran 3,260 spots. The US FOREST SERVICE was #5 with 1,743 spots, while US DEPARTMENT OF JUSTICE ran 1,524 spots to come in #6. The US ARMY marched into #7 with 1,377 spots and the US ENVIRONMENTAL PROTECTION AGENCY was #8 with 1,376 spots. SOUTH CAROLINA DEPARTMENT OF PUBLIC SAFETY aired 1,247 announcements to come in #9 and the LIBRARY OF CONGRESS was #10 with 1,087 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

#1 again this week was GEICO with 57,908 spots. THE HOME DEPOT came in #2 with 40,333 ads, while WAL-MART jumped #6 to #3 with their 31,523 spots. VERIZON was #4 airing 26,244 ads and SAFELITE AUTOGLASS was back at #5 with 25,906 spots.

Posted: August 30, 2010

Boniva was developed by Roche Laboratories, the Swiss pharmaceutical company, comes in two forms, a pill or injectable. It is a type of bisphosphonate and can be taken daily or monthly. Boniva was approved for the treatment of osteoporosis and Paget’s disease in 2003.

Bisphosphonates such as Boniva became more popular in the treating of osteoporosis after the long-term use of hormone replacement drugs was discouraged by researchers. Today respected actress Sally Field is the spokesperson for Boniva in ads targeted to the 44 million Americans over the age of 50 who have osteoporosis.

A 2004 study called “Effects of Oral Ibandronate Administered Daily or Intermittently on Fracture Risk in Postmenopausal Osteoporosis” was published in the Journal of Bone and Mineral Research by Charles Chesnut III and others. They found a “significant reduction in incident vertebral fracture risk by 62% and 50%, respectively, after 3 years.”

According to public records, Roche increased 8% in sales the first half of 2010. In the US they also sell Avastin, Herceptin, Tamiflu, Valium and Xenical, to name a few.

Roche ran 49,840 Boniva spots on Cable in the last 12 months in the markets Media Monitors tracks. The biggest month was July (6,307) followed by January with 6,116 spots and December with 5,346 ads.

On the Radio, Boniva hit hard with 153,251 spots in the last 12 months. They seemed to have taken a break from December to April, but then came back on this May with 16,985 spots, and then June with 20,473 commercials and July ran 19,678 spots.

On TV, Boniva seems to every present with Sally Field as their spokesperson, but the actually ran 60% as many spots as Cable and 20% as many units on TV compared to Radio. Total spots in the last 12 months on TV were 29,126 in the last 12 months.

POSTED: August 30, 2010

Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks has 17,133 stores in 49 countries, including 11,068 in the United States, nearly 1,000 in Canada and more than 800 in Japan. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans.

Starbucks started in Seattle, Washington, in 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker. The three were inspired by Alfred Peet, from the Netherlands, who had a coffee company in Europe.

The first Starbucks location outside North America opened in Tokyo, Japan, in 1996. Starbucks entered the U.K. market in 1998 with the acquisition of the then 60-outlet, UK-based Seattle Coffee Company, re-branding all the stores as Starbucks. By November 2005, London had more outlets than Manhattan, a sign of Starbucks becoming an international brand.

In April 2003, Starbucks completed the purchase of Seattle's Best Coffee and Torrefazione Italia from AFC Enterprises, bringing the total number of Starbucks-operated locations worldwide in 2003 to more than 6,400. In September 2006, rival Diedrich Coffee announced that it would sell most of its company-owned retail stores to Starbucks.

In a corporate publicity stunt/marketing strategy, Starbucks closed 7,100 stores nationwide for three hours, February 2008, to retrain about 135,000 in-store employees and local management. This got Starbucks lots of publicity, but could not stem the tough economic environment of those personal cut-backs of consumers.

Last year, Starbucks delivered revenue of $9.77 billion with a net income of $390.80 million. They have 142,000 employees.

Dunkin' Donuts is an international donut and coffee retailer founded in 1951 in Quincy, Massachusetts by William Rosenberg. It is now headquartered in Canton, Massachusetts.

Dunkin' Donuts has 8,800 stores in 31 countries, including 6,400 Dunkin' Donuts throughout the USA. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods.

Dunkin' Donuts, along with Baskin-Robbins, is owned by Dunkin' Brands Inc. Dunkin' Brands used to own the Togo's chain, but sold this in late 2007 to a private equity firm. Dunkin' Brands was owned by a French beverage company, Pernod Ricard S.A. after it purchased Allied Domecq. In December 2005, the group was sold to three private equity firms, Bain Capital Partners, the Carlyle Group and Thomas H. Lee Partners, some of the same firms that were involved in taking Clear Channel Communications private.

Dunkin' Donuts' slogan was America Runs On Dunkin.' In March 2009, the company unveiled an alternate slogan, "You 'Kin Do It!", and launched a $100 million ad campaign to promote it. The campaign is slated to run through 2009 and includes radio, print and outdoor advertising, in addition to in-store point-of-purchase, special events, and sports marketing.

Latest figures, from 2008, show a $5.5 billion revenue figure for Dunkin’ Donuts.

On Cable, Dunkin’ Donuts leads with 69,513 ads to Starbucks’ 45,665 in the last 12 months. September was Dunkin’ Donuts’ big month with 14,009, while Starbucks excelled in June with 19,414 ads.

On Radio, Starbucks was totally decaf with only 15,812 spots in the last 12 months compared to Dunkin’s 137,785 spot schedules. Dunkin’ Donuts were hot in December (15,931) and June (16,910), while Starbucks only had three months over 2,000 spots; they were September, March and April.

On TV, Starbucks only ran 11,106 spots in the last 12 months, while Dunkin’ Donuts ran hotter with 90,902 spots. Dunkin’ hit 11,768 spots in March and 10,424 in May, while Starbucks was in single digits in August, November, January, February and March.

Posted: August 30, 2010

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