Weekly Spots

POSTED: July 19, 2010

(White Plains, NY) July 19, 2010 – According to Arbitron, the Greensboro-Winston-Salem-High Point market is the 45th largest radio market with a population of 1,190,400.

• In 1808, Greensborough (as was the spelling prior to 1895) was planned around a central courthouse square to succeed the nearby town of Guilford Court House as the county seat.
• Greensboro evolved from a small center of government to an early 1900s textile and transportation hub, and today is emerging as one of the South's up-and-coming centers for relocating businesses.
• Greensboro is home to Vicks Chemical Co. (famous for over-the counter cold remedies such as VapoRub and NyQuil), Carolina Steel Corporation, and Pomona Terra Cotta Works.
• Colleges in Greensboro include, the University of North Carolina at Greensboro, North Carolina Agricultural and Technical State University, Guilford College and Bennett College for Women.
• Famous people from Greensboro: comedian Ken Jeong, singer Chris Daughtry, hip hoppers Urban Sophisticates, NFL quarterbacks Vince Evans and basketball star Bob McAdoo.

GREENSBORO SPOT TEN

In Greensboro Triad market last week, the #1 advertiser on radio was GEICO with 644 spots. #2 was the NEW YORK MINT with 402 ads, while PROLIXUS was #3 with 373 spots. WAL-MART was in at #4 airing 348 spots and AROMA SENSES LIQUIDATION SALES was #5 with 323 commercials. BATTLEGROUND KIA jumped from #13 to #6 with 306 spots, while REGIONAL HELPED WANTED.COM was #7 with 303 spots. THE HOME DEPOT was #8 running 296 ads and GREEN FORD was #9 with 288 commercials. #10 was the HD DIGITAL RADIO ALLIANCE with 259 spots.

CARBONATED BEVERAGE SPOT TEN

NATIONAL STATISTICS -

Summer is always a good season for carbonated beverages and the king nationwide is COLA-COLA with 1,718 spots. MELLO YELLO (Coke Product) was #2 with 1,607 spots. 7UP was #3 running 1,029 spots, while PEPSI moved #6 to #4 airing 790 spots. MOUNTAIN DEW (Pepsi Product) was #5 with 668 spots and DR. PEPPER was #6 with 536 spots, while CANDA DRY GINGER ALE hit #7 with 525 ads. DR. PEPPER CHERRY was #8 airing 405 announcements and CHEERWINE was #9 with 110 spots. And in #10 was CRUSH with 74 spots nationwide.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

Last week, GEICO remains in #1 with 51,316 spots. THE HOME DEPOT was #2 with 34,697 spots, while MCDONALD’S was #3 running 25,135 ads. FORD LINCOLN MERCURY was #4 with 23,109 spots and coming in #5 was WAL-MART with 21,514 spots.

Posted: July 19, 2010

The Fox Broadcasting Company, commonly referred to as Fox is a TV network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation.

Since its launch on October 9, 1986, Fox has grown from an upstart part-time network to the highest-rated broadcast networks in the coveted 18–49 demographic.

The Fox network began in March 1985 with News Corporation's $250-million purchase of 50 percent of TCF Holdings, the parent company of the 20th Century Fox movie studio. In May 1985, News Corporation agreed to pay $1.55 billion to acquire independent television stations in six major U.S. cities from John Kluge's company, Metromedia. This gave the News Corporation a major-market network base.

They continued their quest by buying up several smaller market TV groups, which helped them grow their network affiliate list faster. But they have grown faster than the big three networks could have ever expected.

But in the early 90s, they had some really significant hit TV shows that not only got good ratings, but launched the careers of scores of actors: The X-Files, In Living Color, Ally McBeal, That 70s Show and Married with Children. They also made TV history by launching a whole night of animation TV shows like The Simpsons, King of the Hill and Family Guy.

They lured the NFL away from CBS, and developed a strong group of regional sports channels on cable. FOX Sports produces some 20,000 plus sporting events per year. Fox News, legendary for their political slant uses the slogan “Fair and Balanced” although most critics would call them far to the right.

They continue to air big hit TV shows, like American Idol, 24 and House, a show that NBC Universal created that FOX got away from their own network.

There are 27 stations owned by Fox TV, consisting of 17 Fox stations and 10 MyNetworkTV (a positioning slogan) stations. There are more than 200 My(channel number)TV affiliates nationwide, many used to be part of the UPN network. And there are more than 200 stations affiliated with Fox. Fox TV only provides two hours each night of programming, with all their stations running news or syndicated programming at 10PM local time.

The company that owns Fox TV is the News Corporation which had revenues of $30.42 billion last year, but lost $-3.38 billion according to public records. They have 55,000 employees.

It makes sense that a TV company that owns Cable channels and TV stations would use those outlets to promote their own product. In the last 12 months Fox-TV ran 712,740 spots on Cable to push their shows and stations. January was their biggest month with 84,961 spots.

In the last 12 months, Fox TV ran 344,184 spots with the largest number of them in the months of May (59,789), November (54,326) and September (48,070) on the radio.

On TV, Fox ran 344,184 spots, with January, like Cable, was their biggest month with 49,213 ads.

POSTED: July 19, 2010

HONDA History: In October 1946, Soichiro Honda established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. They used parts from cast-off military surplus engines after the war.

The company manufactures automobiles, motorcycles, trucks, scooters, robots, jets and jet engines, ATV, water craft, electrical generators, marine engines, lawn and garden equipment, and aeronautical and other mobile technologies. Honda's line of luxury cars is branded Acura in North America, Hondura in the Honduras and Ben Tian in China. More recently they have ventured into mountain bikes.

Honda is the 6th largest automobile manufacturer in the world as well as the largest engine-maker in the world, producing more than 14 million internal combustion engines each year. In August 2008, Honda surpassed Chrysler as the 4th largest automobile manufacturer in the United States. Currently, Honda is the second largest manufacturer in Japan behind Toyota and ahead of Nissan.

Honda had revenues of $91.81 billion last year, with net income of $2.87 billion. They have 176,815 employees.

Hyundai Motor Company dates to April 1946 when founder, Ju-Yung Chung established Hyundai Auto Service in Seoul, South Korea at the age of 31 years. The name Hyundai was chosen for its meaning which in English translates to “modern.” The Hyundai logo is symbolic of the company's desire to expand. The oval shape represents the company's global expansion and the stylized "H" is symbolic of two people (the company and customer) shaking hands.

In 1968 the company entered into a contract with Ford motor company to assemble the Ford Cortina and Granada for the South Korean market. The eight year journey with Ford provided Hyundai with assembly knowledge, blueprints, technical specifications, production manuals, and trained Hyundai engineers.

Giorgetto Giugiaro's ItalDesign firm was hired for styling and design while Mitsubishi was selected for engine, transmission, rear axle, and casting technology to make a car they planned to export.

In 1977, Hyundai hired moonlighting Japanese engineers to solve remaining issues. Exports of the Pony soon followed and the Pony subcompact was displayed at the 1978, 56th International Automobile Expo in Brussels. That same year, Hyundai exported their 10,000th Pony.

According to the company’s web site, Hyundai has 55,500 employees in Korea and 6,800 in the US, with a total of 78,000 worldwide. They sold 312, 388 cars in June 2010, up from 280,571 cars last year. But domestically, they were down 49.9% in passenger cars.

On Cable, Hyundai was in the driver’s seat with 385,174 spots against Honda’s 278,291 ads in the last 12 months. Honda’s biggest month was last July with 29,020 spots, while Hyundai’s biggest month was November with 63,259 spots.

On Radio, Honda commanded with 826,762 spots against Hyundai’s 420,979 ads. Honda was hottest in December with 87,650 spots, while Hyundai’s biggest month was this June with 54,977 ads.

On TV, Honda leads with 494,971 ads, while Hyundai ran 261,925 spots in the last 12 months.

Posted: July 19, 2010

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