Weekly Spots

POSTED: June 28, 2010

(White Plains, NY) June 28, 2010 - According to Arbitron, Las Vegas, NV is the 33rd largest radio market with a population of 1,574,100.

• Established in 1905, Las Vegas officially became a city in 1911. With the growth that followed, at the close of the century Las Vegas was the most populous American city founded in the 20th century. The city's tolerance for various forms of adult entertainment earned it the title: Sin City, and this image has made Las Vegas a popular setting for films and television programs.
• Colleges and Universities: The University of Nevada, Las Vegas, called UNLV by sportscasters and students alike, The University of Nevada Medical School, the University of Phoenix, and Nevada State College.
• The primary drivers of the Las Vegas economy have been the confluence of tourism, gaming, and conventions, which in turn feed the retail and dining industries. The city serves as world headquarters for the world's two largest Fortune 500 gaming companies, Harrah's Entertainment and MGM Resort Group.
• Some famous people from Las Vegas include: Kyle Busch, NASCAR Driver; Andre Agassi, tennis player; Carey Hart, pro BMX rider and Spencer Smith, musician - Panic at the Disco.

LAS VEGAS SPOT TEN

In "Sin City" last week, these were the top radio advertisers: #1 GEICO with 715 spots. Coming in #2 was CENTENNIAL TOYOTA SCION with 696 ads, while MCDONALD’S jumped #9 to #3 with 526 commercials. DOLLAR LOAN CENTER came in #4 with 442 spots and CENTURYLINK HIGH SPEED INTERNET was #5 running 436 announcements. ARIZONA & SOUTHERN NEVADA FORD DEALERS was #6 airing 400 spots, while THE HOME DEPOT was #7 with 400 spots, as well. GLEN J. LERNER & ASSOCIATES came in #8 with 373 spots and the HD DIGITAL RADIO ALLIANCE was #9 with 369 spots. RICH DAD (Education) was #10 with 348 spots.

COLLEGE & UNIVERSITY SPOT TEN

NATIONAL STATISTICS -

In the nation, the #1 in the category of Colleges & Universities last week was KELLER GRADUATE SCHOOL OF MANAGEMENT (DeVry) with 8,701 spots. Coming in #2 was INDIANA WESLEYAN UNIVERSITY with 1,315 spots, while UNIVERSITY OF MARYLAND was #3 with 1,143 ads. CALIFORNIA COMMUNITY COLLEGES was #4 with 750 spots and DEVRY UNIVERSITY was #5 with 679 spots. DAVENPORT UNIVERSITY was #6 running 426 commercials, while HILLSDALE COLLEGE was #7 airing 407 announcements. BRANDMAN UNVERSITY was #8 with 371 spots and MID-AMERICAN CHRISTIAN UNIVERSITY was #9 with 361 spots. AUSTIN COMMUNITY COLLEGE was #10, up from #20, with 339 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

In America last week, GEICO held strong at #1 with 44,097 spots. THE HOME DEPOT was #2 with 36,934 ads, while MCDONALD’S was #3 with 26,095 commercials. VERIZON was #4 with 21,552 spots and the HD DIGITAL RADIO ALLIANCE was #5 with 20,161 spots.

Posted: June 28, 2010

Old Navy, Inc., a subsidiary of The Gap, Inc., operates a chain of apparel to women, men, children, and infants. Old Navy's corporate operations are within Gap in San Francisco and San Bruno, California. It is one of the first major corporations to house headquarters in the new Mission Bay district of San Francisco.

Old Navy opened its first stores in Colma, San Leandro and Pittsburg in Northern California in 1994. The size and scale of the stores were larger and more diverse than any stores opened by the Gap. Many of the first Old Navy stores were located outside of malls as either free standing, or as part of shopping strips.

Within the first year of existence, Old Navy opened 57 stores. In 1997, Old Navy became the first retail chain to reach $1 billion in sales in less than four years. There are currently more than 1,000 Old Navy stores in North America.

Old Navy also offers customers a line of credit cards under VISA that earn reward points. Becoming a ‘member’ of Old Navy also provides the customer with special discounts and promotions throughout the year.

The most notable aspect of Old Navy's television advertisements is their kitschy, satirical and tone toward echoing the feel of a period, vaguely between 1940 and 1960. In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecuing. It must be working, as of today 611,442 people are fans of Old Navy on Facebook.

Today, Gap Inc. is one of the world's largest specialty retailers, with approximately 3,100 stores (1/3 of them Old Navy outlets). The total Gap, Inc. has 135,000 employees.

In the last 12 months, Old Navy has run 109,275 spots on Cable TV, as monitored by Media Monitors. They ran hot in November and December, with May and June popping up as well.

In the last 12 months they ran 95,572 spots on the radio with last July at 20,017 spots, November at 17,942 and then January at 17,966 ads.

On TV, Old Navy ran 131,925 spots with November and December holiday sales being the big months. In December alone, they ran 22,519 spots.

POSTED: June 28, 2010

Miller Brewing Company is the second largest American style beer maker and is based in Milwaukee, Wisconsin. It is owned by SABMiller. Miller owns breweries in Albany, Georgia; Chippewa Falls, Wisconsin; Eden, North Carolina; Fort Worth, Texas; Irwindale, California; Milwaukee, Wisconsin and Trenton, Ohio.

Miller Brewing Company was founded in 1855 by Frederick Miller when he purchased the small Plank-Road Brewery.

On September 19, 1966, the conglomerate W.R. Grace & Co. agreed to buy 53% of Miller from Mrs. Lorraine John Mulberger (grandaughter of Miller) and her family. On June 12, 1969 Philip Morris (now Altria) bought Miller from W.R. Grace for $130 million, outbidding PepsiCo.

On October 9, 2007, SABMiller and Molson Coors agreed to combine their U.S. operations in a joint venture called Miller Coors.

Types of Miller beer include, Miller Lite, Miller Lite Ice which has a higher content of alcohol and is valued for low bitterness, Miller Genuine Draft, Miller Genuine Draft Light, Miller Gold, Miller 64 (Which boasts only 64 calories), Miller High Life and Miller High Life Light.

The prevailing slogan on current packaging for Miller High Life is "The Champagne of Beers", High Life beat out 17 other contestants to take home the gold medal in "American-style Lagers" at the 2002 World Beer Cup.

Molson Coors Brewing Company, who operate MillerCoors, have revenues of $3.03 billion with a net income of $720.40 million. They have 14,540 employees.

Anheuser-Busch began in St. Louis many years ago.

In 1876, Busch and his friend Carl Conrad, a liquor importer, developed a "Bohemian-style" lager, inspired after a trip to the region. Brewers in Bohemia generally named a beer after their town with the suffix "er." Busch and Conrad had visited a town known for its breweries: Ceské Budejovice (German: Budweis or Böhmisch Budweis). Beer has been brewed in Ceske Budejovice since it was founded as Budiwoyz by king Ottokar II of Bohemia in 1245. The name Budweiser is a locative, meaning "of Budweis."

The Budweiser bottle has remained relatively unchanged since its introduction in 1876. The top label is red and currently reads "Budweiser". The top of the main label is red with a white banner with a pledge on it, which has changed three times. Below the banner is a coat of arms of sorts, which once had the Conrad and Co. logo on it, and now features an Anheuser-Busch stylization.

Budweiser is brewed using barley malt, water, hops and yeast. It is lagered with beechwood chips in the aging vessel which, according to Budweiser, creates a smoother taste. Rice will produce a "clean finish."

Over the years, Budweiser has been distributed in many sizes and containers. Through the early-1950s Budweiser was primarily distributed in just three packages -- kegs, 12-ounce bottles and quart bottles. Cans were first introduced in 1936. From 1936 to 1955, cans were slow to catch on.

Anheuser-Busch has a market share in the United States of 50.9% for all beers sold. This is primarily composed of Budweiser brands. In 2008 Budweiser/Anheuser-Busch sold the majority of their stock to Belgian-Brazilian beer giant InBev, to create the largest brewing company in the world.

According to public records, InBev had revenues of $36.76 billion with a net income of $4.61 billion. They have 116,000 employees.

MillerCoors seem to be working hard to bring beer drinkers to their many brands with 463,449 Cable ads against Anheuser-Busch InBev’s 233,480 spots.

On Radio, the two beer giants are a bit closer, with Miller clocking in with 364,148 spots to Anheuser-Busch’s 408,358 in the last 12 months.

On TV, both seem to be buying specific kinds of programming with Miller only running 66,946 spots and Anheuser-Busch airing 91,043 spots, as compared to Cable.

Posted: June 28, 2010

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