Weekly Spots

POSTED:June 14, 2010

(White Plains, NY) June 14, 2010 - According to Arbitron, Orlando is the 34th largest radio market and with a population of 1,523,100.

• Orlando is the county seat of Orange County, Florida and the home of the University of Central Florida, the second largest University in Florida.
• Historians date Orlando's name to around 1837, when a soldier named Orlando Reeves allegedly died in the area during the Second Seminole War.
• Orlando is the home of the most famous vacation resort on the east coast, Walt Disney World. Opened in October 1971, Disneyworld ushered in an explosive population and economic growth for the Orlando area.
• Some of the other parks in the area include: Fun Spot Action Park, Universal Orlando Resort, Magical Midway, Wonderworks, Epcot, Discovery Cove and Wet 'N Wild Orlando.
• Orlando is home to the Orlando Magic; an NBA pro basketball franchise and, of course, the area is the home to many spring training facilities for professional baseball.
• Some famous people from Orlando include: Actors: Wayne Brady, Delta Burke, Wesley Snipes and Traylor Howard. From Baseball: Mike Cuellar, David Eckstein and Davey Johnson. Basketball: Vince Carter and from Football: Daunte Culpepper.

ORLANDO SPOT TEN

In the magic kingdom the #1 advertiser was GEICO with 831spots. THE HOME DEPOT was #2 with 635 ads, while MORGAN & MORGAN was #3 with 594 ads. AT&T U-verse, which is their new TV offering, climbed from #12 to #4 with 479 spots and STATE FARM came in #5 with 474 commercials. MCDONALD’S was #6 with 431 spots, while BURGER KING was right behind at #7 with 423 ads. CHASE was #8 running 387 spots and PUBLIX was #9 airing 371 announcements. AT&T appears again at #10 with 327 spots.

MOTION PICTURES SPOT TEN

NATIONAL STATISTICS -

At the movies, GET HIM TO THE GREEK was the #1 motion picture advertised in America with 397 spots. And then, they kind of fade away. KILLERS ran only 37 spots nationally to earn #2, while LOS DOS ESCOBAR was #3 with 28 spots. THE KARATE KID ran 27spots and THE TWILIGHT SAGA: ECLIPSE was #5 airing 27 announcements. YOUNG@HEART was #6 with 16 spots, while GANGSTER’S PARADISE was #7 with 12 spots. SEX AND THE CITY 2 ran only 11 spots and NINE came in #9 with 5 spots. DEAR JOHN was #10 with only 5 spots as well.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

Jumping back into the driver’s seat is THE HOME DEPOT with 50,782 spots. GEICO was #2 with 41,788 spots, while MCDONALD’S was #3 with 23,878 commercials. MACY’S leaps from #8 up to #4 with 15,707 spots (Father’s Day specials) and SUBWAY gets into the top five with 15,530 spots. Others on the move of note, PROGRESSIVE Insurance climbed #18 to #7, PETSMART moved from #32 to #8, AUTOZONE inched up #13 to #9 and DISCOVER moved #14 to #10 showing some signs that advertising in on the rise.

Posted: June 14, 2010

J.C. Penney Company, Inc, most commonly known today by the name JCPenney or simply Penney's runs chain of American department stores based in Plano, Texas, a suburb north of Dallas. The company operates more than 1,100 department stores. JCPenney also operates catalog sales merchant offices nationwide in many small markets and sells over the Internet.

In addition to selling conventional merchandise, JCPenney stores often house several leased departments such as Sephora, Optical, Portrait Studios and Jewelry & Watch repair.

JCPenney was founded by James Cash Penney and William Henry McManus. The original name for the store that started Penney in the dry goods business was The Golden Rule Store, owned by T. M. Callahan in Longmont, Colorado. It was later changed to JCPenney Company when it was sold to JCPenney.

By 1922, the company's oldest active private brand, Big Mac work clothes, was launched. The company opened its 500th store in 1924 in Hamilton, Missouri, James Cash Penney's hometown. By the opening of the 1,000th store in 1928, gross business had reached $190,000,000.

In 1962, JCPenney entered discount merchandising with the acquisition of General Merchandise Company which gave them The Treasury. JCPenney closed the money-losing discount stores in 1981. In 1963, JCPenney issued its first catalog.

In 1969, the company acquired Thrift Drug, a chain of drugstores headquartered in Pittsburgh, Pennsylvania. It also acquired Supermarkets Interstate, an Omaha-based food retailer which operated leased departments in JCPenney stores, The Treasury stores, and Thrift Drug stores.

On February 12, 1971, James Cash Penney died at the age of 95. In respect of James Cash's death the company's stores were closed for half a day.

In June 2008, an ad called "Speed Dressing" emerged ending with the JCPenney logo and slogan "Every Day Matters".

Last year, JCPenney had revenues of $17.56 billion with a net income of $251 million. They have 154,000 employees.

In the last 12 months, JCPenney ran 182,706 spots on Cable TV, with their biggest months being October, November and December. Each of months topped 80,000 spots each month. In February, they only ran 21 spots on Cable.

On Radio, they ran the most of any media in the last 12 months, with a total of 372,347 spots. On radio October was the biggest month with 50,154 spots, then August with 45,428 ads, while the lowest month was January with 6,698 spots.

On TV in the last 12 months, JCPenney ran 90,346 spots total, with only 213 spots in January. Their best month on TV was March with 12,496 spots.

POSTED: June 14, 2010

Pfizer is named after German-American cousins Charles Pfizer and Charles Erhardt who launched a fine chemicals business, Charles Pfizer and Company, from a building in Brooklyn, New York in 1849. There, they produced an anti-parasitic called santonin. This was an immediate success, although it was the production of citric acid that really kick-started Pfizer's growth in the 1880s. Pfizer continued to buy property to expand its lab and factory on the block bounded by Bartlett Street; Harrison Avenue; Gerry Street; and Flushing Avenue. That facility was used by Pfizer until 2005, when Pfizer closed its original plant along with several others.

World War I caused a shortage of calcium citrate that Pfizer imported from Italy for the manufacture of citric acid, and the company began a search for an alternative supply. Pfizer chemists learned of a fungus that ferments sugar to citric acid and were able to commercialize production of citric acid from this source in 1919. As a result Pfizer developed expertise in fermentation technology. These skills were applied to the mass production of penicillin during World War II, in response to a need from the U.S. government. The antibiotic was needed to treat injured Allied soldiers. In fact, most of the penicillin that went ashore with the troops on D-Day was made by Pfizer.

Following the success of penicillin production in the 1940s, penicillin became very inexpensive and Pfizer made very little profit for its efforts. As a result, in the late 1940s Pfizer decided to search for new antibiotics with greater profit potential. The discovery and commercialization of Terramycin (oxytetracycline) by Pfizer in 1950 moved the company on the path of change from a manufacturer of fine chemicals to a research-based pharmaceutical company.

During the 1980s and 1990s Pfizer underwent a period of growth sustained by the discovery and marketing of Zoloft, Lipitor, Norvasc, Zithromax, Aricept, Diflucan, and Viagra. Pfizer has recently grown by mergers, including those with Warner-Lambert (2000), with Pharmacia (2003), and with Wyeth (2009).

Pfizer created revenues of $50 billion with a net income of $8.6 billion. They increased sales by 3.5% last year. They have 116,500 employees.

GlaxoSmithKline, talk about old companies. This may seem complicated, but a company with three names has, well, a storied past. We start out in London in 1715 with Plough Court Pharmacy. While across the pond, John K. Smith opened his first drugstore in Philadelphia in 1830. Thomas Beecham launched Beecham’s Pills in England in 1842. In 1865, Mahlon Kline joins Smith and Shoemaker. In 1891, Smith, Kline and Company acquired French, Richards and Company. This will all tie together.

In 1873, Joseph Nathan established a general trading company at Wellington in New Zealand - Joseph Nathan and Co - the foundation for the Glaxo Company. In 1906, Glaxo is registered by Joseph Nathan and Co as a trademark for dried milk. A Burroughs Wellcome subsidiary is created in New York.

Then in 1929, Smith, Kline and French Company was renamed Smith Kline and French Laboratories and became more focused on research. By 1947, Glaxo Laboratories Ltd absorbs the Joseph Nathan Company and becomes the parent company. Glaxo is listed on the London Stock Exchange.

Smith Kline and French isolate B12 vitamin, then introduces Thorazine, an anti-psychotic drug and then brought us the first time-released form of Dexedrine. In the 1960s, they gave us Contac, a common cold remedy, Betnovate a steroid skin treatment and Ventolin for asthma.

In 1978, Smith Kline acquires Meyer Labs and launches its US business. In 1982, Smith Kline buys Allergan and move into the eye care business. In 1989, SmithKline merge with The Beecham Group. In 2000, GlaxoSmithKline is formed with the merger of Glaxo Wellcome and Smith Kline Beecham. In 2001, GSK moves to its new UK headquarters in Brentford, West London. It only took them 150 years to all get together into one company.

In 2002, GSK marked the 15th anniversary of AZT, the first medicine used to treat HIV/AIDS. In 2004, GSK shipped 33 million tablets of preferentially-priced Combivir (HIV treatment) to Africa, part of their program to deliver free medicine to countries in need, like the earthquake victims in Haiti.

GlaxoSmithKline delivers revenue of $45.81 billion with a net income of $8.93 billion and grew 30.8% in sales in 2009. They have 99,913 employees.

On Cable, Pfizer ran 591,033 spots against GSK’s 637,898. GSK’s biggest month was January with 76,977 spots, while Pfizer’s biggest month was October with 61,493 ads in the last 12 months.

On Radio, GSK ran only 22% of the spots that Pfizer ran. Viagra push for Pfizer was 463,166 spots in the last 12 months.

On TV, they are very close; Pfizer with 437,492 ads to GSK’s 511,761 spots .

Posted: June 14, 2010

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