Weekly Spots

POSTED:June 7, 2010

(White Plains, NY) June 7, 2010 - According to Arbitron, Oklahoma City, OK is the 48th largest radio market with a population of 1,105,800.

• Oklahoma City was settled on April 22, 1889, when the area known as the "unassigned lands" was opened for settlement in "The Oklahoma Land Run". Some 10,000 homesteaders settled what is now downtown Oklahoma City and created a tent city in a single day. Those who got there “sooner” created a good nickname.
• The city is home to several colleges and universities, including Oklahoma City University in the Uptown area. The University of Oklahoma has centers in the city and metropolitan area, with the OU Medical Center. The OU Medical Center is the nation's largest independent medical center, employing more than 12,000 people. Oklahoma State University - Oklahoma City is located in the "Furniture District" on the Westside. Oklahoma City Community College in south OKC is the second-largest community college in the state.
• Oklahoma City is home to several other professional sports clubs including the Oklahoma City RedHawks, a Triple-A affiliate of the Texas Rangers. Other teams include the Oklahoma City Yard Dawgz of arena football, the Oklahoma City Lightning of the National Women's Football Association, and the Oklahoma City Blazers of the Central Hockey League.
• Oklahoma City is home to Sonic Drive In, their national headquarters, while some of the largest employers include, Tinker Air Force Base, Dell, AT&T, Boeing, Xerox, United Parcel Service, Cox, and the state of Oklahoma.
• Famous people from Oklahoma City: from baseball, Johnny Bench, Bobby Murcer and Joe Carter. From football: Brian Bosworth, Wes Welker, Sam Bradford and Mark Clayton. Jazz great Don Cherry and the queen of rockabilly, Wanda Jackson were also from Oklahoma City.

OKLAHOMA SPOT TEN

In Oklahoma City last week, the #1 advertiser was DAVID STANLEY CHRYSLER JEEP DODGE with 1,043 spots. SONIC, America’s Drive-in was #2 with 648 ads, while SAFELITE AUTOGLASS was #3 with 453 commercials. AT&T was #4 with 452 spots and THE HOME DEPOT was #5 with 435 spots. WELLS FARGO HOME MORTAGE was up from #11 to #6 with 385 spots, while GEICO was in at #7 with 356 spots. FOWLER TOYOTA SCION jumped #16 to #8 with 355 spots. WESTLAKE ACE HARDWARE was #9 with 345 ads and FENTON NISSAN was #10 with 345 spots.

JEWELRY & WATCHES SPOT TEN

NATIONAL STATISTICS -

In the category of JEWELRY & WATCHES, the #1 advertiser in America was JARED THE GALLERIA OF JEWELRY with 9,316 ads. #2 was the SHANE COMPANY with 6,963 spots, while FRED MEYER JEWELERS were #3 with 1,236 spots. SPENCE DIAMONDS was #4 with 1,053 commercials and INTERNATIONAL DIAMOND JEWELERS was #5 with 1,039 spots and GENESIS DIAMONDS jumped #12 to #6 with 1,018 ads. THE JEWELRY EXCHANGE was #7 with 935 spots, while REIS-NICHOLS was #8 with 723 spots. KESSLERS DIAMONDS was #9 running 484 commercials and CHARISMA JEWELERS was #10 with 466 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

On the National level, we have a new #1: SAFELITE AUTOGLASS with 37,661 looked good last week. THE HOME DEPOT was #2 with 36,771 spots. GEICO was #3 with 32,303 spots. VERIZON bolted from #10 up to #4 with 26,299 spots, while MCDONALD’S was #5 with 26,019 ads.

Posted: June 7, 2010

PetSmart, Inc. (NASDAQ: PETM) is a retail chain of specialty pet supplies and services such as grooming and dog training, PetSmart PetsHotel dog and cat boarding facilities and Doggie Day Care. The name PetSmart is a paronomasia (pun). It can mean, Pet Smart and Pets' Mart.

PetSmart was founded in 1986 and opened its first two stores in 1987 under the name PetFood Warehouse in the Phoenix area. In 1989 the name and logo changed from PetFood Warehouse to PETsMART.

PetSmart continued to grow and in 1993 went public. In 1994, PetSmart formed PetSmart Charities, Inc., a nonprofit organization that’s dedicated to ending euthanasia and finding homes for homeless pets. Petsmart.com made its debut in 1996.

In August 2005, the company announced that it was rebranding its name from PETsMART to PetSmart. This move, which de-emphasized "Mart" and emphasized "Smart", was designed to emphasize its evolution from a pet supply store to a solutions-oriented company.

As of May 2010, PetSmart had more than 1,160 stores and about 165 locations with PetsHotels and Doggie Day Camps. Many PetSmarts also contain Banfield Pet Hospital veterinary offices.

PetSmart also produces its own brands, such as, Grreat Choice, Sophisticat, Exquisicat and Authority. They also carry Groomax, grooming tools for both dogs and cats, (including brushes, combs, nail trimmers, shampoos, and conditioners) in their stores.

PetSmart sells fish tanks, stands, and aquarium decorations under the Top Fin name. Top Fin also makes gravel, filters, heaters and other accessories, including starter kits that include several basic components. The former PetSmart label for store brand fish supplies was Proquatics. Bird products are created under the Top Wing label, and includes most items needed for birds, including cages, bowls, perches, and other products. PetSmart also has a small animal brand, named All Living Things.

PetSmart created revenues of $5.34 billion with a net income of $198.33M, and is on target for a 5.4% increase in sales this year. They have 22,000 employees.

On Cable TV, PetSmart ran a total of 138,072 spots with the greatest number in the months of August (14, 509), May(14,422) and November(14,417).

62% of all their ads ran on the Radio. With a total of 292,831 spots in the last 12 months, it looks like PetSmart thinks radio is of great value. The biggest months, again were November (36,697), April (34,254) and December (32,585).

On TV, PetSmart ran only 42,929 spots in the last 12 months with none of the months topping Cable or Radio.

POSTED: June 7, 2010

DISH Network provides more than 14.1 million satellite TV customers, as of Dec. 31, 2009.

DISH Network is the offspring of EchoStar Satellite L.L.C., a satellite TV equipment distributor founded by CEO Charlie Ergen, his wife Candy and their friend Jim DeFranco in 1980. In 1987, EchoStar filed for a Direct Broadcast Satellite (DBS) license with the FCC and in 1992, was granted access to orbital slot 119° West Longitude. With the successful launch of the EchoStar I satellite in December 1995, EchoStar established the DISH Network brand name in early 1996 and began providing a wide array of programming to consumer homes. Since then, EchoStar and DISH Network launched a number of satellites to accommodate the companies' rapid growth, and count 14 owned and leased satellites in their shared fleet.

In January 2008, EchoStar and its DISH Network subsidiary split into two separate companies, DISH Network Corporation (NASDAQ: DISH) and EchoStar Corporation (NASDAQ: SATS). EchoStar Corporation now serves as a key technology partner to DISH Network Corporation, providing the company with award-winning set-top boxes and other TV technology that helps DISH Network continue to offer the ultimate TV experience to its customers.

Here are some of the “firsts” that the DISH Network claims: first to get to 200 HD channels, first company to offer a satellite receiver for less than $200, first to offer satellite receiver with built-in digital video recording, first satellite TV company to offer local channels to local markets in all 50 states, first in the pay-TV industry to transmit all standard and high definition programming in the MPEG-4 Advanced Video Coding Standard, first to offer an MPEG4 multi-room high definition and digital video recorder satellite receiver, first to offer high definition programming in 1080p and first to offer digital-to-analog converter box with DVR functionality.

And this just in, according to Broadcast Dialogue, DISH Network said that it plans to launch local broadcast channels in 29 new markets in Canada on June 3, 2010, becoming the first and only pay-TV provider to offer local channels to consumers in every market in that country.

The DISH Network has revenues of $11.66 billion last year with a net income of $635 million. They have 24,500 employees.

DIRECTV has a legendary beginning when Hughes Electronics gained FCC approval to build and operate a direct broadcast satellite system, or DBS back in 1984. The satellite DIRECTV-1 was launched on December 17, 1993 and in 1994, Hughes Electronics founded DIRECTV and premiered the first North American offering of DBS service. Often called the "minidish", this new satellite dish was considerably smaller than what consumers were used to - approximately 18 inches in diameter - and much more manageable than those large, cumbersome TVRO satellite dishes from our past.

In 1998, with over 4 million subscribers, DIRECTV Satellite entered into an agreement to purchase its partner, US Satellite Broadcasting for over $1.3 billion in stocks and cash. In July of 1998, DIRECTV invested $250 million in XM satellite radio.

1999 DIRECTV acquired Primestar, Inc. and their 2.3 million subscribers. As part of the transaction, DIRECTV inherited Primestar's satellite assets - specifically, 11 transponders and two satellites - giving them high-powered DBS frequencies to provide full coverage of the continental United States.

By 2001, DIRECTV Satellite had gained over 10 million subscribers and in October, announced it's intention to merge with its prime competitor, EchoStar Communications, the parent company of DISH Network. In November, DIRECTV joined with Music Choice and Wink Communications to announce a new interactive music commerce service that would allow consumers to purchase a CD of the song they were listening to directly through their remote control. This 24/7 feature was launched in September of 2002.

The merger with EchoStar's DISH Network fell through in 2003 and later that same year, General Motors sold their controlling interest of Hughes Electronics to News Corporation. 2003 also saw the introduction of a new high-definition video recorder from DIRECTV and TiVo as well as a second-generation model through a partnership with Philips.

Today, DIRECTV offers service to more than 14 million subscribers in the continental US as well as the one million plus subscribers in Latin America. DIRECTV created revenues of $21.57 billion with net income of $1.01 billion, which was an increase of 9.5% for them in 2009. They have 21,800 employees.

On Cable TV, DIRECTV ran 330,559 spots against the DISH Network’s 262,360 spots in the last 12 months. DIRECTV ran the most in August (48,639), while the DISH Network ran the most in June (40,489).

On the radio, DIRECTV was slightly ahead of the Dish. DIRECTV ran 188,645, while DISH ran 156,800 spots.

DISH Network take the crown in TV, with 229,840 against DIRECTV’s 113,127 spots in the last 12 months.

Posted: June 7, 2010

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