By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) May 24, 2010 - to Arbitron, Norfolk is the 43rd largest radio market with a population of 1,329,400 people.
CITY FACTS
Norfolk (locally pronounced "NAW-fuhk"; also pronounced "NOR-fuhk" or "NOR-fik") is an independent city in the Commonwealth of Virginia. It is one of nine cities and seven counties that constitute the Hampton Roads metro area, officially known as the Virginia Beach-Norfolk-Newport News, VA.
The city is bordered to the west by the Elizabeth River and to the north by the Chesapeake Bay, making it a natural port and a strategic military and transportation point. Norfolk Naval Base is the world's largest.
Norfolk played a role in the revolutionary war with Great Britton. On New Year's Day, 1776, Lord Dunmore's fleet of three ships shelled the city of Norfolk for over eight hours. The damage from the shells, and fires started by the British destroyed over 800 buildings, almost two-thirds of the city. The patriots destroyed the remaining buildings for strategic reasons in February. Only the walls of Saint Paul's Episcopal Church survived the bombardment and subsequent fires. A cannonball from the bombardment (fired by the Liverpool) remains within the wall of Saint Paul's.
Norfolk is the corporate headquarters of Norfolk Southern Railway, one of North America's principal Class I railroads, and Maersk Line, Limited, who manages the world's largest fleet of US-flag vessels.
Higher Education in Norfolk: Old Dominion University, founded as the Norfolk Division of the College of William and Mary in 1930, became an independent institution in 1962. Eastern Virginia Medical School, Norfolk State University, Virginia Wesleyan College and Tidewater Community College are also part of this community.
Famous people from Norfolk: Famous People from Norfolk include: 60s singer Gary U.S. Bonds, Football player Plaxico Burress, Sax player and “Big Man” Clarence Clemmons, Basketball coach “Lefty” Driesell, Las Vegas great Wayne Newton, Actor Tim Reid and New York Mets’ player David Wright.
NORFOLK SPOT TEN
The #1 advertiser in Norfolk last week was GEICO running 908 spots. THE HOME DEPOT was #2 with 740 spots, while VERIZON was #3 airing 533 announcements. TIDEWATER COMMUNITY COLLEG was #4 with 512 spots and HALL AUTOMOTIVE came in #5 with 339 commercials. NAVY FEDERAL sailed from #30 up to #6 with 337 spots, while SUBWAY hit #7 with 331 spots. CASEY MAZDA VOLKSWAGEN SUBARU was #8 with 308 spots and TWO AND A HALF MEN SYNDICATION was #9 with 307 spots. And focusing on radio was AAPECS EYE CARE jumping from #36 to #10 with 298 spots.
PEST CONTROL SPOT TENNATIONAL STATISTICS -
No one likes a pest, unless they are advertising on your station. In the USA the #1 advertiser in this category was AMDRO with 5,674 spots. ECOSMART TECHNOLOGIES was #2 running 2,820 spots, while CUTTER came in #3 with 1,232 spots. SPECTRACIDE was #4 with 590 spots and TERMINIX was steady at #5 with 477 spots. ALPHA ECOLOGICAL soared #36 to #6 with 444 spots, while APEX PEST CONTROL was #7 with 431 spots. SENTRICON was #8 airing 273 ads and ANDERSON PEST CONTROL was #9 with 210 spots. Dropping from #4 to #10 was EHRICH PEST CONTROL with 193 spots.
NATIONAL SPOT TENNATIONAL STATISTICS -
THE HOME DEPOT continues its run of consecutive #1 weeks with 50,038 spots aired nationally. GEICO was #2 with 38,741 commercials. VERIZON came in #3 with 28,028 spots, while AT&T was right behind them at #4 airing 24,803 spots. And coming in #5 last week, MCDONALD’S with 23,894 spots.
Posted: May 24, 2010
Burger King, the number two fast food chain in the world was first established in 1954 in Miami Florida by James McLamore and David Edgerton. The WHOPPER® sandwich was introduced in 1957 and quickly became one of the best-known sandwiches in the world. According to BurgerKing.com, over 11 million guests visit BURGER KING® restaurants worldwide each day.
Burger King has gone through many image and menu changes since 1957. One of Donald N. Smith's, a former McDonald’s executive hired to revamp Burger King, first changes to the menu was the addition of the Burger King Specialty sandwich line in 1979, which significantly expanded the breadth of the BK menu with many non-hamburger sandwiches including new chicken and fish offerings. A breakfast menu was also added along with the crossian’wich in 1983.
In 1999, BK revised its logo. The new Burger King logo is a stylized version of the original "bun halves" logo. Today’s Burger King slogan is “HAVE IT YOUR WAY,” but some of their past slogans have consisted of: "THE FIRE'S READY" (2003 – 2004), "AT BK, YOU GOT IT!"( 2002 - 2003), “The Whopper Says” (2001-2002), “Got The Urge?” (2000), “When You Have It Your Way It Just Tastes Better” (1999), “It Just Tastes Better” (1996) and “Get Your Burger’s Worth” (1994) and their attempt at repositioning McDonald’s “Eat like a king. Not a clown” that they used in the late 1970s.
According to public records, Burger King Holdings had revenues of $2.54 billion with net income of $200.10 million. Their sales increased by 3.4% in 2009. They have 41,320 employees.
On Cable, Burger King ran 261,623 spots in the last 12 months. Their biggest month was last April with 27,576 ads.
Fast food always does well on the radio with the biggest months being May, September and August. They ran 41,858 spots in May, 40,695 spots in September and 39,984 spots in August. In the last 12 months, they ran 427,217 spots on the radio.
TV seems to the least media used by Burger King. They ran 162,541 spots in the last 12 months, with the biggest month being August, when they ran 18,987 spots.
T-Mobile has a multi-merger history. In 1994, from the merger of General Cellular and Pacific Northwest Cellular, Western Wireless grows into a PCS provider for several western and southwestern states as well as Hawaii. After a successful public offering by Western Wireless, VoiceStream Wireless is launched. VoiceStream Wireless grows its capabilities and personality-building coverage, advanced customer care centers, and, with the signing of actress Jamie Lee Curtis, a nationwide message: Get More.
After spinning off from its parent company, VoiceStream Wireless grows to more than 7 million customers, launching innovations like wireless Internet service, and ultimately merging with Deutsche Telekom AG.
In 2002, VoiceStream Wireless officially becomes T-Mobile USA, launching service in California and Nevada. T-Mobile signs actress and wife of Michael Douglas, Catherine Zeta-Jones as the global spokeswoman.
T-Mobile USA is the first to deliver the BlackBerry® wireless handheld e-mail solution with integrated phone. In 2003, T-Mobile USA is the first wireless carrier to introduce video messaging services in the United States-and customers start sending and recording full-motion, full-color, full-sound messages from their wireless phone.
In 2005, T-Mobile surpasses the 20-million-customer mark, having doubled its customer base in the last ten years. Then a year later, they introduce the myFaves experience. While the brand maintains its signature magenta hue, T-Mobile has a new tagline, “stick together,” created to underscore the importance of maintaining and enhancing personal relationships
In 2007, T-Mobile® joins Google to form Open Handset Alliance. Google Inc., T-Mobile, HTC, Qualcomm, Motorola and others have collaborated on the development of the Android platform, which will provide developers a new level of openness that enables them to work more collaboratively
Even with all these achievements and strong international dominance, in the US, T-Mobile is #4 with 34 million subscribers, to Sprint at #3 with 48 million, AT&T with 87 million and the largest Verizon with 92 million subscribers.
T-Mobile is a wholly-owned subsidiary of Deutsche Telekom AG, which stands to have revenues of revenues of $92.69 billion and net income of more than $500 million dollars. They have 259,920 employees.
SPRINT was born out of mergers with United Telecommunications, US Sprint and Centel. Each embraced the same bold approach that Sprint's founder Cleyson Brown showed in 1899, when the Brown Telephone Company successfully went toe-to-toe with the Bell monopoly in Abilene, Kansas. By the mid-1970s, the company's aggressive growth strategies had firmly established it as the nation's largest independent local telephone provider, which is still true today.
When long distance opened to competition in the 1980s, Sprint seized the opportunity. By 1986, Sprint led all U.S. telecom companies by completing the first nationwide, 100% digital, fiber-optic network. At the same time, the company was a pioneer in data communications, establishing the world's third largest commercial packet data network in 1980.
Sprint charged into the 1990s with pacesetting moves for both consumers and businesses in 1993, when Sprint and Centel merged to become a unique provider of local, wireless and long distance services. Sprint took its wireless strategy a big step further in the late '90s by building the only nationwide PCS network in the U.S.
In 2004, print merged with NEXTEL which always had gold and black as their colors, and SPRINT adopted their colors and added the bird-like feather emblem. The merger has made the Nextel name vanish except on franchises that sell cell phones under the Nextel brand. Those offices are known as Nextel Partners.
Public records show that Sprint is to have revenues of $32.26 billion with net income of $-2.44 billion. They have 40,000 employees.
Let's see how they used media the last 12 months:
MEDIA USAGE
Last 12 Months
On Cable, Sprint has the edge in the last 12 months. T-Mobile ran 217,092 spots against Sprint's 313,479 ads. Last August was the biggest month for Sprint, while T-Mobile racked up the most spots in the month last December.
T-Mobile ran 66,652 spots on the radio in the last 12 months, while Sprint ran 112,374 ads. May was the biggest month for Sprint, while T-Mobile excelled in December.
On the TV, this is very close call. T-Mobile totaled 163,724 in the last 12 months, while Sprint hit 174,638 spots.
Posted: May 24, 2010
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The #1 advertiser in Norfolk last week was GEICO running 908 spots. THE HOME DEPOT was #2 with 740 spots, while VERIZON was #3 airing 533 announcements. TIDEWATER COMMUNITY COLLEG was #4 with 512 spots and HALL AUTOMOTIVE came in #5 with 339 commercials. NAVY FEDERAL sailed from #30 up to #6 with 337 spots, while SUBWAY hit #7 with 331 spots. CASEY MAZDA VOLKSWAGEN SUBARU was #8 with 308 spots and TWO AND A HALF MEN SYNDICATION was #9 with 307 spots. And focusing on radio was AAPECS EYE CARE jumping from #36 to #10 with 298 spots.
NATIONAL STATISTICS -
No one likes a pest, unless they are advertising on your station. In the USA the #1 advertiser in this category was AMDRO with 5,674 spots. ECOSMART TECHNOLOGIES was #2 running 2,820 spots, while CUTTER came in #3 with 1,232 spots. SPECTRACIDE was #4 with 590 spots and TERMINIX was steady at #5 with 477 spots. ALPHA ECOLOGICAL soared #36 to #6 with 444 spots, while APEX PEST CONTROL was #7 with 431 spots. SENTRICON was #8 airing 273 ads and ANDERSON PEST CONTROL was #9 with 210 spots. Dropping from #4 to #10 was EHRICH PEST CONTROL with 193 spots.
NATIONAL STATISTICS -
THE HOME DEPOT continues its run of consecutive #1 weeks with 50,038 spots aired nationally. GEICO was #2 with 38,741 commercials. VERIZON came in #3 with 28,028 spots, while AT&T was right behind them at #4 airing 24,803 spots. And coming in #5 last week, MCDONALD’S with 23,894 spots.
Posted: May 24, 2010
On Cable, Burger King ran 261,623 spots in the last 12 months. Their biggest month was last April with 27,576 ads.
Fast food always does well on the radio with the biggest months being May, September and August. They ran 41,858 spots in May, 40,695 spots in September and 39,984 spots in August. In the last 12 months, they ran 427,217 spots on the radio.
TV seems to the least media used by Burger King. They ran 162,541 spots in the last 12 months, with the biggest month being August, when they ran 18,987 spots.
On Cable, Sprint has the edge in the last 12 months. T-Mobile ran 217,092 spots against Sprint's 313,479 ads. Last August was the biggest month for Sprint, while T-Mobile racked up the most spots in the month last December.
T-Mobile ran 66,652 spots on the radio in the last 12 months, while Sprint ran 112,374 ads. May was the biggest month for Sprint, while T-Mobile excelled in December.
On the TV, this is very close call. T-Mobile totaled 163,724 in the last 12 months, while Sprint hit 174,638 spots.
Posted: May 24, 2010
