By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) May 17, 2010 - According to Arbitron, Seattle is the 13th largest radio market with a population of 3,390,900.
CITY FACTS
Seattle is the most populous city in the state of Washington and a major seaport located on an isthmus between Puget Sound, an arm of the Pacific Ocean, and Lake Washington. Seattle is 96 miles south of Canada.
Despite being on the margin of the rain shadow of the Olympic Mountains, the city has a reputation for frequent rain. This reputation derives from this frequency of precipitation as well as the fact that it is cloudy an average of 226 days per year (compared to 132 in New York City). Nonetheless, the city receives less annual precipitation than New York City.
Seattle is the home to many major companies such as: Amazon.com, Starbucks, Nordstrom, Costco Wholesale Corp., Microsoft and Nintendo.
Of those over the age of 25, more than 50% hold a bachelor's degree or higher, and 93 percent (vs. 80 percent nationally) have a high school diploma or equivalent.
Some people from Seattle: Bill Gates - founder of Microsoft, Kurt Cobain - late leader of NIRVANA, Jimi Hendrix - rock Legend, and bands: Foo Fighters, Nirvana and Pearl Jam, just to name a few. Seattle is credited with creating the whole Grunge movement in music.
SEATTLE SPOT TEN
The #1 advertiser in Seattle last week was THE HOME DEPOT with 873 spots on the radio. GEICO was #2 with 868 spots, while WASHINGTON'S LOTTERY was #3 with 644 ads. SLEEP COUNTRY USA bounced from #10 to #4 with 612 spots and MUCKLESHOOT CASINO won the #5 slot with 605 commercials. CAR TOYS was #6 airing 577 announcements, while KOMO-TV 4 came in #7 with 548 spots. SHANE COMPANY was #8 with 506 spots and U.S. BANK cashed in at #9, up from #34, with 468 ads. Coming in #10 was VERIZON with 467 spots.
FINANCE & MORTGAGE SPOT TENNATIONAL STATISTICS -
In the category of Finance and Mortgage, the #1 advertiser in the US last week was ACE CASH EXPRESS with 1,407 spots. Coming in #2 was FIRST OPTION MORTGAGE with 1,079 ads, while QUICKEN LOANS was #3 running 1,039 spots. WESLAND FINANCIAL was #4, up from #7, with 605 spots and LENDINGTREE was #5 airing 597 commercials. BUCKEYE TITLE LOANS was #6 with 450 spots. PARAMOUNT EQUITY MORTGAGE with 435 spots was #7, while AMERICAN FINANCING was #8 running 411 spots. 1-800LOANMART was #9 with 411 spots and NATIONWIDE AUTO FINANCE was #10 with 395 spots.
NATIONAL SPOT TENNATIONAL STATISTICS -
THE HOME DEPOT remains in the #1 position with a whopping 59,505 spots last week. GEICO was #2 with 38,151 spots, while AUTOZONE jumps from #10 nationwide to #3 with 25,014 spots. MCDONALD'S was #4 with 22,882 spots and MIDAS opens up its first week on the top 100 in a long time at #5 with 20,683 spots.
Posted: May 17, 2010
Jared, also known as, Jared The Galleria Of Jewelry, opened its doors in 1993. They are not in malls, but are in free standing buildings. Jared locations have a large custom design and repair department, a children's play area, and an espresso/refreshment lounge. Their TV commercials use "He Went to Jared!" as a tagline.
All Jared stores carry branded Swiss watches and national jewelry brands. There were 158 Jared stores and are a division of Sterling Jewelers Inc. that was founded in 1906 by Henry Shaw (the father of Jerry Shaw, the chairman emeritus of Sterling today), originally from LeRoy's Jewelers in Lorain, Ohio. Their headquarters in Akron, Ohio was established in 1912.
In 1987, Sterling became a wholly owned subsidiary of Signet Jewelers Limited (listed on the New York Stock Exchange under the symbol SIG). According to public records, the company has 16,915 employees. The company boosted its fiscal 2010 free cash flow target range by $25 million to between $300 million to $350 million. Signet operates 1,948 stores, including 1,394 units in the United States, where it trades as "Kay Jewelers", "Jared The Galleria of Jewelry" and other regional names.
Signet Jewelers Limited will produce revenue of $3.29 billion with net income of $164.1 million. They have 16,320 employees.
Selling Jewelry has always been a seasonal business. Aside from people buying wedding rings, which can happen at any time, they do key on certain times of the year. On Cable TV, the biggest months were November, December (Christmas rush) and February (Valentine's Day). They also advertised in April and May, leading up to the traditional May weddings. The total spots ran on Cable for the last 12 months was 55,592.
On Radio, Jared ran 213,216 spots making radio their most popular medium to market on. The biggest month was November with 44,583 spots.
On TV, Jared ran only 13,154 spots (their least used medium) with no spots in June to September.
Sears, officially named Sears, Roebuck and Co., is an American chain of Mid-Range department stores which was founded by Richard Warren Sears and Alvah Roebuck in
the late 19th century. Formerly a component of the Dow Jones Industrial Average, Sears merged with Kmart in early 2005, creating the Sears Holdings Corporation
Richard Warren Sears was a railroad station agent in North Redwood, Minnesota when he received an impressive shipment of watches from a Chicago jeweler which were
unwanted by a local jeweler. Sears purchased them himself, sold the watches for a tidy profit to other station agents up and down the line, and then ordered more for
resale. Soon he started a business selling watches through mail order catalogues. The next year, he moved to Chicago, Illinois where he met Alvah C. Roebuck, who
joined him in the business. In 1893, the corporate business name became Sears, Roebuck and Co.
The first Sears retail store opened in Chicago on February 2, 1925 in the Merchandise building (in a portion of the company's headquarters at Homan Avenue and
Arthington Street). This store included an optical shop and a soda fountain. The first freestanding retail store opened October 5, 1925 in Evansville, Indiana.
From its mail order beginnings, the company grew to become the largest retailer in the United States by the mid-20th century, and its catalogs became famous.
Competition and changes in the demographics of its customer base challenged the company after World War II as its rural and inner city strongholds shrank and the
suburban markets grew. Eventually its catalog program was largely discontinued.
Sears Holding Corporation has 322,000 employees and operates 2,300 full-line and 1,250 specialty stores in the U.S. and 390 stores in Canada.
Sears revenue this year will be $44.04 billion with a net income of $235 million.
J. C. Penney Company, Inc, most commonly known today by the name JCPenney or simply Penney's runs a chain of American department stores based in Plano, Texas, a
suburb north of Dallas. The company operates 1,093 department stores in 49 of the 50 U.S. states (except Hawaii). J. C. Penney also operates catalog sales merchant
offices nationwide in many small markets.
In addition to selling conventional merchandise, J. C. Penney stores often house several leased departments such as Sephora, Optical, Portrait Studios and Jewelry &
Watch repair.
J. C. Penney was founded by James Cash Penney and William Henry McManus. The original name for the store that started Penney in the dry goods business was The Golden
Rule Store, owned by T. M. Callahan in Longmont, Colorado. It was later changed to J. C. Penney Company when it was sold to J. C. Penney.
By 1922, the company's oldest active private brand, Big Mac work clothes, was launched. The company opened its 500th store in 1924 in Hamilton, Missouri, James Cash
Penney's hometown. By the opening of the 1,000th store in 1928, gross business had reached $190,000,000.
In 1962, J. C. Penney entered discount merchandising with the acquisition of General Merchandise Company which gave them The Treasury. J. C. Penney closed the
money-losing discount stores in 1981. In 1963, J. C. Penney issued its first catalog. Today, most J. C. Penney stores are located in suburban shopping malls.
J. C. Penney will produce revenues of $17.56 billion with a net income of $251 million. They have 154,000 employees.
MEDIA USAGE
Last 12 Months
On Cable, J.C. Penney ran about 33% of what Sears ran. The totals for the last 12 months were, 546,562 for Sears and, 182,575 for J.C.Penney. Sears seem to be
"pedal to the metal" this year, with January and February showing more than 64,000 spots for those months.
On Radio, both companies are running very close. Sears ran 313,206 spots to J.C. Penney's slight edge at 385,013 ads.
On TV, J.C. Penney is running about 55% behind Sears. Sears ran 167,913 spots in the last 12 months, to J.C. Penney's 92,749 spots.
Posted: May 17, 2010
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The #1 advertiser in Seattle last week was THE HOME DEPOT with 873 spots on the radio. GEICO was #2 with 868 spots, while WASHINGTON'S LOTTERY was #3 with 644 ads. SLEEP COUNTRY USA bounced from #10 to #4 with 612 spots and MUCKLESHOOT CASINO won the #5 slot with 605 commercials. CAR TOYS was #6 airing 577 announcements, while KOMO-TV 4 came in #7 with 548 spots. SHANE COMPANY was #8 with 506 spots and U.S. BANK cashed in at #9, up from #34, with 468 ads. Coming in #10 was VERIZON with 467 spots.
NATIONAL STATISTICS -
In the category of Finance and Mortgage, the #1 advertiser in the US last week was ACE CASH EXPRESS with 1,407 spots. Coming in #2 was FIRST OPTION MORTGAGE with 1,079 ads, while QUICKEN LOANS was #3 running 1,039 spots. WESLAND FINANCIAL was #4, up from #7, with 605 spots and LENDINGTREE was #5 airing 597 commercials. BUCKEYE TITLE LOANS was #6 with 450 spots. PARAMOUNT EQUITY MORTGAGE with 435 spots was #7, while AMERICAN FINANCING was #8 running 411 spots. 1-800LOANMART was #9 with 411 spots and NATIONWIDE AUTO FINANCE was #10 with 395 spots.
NATIONAL STATISTICS -
THE HOME DEPOT remains in the #1 position with a whopping 59,505 spots last week. GEICO was #2 with 38,151 spots, while AUTOZONE jumps from #10 nationwide to #3 with 25,014 spots. MCDONALD'S was #4 with 22,882 spots and MIDAS opens up its first week on the top 100 in a long time at #5 with 20,683 spots.
Posted: May 17, 2010
Selling Jewelry has always been a seasonal business. Aside from people buying wedding rings, which can happen at any time, they do key on certain times of the year. On Cable TV, the biggest months were November, December (Christmas rush) and February (Valentine's Day). They also advertised in April and May, leading up to the traditional May weddings. The total spots ran on Cable for the last 12 months was 55,592.
On Radio, Jared ran 213,216 spots making radio their most popular medium to market on. The biggest month was November with 44,583 spots.
On TV, Jared ran only 13,154 spots (their least used medium) with no spots in June to September.
On Cable, J.C. Penney ran about 33% of what Sears ran. The totals for the last 12 months were, 546,562 for Sears and, 182,575 for J.C.Penney. Sears seem to be
"pedal to the metal" this year, with January and February showing more than 64,000 spots for those months.
On Radio, both companies are running very close. Sears ran 313,206 spots to J.C. Penney's slight edge at 385,013 ads.
On TV, J.C. Penney is running about 55% behind Sears. Sears ran 167,913 spots in the last 12 months, to J.C. Penney's 92,749 spots.
Posted: May 17, 2010
