By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) May 10, 2010 - According to Arbitron, Nashville, TN is the 44th largest radio market with a population of 1,254,700.
CITY FACTS
Last week the city was hit by terrible flooding that killed more than twenty people and damaged some of the historical landmarks of the city. Damage estimates have been quoted in the $1 billion range. We know the great city of Nashville will come back.
The capital of Tennessee, Nashville is a major hub for the health care, music, publishing, banking and transportation industries.
Nashville is often labeled the "Athens of the South" due to the many colleges and universities in the city and metropolitan area. Some of the colleges and universities in Nashville: American Baptist College, Aquinas College, The Art Institute of Tennessee - Nashville, Belmont University, Meharry Medical College, Nashville School of Law, Nashville Auto Diesel College, Nashville State Community College, Strayer University, Tennessee State University, Trevecca Nazarene University, University of Phoenix, Vanderbilt University, and Watkins College of Art, Design & Film.
Pro sports in Country Music USA: Nashville Predators of the National Hockey League and the Tennessee Titans of the National Football League.
Some well known people that were born in Nashville: Miley Cyrus-actress and pop singer, Young Buck - rapper, Casey Atwood - NASCAR Driver and Duane and Gregg Allman, founders of the band Allman Brothers.
NASHVILLE SPOT TEN
Last week's storms and flooding did take a toll on the city, but radio remained on and reporting. Media Monitors did lose monitoring at times for WLAC and WSM (both AM stations) so this report does not include their commercials. The #1 radio advertiser was GENESIS DIAMONDS with 968 spots. THE HOME DEPOT was #2 with 787 spots, while SHANE COMPANY was #3 running 772 ads. GEICO was #4 with 397 spots and PROFLOWERS (Mother's Day) sprouted from #52 to #5 with 389 announcements. VERIZON was #6 airing 379 advertisements, while TENNESSEE LOTTERY ran 350 spots to some in #7. WALGREENS was #8, up from #45 with 335 spots and Tribune's TWO AND A HALF MEN show was #9 with 304 spots. ELECTRONIC EXPRESS was #10 with 303 spots.
MEDICATED PRODUCTS SPOT TENNATIONAL STATISTICS -
In America last week, the #1 Auto Parts & Service client was AUTOZONE with 16,946 spots. O'REILLY - CSK - MURRAY'S was #2 with 10,282, while JUST BRAKES ran 3,007 spots to come in #3. ADVANCED AUTO PARTS ran 2,413 ads to come in #4 and TIRE DISCOUNTERS at #5 ran 1,493 spots. LES SCHWAB TIRE CENTERS was #6 airing 1,392 spots and AAMCO TRANSMISSIONS was #7 with 1,365 spots. MONROE was #8 airing 1,027 announcements, while PICK-N-PULL was #9 running 773 spots. And coming in #10 was JIFFY LUBE with 695 spots.
NATIONAL SPOT TENNATIONAL STATISTICS -
#1 again this week was THE HOME DEPOT running 43,518 spots. GEICO came in #2 with 30,675 ads, while VERIZON was #3 with 29,035 spots. WALGREENS jumped from #24 up to #4 with 27,522 spots and MCDONALD'S was #5 again this week with 23,960.
Posted: May 10, 2010
JPMorgan Chase & Co. is one of the oldest financial services firms in the world. It has operations in 60 countries. It is a leader in financial services with assets of $2 trillion, and the largest market capitalization and third largest deposit base U.S. banking institution behind Wells Fargo and Bank of America.
The rich history of JP Morgan is amazing. JPMorgan Chase, its current structure, is the result of the combination of several large U.S. banking companies over the last decade including Chase Manhattan Bank, J.P. Morgan & Co., Bank One, Bear Stearns and Washington Mutual. Going back further, its predecessors include major banking firms among which are Chemical Bank, Manufacturers Hanover, First Chicago Bank, National Bank of Detroit, Texas Commerce Bank, Providian Financial and Great Western Bank.
The Chase Manhattan Bank was formed upon the 1931 purchase of Chase National Bank (established in 1877) by the Bank of the Manhattan Company (established in 1799), the company's oldest predecessor institution. The Bank of the Manhattan Company was the creation of Aaron Burr, who transformed The Manhattan Company from a water carrier into a bank.
The heritage of the House of Morgan traces its roots back to the partnership of Drexel, Morgan & Co. which in 1895, was renamed J.P. Morgan & Co. (see also: J. Pierpont Morgan). Arguably the most influential financial institutions of its era, J.P. Morgan & Co. financed the formation of the United States Steel Corporation, which took over the business of Andrew Carnegie and others and was the world's first billion-dollar corporation. In 1895, J.P. Morgan & Co. supplied the United States government with $62 million in gold to float a bond issue and restore the treasury surplus of $100 million.
In 2004, JPMorgan Chase merged with Bank One Corp. At the end of 2007, Bear Stearns & Co. Inc. was the fifth largest investment bank in the United States but its market capitalization had deteriorated through the second half of 2007. On Friday, March 14, 2008 Bear Stearns lost 47% of its equity market value to close at $30.00 per share as rumors emerged that clients were withdrawing capital from the bank. Over the following weekend it emerged that Bear Stearns might prove insolvent and on or around March 15, 2008 the
Federal Reserve engineered a deal to prevent a wider systemic crisis from the collapse of Bear Stearns.
Chase ran 228,114 ads in the last 12 months on Cable. October was the big month with 31,690 spots and July and April being the smaller advertising months.
Chase ran a healthy flight of spots in the last 12 months. 423,297 of their spots ran on the radio, with February being the biggest month with 60,588 spots.
On TV, Chase ran the least of all their schedules, with 122,973 spots totally for the last 12 months.
Wal-Mart can be traced back to the 1940s when Sam Walton began his career in retailing. After graduating from the University of Missouri in Columbia, Sam accepted a job offer from JC Penney. He began working at a JC Penney store in Marshalltown, Iowa on June 3, 1940, making a salary of $2 a month. Sam stayed there for eighteen months.
In September 1954, Walton acquired a Ben Franklin franchise in Newport, Arkansas. The variety store was part of a chain operated by the Butler Brothers, a regional retailer. After three years, Walton increased annual sales from $80,000 to $225,000, but the landlord, P.K. Holmes, declined to renew the lease. Walton purchased a store from Luther E. Harrison in Bentonville, Arkansas, and opened Walton's 5 & 10. And from this small town in Arkansas, Sam Walton built the largest retail chain in the world.
Wal-Mart employs more than 2 million employees, including more than 1.4 million in the United States. Wal-Mart is not only one of the largest private employers in the U.S., but the largest in Mexico and one of the largest in Canada as well.
Wal-Mart will produce revenues of $408.21 billion with a net income of $14.34 billion and project growth of 1.7% this year.
Target begins much earlier than Wal-Mart, when George D. Dayton opens a Goodfellows in downtown Minneapolis in 1902. In 1909, Dayton Dry Goods Company made its first recorded gift to the Associated Charities of Minneapolis, today known as the United Way. In 1960, The Dayton Company begins the practice of annual team member fundraising drives for the United Way.
In 1946, The Dayton Company's bylaws established the practice of giving 5% of pretax profits to the community. It's the second American company to establish a preset amount of annual giving in its bylaws. The Dayton Company enters mass market discount merchandising with the opening of its first Target store in Roseville, Minnesota on May 1.
In 1968, The Target bull's eye logo is redesigned to its current appearance. In 1995, the first SuperTarget® store opens in Omaha, Nebraska. Over the years, Target has expanded cautiously, but is still the #2 retailer behind the "goliath."
Target's slogan is "Expect More. Pay Less" and after 19 years of being known for "Always Low Prices," Wal-Mart, the world's largest retailer, recently changed its slogan to "Save Money. Live Better."
Target employs more than 350,000 people and produces revenue of $65.36 billion with a net income of $2.49 billion. They expect to grow by .6% this year.
Let's see how they compete with their marketing dollars:
MEDIA USAGE
Last 12 Months
On Cable TV, Wal-Mart dominates over Target with 1,359,104 ads against Target's 144,285 in the last 12 months. That's means Target only ran 11% of what Wal-Mart ran for the last 12 months.
On the radio, Wal-Mart maintains a commanding lead over Target, 1,002,644 to Target's 117,737 spots.
On TV, Wal-Mart ran 748,700 spots in the last 12 months, to Target's 148,899 ads.
Posted: May 10, 2010
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Last week's storms and flooding did take a toll on the city, but radio remained on and reporting. Media Monitors did lose monitoring at times for WLAC and WSM (both AM stations) so this report does not include their commercials. The #1 radio advertiser was GENESIS DIAMONDS with 968 spots. THE HOME DEPOT was #2 with 787 spots, while SHANE COMPANY was #3 running 772 ads. GEICO was #4 with 397 spots and PROFLOWERS (Mother's Day) sprouted from #52 to #5 with 389 announcements. VERIZON was #6 airing 379 advertisements, while TENNESSEE LOTTERY ran 350 spots to some in #7. WALGREENS was #8, up from #45 with 335 spots and Tribune's TWO AND A HALF MEN show was #9 with 304 spots. ELECTRONIC EXPRESS was #10 with 303 spots.
NATIONAL STATISTICS -
In America last week, the #1 Auto Parts & Service client was AUTOZONE with 16,946 spots. O'REILLY - CSK - MURRAY'S was #2 with 10,282, while JUST BRAKES ran 3,007 spots to come in #3. ADVANCED AUTO PARTS ran 2,413 ads to come in #4 and TIRE DISCOUNTERS at #5 ran 1,493 spots. LES SCHWAB TIRE CENTERS was #6 airing 1,392 spots and AAMCO TRANSMISSIONS was #7 with 1,365 spots. MONROE was #8 airing 1,027 announcements, while PICK-N-PULL was #9 running 773 spots. And coming in #10 was JIFFY LUBE with 695 spots.
NATIONAL STATISTICS -
#1 again this week was THE HOME DEPOT running 43,518 spots. GEICO came in #2 with 30,675 ads, while VERIZON was #3 with 29,035 spots. WALGREENS jumped from #24 up to #4 with 27,522 spots and MCDONALD'S was #5 again this week with 23,960.
Posted: May 10, 2010
Chase ran 228,114 ads in the last 12 months on Cable. October was the big month with 31,690 spots and July and April being the smaller advertising months.
Chase ran a healthy flight of spots in the last 12 months. 423,297 of their spots ran on the radio, with February being the biggest month with 60,588 spots.
On TV, Chase ran the least of all their schedules, with 122,973 spots totally for the last 12 months.
On Cable TV, Wal-Mart dominates over Target with 1,359,104 ads against Target's 144,285 in the last 12 months. That's means Target only ran 11% of what Wal-Mart ran for the last 12 months.
On the radio, Wal-Mart maintains a commanding lead over Target, 1,002,644 to Target's 117,737 spots.
On TV, Wal-Mart ran 748,700 spots in the last 12 months, to Target's 148,899 ads.
Posted: May 10, 2010
