By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) May 3, 2010 - According to Arbitron, New York, NY is the 1st largest radio market with a population of 15,669,500.
CITY FACTS
The City of New York, commonly called New York City, has been the most populous city in the United States since 1790, while the New York metropolitan area ranks among the most populous urban areas in the world.
The city is made up of five boroughs: The Bronx, which is located in Bronx County; Brooklyn is Kings County, Manhattan is New York County; Queens is Queens County and the borough of Staten Island is Richmond County.
A leading global city, New York exerts a powerful influence over worldwide commerce, finance, culture, fashion and entertainment. As the host of United Nations headquarters, New York is also an important center for international affairs.
New York is one of only five metro areas to have two teams in every major sport. The city's two current Major League Baseball teams are the New York Yankees and the New York Mets, who compete in six games every season.
The city is represented in the National Football League by the New York Jets and New York Giants. The New York Rangers are in the National Hockey League with the New Jersey Devils and New York Islanders playing nearby, making the New York area the richest hockey market in the world. The city's National Basketball Association team is the New York Knicks and the city's Women's National Basketball Association team is the New York Liberty.
Universities include: City University of New York, the nation's third-largest public university system, the Fashion Institute of Technology, part of the State University of New York and famous private universities: Barnard College, Columbia University, Fordham University, New York University, The New School, and Yeshiva University. The city has dozens of other smaller private colleges and universities, including St. John's University, The Juilliard School and The School of Visual Arts.
Just a few of the many famous faces of New York: Aaliyah - R&B singer, Dancer, Fashion Model and Actress, Christina Aguilera - singer, Lauren Bacall - actress, Pat Benatar - singer, Matthew Broderick - actor, Anderson Cooper - CNN anchorman, P. Diddy - rap artist, fashion mogul, Lou Gehrig - baseball player, Rudolph Giuliani - former mayor of New York, Whoopi Goldberg - comedian and actress, Washington Irving - author, Billy Joel - singer, Jay-Z - rap artist, Alicia Keys - R&B singer, Calvin Klein - fashion designer, Ralph Lauren - fashion designer, Colin Powell - former General and Secretary of State and filmmaker Martin Scorsese.
NEW YORK SPOT TEN
In New York City last week THE HOME DEPOT was the #1 advertiser on the radio with 1,589 spots. Coming in #2, GEICO ran 1,258, while VERIZON was #3 with 1,154 spots. NEW YORK LOTTERY came in at #4 with 765 ads and MCDONALD'S rolled into #5 with 605 commercials. HONDA remained at #6 with 591 spots, while METROPCS connected with #7 and ran 507 ads. WAL-MART jumped into place #8 with 482 spots and LOWE'S was a solid #9 with 479 spots. Coming in #10 was CHRYSLER - JEEP - DODGE with 443 spots.
MEDICATED PRODUCTS SPOT TENNATIONAL STATISTICS -
The leader on the radio in this category in the USA is, TYLENOL was #1 airing 10,066 spots. ADVIL was #2 with 5,115 ads, while AMBEREN was #3 with 3,209 ads. ICY HOT was solid at #4 with 1,024 announcements and QUIETUS was #5 running 970 ads. CORTIZONE-10 was #6 with 936 ads and BC-GOODY'S was #7 running 810 spots. NEUROSTIN was #8 with 755 spots, while VENACURA was #9 with 740 commercials. GOLD BOND came in #10 with 715 spots.
NATIONAL SPOT TENNATIONAL STATISTICS -
THE HOME DEPOT remains on top this week with 60,373 spots on the nation's radio stations. GEICO was #2 with 38,796, while VERIZON remained at #3 running 34,283 ads. WALMART moved to #4 airing 26,528 commercials, while MCDONALD'S moved to #5 with 25,001.
Posted: May 3, 2010
Lipitor is the brand name for Pfizer's Atorvastatin drug. It is a member of the drug class known as statins, used for lowering blood cholesterol. It also stabilizes plaque and prevents strokes through anti-inflammatory and other mechanisms.
And for all the doctors and pharmacists in the audience: Atorvastatin inhibits HMG-CoA reductase, the rate-determining enzyme located in hepatic tissue that produces mevalonate, a small molecule used in the synthesis of cholesterol and other mevalonate derivatives.
Lipitor lowers the amount of cholesterol produced which in turn lowers the total amount of LDL cholesterol. Atorvastatin was first synthesized in 1985 by Bruce Roth, while working at Parke-Davis Warner-Lambert Company (now Pfizer). With 2008 sales of $12.4 billion, Lipitor was the top-selling branded pharmaceutical in the world. US patent protection is scheduled to expire in June 2011, however, Pfizer made an agreement with Ranbaxy Laboratories to delay their generic launch of the drug in the US.
The delay would buy a little extra time for Pfizer, whose earnings are expected to plunge once a generic form of its flagship product hits the market. India's Ranbaxy, which has long challenged Lipitor's patents in the courts, will not have access to the US market until November 30, 2011 under the settlement with Pfizer.
Pfizer shows revenue of $50 billion with net income of $8.64 billion. They have 116,500 employees. For this Spot Trend, we only looked at ads for that one product, Lipitor.
Pfizer ran 91,911 spots on Cable with the big months being July, October and November.
Lipitor was on the radio a lot, but only starts strong in August. The total number of commercials in the last 12 months was 276,094 with November totally 41,499.
TV ads tend to merry-go-round with an up and down motion. Big months were June, October and January. The total number of TV ads for the last 12 months total 57,934.
The Home Depot is one of America's premier retailers in home improvement and construction products and services. Headquartered in Atlanta, The Home Depot employs more than 331,000 people and operates 2,268 big-box format stores across the United States (including the 50 U.S. states, the District of Columbia, Puerto Rico, the Virgin Islands and Guam), Canada, Mexico and China. It is the world's largest home improvement retailer and the 2nd largest retailer in the US, right behind Wal-Mart.
The Home Depot was founded in 1978 by Bernie Marcus, Arthur Blank, Ron Brill, and Pat Farrah. The Home Depot's proposition was to build home-improvement warehouses, larger than any of their competitors' facilities. The Home Depot was the fastest growing retailer in U.S. history. Arthur Blank, after selling his shares in the company, went on to buy the Atlanta Falcons football team. Bernie Marcus is involved in many charities in the Atlanta area.
In 1981, the company went public on NASDAQ and moved to the New York Stock Exchange in 1984. The 1980s and 1990s spawned tremendous growth for the company, with 1989 marking the celebration of its 100th store opening.
Some of the Home Depot slogans include: The slogan "You can do it. We can help." has been used by the Home Depot since 2003. Other slogans used in the past 25 years include "The Home Depot, Low prices are just the beginning" in the early 1990s and "When you're at the Home Depot, You'll feel right at home" in the late 1990s and "The Home Depot: First in Home Improvement!" from 1999-2003.
They are reporting revenues of $66.18 billion with net income of $2.66 billion. They have 322,000 employees.
Lowe's headquarters is located in Mooresville, NC and was started by Lucius S. Lowe when he opened the first Lowe's North Wilkesboro Hardware in North Wilkesboro, North Carolina in 1921.
It was later inherited by his daughter Ruth when he died in 1940 and later taken over by her brother and husband Jim Lowe (brother) and Carl Buchan in 1943. It was fully taken over by Buchan in 1952 and expanded to many other cities in North Carolina in the 1950's.
Lowe's suffered in the 1980s, due to market conditions and increasing competition from the new big-box chain, The Home Depot. Lowe's eventually had to adopt the big-box format in order to survive. Today most Lowe's stores are of the big-box variety, though some classic format stores remain in smaller markets.
Prior to 2006, the Lowe's tagline was "Improving Home Improvement," and before that was "Lowe's Knows." In 2006, Lowe's adopted the new slogan "Let's Build Something Together."
Lowe's reports revenue of $47.22 billion with a net income of $1.78 billion. They have 166,000 employees.
With these two fierce competitors going head to head, let's see how they have used the broadcast media to gain customers.
MEDIA USAGE
Last 12 Months
On cable, The Home Depot ran slightly ahead of Lowe's. The Home Depot ran 188,627 cable spots in the last 12 months against Lowe's 167,664.
On the radio, The Home Depot smoked Lowe's 1,827,356 to 274,524.
And on TV, The Home Depot ran 98,175 spots to Lowe's 86,376 spots.
Posted: May 3, 2010
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In New York City last week THE HOME DEPOT was the #1 advertiser on the radio with 1,589 spots. Coming in #2, GEICO ran 1,258, while VERIZON was #3 with 1,154 spots. NEW YORK LOTTERY came in at #4 with 765 ads and MCDONALD'S rolled into #5 with 605 commercials. HONDA remained at #6 with 591 spots, while METROPCS connected with #7 and ran 507 ads. WAL-MART jumped into place #8 with 482 spots and LOWE'S was a solid #9 with 479 spots. Coming in #10 was CHRYSLER - JEEP - DODGE with 443 spots.
NATIONAL STATISTICS -
The leader on the radio in this category in the USA is, TYLENOL was #1 airing 10,066 spots. ADVIL was #2 with 5,115 ads, while AMBEREN was #3 with 3,209 ads. ICY HOT was solid at #4 with 1,024 announcements and QUIETUS was #5 running 970 ads. CORTIZONE-10 was #6 with 936 ads and BC-GOODY'S was #7 running 810 spots. NEUROSTIN was #8 with 755 spots, while VENACURA was #9 with 740 commercials. GOLD BOND came in #10 with 715 spots.
NATIONAL STATISTICS -
THE HOME DEPOT remains on top this week with 60,373 spots on the nation's radio stations. GEICO was #2 with 38,796, while VERIZON remained at #3 running 34,283 ads. WALMART moved to #4 airing 26,528 commercials, while MCDONALD'S moved to #5 with 25,001.
Posted: May 3, 2010
Pfizer ran 91,911 spots on Cable with the big months being July, October and November.
Lipitor was on the radio a lot, but only starts strong in August. The total number of commercials in the last 12 months was 276,094 with November totally 41,499.
TV ads tend to merry-go-round with an up and down motion. Big months were June, October and January. The total number of TV ads for the last 12 months total 57,934.
On cable, The Home Depot ran slightly ahead of Lowe's. The Home Depot ran 188,627 cable spots in the last 12 months against Lowe's 167,664.
On the radio, The Home Depot smoked Lowe's 1,827,356 to 274,524.
And on TV, The Home Depot ran 98,175 spots to Lowe's 86,376 spots.
Posted: May 3, 2010
