By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) April 12, 2010 - According to Arbitron, the Providence-Warwick-Pawtucket, RI market is the 41st largest with a population of 1,365,700 people. A year ago, this was the 39th largest radio market.
CITY FACTS
Providence was founded by Roger Williams in June 1636, as a religious exile from the Massachusetts Bay Colony. He named the area in honor of "God's merciful Providence" which he believed was responsible for his finding such a haven to settle.
The city was once nicknamed the "Beehive of Industry", while today "The Renaissance City" is more common, though as of the 2000 census, its poverty rate was still among the ten highest for cities over 100,000. This has been their challenge since many of the manufacturing jobs have moved overseas.
From the 1950s to the 1980s, Providence was a notorious bastion of organized crime. The legendary mafia boss Raymond Patriarca ruled a vast criminal enterprise from the city for over three decades, during which murders and kidnappings would become commonplace.
The main art museum is the Rhode Island School of Design Museum, which has the twentieth largest collection in the country.
Famous people from the Providence area, Actors Ruth Buzzi, James Woods and Debra Messing, Directors/Writers Bobby and Peter Farrell, Baseball coach Davey Lopes, Cartoon character Peter Griffin and his creator, Seth MacFarlane, Musicians, John Cafferty and Bill Conti.
PROVIDENCE SPOT TEN
Last week in Providence the #1 radio advertiser was SAFELITE AUTOGLASS with 667 spots. The US CENSUS BUREAU was #2 with 415 ads, while VERIZON jumped from #31 to #3 with 400 commercials. THE HOME DEPOT was #4 with 307 spots and ESPN was #5 with 301 spots. YAHOO! Was #6 with 261 announcements, while GEICO was #7 with 257 spots. SCOTTS jumped from #21 to #8 with 256 ads, while COMMUNITY COLLEGE OF RHODE ISLAND was #9 with 252 spots. MACY'S was #10 with 216 spots.
COSMETICS & SKIN SPOT TENNATIONAL STATISTICS -
PROACTIV SOLUTION was #1 with 6,915 spots in the Cosmetics & Skin Care category last week nationwide. CLINIQUE was #2 with 6,787 ads, while HYDROXATONE was #3 running 5,517 commercials. HYDROLYZE was #4 airing 4,740 announcements and CELTRIXA was #5 with 2,945 spots. BARE ESCENTUALS was #6 with 1,463 spots, while LASHATONE came in #7 with 802 ads. DERMAJUV came in #8 running 793 spots and PALMER'S was #9 with 710 spots. And coming in #10 was ESTEE LAUDER with 438 spots.
NATIONAL SPOT TENNATIONAL STATISTICS -
We have a new winner on the national advertiser front, and it is the US CENSUS BUREAU running 42,677 spots. SAFELITE AUTOGLASS was #2, up from #13, with 41,782 ads. THE HOME DEPOT falls from #1 to #3 with 33,053 spots. GEICO was #4 with 28,088 ads and VERIZON was #5 with 27,654 spots.
Posted: April 12, 2010
The Samsung Group is a South Korean company and the world's largest conglomerate by revenue, leading in several industries in the world. It is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, one of the world's largest shipbuilders and Samsung Engineering & Construction, a major global construction company. These three multinationals form the core of Samsung Group and reflect its name - the meaning of the Korean word Samsung is "Tri-Star" or "three stars".
Lee Byung-Chul founded Samsung in 1938 in a small retail outlet called Samsung Store. He moved on to become a small trading company with forty employees, located in Seoul. Samsung Electronics was founded in 1969.
The Samsung brand is the best known South Korean brand in the world and in 2005, Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand and became part of the top twenty global brands overall.
According to recent reports, Samsung Electronics' pre-earnings estimates of its first quarter of 2010 sales were approximately $30.3 billion with an operating profit of $3.8 billion. They have more than 280,000 employees.
In Cable, Samsung ran most of their spots in October with 36,196 ads. The total for that last 12 months was 212,528 commercials. Cable is Samsung's main focus.
In Radio, 89% of their radio budget was placed in one month, November. That was 13,237 spots in that month, with a very small radio commitment of 16,444 spots in the last 12 months. I guess they like to show what they sell on TV.
On TV, Samsung ran 61,661 spots in the last 12 months with October being the big month. In that month, they ran 14,709 spots.
Jackson Hewitt, Inc. was founded in 1982 by John Hewitt, a former employee of tax-service giant H&R Block. Hewitt, a college dropout, had worked his way up to the position of regional manager after starting with H&R Block in 1969. Feeling that tax preparation could be improved by the use of computers, he worked with his father to create a program that would streamline the client interview process. When they were unable to sell it to H&R Block or other tax services, Hewitt and his wife decided to go into business for themselves.
They assembled a group of a dozen investors and purchased the six-location Mel Jackson's Tax Service of Norfolk, Virginia in 1982, later renaming it Jackson Hewitt.
In 1986, the year the IRS began to experiment with computerized tax filing, Jackson Hewitt began selling franchises. By the following tax season there were 22 offices.
In October of 1989 the company received its biggest break to date when the Montgomery Ward department store chain contracted with it to open
offices in 169 stores around the country.
By the 1992 tax season the Jackson Hewitt chain had grown to 515 offices in close to 30 states, up from 299 locations the year before.
In early 1994 Jackson Hewitt made a deal to set up offices in some Sam's Club stores on a trial basis. The company hoped that it would lead to a system-wide contract with sister chain Wal-Mart, which could mean as many as 400 additional locations. The test was a success, and in the fall Jackson Hewitt made plans to open 18 offices in Wal-Mart stores, leasing space for use as combined tax preparation and business/mail service sites.
At the end of the 1995 filing season, Jackson Hewitt, "battered" by the effect of the tax rule changes, according to CEO John Hewitt, was hanging on by a thread. The firm's franchisees reportedly had not paid $3.5 million in fees to the company, which soon was nearing default on several loans from NationsBank. During the remainder of the year, 96 offices were closed. Three months later John Hewitt resigned from the company.
In December the company announced that it was being acquired by HFS Inc. Before the sale was complete, HFS merged with another firm and changed its name to Cendant Corporation. Cendant owned a number of well-known franchise operations, including Ramada Inn, Days Inn, Avis Rent-A-Car, and realty chains Coldwell Banker and Century 21.
According to public records, Jackson-Hewitt will this year make revenues of $248.32 million with a net income of $19.46 million and they have 355 employees.
H & R Block was founded in Kansas City, Missouri by Henry and Richard Bloch. The two brothers had followed slightly different paths: Henry Bloch had received his degree in math at the University of Michigan and served as a bomber crewman during World War II, whereas Richard studied economics at the University of Pennsylvania's Wharton School of Finance.
In 1946, while still in their early 20s, Henry and Richard teamed up and formed a business services company called United Business. They offered bookkeeping, collections, advertising, and other forms of assistance to local businesses. Tax preparation was one of those services, but the Bloch brothers considered it so marginal that they offered it free of charge to their customers. Within eight years, they were running the largest bookkeeping firm in Kansas City. They also made a sideline out of preparing individual tax returns for people who worked in the building in which they were headquartered.
Preparing individual returns might have remained a mere sideline if the Internal Revenue Service (IRS) had not stopped offering such assistance to the public in 1955.
One of their individual clients, an advertising salesman for the Kansas City Star named John White, persuaded them to give tax preparation a
greater focus and talked them into two advertisements in his newspaper. On the first day that the ads ran, the Blochs found their office flooded
with customers.
The Bloch brothers then divested their accounting business by selling it to their employees. They reincorporated in 1955, setting up shop under the H & R Block name, and focused on preparing tax returns for the "little guy" full-time. The Bloch brothers also chose to deliberately misspell their last name in christening their new venture.
In 1957 H&R Block opened offices in Topeka and in Columbia, Missouri. The next year, it added offices in Des Moines, Oklahoma City, and Little Rock to the roster. From there, the company grew at a dazzling rate.
In September 1995 Richard H. Brown, former vice-chairman of telecommunications company Ameritech, was named president and CEO of H & R Block to succeed Thomas M. Bloch. He became the first nonfamily member to head the firm.
H&R Block shows in company documents revenues of $4.billion this year with a net income of $485.67 million and they currently have 8,300 employees.
MEDIA USAGE
Last 12 Months
On Cable TV, Jackson Hewitt is almost a "no-show" with only 455 spots in the last 12 months to H&R Block's 100,548 spots. It is no surprise that the bulk of buying in this industry is from January to April (April 15 is Tax Day), even though offices are open year round. H&R Block ran 43,629 spots in January.
On Radio, Jackson Hewitt has a better showing with 24,053 spots, but once again, H&R Block ran ten times the number with 201,319 ads. Half of the Jackson Hewitt spots ran in January alone.
On TV, H&R Block ran 86,548 spots in the last 12 months against Jackson Hewitt's 23,543 ads. January had the most, with Jackson Hewitt hitting 16,482 spots against H&R Block's 36,822 January blitz.
Posted: April 12, 2010
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Last week in Providence the #1 radio advertiser was SAFELITE AUTOGLASS with 667 spots. The US CENSUS BUREAU was #2 with 415 ads, while VERIZON jumped from #31 to #3 with 400 commercials. THE HOME DEPOT was #4 with 307 spots and ESPN was #5 with 301 spots. YAHOO! Was #6 with 261 announcements, while GEICO was #7 with 257 spots. SCOTTS jumped from #21 to #8 with 256 ads, while COMMUNITY COLLEGE OF RHODE ISLAND was #9 with 252 spots. MACY'S was #10 with 216 spots.
NATIONAL STATISTICS -
PROACTIV SOLUTION was #1 with 6,915 spots in the Cosmetics & Skin Care category last week nationwide. CLINIQUE was #2 with 6,787 ads, while HYDROXATONE was #3 running 5,517 commercials. HYDROLYZE was #4 airing 4,740 announcements and CELTRIXA was #5 with 2,945 spots. BARE ESCENTUALS was #6 with 1,463 spots, while LASHATONE came in #7 with 802 ads. DERMAJUV came in #8 running 793 spots and PALMER'S was #9 with 710 spots. And coming in #10 was ESTEE LAUDER with 438 spots.
NATIONAL STATISTICS -
We have a new winner on the national advertiser front, and it is the US CENSUS BUREAU running 42,677 spots. SAFELITE AUTOGLASS was #2, up from #13, with 41,782 ads. THE HOME DEPOT falls from #1 to #3 with 33,053 spots. GEICO was #4 with 28,088 ads and VERIZON was #5 with 27,654 spots.
Posted: April 12, 2010
In Cable, Samsung ran most of their spots in October with 36,196 ads. The total for that last 12 months was 212,528 commercials. Cable is Samsung's main focus.
In Radio, 89% of their radio budget was placed in one month, November. That was 13,237 spots in that month, with a very small radio commitment of 16,444 spots in the last 12 months. I guess they like to show what they sell on TV.
On TV, Samsung ran 61,661 spots in the last 12 months with October being the big month. In that month, they ran 14,709 spots.
On Cable TV, Jackson Hewitt is almost a "no-show" with only 455 spots in the last 12 months to H&R Block's 100,548 spots. It is no surprise that the bulk of buying in this industry is from January to April (April 15 is Tax Day), even though offices are open year round. H&R Block ran 43,629 spots in January.
On Radio, Jackson Hewitt has a better showing with 24,053 spots, but once again, H&R Block ran ten times the number with 201,319 ads. Half of the Jackson Hewitt spots ran in January alone.
On TV, H&R Block ran 86,548 spots in the last 12 months against Jackson Hewitt's 23,543 ads. January had the most, with Jackson Hewitt hitting 16,482 spots against H&R Block's 36,822 January blitz.
Posted: April 12, 2010
