By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) April 5, 2010 - According to Arbitron, Denver-Boulder, CO is the 20th largest radio market with a population 2,336,100. It jumped from 21st a year ago.
CITY FACTS
Denver is the capital and the most populous city of the state of Colorado. Denver stands at 5,281 feet above sea level, giving it the nickname Mile High City.
Denver City was founded in November 1858 as a mining town during the Pikes Peak Gold Rush in western Kansas Territory.
Denver people like to be outside and are very active. As of 2006, Denver has over 200 parks, from small mini-parks all over the city to the giant 314 acre City Park. Denver also has 29 recreation centers providing places and programming for resident's recreation and relaxation.
Some of the colleges in Denver: University of Denver, Johnson & Wales University, Catholic (Jesuit) Regis University, University of Colorado Denver, Metropolitan State College of Denver, and Community College of Denver, are the best known higher education institutions located in the city itself. The main campus of the University of Colorado is in nearby Boulder.
Denver is home to many sports teams: The Denver Broncos of the NFL, the Colorado Avalanche, a National Hockey League team as well as the Denver Nuggets of the NBA and the Colorado Rockies of MLB.
Some famous faces that started out in Denver CO include, Tim Allen - comedian and actor, Duane "Dog" Chapman - bounty hunter, Philip Bailey - R&B lead singer with Earth, Wind & Fire, The Fray - rock band and Karl Rove - former Deputy White House Chief of Staff to George W. Bush.
DENVER SPOT TEN
The #1 radio advertiser in Denver last week was THE HOME DEPOT with 792 spots. The SPORTS AUTHORITY was #2 with 746 ads, while CAR TOYS was #3 with 618 commercials. SHANE COMPANY (based in Denver) was #4 with 605 spots and the US DEPARTMENT OF TRANSPORATION was #5, up from #26 with 502 spots. GEICO was #6 running 476 ads, while MCDONALD'S was #7 with 462 ads. AUTOZONE came in #8, up from #44 with 452 spots and KING SOOPERS (Groceries) was #9 airing 435 announcements. ROSETTA STONE was #10 with 395 spots.
INTERNET SERVICES SPOT TENNATIONAL STATISTICS -
In the world of Internet services, the leader last week in America was AT&T with 1,507 ads. ROAD RUNNER HIGH SPEED ONLINE (Time Warner) was #2 running 926 spots, while CLEARWIRE was clearly #3 airing 333 announcements. CHARTER HIGH-SPEED INTERNET was #4 with 312 spots and COX HIGH SPEED INTERNET was #5 with 270 ads. NORTH STATE HIGH SPEED INTERNET was #6 with 219 commercials, while QWEST HIGH SPEED INTERNET was #7, up from #18 with 202 spots. COMCAST HIGH SPEED INTERNET was #8 with 157 ads and EARTHLINK HIGH SPEED INTERNET was #9 with 142 spots. Coming in #10 was DSL EXTREME with 89 spots nationwide. And if you didn't notice it, it seems that adding "High-speed Internet" to your name is an industry standard.
NATIONAL SPOT TENNATIONAL STATISTICS -
On the national front, this is the second week of THE HOME DEPOT topping the charts with 40,038 spots. Spring is here. #2 was the US CENSUS BUREAU running 39,717 announcements, while GEICO came in #3 with 32,517 spots. AUTOZONE was #4, up from #15 with 29,308 ads and VERIZON was #5 airing 23,797 spots.
Posted: April 5, 2010
It all started in a town called Dixon and a man named Charles R. Walgreen, Sr. At the age of 16, had his first experience working in a drugstore, though it was far from a positive one. Working at Horton's Drugstore (for $4 a week) was a job he took only because of an accident that left him unable to take part in sports. Were it not for the accident, Walgreen might never have become a pharmacist, business owner and phenomenally successful entrepreneur.
Walgreen moved to Chicago in 1893. In 1901, he opened his own pharmacy. Each customer was personally greeted by Walgreen or his colleague, Arthur C. Thorsen. Aisles were widened, creating a spacious, airy, welcoming feeling - a far cry from the cramped interiors of other drugstores. The selection of merchandise was improved and broadened to include household goods. The quality of Walgreen's pharmaceutical compounds (he had become a registered pharmacist in 1897) met the very highest standards for purity and freshness.
The pioneered the soda fountain. Over the preceding 100 years, the soda fountain had become key to virtually every American drugstore. Beginning in the early 19th century, bottled soda water, and later charged soda water were considered important health aids, making it a natural fixture in drugstores. Walgreens malted-milk shakes became famous.
By 1913, Walgreens had grown to four stores, all on Chicago's South Side. The fifth Walgreens opened in 1915 and the ninth in 1916. By 1919, there were 20 stores in the rapidly-growing chain. By 1930, Walgreens had well over 500 stores and quickly was becoming the nation's most prominent drugstore chain.
Major philanthropy also became an important corporate mission during this time. In 1937, Charles Walgreen began his association with the University of Chicago with a donation of $550,000 in company stock to establish the Charles R. Walgreen Foundation for the Study of American Institutions.
Yet in 1939, just as the company emerged victorious from America's economic depression, Charles Walgreen died at the age of 66. Walgreen, Sr. had groomed his son, Charles Walgreen Jr., to lead Walgreens, so the story continues.
From the 1940s to today, the story of Walgreens is the story of a company that has never rested on its laurels, always finding new ways to satisfy its customers.
During World War II, Walgreens established a not-for-profit pharmacy in the Pentagon, a service for which it was formally recognized by President Eisenhower. It was an important marketer of War Bonds during the war effort.
Walgreens was among the very first American companies to establish profit sharing and pension plans, to assure security for its employees. The initial funds for the pension - $500,000 in cash - was contributed by the personal estate of Charles R. Walgreen Sr. in a plan called "a landmark in American industrial relations," by The Chicago Daily News.
Following the war, Walgreens was among the first drugstore chains to see the importance of a new wave in retailing - the "self service" concept - and implement it across all its stores.
By 1975, more than 1,500 pharmacists in 633 stores filled close to 30 million prescriptions annually, four times the 7.5 million dispensed in 1962 and five million more than in 1972. By this time, a third Walgreen was at the helm: Charles R. "Cork" Walgreen III. In 1984, Walgreens opened its 1,000th store.
Today, with 425 new stores opening each year and 7,000 planned by 2010, Walgreens continues to get bigger. Walgreens new computer system for filling prescriptions, Intercom Plus, links all stores into a single network and represents how advanced technology serves customers' needs better than any other pharmacy resource.
Walgreens is the largest private user of satellite technology (second only to the United States government). Billing, labeling and prescription histories (for tax planning and reimbursement) are available more quickly and easily than ever before.
From the beginnings of a $6,000 investment, Walgreens has grown into a company with revenues of $63.34 billion and net income of $2.01 billion. They look to improve by 7.3% this year. They have 166,000 employees.
On Cable, Walgreens ran 142,489 spot in the last 12 months. The biggest month was September with 17,226 spots
On the Radio, Walgreens have some low months of July and January, but they did run 234,415 spots in the last 12 months. Big month was December with 40,082 ads.
On TV, they were less present, with only 63,131 spots in the last 12 months. There biggest month was October with 7,778 spots.
Coca-Cola pre-dated Pepsi Cola by about seven years. Coca-Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca-Cola formula in a three legged brass kettle in his backyard.
Frank Robinson, Pemberton's bookkeeper had excellent penmanship, so he scripted "Coca-Cola" into the flowing letters which has become the famous logo of today. The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886.
Over the course of three years, 1888-1891, Atlanta businessman Asa Griggs Candler secured rights to the business for a total of about $2,300. Candler would become the Company's first president, and the first to bring real vision to the business and the brand.
In 1894, a Mississippi businessman named Joseph Biedenharn became the first to put Coca-Cola in bottles and start the bottle beverage revolution.
In order to stand out against all the "me-too" carbonated beverages, Coke decided to create a distinctive bottle shape to assure people they were actually getting a real Coca-Cola. The Root Glass Company of Terre Haute, Indiana, won a contest to design a bottle that could be recognized in the dark. In 1916, they began manufacturing the famous contour bottle. The contour bottle, which remains the signature shape of Coca-Cola today, was chosen for its attractive appearance.
They have also been a great advertiser on the radio over the years and some of their slogans are locked in millions of minds. Here is just the short list:
COCA-COLA
1904 - Delicious and refreshing
1908 - Good til the last drop
1922 - Thirst knows no season
1924 - Refresh Yourself
1929 - The pause that refreshes
1938 - The best friend thirst ever had
1956 - Coca-Cola ... makes good things taste better
1963 - Things go better with Coke
1969 - It's the real thing
1976 - Coke adds life
2006 - The Coke Side of Life
Coca-Cola Bottling Co Consolidated will produce revenues of $1.44 billion with a net income of $38.14 million and has 5,200 employees. Coca-Coca Enterprises has revenue of $21.65 billion that produces a net income of $731 million. They have 70,000 employees.
Pepsi Cola was also invented in the south in the summer of 1893, by a pharmacist, Caleb Bradham of New Bern, North Carolina. Bradham created something he called "Brad's drink" made of carbonated water, sugar, vanilla, rare oils, pepsin and cola nuts. "Brad's drink", created, was renamed Pepsi Cola five years later. The new name was based on the main ingredients of pepsin and cola nuts. And the Pepsi generations began.
After seventeen years of success, Caleb Bradham lost Pepsi Cola. He had gambled on the fluctuations of sugar prices during W.W.I. Caleb thought that sugar prices would continue to rise but, instead they fell, which left Bradham with an overpriced sugar inventory. Pepsi Cola went bankrupt in 1923.
Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.
During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially. With a radio advertising campaign featuring the jingle "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you," arranged in such a way that the jingle never ends.
In 1940, history was made when the first advertising jingle was broadcast nationally. The jingle was "Nickel Nickel" an advertisement for Pepsi Cola that referred to the price of Pepsi and the quantity for that price. "Nickel Nickel" became a hit record and was recorded in fifty-five languages. Pepsi, like Coke, have always fed language into our pop-culture with their slogans:
PEPSI COLA
1939: Twice as Much for a Nickel
1950: More Bounce to the Ounce
1958: Be Sociable, Have a Pepsi
1961: Now It's Pepsi for Those Who Think Young
1963: Come Alive, You're in the Pepsi Generation
1969: You've Got a Lot to Live, and Pepsi's Got a Lot to Give
1983: Pepsi Now! Take the Challenge!
1984: Pepsi. The Choice of a New Generation (Commercial with Michael Jackson, featuring Pepsi version of Billie Jean)
1990: You got the right one Baby UH HUH (sung by Ray Charles for Diet Pepsi )
PepsiCo Inc. will have revenues of $43.23 billion with a net income of $5.95 billion. They currently have 203,000 employees.
MEDIA USAGE
Last 12 Months
On Cable, Coca-Cola only ran about 77% as many spots as PepsiCo. Pepsi ran 165,324 ads to Coke's 127,989 spots.
On the Radio, they two soft drink makers run neck and neck with Pepsi having a slight advantage with 244,470 spots to Coca-Cola's 229,988 ads.
On TV, it appears that Pepsi almost doubles Coke. Pepsi ran 81,122 spots in the last 12 months to Coke's 47,370 spots.
Posted: April 5, 2010
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The #1 radio advertiser in Denver last week was THE HOME DEPOT with 792 spots. The SPORTS AUTHORITY was #2 with 746 ads, while CAR TOYS was #3 with 618 commercials. SHANE COMPANY (based in Denver) was #4 with 605 spots and the US DEPARTMENT OF TRANSPORATION was #5, up from #26 with 502 spots. GEICO was #6 running 476 ads, while MCDONALD'S was #7 with 462 ads. AUTOZONE came in #8, up from #44 with 452 spots and KING SOOPERS (Groceries) was #9 airing 435 announcements. ROSETTA STONE was #10 with 395 spots.
NATIONAL STATISTICS -
In the world of Internet services, the leader last week in America was AT&T with 1,507 ads. ROAD RUNNER HIGH SPEED ONLINE (Time Warner) was #2 running 926 spots, while CLEARWIRE was clearly #3 airing 333 announcements. CHARTER HIGH-SPEED INTERNET was #4 with 312 spots and COX HIGH SPEED INTERNET was #5 with 270 ads. NORTH STATE HIGH SPEED INTERNET was #6 with 219 commercials, while QWEST HIGH SPEED INTERNET was #7, up from #18 with 202 spots. COMCAST HIGH SPEED INTERNET was #8 with 157 ads and EARTHLINK HIGH SPEED INTERNET was #9 with 142 spots. Coming in #10 was DSL EXTREME with 89 spots nationwide. And if you didn't notice it, it seems that adding "High-speed Internet" to your name is an industry standard.
NATIONAL STATISTICS -
On the national front, this is the second week of THE HOME DEPOT topping the charts with 40,038 spots. Spring is here. #2 was the US CENSUS BUREAU running 39,717 announcements, while GEICO came in #3 with 32,517 spots. AUTOZONE was #4, up from #15 with 29,308 ads and VERIZON was #5 airing 23,797 spots.
Posted: April 5, 2010
On Cable, Walgreens ran 142,489 spot in the last 12 months. The biggest month was September with 17,226 spots
On the Radio, Walgreens have some low months of July and January, but they did run 234,415 spots in the last 12 months. Big month was December with 40,082 ads.
On TV, they were less present, with only 63,131 spots in the last 12 months. There biggest month was October with 7,778 spots.
On Cable, Coca-Cola only ran about 77% as many spots as PepsiCo. Pepsi ran 165,324 ads to Coke's 127,989 spots.
On the Radio, they two soft drink makers run neck and neck with Pepsi having a slight advantage with 244,470 spots to Coca-Cola's 229,988 ads.
On TV, it appears that Pepsi almost doubles Coke. Pepsi ran 81,122 spots in the last 12 months to Coke's 47,370 spots.
Posted: April 5, 2010
