Weekly Spots



POSTED: March 29, 2010



MEDIA MONITORS RESEARCH SPOT TEN RESULTS

Click an icon to download Adobe Reader Click Me for Acrobat Readeror PDF Plugin for Firefox Click Me for FF PDF Plugin

Mac & non IE or FF Browsers Click Here To Download Spot Charts


It appears you don't have a PDF plugin for this browser.
No problem... Just click on one of the icons above in order to begin the download.

Home       SpotTens       SpotLight       SpotTrend       Face-Off       Archived Spots       Newsletters
 

The Spirit of St. Louis

Domestic Cars & Trucks

By: Dwight Douglas, VP Marketing
Media Monitors - New York



(White Plains, NY) March 29, 2010 - According to Arbitron, St. Louis, MO is the 21st largest radio market with a population of 2,308,100.

CITY FACTS

  • The city was named for King Louis IX of France. In 1699, a settlement was established across the river from what is now St. Louis. St Louis was acquired from France by the United States when President Thomas Jefferson signed the Louisiana Purchase in 1803.
  • Nikola Tesla made the first public demonstration of radio communication here in 1893. And two other events, the 1904 World's Fair and 1904 Olympic Games (the first ever held in the United States) are of particular pride to St. Louisans.
  • Eberhard Anheuser was only one of 50 breweries in St. Louis in 1870. Anheuser, a soap manufacturer, had taken over an insolvent brewing business in 1860 and turned it around. His son-in-law, Adolphus spearheaded the company's global expansion and become St. Louis's merchant prince of beer, thus producing what they called "the king of beers."
  • The Ralston-Purina company (headed by the Danforth Family) is headquartered in the city. Some of their grain is used to make beer.
  • Professional sports in St. Louis include: NHL St. Louis Blues, MLB St. Louis Cardinals, and NFL St. Louis Rams and in the ABA (Basketball), they have the St. Louis Stunners.
  • Besides the Busch family, many famous people were born and raised in St. Louis, including, President U.S. Grant, and baseball players Yogi Berra, Stan Musial, Ozzie Smith and Lou Brock. From the literary world, T.S. Eliot and Mark Twain (Samuel Clemmons) and Joseph Pulitzer called St. Louis home. From music, Chuck Berry, Ike and Tina Turner, Michael McDonald and Miles Davis were from the town, while sports broadcasters Harry, Skip and Chip Caray, Jack and Joe Buck all started out in St. Louis. Max Factor, Daniel Boone, Kevin Kline are part of the city's history along with Charles Lindbergh, thus the name of his plane, the Spirit of St. Louis.

ST. LOUIS SPOT TEN

In St. Louis last week, the #1 advertiser THE HOME DEPOT ran 675 ads. SUNTRUP NISSAN VOLKSWAGEN was #2 running 636 spots, while HONDA was #3 with 634 commercials. SHANE COMPANY was #4 with 482 spots and NISSAN was #5, up from #40, with 472 spots. SCOTTS was #6 with 439 spots; a sure sign of that spring is here. MCDONALD'S came in #7 with 430 spots, while GEICO was #8 airing 410 announcements. SUNTRUP KIA was #9 with 400 ads and GREEN LIGHT AUTO CREDIT was #10 with 400 spots. Interestingly enough, four out of the SPOT TEN ads for St. Louis involved the automotive industry.

DOMESTIC CARS & TRUCKS SPOT TEN

NATIONAL STATISTICS -

On the national level, CHRYSLER JEEP DODGE was #1 with 23,577 spots. CHEVROLET was #2 with 9,557 ads. BUICK, another GM product, ran 6512 commercials to make them #3 for last week. FORD LINCOLN MERCURY was #4 with 3,530 spots, and then the bottom drops out. GM was #5 with 330 ads, while FORD FUSION HYBRID was #6 with 294. CADILLAC was #7 with only 134 spots. HUMMER was #8 with only 6 commercials on the radio last week and BUICK PONTIAC GMC was #9 with 6 spots, as well. CHEVROLET CAMARO was #10 with only 4 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

Just as the buds are appearing on the plants and trees, we have a new number one to celebrate spring and working outdoors with, it's THE HOME DEPOT running 55,727 spots on national radio. GEICO ran 31,932 to be #2, while the US CENSUS BUREAU was #3 with 30,413 spots. VERIZON was #4 airing 23,973 announcements, while MCDONALD'S was #5 with 23,429 spots.

Posted: March 29, 2010

Home       SpotTens       SpotLight       SpotTrend       Face-Off       Archived Spots       Newsletters
 

0


SPOT TRENDS
Last Twelve Months

Kohl's Corporation is a department store chain headquartered in Menomonee Falls, Wisconsin, a suburb of Milwaukee. The company currently operates 1,022 stores in 49 states. Kohl's mission, as stated in store and online, is to be the leading value-oriented, family-focused, specialty department store.

Kohl's was founded by Max Kohl, who had previously operated grocery stores. His first Kohl's supermarket was built in 1946, which grew to a southeastern Wisconsin chain known as Kohl's Food Stores.

In 1962, he started his first department store, Kohl's Department Store, in Brookfield, Wisconsin. He positioned Kohl's between the higher-end department stores and the discounters, selling everything from candy to engine oil to sporting equipment.

In 1972 the British-American Tobacco Company's BATUS Inc., bought a controlling interest in Kohl's Corp., which at the time operated 50 grocery stores, six department stores, three drug stores and three liquor stores. The Kohl family, led by Allen and Herb Kohl, continued to manage the company until 1979. In 1983, the grocery stores were sold to A&P.

A group of investors, including the senior management, purchased the company in 1986. Kohl's added 27 more stores in the next two years then purchased Chicago-based MainStreet, which gave them 26 more stores. In 1992, the company went public and a period of expansion covered the next ten years as they opened stores nationwide.

Public records show Kohl's revenue at $16.39 billion with a net income of $885 million with 28,000 employees.

Retail always gravitates to end of summer - back to school - and November and December for the holiday shopping. In November, Kohl's ran 12,187 spots and in December, the aired 13,723 spots. March and April of last year were very productive as well, with 12,637 in March and then, 12,216 in April. Let's see if they bounce back after a very slow start this year with Cable ads. They ran only 90,045 ads on Cable in the last 12 months.

On Radio, Kohl's appears to be more consistent with advertising. November and December were the biggest months. They ran a total of 473,976 radio ads in the last 12 months.

On TV, they seem to be keeping their powder dry to start this year. The TV total for the last 12 months was 121,388 with the biggest months, November at 16,851 and December at 19,174 spots.

POSTED: March 29, 2010

Home       SpotTens       SpotLight       SpotTrend       Face-Off       Archived Spots       Newsletters
 

GM vs. FORD

General Motors, also known as GM, is a global automaker headquartered in Detroit, Michigan and manufactures cars and trucks in 34 countries.

GM was founded on September 27, 1908, in Flint, Michigan, as a holding company for Buick, controlled by William C. Durant. He acquired Oldsmobile later that year. In 1909 Durant brought in Cadillac, Elmore, Oakland (later known as Pontiac) and several others.

GM then acquired the Reliance Motor Truck Company of Owosso, Michigan and the Rapid Motor Vehicle Company of Pontiac, Michigan, which became the makers of the GMC Truck. Durant lost control of GM in 1910 to a bankers' trust because of the large amount of debt taken on in its acquisitions coupled with a collapse in new vehicle sales. Debt has always been part of the GM story. Durant lost control of the company several times and then finally total control during the depression.

Roger B. Smith served as CEO throughout the 1980s. In 1981, the UAW negotiated some concessions with the company in order to bridge the recession. GM profits rebounded during the 1980s. GM had downsized its product line and invested heavily in automated manufacturing. It also created the Saturn brand to produce small cars.

GM's customers still wanted larger vehicles and began to purchase greater numbers of SUVs.

On April 27, 2009, GM announced that it would phase out the Pontiac brand by the end of this year and would focus on four core brands in North America: Chevrolet, Cadillac, Buick, and GMC. Brands that will go away are the Hummer, Saab, and Saturn. And in 2009, they also reorganized under bankruptcy protection.

Today GM employs 204,000 people in every major region of the world and does business in some 140 countries.

The Ford Motor Company was launched in a converted factory in 1903 with $28,000 in cash from twelve investors, most notably John and Horace Dodge (who would later found their own car company). Henry's first attempt under his name was the Henry Ford Company on November 3, 1901, which later became the Cadillac Motor Company on August 22, 1902.

During its early years, the company produced just a few cars a day at its factory on Mack Avenue in Detroit, Michigan. Groups of two or three men worked on each car from components made to order by other companies. Henry Ford was 40 years old when he founded the Ford Motor Company, which would go on to become one of the world's largest and most profitable companies. As one of the largest family-controlled companies in the world, the Ford Motor Company has been in continuous family control for over 100 years.

Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines. Henry Ford's methods came to be known around the world as Fordism by 1914.

In addition to the Ford, Lincoln, and Mercury brands, Ford also owns Volvo Cars of Sweden, and a small stake in Mazda of Japan and Aston Martin of England. Ford's former UK subsidiaries Jaguar and Land Rover were sold to Tata Motors of India in March 2008.

Ford was the one automaker in the US not to take a bail-out from Washington and some say, they have been able to move with the market better because of that. They report revenues of $118.31 billion with net income of $2.72 billion. They currently have 198,000 employees.

MEDIA USAGE

Last 12 Months

On Cable Ford ran about 70% as many spots as GM. GM played 997,422 ads against Ford's 707,423 spots on cable.

The battle for Radio ears is tight, with GM airing 1,062,678 spots and Ford slightly better 1,126,771 spots. Even with the tough year they both have had, they certainly stuck by radio.

On TV, it remains a dog fight, with GM running 665,021 commercials against Ford's 635,062 spots.

Posted: March 29, 2010

Home       Top       Archived Spots
Media Monitors is a leading ad tracking and verification company based in White Plains, NY.
For more info, call the MM newsroom: 914-259-4732 or email newsroom@mediamonitors.com.


Media Monitors
445 Hamilton Avenue, 7th Floor
White Plains, NY 10601 USA
1-800-67-MEDIA




For The Current Spots:                           Newsletters