By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) March 22, 2010 - According to Arbitron, Detroit is the 11th largest radio market with a population of 3,831,100.
CITY FACTS
The city name comes from the Detroit River, which in French is le détroit du Lac Erie, meaning "the strait of Lake Erie".
Detroit fell to British troops during the War of 1812 in the Siege of Detroit, was recaptured by the United States in 1813 and incorporated as a city in 1815.
Following the death of President Abraham Lincoln, George Armstrong Custer delivered a eulogy where he called the Michigan Brigade during the American Civil War the "Wolverines", and now the name of the mascot of the University of Michigan.
In 1896, a thriving carriage trade prompted Henry Ford to build his first automobile, and in 1904, the Ford Motor Company was founded. Ford's manufacturing - and those of automotive pioneers William C. Durant, the Dodge brothers, and Walter Chrysler-reinforced Detroit's status as the world's automotive capital.
In the 1940s, Detroit's blues scene featured the likes of John Lee Hooker, but the biggest musical breakthrough came when Berry Gordy, Jr. founded Motown Records in the 1960s and launched the careers of Stevie Wonder, The Temptations, The Four Tops, Smokey Robinson & The Miracles, Diana Ross & The Supremes, and Marvin Gaye. Aretha Franklin is another Detroit R&B star, but was on the Atlantic Record label out of New York.
The Detroit Lions joined the NFL in 1934 and the Detroit Tigers was one of the founding teams of Major League baseball (1901). The powerful Detroit Pistons moved to Detroit in 1958, while the Detroit Red Wings started as the Detroit Cougars, but in 1932 the team unveiled its new logo, a winged wheel and the club's nickname changed to the Red Wings.
Some of the famous people from Detroit: Ellen Burstyn - actor, Francis Ford Coppola - film director, Charles A. Lindbergh - aviator, Madonna - singer, Dick Martin - comedian, John N. Mitchell - attorney general, Ted Nugent - singer, Gilda Radner - actor, Della Reese - singer, Diana Ross - singer, Bob Seger - rock star, Tom Selleck - actor, Lily Tomlin - actor, and Danny Thomas - entertainer.
DETROIT SPOT TEN
In Detroit last week the #1 spot on the radio was from MEIJER and the department store ran 641 spots. GEICO was #2 with 580 ads, while the MICHIGAN LOTTERY was #3 with 561 spots. The US CENSUS BUREAU was #4 with 558 commercials and THE HOME DEPOT was #5 airing 471 announcements. WHITE CASTLE was #6 running 457 spots, while KROGER was #7 with 426 spots. MCDONALD'S was #8 with 419 spots and AUTOZONE came in #9 with 414 spots. DTE ENERGY was #10 with 407 spots.
INSURANCE PROVIDERS SPOT TENNATIONAL STATISTICS -
With insurance companies being talked about a lot lately due to the healthcare bill, it was interesting to see how this Spot Ten would look. Note that most of the companies in this list focus on general insurance services or auto insurance. All of the healthcare-only providers were out of the top ten.
GEICO was #1 with 39,706 spots. STATE FARM was #2 with 16,660 spots, while PROGRESSIVE was #3 with 7,729 spots. FARMERS was #4 running 7,283 ads and SAFEAUTO INSURANCE COMPANY was #5 with 3,927 commercials. NATIONWIDE was #6, up from #30 with 2,923 spots, while DIRECT GENERAL CORPORATION was #7 airing 2,406 ads. MATRIX DIRECT was #8 running 2,193 spots and SELECTQUOATE INSURANCE SERVICES came in #9 with 1,476 spots. In at #10 was AUTOMOBILE COVERAGE OF AMERICA with 1,382 spots.
NATIONAL SPOT TENNATIONAL STATISTICS -
On the national level, GEICO was #1, as we saw in the Insurance Spot Ten, with 39,706 spots. #2 was THE HOME DEPOT with 27,520, while the US CENSUS BUREAU was #3 airing 27,397 announcements. #4 was VERIZON running 24,236 spots and MCDONALD'S was #5 with 23,835 spots last week.
Posted: March 22, 2010
Toyota Motor Corporation is a multinational corporation headquartered in Japan, and the world's largest automaker. And unless you have been hiding under a rock, you've heard about the current recall problems this company is going through presently.
The history of the automaker starts in 1934, while still a department of Toyota Industries, it created its first product Type A engine and
in 1936 its first passenger car the Toyota AA. The company was eventually founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Toyota also owns and operates Lexus and Scion brands and has a majority shareholding stake
in Daihatsu and Hino Motors, and minority shareholdings in Fuji Heavy Industries, Isuzu Motors, and Yamaha Motors. The company includes 522 subsidiaries.
Toyota is headquartered in Toyota City and Nagoya (both in Aichi), and in Tokyo. In addition to manufacturing automobiles, Toyota provides
financial services through its division Toyota Financial Services and also builds robots. Toyota Industries and Finance divisions form the bulk of the Toyota Group, one of the largest conglomerates in the world.
Toyota has introduced new technologies including one of the first mass-produced hybrid gas-electric vehicles, Advanced Parking Guidance
System (automatic parking), a four-speed electronically controlled automatic with buttons for power and economy shifting, and an
eight-speed automatic transmission.
Three separate but related recalls of automobiles by Toyota Motor Corporation occurred at the end of 2009 and start of 2010. Toyota
initiated the recalls, the first two with the assistance of the U.S. National Highway Traffic Safety Administration (NHTSA), after several
vehicles experienced unintended acceleration. The first recall was to correct a possible incursion of an incorrect or out-of-place front
driver's side floor mat into the foot pedal well, which can cause pedal entrapment. Toyota also issued a separate recall for hybrid anti-lock brake software in February 2010. In all, TOYOTA has recalled more than 7.5 million cars.
As their team work tirelessly to fix the problems, the PR nightmare has affected the company greatly. Toyota employs 320,808 people
worldwide and will at this point lose about $4 billion this year. Most of the ads they are running now are more damage control-oriented.
Here is the way they advertised in the last 12 months:
On cable, Toyota ran 833,244 spots in the last 12 months. December and January were the hottest months when they were doing their "Toyotathon" promotion.
On Radio, Toyota ran a total of 1,279,335 ads in the last 12 months with December being the biggest month with 128,464 spots.
On TV, Toyota ran 841,847 spots in the last 12 months, with December being the biggest month with 98,873 spots.
Microsoft Corporation (NASDAQ: MSFT) is a multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices. Headquartered in Redmond, Washington, USA, its most profitable products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software.
The company was founded in 1975, by a college dropout named Bill Gates to develop and sell BASIC operating systems for the Altair 8800. Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Windows line of operating systems.
The company's initial public stock offering was in 1986; the ensuing rise of the company's stock price has made four billionaires and an estimated 12,000 millionaires from Microsoft employees.
Throughout its history the company has been the target of criticism, including monopolistic business practices and anti-competitive strategies. The U.S. Department of Justice and the European Commission, among others, have ruled against Microsoft for antitrust violations. But the company continues to be one of the most influential innovators in the world of computers and software. According to public records, Microsoft has revenues of $58.44 billion with net income of $14.57 billion. They have 93,000 employees.
Apple Inc. is also a multinational corporation that designs and manufactures consumer electronics, computer software, and commercial servers. The company's best-known hardware products include Macintosh computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; and Logic Studio, a suite of audio tools. As of January 2010 the company operated 284 retail stores in ten countries where hardware and software products are sold.
Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was called Apple Computer, Inc. for its first 30 years, but dropped the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.
For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States.
The power behind Apple's return to the forefront of the technology industry can be linked to Steve Jobs return to the company and the innovations created during his watch. Apple records show revenues of $36.54 billion creating a net income of $5.7 billion. They have more than 34,000 employees.
MEDIA USAGE
Last 12 Months
One of the interesting things about this report, when I asked most people who they thought ran more TV/Cable ads, Microsoft, or Apple, most people said Apple. Well, that isn't what we found. In the last 12 months, Apple, Inc. ran 132,198 spots on Cable, to Microsoft's 186,613 spots.
As far as radio, both technology-computer giants do not use radio that much. Apple only ran 29,842 ads in the last 12 months, compared to Microsoft at 12,580 ads. In the month of July Apple only ran 44 radio spots, while in May Microsoft ran only 11 spots. Someone needs to explain the value of radio.
As on Cable, TV is about the same game. Microsoft outperforms Apple. Apple ran 81,244 TV spots in the last 12 months, to Microsoft's 111,728 spots.
Posted: March 22, 2010
Media Monitors is a leading ad tracking and verification company based in
White Plains, NY. For more info, call the MM newsroom: 914-259-4732 or email newsroom@mediamonitors.com.
Media Monitors
445 Hamilton Avenue, 7th Floor
White Plains, NY 10601 USA
1-800-67-MEDIA
or PDF Plugin for Firefox 
In Detroit last week the #1 spot on the radio was from MEIJER and the department store ran 641 spots. GEICO was #2 with 580 ads, while the MICHIGAN LOTTERY was #3 with 561 spots. The US CENSUS BUREAU was #4 with 558 commercials and THE HOME DEPOT was #5 airing 471 announcements. WHITE CASTLE was #6 running 457 spots, while KROGER was #7 with 426 spots. MCDONALD'S was #8 with 419 spots and AUTOZONE came in #9 with 414 spots. DTE ENERGY was #10 with 407 spots.
NATIONAL STATISTICS -
With insurance companies being talked about a lot lately due to the healthcare bill, it was interesting to see how this Spot Ten would look. Note that most of the companies in this list focus on general insurance services or auto insurance. All of the healthcare-only providers were out of the top ten.
GEICO was #1 with 39,706 spots. STATE FARM was #2 with 16,660 spots, while PROGRESSIVE was #3 with 7,729 spots. FARMERS was #4 running 7,283 ads and SAFEAUTO INSURANCE COMPANY was #5 with 3,927 commercials. NATIONWIDE was #6, up from #30 with 2,923 spots, while DIRECT GENERAL CORPORATION was #7 airing 2,406 ads. MATRIX DIRECT was #8 running 2,193 spots and SELECTQUOATE INSURANCE SERVICES came in #9 with 1,476 spots. In at #10 was AUTOMOBILE COVERAGE OF AMERICA with 1,382 spots.
NATIONAL STATISTICS -
On the national level, GEICO was #1, as we saw in the Insurance Spot Ten, with 39,706 spots. #2 was THE HOME DEPOT with 27,520, while the US CENSUS BUREAU was #3 airing 27,397 announcements. #4 was VERIZON running 24,236 spots and MCDONALD'S was #5 with 23,835 spots last week.
Posted: March 22, 2010
On cable, Toyota ran 833,244 spots in the last 12 months. December and January were the hottest months when they were doing their "Toyotathon" promotion.
On Radio, Toyota ran a total of 1,279,335 ads in the last 12 months with December being the biggest month with 128,464 spots.
On TV, Toyota ran 841,847 spots in the last 12 months, with December being the biggest month with 98,873 spots.
One of the interesting things about this report, when I asked most people who they thought ran more TV/Cable ads, Microsoft, or Apple, most people said Apple. Well, that isn't what we found. In the last 12 months, Apple, Inc. ran 132,198 spots on Cable, to Microsoft's 186,613 spots.
As far as radio, both technology-computer giants do not use radio that much. Apple only ran 29,842 ads in the last 12 months, compared to Microsoft at 12,580 ads. In the month of July Apple only ran 44 radio spots, while in May Microsoft ran only 11 spots. Someone needs to explain the value of radio.
As on Cable, TV is about the same game. Microsoft outperforms Apple. Apple ran 81,244 TV spots in the last 12 months, to Microsoft's 111,728 spots.
Posted: March 22, 2010
