By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) March 8, 2010 - According to Arbitron, Philadelphia is the 8th largest radio market with a population of 4,357,600.
CITY FACTS
This great American port city was named in 1682 by William Penn who had experienced religious persecution and wanted his colony to be a place where anyone could worship freely despite their religion. Penn named the city Philadelphia, which is Greek for brotherly love (philos, "love" or "friendship", and adelphos, "brother"). Most people from the city informally call it "Philly."
The first Navy Yard of the United States opened in 1800 along the central waterfront district, and moved to its current location, League Island, in 1875. A major economic force until recently, it was once the Philadelphia area's largest employer.
The city is also a national center of law because of the prestigious University of Pennsylvania Law School, Temple University Beasley School of Law, Villanova University School of Law, Widener University School of Law, and Drexel University College of Law. Additionally, the headquarters of the American Law Institute is located in the city.
The city contains many art museums such as the Pennsylvania Academy of the Fine Arts and the Rodin Museum, the largest collection of work by Auguste Rodin outside of France. The city's major art museum, the Philadelphia Museum of Art, is one of the largest art museums in the United States and features the steps made popular by the film Rocky.
Pro Sports has always been vitally important to Philadelphians: The Philadelphia Eagles of the NFL, the Philadelphia Flyers of the NHL, the Philadelphia Phillies of MLB and the Philadelphia 76ers of the NBA.
Famous people from Philadelphia include: Margaret Mead - anthropologist, Kevin Bacon - actor, Ethel, John and Lionel Barrymore - actors, Danny Bonaduce - actor, Bill Cosby - comedian, actor, Curly Joe DeRita - comedian, actor, member of the Three Stooges, Kevin Eubanks - musician and currently Tonight Show band leader, W. C. Fields - actor, Larry Fine - comedian, actor, member of the Three Stooges, Richard Gere - actor, Seth Green - actor, Bob Saget - actor, comedian, game show host, M. Night Shyamalan - film director, Will Smith - actor, hip-hop recording artist, Sylvester Stallone - actor, Wilt Chamberlain - NBA basketball player and Kobe Bryant - Los Angeles Laker.
PHILADELPHIA SPOT TEN
The number radio advertiser in Philadelphia last week was GEICO with 938 spots. COMCAST BUNDLE was #2 with 691, while VERIZON was #3 with 488 ads. YAHOO! came in #4 with 476 spots and MCDONALD'S was #5 running 473 commercials. FORD LINCOLN MERCURY jumped from #16 to #6 with 370 spots, while POWER WINDOWS & SIDING jumped #17 to #7 with 344 ads. WAWA was #8 with 342 spots and CLEARWIRE was #9 with 335 ads. CBS TV NETWORK was #10 with 326 spots.
INTERNET SERVICES SPOT TENNATIONAL STATISTICS -
The Internet business is highly competitive and the growth in ad revenues and services is rather amazing. YAHOO! was #1 last week with 16,554 spots on the radio nationally. SERVICEMAGIC was #2 with 2,270 spots, while FREEUSLAPTOP.COM was #3 with 2,235 ads. WEBEX was #4 airing 1330 spots and GOTOMEETING was #5 with 1066. Coming in #6 was ILOOKFORCARS.COM with 489 spots, while E-MEALZ was #7 with 297 spots. EXAMINER.COM was #8 running 288 spots, while TAKETHESURVEY.COM was #9 with 276 spots. MICROSOFT BING was #10 with 202 ads.
NATIONAL SPOT TENNATIONAL STATISTICS -
GEICO continues its stronghold on #1 with 40,113 spots. VERIZON was #2 with 27,230 ads, while U.S. CENSUS BUREAU was #3 with 23,280 spots. MCDONALD'S was #4 with 22,771 spots and CHASE rose #9 to #5 with 17,720 spots.
Posted: March 8, 2010
In 1948, 25-year-old Charles Lazarus turned his dream of creating a child-oriented business into a reality. Lazarus started a baby furniture store, Children's Bargain Town, in Washington, D.C. to cater to the post-war baby boom era. Lazarus filled his store with cribs and baby furniture and ran it single-handedly, overseeing everything from keeping the books to delivering merchandise in customers' homes.
Although quite successful with his baby furniture venture, his customers were constantly inquiring about toys for both infants and older children. After months of listening to customer requests, Lazarus finally acquiesced and began selling toys. The first toy he added to the inventory was a cradle gym. When it proved a strong seller, he added tricycles, books and other toys.
Almost ten years later, Charles adopted the supermarket model for his store, which allowed customers to examine and pick out products on their own and pay for them at a checkout stand. With the opening of his second store, he settled on the name Toys"R"Us with a backward "R" Although the new logo irritated many parents and teachers because of its grammatical incorrectness, Lazarus knew it was an attention-getter.
Through his ingenuity, Lazarus expanded his fledgling business into a toy conglomerate and saw his brainchild become a public company in 1978 with established community roots and a loyal customer base from coast to coast.
With its iconic mascot Geoffrey the Giraffe introduced in February 1960 and the catchy jingle, "I Don't Want to Grow Up, I'm a Toys"R"Us Kid," Toys"R"Us has become one of the most recognized and beloved brands in the world.
In 2001, Toys"R"Us opened its international flagship store in New York City's Times Square, which quickly established itself as The Center of the Toy Universe. It has a 60-foot Ferris Wheel, a 20-foot animatronic T-Rex dinosaur, a life-size Barbie dollhouse and a New York City skyline constructed entirely of LEGOs, Toys"R"Us Times Square has become one of the top tourist attractions in the Big Apple.
Toys"R"Us became a private company in July 2005 when an investment group consisting of affiliates of Bain Capital Partners LLC, Kohlberg Kravis Roberts & Co. (KKR), and Vornado Realty Trust (NYSE: VNO) completed the acquisition of Toys"R"Us, Inc. for $6.6 billion.
The company currently operates 860 stores in the United States and 716 stores in 34 other countries, with some of them under franchises or licenses. They have 70,000 employees and create $13.6 billion in revenue.
Here is how they used media in the last 12 months:
On Cable, like TV, Toys R Us knows that old expression, 'Tis the season' and their advertising buys reflect the seasonal nature of their business. With holiday gift giving at the top of their priorities, they ran 4,615 spots in October, then jumped to 38,454 in November and then they blitz December with 55,895 on Cable markets monitored by Media Monitors.
Radio has a bit more year round activity for the toy giant, with April having 11,544 ads, then dropping to only hundreds per month, until the Christmas push with September showing 12,780 spots, October hitting 14,882, November building to 49,414 count with December slightly more at 49,710 spots.
TV was like Cable, October has 2,615 spots, and November showed 18,468, while December was 26,112 spots. The rest of the year, their time-buyers probably go to the North Pole to help out.
Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500 American multinational corporation headquartered in Cincinnati, Ohio that manufactures a wide range of consumer goods. As of 2008, P&G is the 8th largest corporation in the world by market capitalization and 14th largest US company by profit.
Procter & Gamble was started by brothers-in-law William Procter and James Gamble, a candlemaker and a soapmaker, respectively, in 1837 in Cincinnati.
The Civil War further boosted the company's fortunes, when the Union Army awarded two contracts to P&G to supply soldiers with soap and candles. It was an unwitting way to build brand loyalty -- after the war was over, returning soldiers continued to buy P&G products.
P&G scored another coup in brand building with the launch of Ivory soap in the 1890s. In the years after, P&G would go on to invent and produce some of the most common products in American homes. In 1911, Crisco was introduced. In 1946, it was the detergent Tide that became part of the P&G lineup. In 1961, Pampers, the disposable diapers changed the industry and lots of mother and fathers' lives forever. The list of successful products goes on and on.
Proctor and Gamble Company shows revenue of $79 billion with net income of $13.44 billion. They currently have 135,000 employees.
Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products. Under its "Hill's" brand, it is also a manufacturer of veterinary products. The company's corporate offices are on Park Avenue in New York City.
In 1806, William Colgate started a starch, soap and candle business in New York City. A year later the first advertisement appeared in a New York newspaper. In 1857, Colgate died and the company was reorganized as Colgate & Company under the management of Samuel Colgate, his son.
In Milwaukee, Wisconsin in 1964, B.J. Johnson opened a soap factory. The "B.J. Johnson Company" made soap entirely of palm and olive oil, a formula developed by Johnson in 1898. The soap was popular enough to rename their company after it - "Palmolive".
When a Kansas-based soap manufacturer known as the "Peet Brothers" merged with Palmolive they became Palmolive-Peet. In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company. In 1953 "Peet" was dropped from the title, leaving only "Colgate-Palmolive Company", the current name.
In 1991, Colgate acquired Murphy Oil Soap, the leading wood cleaner in the U.S. Today, its product portfolio has expanded to include all-purpose cleaners, sprays and wipes. Then a year later, Colgate acquired the Mennen Company, which sells this brand in over 52 countries.
In 2006, Colgate entered the fast-growing Naturals segment by purchasing Tom's of Maine, a leader in that market in the United States.
Colgate now sells its products in over 200 countries and territories worldwide. According to public records, Colgate-Palmolive created revenues of $15.33 billion with net income of $2.29 billion. They have 38,100 employees.
MEDIA USAGE
Last 12 Months
With six times the net revenue, one would expect P&G to run more advertising than their rival, Colgate-Palmolive. With 3,572,333 spots Proctor & Gamble certainly bests Colgate's 146,958 spots in the last 12 months.
Radio is not a big deal for either company, with P&G running 191,417 commercials to Colgate's 4,076 ads.
TV has always been a strong place for P&G with 1,440,779, afterall, they were part of the reason the daytime shows are called Soap Operas. Colgate ran 139,173 ads in the last 12 months.
Posted: March 8, 2010
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The number radio advertiser in Philadelphia last week was GEICO with 938 spots. COMCAST BUNDLE was #2 with 691, while VERIZON was #3 with 488 ads. YAHOO! came in #4 with 476 spots and MCDONALD'S was #5 running 473 commercials. FORD LINCOLN MERCURY jumped from #16 to #6 with 370 spots, while POWER WINDOWS & SIDING jumped #17 to #7 with 344 ads. WAWA was #8 with 342 spots and CLEARWIRE was #9 with 335 ads. CBS TV NETWORK was #10 with 326 spots.
NATIONAL STATISTICS -
The Internet business is highly competitive and the growth in ad revenues and services is rather amazing. YAHOO! was #1 last week with 16,554 spots on the radio nationally. SERVICEMAGIC was #2 with 2,270 spots, while FREEUSLAPTOP.COM was #3 with 2,235 ads. WEBEX was #4 airing 1330 spots and GOTOMEETING was #5 with 1066. Coming in #6 was ILOOKFORCARS.COM with 489 spots, while E-MEALZ was #7 with 297 spots. EXAMINER.COM was #8 running 288 spots, while TAKETHESURVEY.COM was #9 with 276 spots. MICROSOFT BING was #10 with 202 ads.
NATIONAL STATISTICS -
GEICO continues its stronghold on #1 with 40,113 spots. VERIZON was #2 with 27,230 ads, while U.S. CENSUS BUREAU was #3 with 23,280 spots. MCDONALD'S was #4 with 22,771 spots and CHASE rose #9 to #5 with 17,720 spots.
Posted: March 8, 2010
On Cable, like TV, Toys R Us knows that old expression, 'Tis the season' and their advertising buys reflect the seasonal nature of their business. With holiday gift giving at the top of their priorities, they ran 4,615 spots in October, then jumped to 38,454 in November and then they blitz December with 55,895 on Cable markets monitored by Media Monitors.
Radio has a bit more year round activity for the toy giant, with April having 11,544 ads, then dropping to only hundreds per month, until the Christmas push with September showing 12,780 spots, October hitting 14,882, November building to 49,414 count with December slightly more at 49,710 spots.
TV was like Cable, October has 2,615 spots, and November showed 18,468, while December was 26,112 spots. The rest of the year, their time-buyers probably go to the North Pole to help out.
With six times the net revenue, one would expect P&G to run more advertising than their rival, Colgate-Palmolive. With 3,572,333 spots Proctor & Gamble certainly bests Colgate's 146,958 spots in the last 12 months.
Radio is not a big deal for either company, with P&G running 191,417 commercials to Colgate's 4,076 ads.
TV has always been a strong place for P&G with 1,440,779, afterall, they were part of the reason the daytime shows are called Soap Operas. Colgate ran 139,173 ads in the last 12 months.
Posted: March 8, 2010
