By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) March 1, 2010 - According to Arbitron, Milwaukee-Racine, WI is the 37th largest radio market with a population of 1,453,300. It is also the largest city in the state of Wisconsin.
CITY FACTS
The word "Milwaukee" comes from an Algonquian word Millioke which means "Good/Beautiful/Pleasant Land".
Well into the twentieth century, there were more German speakers and German-language newspapers than English speakers and English-language newspapers in the city.
Milwaukee was once the home to four of the world's largest breweries (Schlitz, Blatz, Pabst, and Miller), and was the number one beer producing city in the world for many years. Miller Brewing Company remains a key employer with over 1,700 of the city's workers.
For 41 years, The Green Bay Packers played nearly half of their home games at Milwaukee's County Stadium, but played their last home game there on December 18, 1994 against the Atlanta Falcons. But the Packers are still the NFL team to follow in Milwaukee.
When the Milwaukee Braves baseball team left for Atlanta, the Seattle Pilots moved to Milwaukee and became the Brewers, once an American League team, but now a National League team. The Brewers play at the new MILLER PARK, while the Milwaukee Bucks, NBA, play at the Bradley Center.
Famous people from Milwaukee: Don Ameche, actor (Kenosha), Ellen Corby, actress (Racine), Willem J. Dafoe, actor (Appleton), Woody Herman, band leader, William H. Rehnquist, jurist, Tom Snyder, newscaster, Spencer Tracy, actor, Orson Welles, actor and producer (Kenosha) and Bob Uecker, baseball player and announcer.
MILWAUKEE SPOT TEN
The #1 spot in LA radio last week was GEICO with 1,262 spots. VONS came in #2 with 1,214, while THE HOME DEPOT landed in #3 with 1,209 ads. MACY'S was #4 running 941 spots and VERIZON was #5 airing 685 announcements. FORD LINCOLN MERCURY was back on the air at #6 with 599, while PEP BOYS popped into #7 with 590 ads. SOUTHERN CALIFORNIA MERCEDES-BENZ DEALERS jumped #14 to #8 with 544 spots and SOUTHERN CALIFORNIA CHEVROLET DEALERS landed in #9 with 540 commercials. HONDA was #10 running 512 spots.
ASIAN CARS & TRUCKS SPOT TENNATIONAL STATISTICS -
With all the publicity around the Toyota recalls of late, one would think this would have a great effect on how Asian Cars and Trucks would look, but the ranking is about the same. NISSAN was #1 with 14,568 spots, followed by TOYOTA at #2 with 7,801. HONDA was #3 with 7,492 commercials, while MAZDA was #4 running 4,139 spots. LEXUS, Toyota's luxury brand, moved #4 to #5 with 3,669 spots and SUBARU was #6 with 1,327 spots. HYUNDAI was #7 with 529 spots, while ACURA stays steady at #8 with 328 spots. SUZUKI KIZASHI was #9 running 275 spots and KIA MOTORS was #10 airing 130 spots.
NATIONAL SPOT TENNATIONAL STATISTICS -
GEICO was #1 once again with 40,201 spots. Verizon was #2 with 28,269 ads, while THE HOME DEPOT jumped #10 to #3 with 27,919 spots. AUTOZONE was #4 with 25,768 spots and MCDONALD'S was #5 with 22,944.
Posted: March 1, 2010
Wal-Mart Stores, Inc. is an American public corporation that runs a chain of large, discount department stores. It is the world's largest public corporation by revenue, according to the 2008 Fortune Global 500. Founded by Sam Walton in 1962, it was incorporated on October 31, 1969, and listed on the New York Stock Exchange in 1972.
Sam Walton, a businessman from Arkansas, began his retail career when he started work on June 3, 1940, at a J.C. Penney store in Des Moines, Iowa where he remained for 18 months. In 1945, he met Butler Brothers, a regional retailer that owned a chain of variety stores called Ben Franklin and they offered him one in Newport, Arkansas.
Walton was extremely successful in running the store in Newport. When the lease came up for renewal, he opened a new Ben Franklin franchise in Bentonville, Arkansas, but called it "Walton's Five and Dime." There, he achieved higher sales volume by marking up slightly less than most competitors.
Today, Wal-Mart operates in Mexico as Walmex, in the UK as Asda, and in Japan as Seiyu. It has wholly owned operations in Argentina, Brazil, Canada, and Puerto Rico. Wal-Mart's investments outside North America have had mixed results: its operations in South America and China are highly successful, while it was forced to pull out of Germany and South Korea when ventures there were unsuccessful.
Wal-Mart also owns Sam's Club, a chain of warehouse clubs which sell groceries and general merchandise, often in large quantities. Sam's Club stores are "membership" stores and most customers buy annual memberships. Recently Wal-Mart announced that some of the SAM's Club stores would be closed in order to lower over-head.
Wal-Mart employs 2.1 million people and makes about $13 billion in net profits each year. They operate more than 4,227 stores in the United States.
Here is how they spent their advertising dollars in the last 12 months:
Wal-Mart opened very slowly in 2009, but then got back up to speed by the autumn. They ran 141,942 Cable spots in August and then hit their peak in November with 160,256 spots. Their grand total for Cable in the last 12 months was 1,221,865.
Radio they hit hard in August, when they roll out all their back-to-school sales. They ran 170,283 radio spots in August. In the last 12 months, they were at 965,780 in total radio spots.
On TV stations that Media Monitors covers, Wal-Mart ran a total of 712,921 TV ads with top months being August (85,827) and then bested in December (93,599) for the holiday shopping time.
General Mills traces its roots to the banks of the Mississippi River in what is now Minneapolis. Harnessing the power of St. Anthony Falls, Cadwallader Washburn built one of the leading milling companies in the world. John Crosby eventually became his partner, forming the Washburn Crosby Company. General Mills may have started out as a small company grinding grain, but they have diversified far beyond just cereal.
When the Minnesota Valley Canning Company named its new, extra-large green pea variety "Green Giant," no one dreamed that one day it would become the company's name. Today, the Green Giant and his helper, Sprout; still live happily in their valley growing vegetables picked at the peak of freshness. Green Giant has been part of General Mills since 2001.
The mascot, Betty Crocker began as a pen name in 1921 to answer cooking-related questions that were sent to the Washburn Crosby Company, the predecessor of General Mills. This advertising icon has grown to become one of the more recognizable brands in the grocery store.
Wheaties cereal was discovered by accident. A health clinician spilled bran gruel on a hot stove. The mixture crackled and sizzled into a crisp flake, and it tasted great. The clinician brought the idea to the Washburn Crosby Company in 1924, launching the cereal that later became The Breakfast of Champions. The choice of an athlete to appear on the box is not only an honor, but one that comes with certain role model expectations by General Mills.
In 1928, Washburn Crosby merged with other regional millers to become General Mills.
General Mills became the sponsor of the popular radio show The Lone Ranger in 1941. The show was then brought to television, and, after 20 years, their long-term sponsorship came to an end in 1961.
In 1970, General Mills acquired a five-unit restaurant company called Red Lobster and expanded it nationwide. Soon, a division of General Mills titled General Mills Restaurants developed to take charge of the Red Lobster chain. In 1982, General Mills Restaurants founded a new Italian-themed restaurant chain called Olive Garden.
In 2001, General Mills Inc. acquired Pillsbury. Giggling his way to spokes character superstardom, Poppin' Fresh, the Pillsbury Doughboy, first introduced himself to TV viewers across the nation in 1965. Announcing "Hi, I'm Poppin' Fresh," he sang, "Nothin' says lovin' like something from the oven, and Pillsbury says it best." Since his creation, the Pillsbury Doughboy has become one of history's most popular advertising icons.
General Mills shows revenues of $14.69 billion, producing a net income of $1.3 billion. They have 30,000 employees.
The Kellogg Company started with one product, Kellogg's Corn Flakes® in 1906 in Battle Creek, Michigan with 44 employees. Today Kellogg Company manufactures in 18 countries and sells its products in more than 180 countries.
They were the first company to offer premiums in cereal boxes and to fortify its cereals.
With the discovery of toasted wheat flakes, the process for developing what would become Kellogg's Corn Flakes® was put into place. The story goes this way, W.K. Kellogg, business manager, and his brother, Dr. John Harvey Kellogg, a chief physician, were in the process of cooking some wheat for a type of granola when they were called away. When they returned, the wheat had become stale. They decided to force the tempered grain through the rollers anyway, and, surprisingly, the grain did not come out in long sheets of dough. Instead each wheat berry was flattened and came out as a thin flake.
W.K. Kellogg continued with his own experiments, developing the process for flaking corn in 1898. This led to the formation of the Battle Creek Toasted Corn Flake Company in 1906, which eventually became Kellogg Company - changing the form of breakfast forever and setting into motion a century of innovation for Kellogg.
In 1927, the Kellogg's experimental laboratory presented W. K. with two packages of cereal made from puffed rice grains. He sprinkled sugar over it, added milk, and declared, "You've got something there!" The "talking cereal" became a hit with the public and RICE KRISPIES were born.
In 1952, Kellogg's introduced Tony the Tiger® as the mascot of Kellogg's Sugar Frosted Flakes. Tony's voice was that of singer/actor Thurl Arthur Ravenscroft.
Released nationwide in 1956, Kellogg's® Special K was the first cereal fortified with seven vitamins and iron, thus giving it its "special" designation.
In 1970, Kellogg's bought Fearn International Inc., specifically to focus on their Eggo® Waffles line. Nutri-Grain® Bars released in 1991 and in 1996, seeking to become part of the bagel craze, Kellogg purchased the Lender's® Business from Kraft Foods for $466 million in 1996.
Kellogg's currently shows revenues of $12.8 billion producing net incomes of $1.15 billion. They have 32,400 employees.
MEDIA USAGE
Last 12 Months
On Cable, General Mills ran 812,341 spots against Kellogg's 505,472 spots.
On Radio, it appears that Kellogg's doesn't spend much time with the media, with only 643 spots in the last 12 months, whereas, General Mills, a former radio station owner, ran 13,911 spots.
On TV, General Mills almost doubles Kellogg's 402,176 spots with 929,104 ads.
Posted: March 1, 2010
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The #1 spot in LA radio last week was GEICO with 1,262 spots. VONS came in #2 with 1,214, while THE HOME DEPOT landed in #3 with 1,209 ads. MACY'S was #4 running 941 spots and VERIZON was #5 airing 685 announcements. FORD LINCOLN MERCURY was back on the air at #6 with 599, while PEP BOYS popped into #7 with 590 ads. SOUTHERN CALIFORNIA MERCEDES-BENZ DEALERS jumped #14 to #8 with 544 spots and SOUTHERN CALIFORNIA CHEVROLET DEALERS landed in #9 with 540 commercials. HONDA was #10 running 512 spots.
NATIONAL STATISTICS -
With all the publicity around the Toyota recalls of late, one would think this would have a great effect on how Asian Cars and Trucks would look, but the ranking is about the same. NISSAN was #1 with 14,568 spots, followed by TOYOTA at #2 with 7,801. HONDA was #3 with 7,492 commercials, while MAZDA was #4 running 4,139 spots. LEXUS, Toyota's luxury brand, moved #4 to #5 with 3,669 spots and SUBARU was #6 with 1,327 spots. HYUNDAI was #7 with 529 spots, while ACURA stays steady at #8 with 328 spots. SUZUKI KIZASHI was #9 running 275 spots and KIA MOTORS was #10 airing 130 spots.
NATIONAL STATISTICS -
GEICO was #1 once again with 40,201 spots. Verizon was #2 with 28,269 ads, while THE HOME DEPOT jumped #10 to #3 with 27,919 spots. AUTOZONE was #4 with 25,768 spots and MCDONALD'S was #5 with 22,944.
Posted: March 1, 2010
Wal-Mart opened very slowly in 2009, but then got back up to speed by the autumn. They ran 141,942 Cable spots in August and then hit their peak in November with 160,256 spots. Their grand total for Cable in the last 12 months was 1,221,865.
Radio they hit hard in August, when they roll out all their back-to-school sales. They ran 170,283 radio spots in August. In the last 12 months, they were at 965,780 in total radio spots.
On TV stations that Media Monitors covers, Wal-Mart ran a total of 712,921 TV ads with top months being August (85,827) and then bested in December (93,599) for the holiday shopping time.
On Cable, General Mills ran 812,341 spots against Kellogg's 505,472 spots.
On Radio, it appears that Kellogg's doesn't spend much time with the media, with only 643 spots in the last 12 months, whereas, General Mills, a former radio station owner, ran 13,911 spots.
On TV, General Mills almost doubles Kellogg's 402,176 spots with 929,104 ads.
Posted: March 1, 2010
