By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) February 22, 2010 - According to Arbitron, Baltimore, MD is the 22nd largest radio market with a population 2,261,000.
CITY FACTS
Founded in 1729, Baltimore has always been a major seaport for America. Baltimore's Inner Harbor was once the second leading port of entry for immigrants to the United States and a major manufacturing center.
Baltimore has a long and storied sporting history encompassing many teams from many different eras. The Baltimore Orioles have represented Major League Baseball locally since 1954, before that, they were the St. Louis Browns. The Cleveland Browns moved to Baltimore in 1996. The Ravens have had great success, including a Super Bowl Championship in 2001. Most locals remember the day that the Baltimore Colts left in the dead of night for Indianapolis, March 28, 1984.
Baltimore is the home of numerous places of higher learning, both public and private: College of Notre Dame of Maryland, The Johns Hopkins University, Loyola College in Maryland, Morgan State University and University of Baltimore.
Some famous faces born in Baltimore include, John Astin, actor; DMX, rapper; David Hasselhoff, actor; Babe Ruth, New York Yankees baseball player, hall of fame member; John Waters, film maker; Kevin Clash, Elmo puppeteer; Anna Faris, actress, Spiro Agnew, former VP, and one of the greatest baseball players, Cal Ripken, Jr.
BALTIMORE SPOT TEN
Baltimore seems to be into cars and repairing cars, judging by the SPOT TEN. GEICO was the #1 radio advertiser with 712 spots. VERIZON was #2 with 674 ads, while SAFELITE AUTOGLASS was #3 with 449 spots. AUTOZONE was #4, up from #84 with 377 spots and MCDONALD'S was #5 running 355 spots. PNC was #6, up from #43 with 347 commercials, while PEP BOYS was #7 with 327 announcements. BGE (Baltimore Gas and Electric) was #8 with 307 spots and M&T BANK was #9 airing 301 spots. Coming in #10 was MIDAS with 258 spots.
MOTION PICTURE SPOT TENNATIONAL STATISTICS -
With the big roll-out of the new Martin Scorsese movie, SHUTTER ISLAND took #1 in this category with 3,292 spots for the Paramount release. THE CRAZIES ran 1,412 spots, while FALLING AWAKE was #3 with 177 ads. AVATAR from 20th Century Fox Films took #4 with 141 spots, while THE GHOST WRITER was #5 with 131 spots. After the top five, it looks like the movie business is not interested in pushing their movies on radio. TO SAVE A LIFE was #6 with only 24 spots nationally and PERCY JACKSON & THE OLYMPIANS was #7 with 24 spots. IMAX UNDER THE SEA 3D was #8 with a petite run of only 13 spots. CRAZY HEART ran 12 spots to be #9, BROTHERS AT WAR aired only 3 spots.
NATIONAL SPOT TENNATIONAL STATISTICS -
On the leader board, we have GEICO still at the top with 38,812 spots. VERIZON was #2 with 31,016 ads, while SAFELITE AUTOGLASS rolled 29,922 spots. Coming #4 was AUTOZONE with 25,380 and #5 was MCDONALD'S with 23,076. OF NOTE: the NAB campaign against the Performance Tax ran 28,406 on American radio last week.
Posted: February 22, 2010
HONDA's history starts in October 1946 when Soichiro Honda established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. They used parts from cast-off military surplus engines after the war. After two years of R&D, they created a company in 1948.
Honda bikes weren't just "motorbikes" the 1949 D-Type could reach speeds of up to 50 mph, and offered a steel frame as well as front and rear suspension. In the latter part of the 50s, Honda introduced the
ultra-successful C100 Super Cub. The bike was remarkably easy to operate and featured a crossbar-free frame that made it popular with women; it went on to become the first Honda motorbike sold in the U.S. as
part of the establishment of American Honda Co. in 1959.
By the early 1960s, Honda had built its first automobiles for the Japanese home market and entered Formula One racing. But it wasn't until 1970 that it exported its first car, the diminutive N600, to the U.S.
The automaker initially had a hard time sparking interest in American buyers, but that all changed in 1973 with the introduction of the Civic. The car offered larger dimensions than Honda's previous models even
though it was still relatively petite compared to compact American cars and got very good gas mileage. By 1976, the Civic had been joined by the Accord, which quickly became a favorite with U.S. consumers as well.
By the 1980s, Honda's success and its reputation as a maker of reliable cars and motorcycles continued to grow. It began building Accords in the U.S. in 1982 and by 1989 had earned the distinction of making
America's most popular car. This was also the decade in which Honda created the Acura brand as a way to sell more upscale and luxurious vehicles to go against other Japanese luxury offerings from Lexus (Toyota)
and Infiniti (Nissan).
Honda produced revenues of $101.36 billion, which produced net income of $1.39 billion. They have 181,876 employees.
On Cable, Honda had a slight blitz in April and May and then dropped down to their normal levels. They ran 359,590 total spots on Cable in the last 12 months.
The biggest month was December with 90, 182 spots followed closely by July and April and in the last 12 months, Honda ran 778,838 spots.
On TV, Honda ran 450,216 spots with December hitting 53,460 spots.
QWEST started in the railroad business. From its origins as a fiber-optic network-building subsidiary of Southern Pacific Transportation Co., Qwest Communications International, Inc. has grown through acquisitions to offer local and long-distance telephone services, as well as a range of Internet, multimedia, data, and voice services that are sold to business, consumer, and government customers. The company completed construction of its 18,500-mile national fiber-optic network in 1999, and then added 4,300 route miles in Canada and Mexico.
Qwest provides local Internet and phone service in 14 western U.S. states: Arizona, Colorado, Idaho, Iowa, Minnesota, Montana, Nebraska, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington, and
Wyoming.
Qwest provides voice, backbone data services, and digital television in some areas. It operates in three segments: Wireline Services, Wireless Services, and Other Services.
The Wireless Services segment is achieved by a partnership with Verizon Wireless. Qwest also partners with DirecTV to provide digital television service to its customers. In Phoenix, Denver, Salt Lake City, Boise, and Omaha, Qwest offers Qwest Choice TV. The Other Services segment primarily involves the sublease of real estate assets, such as space in office buildings, warehouses, and other properties.
Qwest has revenue of $13.48 billion with a net income of $681.00 million. They have 32,937 employees.
Cablevision Systems Corporation started with one man, Charles F. Dolan, the founder and chairman of the board of directors of Cablevision. Dolan entered the cable television business in its infancy. A maker of industrial films, he became a pioneer of cable television in 1960 when he began wiring hotels in New York City for reception of his cable news service. In 1965 Dolan's company, Sterling Manhattan, won a franchise to operate a cable television system in the southern half of Manhattan. Sterling had wealthy partners--Time, Inc. in particular--and was able to raise money for the cable system through a stock offering, but he was unable to amass enough funds to complete the system. Sterling's debts multiplied until 1973 when Time, having become the owner of 80 percent of the company, decided to liquidate. Time got HBO and Dolan headed to Long Island.
In 1973 Cablevision staked out Long Island for their cable television operation and started with only 1,500 Long Island customers. Today, Cablevision operates the nation's single largest cable cluster, passing more than 5 million households and businesses in the New York metropolitan area with its state-of-the-art fiber-rich network. Cablevision brands their services with variations on this theme: Optimum®, iO TV® digital television, Optimum Voice® digital voice, Optimum Online® high-speed Internet and Optimum WiFi®, etc. Cablevision's Optimum Lightpath® division meets the communications needs of larger companies as a leading provider of integrated business communications solutions.
Cablevision is expected to make revenues of $7.23 billion, but may lose a quarter million dollars of net income, thus their desire to sell some of their interest in Madison Square Garden which houses their
athletically-challenged basketball team, the New York Knicks. Cablevision has 17,082 employees.
Even though these two communications do not compete with each other directly, let’s see how they used Cable, Radio and TV to promote their services.
MEDIA USAGE
Last 12 Months
Well, this makes sense, that two large cable and communications companies would use Cable to advertise their services, but these two companies have different viewpoints. Qwest only ran 5,456 ads on Cable in the last 12 months, whereas Cablevision ran 87,296 ads. Cablevision is in a fight with a tough competitor, Verizon, and we are sure the hand to hand combat will continue.
Cablevision only ran 13,371 radio spots in the last 12 months, while Qwest ran 58,167.
On TV, Qwest had 89,810 spots versus Cablevision's 27, 288 spots.
Posted: February 22, 2010
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Baltimore seems to be into cars and repairing cars, judging by the SPOT TEN. GEICO was the #1 radio advertiser with 712 spots. VERIZON was #2 with 674 ads, while SAFELITE AUTOGLASS was #3 with 449 spots. AUTOZONE was #4, up from #84 with 377 spots and MCDONALD'S was #5 running 355 spots. PNC was #6, up from #43 with 347 commercials, while PEP BOYS was #7 with 327 announcements. BGE (Baltimore Gas and Electric) was #8 with 307 spots and M&T BANK was #9 airing 301 spots. Coming in #10 was MIDAS with 258 spots.
NATIONAL STATISTICS -
With the big roll-out of the new Martin Scorsese movie, SHUTTER ISLAND took #1 in this category with 3,292 spots for the Paramount release. THE CRAZIES ran 1,412 spots, while FALLING AWAKE was #3 with 177 ads. AVATAR from 20th Century Fox Films took #4 with 141 spots, while THE GHOST WRITER was #5 with 131 spots. After the top five, it looks like the movie business is not interested in pushing their movies on radio. TO SAVE A LIFE was #6 with only 24 spots nationally and PERCY JACKSON & THE OLYMPIANS was #7 with 24 spots. IMAX UNDER THE SEA 3D was #8 with a petite run of only 13 spots. CRAZY HEART ran 12 spots to be #9, BROTHERS AT WAR aired only 3 spots.
NATIONAL STATISTICS -
On the leader board, we have GEICO still at the top with 38,812 spots. VERIZON was #2 with 31,016 ads, while SAFELITE AUTOGLASS rolled 29,922 spots. Coming #4 was AUTOZONE with 25,380 and #5 was MCDONALD'S with 23,076. OF NOTE: the NAB campaign against the Performance Tax ran 28,406 on American radio last week.
Posted: February 22, 2010
On Cable, Honda had a slight blitz in April and May and then dropped down to their normal levels. They ran 359,590 total spots on Cable in the last 12 months.
The biggest month was December with 90, 182 spots followed closely by July and April and in the last 12 months, Honda ran 778,838 spots.
On TV, Honda ran 450,216 spots with December hitting 53,460 spots.
Well, this makes sense, that two large cable and communications companies would use Cable to advertise their services, but these two companies have different viewpoints. Qwest only ran 5,456 ads on Cable in the last 12 months, whereas Cablevision ran 87,296 ads. Cablevision is in a fight with a tough competitor, Verizon, and we are sure the hand to hand combat will continue.
Cablevision only ran 13,371 radio spots in the last 12 months, while Qwest ran 58,167.
On TV, Qwest had 89,810 spots versus Cablevision's 27, 288 spots.
Posted: February 22, 2010
