By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) February 15, 2010 - San Jose, CA is the 35th largest radio market in America with a population of 1,521,300. San Jose is not just a part of San Francisco; it's a unique market with lots of innovation and money.
CITY FACTS
Originally known as El Pueblo de San José de Guadalupe, San Jose was founded on November 29, 1777 as the first town in the Spanish colony of Nueva California, which later became Alta California.
As World War II started, the city's economy shifted from agriculture (the Del Monte cannery was the largest employer) to industrial manufacturing with the contracting of the Food Machinery Corporation (FMC) by the United States War Department to build 1000 landing vehicles for the war effort. It was this shift that brought technology oriented companies to the valley.
After the war, another shift, this time to high-technologies, thanks to the many universities in the area, including San José State University, Santa Clara University, and Stanford University. The schools pump thousands of engineering and computer science graduates into the local economy every year.
The large concentration of high-technology engineering, computer, and microprocessor companies around San Jose has led the area to be known as Silicon Valley
San Jose serves as headquarters for Adobe Systems, BEA Systems, Cisco, eBay, as large corporate centers for Flextronics, Hewlett-Packard (recognized as the symbolic founder of Silicon Valley), IBM, Hitachi and Lockheed Martin.
Some of the famous people from San Jose: Cesar Chavez who started the National Farm Workers Union, Peggy Fleming, skater, Jerry Yang (moved to San Jose when he was ten) started Yahoo, Kate Walsh, actress, Nikki Sixx, musician and of course, Steve Wozniak, one of the founders of Apple Computers.
SAN JOSE SPOT TEN
The #1 advertiser on the radio last week in San Jose was CHASE with 355 spots. AT&T was #2 running 232 commercials, while MATTRESS DISCOUNTERS WEST was #2 with 206 ads. BEN BRIDGE JEWELER came in #4 with 195 spots and CAPITOL MAZDA - OAK TREE MAZDA was #5 airing 169 announcements. CALIFORNIA STATE AUDITOR was #6 running 160 announcements, while ORCHARD SUPPLY HARDWARE was #7 with 160 ads as well. SAFEWAY hit #8 with 148 spots and VERIZON was #9 running 144 ads. CLOSEOUT CLUB ONLINE was #10 with 136 spots.
JEWELRY SPOT TENNATIONAL STATISTICS -
On the national level, SHANE COMPANY reigns supreme with 7,692 ads. JARED THE GALLERIA OF JEWELRY was #2 with 7,601 commercials, while BEN BRIDGE JEWELER was #3 with 2,765 spots. FRED MEYER JEWELERS was #4 airing 2,720 announcements and SPENCE DIAMONDS hit #5 with their 1,610 spots. INTERNATIONAL DIAMOND JEWELERS was #6 with 1,484 spot, while DIAMONDS DIRECT fell from #4 to #7 with 1,384 spots. GENESIS DIAMONDS was #8 with 972 spots and THE JEWELRY EXCHANGE was #9 with 891 ads. J. EDWARDS DIAMONDS was #10 last week with 794 spots.
NATIONAL SPOT TENNATIONAL STATISTICS -
The top dog was actually a Gecko with GEICO at #1 again with 34,287 spots. SAFELITE AUTOGLASS jumps from #11 to #2 with 28,824 ads, while VERIZON was #3 with 27,566 commercials. MCDONALD'S was #4 airing 24,195 spots and AT&T came in #5 with 19,823 spots. OF NOTE: FORD LINCOLN MERCURY was #10, up from #15 with 16,919 spots, NISSAN was #22 with 10,496 spots and TOYOTA was #38 with 6,922 recall-related announcements.
Posted: February 15, 2010
VERIZON Communications Inc., based in New York City was formed on June 30, 2000, with the merger of Bell Atlantic Corp. and GTE Corp. Verizon began trading on the New York Stock Exchange (NYSE) under the VZ symbol on Monday, July 3, 2000 and was added to the Dow Jones Industrial Average in 2004.
As of year-end 2008, Verizon's wireless network included more than 36 million access lines and nearly 8.7 million broadband connections nationwide. Over 1 billion phone calls and trillions of bits of data were being carried over this nationwide network on an average business day.
From 2006 through 2008, Verizon invested a total of more than $50 billion to maintain, upgrade and expand its technology infrastructure. Verizon's strong cash flow from operating activities ($26.6 billion in 2008) enabled the company to invest in growth areas - particularly broadband and wireless - even as the company maintained a healthy dividend.
In wireless, Verizon has made several recent major investments. In March 2008, Verizon invested $9.4 billion for a nationwide spectrum footprint (excluding Alaska) in the FCC's 700 MHz auction, plus 102 spectrum licenses for individual markets around the U.S.
In August 2008, Verizon Wireless expanded its service to many rural markets by completing its purchase of Rural Cellular Corp. for $2.66 billion in cash and assumed debt. In January 2009, Verizon Wireless completed its purchase of Alltel from Atlantis Holdings LLC, expanding the company's network coverage to nearly the entire U.S. population.
The Verizon advertising philosophy could best be described as "petal to the metal" and it doesn't look like they are going to let up soon. They ran 675,387 spots on the Cable TV that Media Monitors tracks in the last 12 months. In June alone, they ran 80,465 ads.
The extend of Verizon's use of radio is rather large. They ran 1,238,624 spots in the last 12 months, with eight of those months having more than 100,000 spots.
On Broadcast TV, Verizon hit 660,162 spots and like Cable, June was their largest month totaling 68,855 TV spots.
Sony Corporation is a multinational corporation headquartered in Minato, Tokyo, Japan, and one of the world's largest media conglomerates. Sony is one of the leading manufacturers of electronics, video, communications, video game consoles, and information technology products for the consumer and professional markets. Its name is derived from "Sonus", the Greek goddess of sound.
Sony Corporation operations include Sony Electronics, Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Ericsson, and Sony Financial Holdings.
Some SONY history: In 1945, after World War II, Masaru Ibuka started a radio repair shop in a bombed-out building in Tokyo. The next year, he was joined by his colleague Akio Morita and they founded a company called Tokyo Tsushin Kogyo K.K., which translates into English as Tokyo Telecommunications Engineering Corporation. The company built Japan's first tape recorder called the Type-G.
In the early 1950s, Ibuka traveled in the United States and heard about Bell Labs' invention of the transistor. He convinced Bell to license the transistor technology to his Japanese company. While most American companies were researching the transistor for its military applications, Ibuka looked to apply it to communications. Although the American companies Regency and Texas Instruments built the first transistor radios, it was Ibuka's company that made them commercially successful for the first time.
In August 1955, Tokyo Telecommunications Engineering released the Sony TR-55, Japan's first commercially produced transistor radio. They created the iconic Sony Walkman in 1978 by audio-division engineer Nobutoshi Kihara for Sony co-chairman Akio Morita, who wanted to be able to listen to operas during his frequent trans-Pacific plane trips. The term "Walkman" was the "iPod" of the 80s. SONY public documents show revenue of $78.26 billion. They have 172,000 employees.
Philips started in 1891 when Anton and Gerard Philips established Philips & Co. in Eindhoven, the Netherlands. The company begun manufacturing carbon-filament lamps and by the turn of the century, had become one of the largest producers in Europe.
In 1918, Philips introduced a medical X-ray tube. This marked the beginning of the diversification of the company's product range and the start of seeking patent protection for their innovations, from X-ray radiation to radio reception.
In 1925, Philips became involved in the first experiments in television and, in 1927, produced radios. By 1932, Philips had sold one million radios and became the world's largest radio producer.
In the 1940s and 1950s, Philips' research invented rotary heads that led to the development of the Philishave electric shaver. They also their ground-breaking work in transistors and integrated circuits. The company made major contributions to the development of the recording, transmission and reproduction of television pictures. In 1963, it introduced the Compact Audio Cassette. In 1965, it produced its first integrated circuits.
Philips again, working on the processing, storage and transmission of images, sound and data lead them to the inventions of the LaserVision optical disc, the Compact Disc (which they developed with SONY) and optical telecommunication systems (fiber optic). In 1972, the company co-founded PolyGram (Philips 60% and Siemens 40%), successful music recording label.
In 1983 Philips came up with a technological landmark: the launch of the Compact Disc. In 1997 Philips cooperated with Sony again to introduce another innovation, the DVD. Public records show Philips with revenue of $36.68 billion. They have 121,398 employees.
MEDIA USAGE
Last 12 Months
On Cable TV, neither electronics company is working the media hard. In the last 12 months, Sony ran only 6,911 ads to Philips' 52,652 spots.
On the radio, this is about was a major advertiser would run in a month on AM and FM. Sony rolled 35,835 spots to Philips' 34,511.
Don't be fooled by the pie chart, Sony ran a measly 13,303, but Philips has them beat, in the wrong direction, with only 3,725 in the last 12 months
Posted: February 15, 2010
Media Monitors is a leading ad tracking and verification company based in
White Plains, NY. For more info, call the MM newsroom: 914-259-4732 or email newsroom@mediamonitors.com.
Media Monitors
445 Hamilton Avenue, 7th Floor
White Plains, NY 10601 USA
1-800-67-MEDIA
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The #1 advertiser on the radio last week in San Jose was CHASE with 355 spots. AT&T was #2 running 232 commercials, while MATTRESS DISCOUNTERS WEST was #2 with 206 ads. BEN BRIDGE JEWELER came in #4 with 195 spots and CAPITOL MAZDA - OAK TREE MAZDA was #5 airing 169 announcements. CALIFORNIA STATE AUDITOR was #6 running 160 announcements, while ORCHARD SUPPLY HARDWARE was #7 with 160 ads as well. SAFEWAY hit #8 with 148 spots and VERIZON was #9 running 144 ads. CLOSEOUT CLUB ONLINE was #10 with 136 spots.
NATIONAL STATISTICS -
On the national level, SHANE COMPANY reigns supreme with 7,692 ads. JARED THE GALLERIA OF JEWELRY was #2 with 7,601 commercials, while BEN BRIDGE JEWELER was #3 with 2,765 spots. FRED MEYER JEWELERS was #4 airing 2,720 announcements and SPENCE DIAMONDS hit #5 with their 1,610 spots. INTERNATIONAL DIAMOND JEWELERS was #6 with 1,484 spot, while DIAMONDS DIRECT fell from #4 to #7 with 1,384 spots. GENESIS DIAMONDS was #8 with 972 spots and THE JEWELRY EXCHANGE was #9 with 891 ads. J. EDWARDS DIAMONDS was #10 last week with 794 spots.
NATIONAL STATISTICS -
The top dog was actually a Gecko with GEICO at #1 again with 34,287 spots. SAFELITE AUTOGLASS jumps from #11 to #2 with 28,824 ads, while VERIZON was #3 with 27,566 commercials. MCDONALD'S was #4 airing 24,195 spots and AT&T came in #5 with 19,823 spots. OF NOTE: FORD LINCOLN MERCURY was #10, up from #15 with 16,919 spots, NISSAN was #22 with 10,496 spots and TOYOTA was #38 with 6,922 recall-related announcements.
Posted: February 15, 2010
The Verizon advertising philosophy could best be described as "petal to the metal" and it doesn't look like they are going to let up soon. They ran 675,387 spots on the Cable TV that Media Monitors tracks in the last 12 months. In June alone, they ran 80,465 ads.
The extend of Verizon's use of radio is rather large. They ran 1,238,624 spots in the last 12 months, with eight of those months having more than 100,000 spots.
On Broadcast TV, Verizon hit 660,162 spots and like Cable, June was their largest month totaling 68,855 TV spots.
On Cable TV, neither electronics company is working the media hard. In the last 12 months, Sony ran only 6,911 ads to Philips' 52,652 spots.
On the radio, this is about was a major advertiser would run in a month on AM and FM. Sony rolled 35,835 spots to Philips' 34,511.
Don't be fooled by the pie chart, Sony ran a measly 13,303, but Philips has them beat, in the wrong direction, with only 3,725 in the last 12 months
Posted: February 15, 2010
