By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) February 8, 2010 - According to Arbitron, Miami - Ft. Lauderdale - Hollywood, FL is the 12th largest radio market with a population of 3,580,000.
CITY FACTS
Miami is recognized as a global city because of its importance in finance, commerce, media, entertainment, arts and international trade. The city is home to many company headquarters, banks, and television studios. It is an international center for popular entertainment in television, music, fashion, film, and the performing arts.
The city's Port of Miami is known for accommodating the largest volume of cruise ships in the world and is home to many cruise line headquarters.
Miami was the host of the Superbowl this year, as well as the home to many major professional sports teams. The Miami Dolphins, the NFL team, Miami Heat, the NBA team, Florida Marlins, the MLB team, and the Florida Panthers, Miami's NHL team.
Universities in Miami include: Barry University, Carlos Albizu University, Florida International University (public, largest university in South Florida), Florida Memorial University, Johnson and Wales University, Keiser University, Miami Dade College, Miami International University of Art and Design, Nova Southeastern University, St. Thomas University and the home of the Hurricanes, the University of Miami.
Some famous faces from Miami include: Bob Vila TV personality, Alexa Vega actress, Sidney Poitier Academy Award-winning actor, Eva Mendes actress and David Archuleta singer from American Idol.
MIAMI SPOT TEN
In Miami last week leading up to the Superbowl, these were the leading advertisers on the radio. #1 was 1-800NEEDHELP (legal services) with 765 spots. Coming in #2 was 1-800-411-PAIN with 754 ads, while GEICO was #3, down from #1, with 732 commercials. VERIZON was #4 with 667 spots and CHASE (Bank) was #5 airing 639 announcements. STRAX REJUVENATION was #6 running 597 ads, while MCDONALD'S was #7 with 589 spots. PUBLIX was #8 with 524 spots last week and J.R.DUNN JEWELERS was #9 with 480 spots. ROOMS TO GO rounded out the list at #10 with 480 spots.
TELEVISION AND CABLE SPOT TENNATIONAL STATISTICS -
In the realm of TV and Cable combined, the number one advertiser was ABC TV with 6,351 spots. FOX TV was #2 with 5,958 ads, while THE CW NETWORK was #3 with 3,689 spots. LIBERMAN TV was #4 with 2,762 ads and BET NETWORK was #5 with 2,467 spots. ESPN2 was up from #25 to #6 with 2,394 ads, while ESPNU (College Sports) was #7 airing 2,209 announcements. USA NETWORK was #8, down from #1 the previous week with 2,038 spots and CBS TV was #9 with 2,021 spots. UNIVISION was #10 airing 1,885 spots.
NATIONAL SPOT TENNATIONAL STATISTICS -
The king of radio advertising remains on top, GEICO ran 42,384 ads last week. Coming in #2 was VERIZON with 26,632 spots, while H&R BLOCK was #3 airing 26,044 commercials. #4 was MCDONALD'S with 22,353 spots and getting ready for tax day, TURBOTAX was #5 with 20,408.
Posted: February 8, 2010
Lowe's was started by Lucius S. Lowe when he opened the first Lowe's in North Wilkesboro, North Carolina in 1921. It was later inherited by his daughter Ruth when he died in 1940 and later taken over by her brother and husband Jim Lowe and Carl Buchan in 1943. It was fully taken over by Buchan in 1952 and expanded to many other cities in North Carolina in the 1950's.
Lowe's suffered in the 1980s, due to market conditions and increasing competition from the new big-box chain, The Home Depot. Lowe's
eventually had to adopt the big-box format in order to survive. Today most Lowe's stores are of the big-box variety, though some classic
format stores remain in smaller markets.
Lowe's tagline was "Lowe's Knows" then they promoted, "Improving Home Improvement," and their current slogan is "Let's Build Something
Together." Current public documents show that on revenue of $48.2 billion they will produce a net income of $2.2 billion. They have 164,000
employees.
Let's see how they spend their advertising dollars in the last 12 months:
On Cable, the top three months were November, December and May with the grand total of spots for the last 12 months at 162,903 for Cable.
On the Radio, the top three months were September, July and May which accounted for almost half of all spots run within the last 12 months. In the last 12 months, they've run 255,188 spots on the stations monitored by Media Monitors.
On TV, the top three months were all in the Spring - May, June and April with the total number of spots in the last 12 months on TV at 85,536. It is clear that Lowe's runs hot on all three media in May, the planting month.
Citi Bank is one of the largest US banks with some 200 million customer accounts in more than 100 countries. They have a strong history dating back to the founding of many banks that came together as one bank: City Bank of New York in 1812, Bank Handlowy in 1870, Smith Barney in 1873, Banamex in 1884, and Salomon Brothers in 1910.
City Bank of New York joined the new U.S. national banking system in 1865 and became The National City Bank of New York. In 1902 City Bank
expanded into Asia, Europe and India, with offices from Shanghai to Manila. Two years later they introduce their first traveler's checks
and in 1913, they were the first contributor to the Federal Reserve Bank.
Citibank's first credit card, the "First National City Charge Service" popularly known as the "Everything" card was introduced in 1967 and
today we know it as Mastercard®.
In 1992, Citibank, N.A. became the largest bank in the United States. In 1998, all Citicorp and Travelers Group divisions merged to become
Citigroup Inc. They now have 322,800 employees.
But like many banks, Citigroup had a tough last couple of years. According to company documents, they expect to lose at least $27 billion dollars this year.
Capital One, best known for its inventive advertising of its credit card products, is a holding company. Capital One's creative use of information technology is what helped it rapidly grow to one of the largest providers of MasterCard and Visa in the world. During its short history, the company has expanded not only beyond U.S. boundaries but into a variety of consumer financial products and services.
Richard D. Fairbank and Nigel W. Morris began building the foundation for Capital One in 1988 under the auspices of Richmond, Virginia-
based Signet Bank in the late 1980s.
In the mid-1980s, Fairbank recognized what he perceived as a missed opportunity by the credit card industry. He called on Morris, a fellow
consultant at Strategic Planning Associates, to help construct a more integrated and scientific approach to marketing bank cards.
Fairbank and Morris's plan would allow companies to fine-tune card product and pricing strategies for individual customers through a
decision-making structure blending together marketing, credit, risk, operations, and technology functions.
Capital One used massive direct mail campaigns to bolster their cardholder numbers. They took a major hit, as did many financial
institutions right after September 11, 2001. And with the damaging global financial crisis in the last year, they too have suffered like
the Vikings in their commercials. According to company documents, there will be minus $46 billion in Net income. this year. They have 25,800
employees.
Let's see how these banks that feature credit cards are using media to get their message across:
MEDIA USAGE
Last 12 Months
On Cable, Capital ran a bit hotter than Citi. Capital One ran 100,364 spots against Citi's 75,775 ads.
Radio is an even game for these two credit card sellers. Citi ran 46,312 spots in the last 12 months, while Capital One aired 40,741 spots.
TV, Capital One ran more than 3 times as many spots as Citi, even those numbers are not major advertiser levels. Capital One ran 56,712 ads against Citi's 17,788 for the last 12 months.
Posted: February 8, 2010
Media Monitors is a leading ad tracking and verification company based in
White Plains, NY. For more info, call the MM newsroom: 914-259-4732 or email newsroom@mediamonitors.com.
Media Monitors
445 Hamilton Avenue, 7th Floor
White Plains, NY 10601 USA
1-800-67-MEDIA
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In Miami last week leading up to the Superbowl, these were the leading advertisers on the radio. #1 was 1-800NEEDHELP (legal services) with 765 spots. Coming in #2 was 1-800-411-PAIN with 754 ads, while GEICO was #3, down from #1, with 732 commercials. VERIZON was #4 with 667 spots and CHASE (Bank) was #5 airing 639 announcements. STRAX REJUVENATION was #6 running 597 ads, while MCDONALD'S was #7 with 589 spots. PUBLIX was #8 with 524 spots last week and J.R.DUNN JEWELERS was #9 with 480 spots. ROOMS TO GO rounded out the list at #10 with 480 spots.
NATIONAL STATISTICS -
In the realm of TV and Cable combined, the number one advertiser was ABC TV with 6,351 spots. FOX TV was #2 with 5,958 ads, while THE CW NETWORK was #3 with 3,689 spots. LIBERMAN TV was #4 with 2,762 ads and BET NETWORK was #5 with 2,467 spots. ESPN2 was up from #25 to #6 with 2,394 ads, while ESPNU (College Sports) was #7 airing 2,209 announcements. USA NETWORK was #8, down from #1 the previous week with 2,038 spots and CBS TV was #9 with 2,021 spots. UNIVISION was #10 airing 1,885 spots.
NATIONAL STATISTICS -
The king of radio advertising remains on top, GEICO ran 42,384 ads last week. Coming in #2 was VERIZON with 26,632 spots, while H&R BLOCK was #3 airing 26,044 commercials. #4 was MCDONALD'S with 22,353 spots and getting ready for tax day, TURBOTAX was #5 with 20,408.
Posted: February 8, 2010
On Cable, the top three months were November, December and May with the grand total of spots for the last 12 months at 162,903 for Cable.
On the Radio, the top three months were September, July and May which accounted for almost half of all spots run within the last 12 months. In the last 12 months, they've run 255,188 spots on the stations monitored by Media Monitors.
On TV, the top three months were all in the Spring - May, June and April with the total number of spots in the last 12 months on TV at 85,536. It is clear that Lowe's runs hot on all three media in May, the planting month.
On Cable, Capital ran a bit hotter than Citi. Capital One ran 100,364 spots against Citi's 75,775 ads.
Radio is an even game for these two credit card sellers. Citi ran 46,312 spots in the last 12 months, while Capital One aired 40,741 spots.
TV, Capital One ran more than 3 times as many spots as Citi, even those numbers are not major advertiser levels. Capital One ran 56,712 ads against Citi's 17,788 for the last 12 months.
Posted: February 8, 2010
